The global back to college products market size was valued at $280.5 billion in 2020, and is projected to reach $686.1 billion by 2030, registering a CAGR of 9.8% from 2021 to 2030.
Back to college products involve the products purchased by students, which are required to assist them in learning process during college. These include stationery, uniforms, backpacks, and electronic items. Back to college supplies also include electronic items such as laptop, pen-drive, and other accessories. The back to college products market gained traction due to the COVID-19 pandemic.
Urbanization is one of the important factors that influence the demand for back to college products. According to the Department of Economic and Social Affairs, Population Division (2018) of the United Nations, 55% of the world’s population resided in urban areas in 2018, and by 2050, 66% of the world’s population is expected to move to urban areas. North America, Latin America, and Europe are the most urbanized regions with a large consumer base and emerging fashion trends. The consumer migration toward urban areas is expected to increase the demand for the back to college products in the coming years.
The outbreak of COVID-19 began in late 2019, and the virus has spread throughout the world in early 2020. After the outbreak was declared a pandemic, affected countries declared complete lockdown, which resulted in the closure of colleges. Classes were shifted online, which caused a reduction in the sale of clothes, shoes, lunch boxes, water bottles, and back to college supplies. The sales of stationeries were reduced. As students stayed at home, the study materials were recorded and shared in a digital format, which led to major losses for stationary brands. Moreover, colleges remained closed for months, and were reopened periodically for a few weeks or a month, depending on the various conditions of the pandemic. Thus, closure of educational institutions was a major setback for the growth of the back to college products market.
By Product Type
Electronics segment is expected to grow at highest CAGR of 10.6% during the forecast period
The COVID-19 pandemic had a negative impact on the global back to college products market due to supply chain disruptions. However, the removal of lockdowns is expected to expand the market in the coming years. The back to college products business involves manufacturing and selling of products such as notebooks, pens, pencils, backpacks, water bottles, lunch boxes, and uniforms. Colleges were closed down in early 2020 due to the outbreak of COVID-19. Although a lot of colleges, depending on the COVID situation in their area, did try to reopen during the middle of the year, majority of the colleges remained shut, leading to a severe downfall in purchase of back to college products.
According to back to college products market analysis, the back to college products market is classified on the basis of product type, distribution channel, and region. By product type, the market is segmented into electronics, stationery, clothing, and others. Rise in disposable income with increase in government initiatives resulted into highest revenue generation in 2020. By distribution channel, the market is categorized into supermarkets & hypermarkets, mass merchandiser, specialty stores, and online sales channel. The specialty stores segment was the highest revenue contributor in 2020, due to availability of wide variety of products in the stores. Region wise, the market is segmented into North America, Europe, Asia-Pacific, and LAMEA. North America contributed the highest revenue in 2020 and is expected to dominate the market during the forecast period.
By Distribution Channel
Online sales channel segment is expected to grow at highest CAGR of 10.6% during the forecast period.
With rise in internet penetration, increase has been witnessed in the number of users of social media sites and other informative &browsing websites. This increase in user base includes people from the average age of 18 and above. Taking this into consideration, most of the key players in the back to college products market strategized on promoting their products and services on social media and digital platforms. This attributed to the fact that social media marketing is one of the major strategies adopted by various companies and industries on imparting awareness about their product offerings among target customers. Thus, through social media marketing and digital advertising strategies, the back to college products market sights potential opportunity in gaining traction among its target segments.
The prominent back to college products industry players include ACCO Brands, Apple Inc., Dell, Faber-Castell, FabUniforms, Hewlett-Packard Company (HP), ITC Ltd., Lenovo (Beijing) Ltd., Maped, Mitsubishi Pencil Co. Ltd, Perry Uniform, and WH Smith PLC.Product launch is the most important growth strategy used by market players, followed by collaboration &agreement, expansion, and acquisition. Several businesses have created innovative products to diversify their product offerings. Various companies use product launches to expand their market reach and serve global customers.
By Regions
Asia-Pacific dominates the market and is expected to grow at highest CAGR of 10.6% during the forecast period.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of current back to college products market trends, estimations, and dynamics of the global back to college products market from 2021 to 2030 to identify the prevailingback to college products market opportunities.
- Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry. The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
- The report includes analyses of the regional as well as global market, key players, market segments, application areas, and growth strategies.
Back to College Products Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By DISTRIBUTION CHANNEL |
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 By Region |
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 Key Market Players | WH SMITH PLC, APPLE INC., FABER-CASTELL, MITSUBISHI PENCIL CO., LTD., PERRY UNIFORM, ITC LIMITED, DELL TECHNOLOGIES INC., MAPED, FABUNIFORMS, ACCO BRANDS |
Analyst Review
Last few years have witnessed an increase in the rate of literacy in the Asia-Pacific and LAMEA regions. A large number of students now get access to education due to the efforts and initiatives taken by governments to improve the education standards in various countries. Moreover, many rural areas have established new colleges and facilities to promote education, with many other non-government organizations pitching in to further improve education globally.
The CXOs further added that with change in consumer behavior toward online shopping, engaged stakeholders in the industry have transitioned toward online channels to deliver back to college products. Higher convenience, secured payments, and availability of range of options have resulted in increased popularity of online channels. Thus, sales of back to college products are likely to proliferate with improvement in digital infrastructure and rise in awareness regarding such channels.
The COVID-19 outbreak was witnessed in the Hubei province of the Wuhan city in China in late December. A lot of countries imposed complete lockdown that resulted in closing down of colleges for a significant period of time. In addition, the impact was felt by manufacturers and retailers of back to college products. However, with reopening of colleges, the demand for back to college products is likely to escalate in the upcoming years.
The global back to college products market size was valued at $280.5 billion in 2020, and is projected to reach $686.1 billion by 2030, registering a CAGR of 9.8% from 2021 to 2030. The back to college products business involves the purchase of products by students, which are required to assist them in learning process during college.
The CAGR of back to college products market is 9.8% from 2021 to 2030. The innovation in back to college products, increase in government expenditure, rise in urbanization, increase in popularity of online shopping, and rise in trend of social media and digital marketing are some of the factors driving the growth of the global back to college products market.
The sample report of back to college products market is available on request on the website of Allied Market Research. The similar reports are also available on request on the website of Allied Market Research.
The forecast period in the back to college products market report is 2021 to 2030. Stationary segment leads in terms of market share in 2020 and is expected to retain its dominance throughout the forecast period.
The major players operating in the back to college products industry are ACCO Brands, Apple Inc., Dell, Faber-Castell, FabUniforms, Hewlett-Packard Company (HP), ITC Ltd., Lenovo (Beijing) Ltd., Maped, Mitsubishi Pencil Co. Ltd, Perry Uniform, and WH Smith PLC.
The back to college products market is classified on the basis of product type, distribution channel and region. By product type, the market is segmented into electronics, stationery, clothing, and others. By distribution channel, the market is categorized into supermarkets & hypermarkets, mass merchandiser, specialty stores, and online sales channel.
Improvement in economic conditions and increase in disposable income are substantial factors that propel the growth of the back to college products market. Improved lifestyle and rise in buying power of consumers are the major impacts of high disposable income. A substantial number of consumers with high disposable income have been spending on back to college products including electronics and stationery.
Region wise, the market is segmented into North America, Europe, Asia-Pacific, and LAMEA. North America contributed the highest revenue in 2020 and is expected to dominate the market by the end of 2030.
The COVID-19 pandemic had a negative impact on the back to college products market growth. The supply chain disruption had a negative impact on the back to college products market. Population growth, rise in incomes in developing countries, and urbanization have all contributed to an increase in global back to college products production after the COVID-19 pandemic.
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