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Bangladesh Skin Care Products Market by Type (Cream, Lotion, and Others), Demographics (Male and Female), Age Group (Generation X, Millennials, and Generation Z) and Sales Channel (Supermarket/Hypermarket, Specialty Stores, Department Stores, Beauty Salons, Pharma & Drug Stores, and Online Sales Channel): Opportunity Analysis and Industry Forecast, 2021–2027

A06650
Pages: 105
Jul 2020 | 788 Views
 
Author(s) : Raju Kale, Shankar Bhandalkar , Roshan Deshmukh
Tables: 8
Charts: 38
 

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The Bangladesh skin care products market size was valued at $1.23 billion in 2020, and is expected to garner $2.12 billion by 2027, registering a CAGR of 8.1% from 2021 to 2027. The skin care products market exhibits an incremental revenue opportunity of $960 million from 2020 to 2027. Skin care products refer to those products which aid skin integrity, provides relief to skin conditions, and furthermore enhance its appearance. There are several types of skin care products available in the market, which include cream, lotion, masks, serums, and others. Skin care products are manufactured using several ingredients namely, chemical compounds, medicinal herbs, or natural ingredients.

The rise in awareness regarding the benefits of self-care among consumers has propelled the growth of organic skin care products in Bangladesh. The emerging trend of herbal beauty and clean-label beauty products is regarded as one the crucial factors that boosts the market growth for skin care products in the country. In addition, increase in internet penetration has also generated a positive impact to further drive the sale of skin care products by offering multiple benefits to consumers such as heavy discounts, easy price comparisons, availability of more variety, and door step delivery. These factors cumulatively have led to an increased outspread of skin care products among consumers in the country. However, the growing penetration of counterfeit products is anticipated to hamper the Bangladesh skin care products market growth. On the contrary, the improvement in sales channels and marketing activities can be regarded as opportunities by skin care manufactures to further expand their consumer base and acquire potential growth.

Bangladesh-Skin-Care-Products-Market-2021-2027

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According to Bangladesh skin care products market analysis, the market is segmented on the basis of product type, demographics, age group, and sales channel. By type, it is categorized into cream, lotion and others. By demographics, it is bifurcated into male and female. By age group, it is classified into generation X, millennials, and generation Z. 

Based on sales channel, the Bangladesh skin care products market segment has been studied across supermarket/hypermarket, specialty stores, department stores, beauty salons, pharma & drug stores, and online sales channel.

On the basis of type, the cream segment accounted for the maximum share in 2019, since cream and cream-based products are regarded as one of the most popular skin care products in Bangladesh. Cream based products have gained higher traction in the skin care industry since they are accepted by all types of consumers, be it high-class consumer having their preference in premium products or the low-income groups who target the lower sales value products. In addition, the non-premium skin care products have great potential in the Bangladesh skin care products market due to country’s middle-class population and rise in health and beauty consciousness among local consumer. Although the demand for other skin care products such serums, masks, peel offs, powder, oil, cleansers, and toners are expected to grow at a higher CAGR during the forecast period in the Bangladesh skin care products market.

On the basis of demographics, the female segment was dominant, which accounted for more than half of the Bangladesh skin care products market share in 2019, and is expected to retain its dominance during the forecast period. Rise in awareness regarding skin health and increase in interest of women to look young further fuel the demand for anti-aging skin care products. In addition, rise in demand by the urban middle- and upper middle-class consumers toward safe and cruelty free cosmetics is anticipated to boost halal-certified beauty products by local players during the forecast period. 

Bangladesh Skin Care Products Market
By Product Type

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The Others segment would witness the fastest growth, registering a CAGR of 8.5% during the forecast period.

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On the basis of age group, the millennial segment held a significant share in the Bangladesh skin care products industry in 2019 as millennials in the country are more conscious about their health and fitness as compared to the other generations and hence become the target audience for skin care products. In addition, the millennial segment is expected to garner a considerable share in the future, as millennials are more tech-savvy and exhibit interest in trying new products, which make them the key target audience. 

Bangladesh Skin Care Products Market
By Demographics

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Male segment would witness the fastest growth, registering a CAGR of 8.5% during the forecast period.

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On the basis of sales channel, the supermarket/hypermarket segment held a significant share in the Bangladesh market in 2019, owing to increase in urbanization, rise in working class population, and competitive pricing. However, the online sales segment is expected to garner a considerable share, since it offers numerous consumer benefits such as saving time and efforts, heavy discounts, easy price comparisons, availability of more variety, and door step delivery. In addition, online sales channels have increased the consumer reach, which has evolved as a key source of revenue for many companies. Hence, online stores allow attaining a larger consumer base across the country and is considered as the fastest growing sales channel during the Bangladesh skin care products market forecast period. 

Bangladesh Skin Care Products Market
By Age group

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Millennials segment would witness the largest segment registering a major share of 46.17% during the forecast period.

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The key players profiled in the Bangladesh skin care products market include Unilever Group, Kohinoor Chemical Company (Bangladesh) Limited, Square, Keya, Tasmia Cosmetics & Toiletries Ltd., Estee Lauder Inc, Procter & Gamble, Mousumi Industries Limited, Rohto-Mentholatum, and Marico. 

Bangladesh Skin Care Products Market
By Sales Channel

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Supermarket/Hypermarket segment would witness the largest segment registering a major share of 29.29%% during the forecast period.

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Key Benefits for Stakeholders

  • The report provides extensive analysis of the current & emerging trends and opportunities in the Bangladesh skin care products market. 
  • The report provides detailed qualitative and quantitative analyses of current trends and future estimations, which help understand the prevailing Bangladesh skin care products market opportunities.
  • A comprehensive analysis of the factors that drive and restrict the growth of the Bangladesh skin care products market is provided in the study.
  • An extensive analysis of the market is conducted by following key product positioning and monitoring top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential & niche segments. 

Key Market Segments

By Type

  • Cream
  • Lotion
  • Others 

By Demographics

  • Male
  • Female

By Age Group 

  • Generation X
  • Millennials
  • Generation Z

By Sales Channel

  • Supermarket/Hypermarket
  • Specialty Stores
  • Department Stores
  • Beauty Salons
  • Pharma & Drug Stores
  • Online Sales Channel
 

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key market segments
1.3.Key market benefits for stakeholders
1.4.Research methodology

1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.CXO perspective

CHAPTER 3:MARKET LANDSCAPE

3.1.Market definition and scope
3.2.Key findings

3.2.1.Top investment pocket

3.3.Porter's five forces analysis

3.3.1.Bargaining power of suppliers
3.3.2.Bargaining power of buyer
3.3.3.Thereat of new entrants
3.3.4.Threat of substitute
3.3.5.Intensity of competitive rivalry

3.4.Market dynamics snapshot
3.5.Top influencers
3.6.Average duration of skin care products registration

3.6.1.Introduction
3.6.2.Certification Procedure
3.6.3.Product regulatory under guidelines (act)
3.6.4.Procedure for certification marks licence
3.6.5.Quality Certification/Standard Mark
3.6.6.Bangladesh cosmetic regulatory guideline

3.7.COVID-19 impact on Bangladesh skin care products market

3.7.1.COVID-19 disruption dashboard in Bangladesh
3.7.2.Macro-economic indicators projections in Bangladesh

3.8.Competitive Dashboard

CHAPTER 4:BANGLADESH SKIN CARE PRODUCTS MARKET, BY TYPE

4.1.Overview

4.1.1.Market size and forecast

4.2.Cream

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast

4.3.Lotions

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast

4.4.Others

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast

CHAPTER 5:BANGLADESH SKIN CARE PRODUCTS MARKET, BY DEMOGRAPHICS

5.1.Overview

5.1.1.Market size and forecast

5.2.Male

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast

5.3.Female

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast

CHAPTER 6:BANGLADESH SKIN CARE PRODUCTS MARKET, BY AGE GROUP

6.1.Overview

6.1.1.Market size and forecast

6.2.Generation X

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast

6.3.Millennial

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast

6.4.Generation Z

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast

CHAPTER 7:BANGLADESH SKIN CARE PRODUCTS MARKET, BY SALES CHANNEL

7.1.Overview
7.2.Premium skin care products

7.2.1.Key market trends, growth factors, and opportunities

7.3.Non-premium skin care products

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast

7.4.Supermarket/hypermarket

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast
7.4.3.Premium

7.4.3.1.Market size and forecast

7.4.4.Non-premium

7.4.4.1.Market size and forecast

7.5.Specialty stores

7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast
7.5.3.Premium

7.5.3.1.Market size and forecast

7.5.4.Non-premium

7.5.4.1.Market size and forecast

7.6.Department stores

7.6.1.Key market trends, growth factors, and opportunities
7.6.2.Market size and forecast
7.6.3.Premium

7.6.3.1.Market size and forecast

7.6.4.Non-premium

7.6.4.1.Market size and forecast

7.7.Beauty salons

7.7.1.Key market trends, growth factors, and opportunities
7.7.2.Market size and forecast
7.7.3.Premium

7.7.3.1.Market size and forecast

7.7.4.Non-premium

7.7.4.1.Market size and forecast

7.8.Pharma & drug stores

7.8.1.Key market trends, growth factors, and opportunities
7.8.2.Market size and forecast
7.8.3.Premium

7.8.3.1.Market size and forecast

7.8.4.Non-premium

7.8.4.1.Market size and forecast

7.9.Online sales channel

7.9.1.Key market trends, growth factors, and opportunities
7.9.2.Market size and forecast
7.9.3.Premium

7.9.3.1.Market size and forecast

7.9.4.Non-premium

7.9.4.1.Market size and forecast

LIST OF TABLE

TABLE 01.LIST OF PRODUCTS BROUGHT UNDER MANDATORY CERTIFICATION MARKS SCHEME
TABLE 02.THE POTENTIAL IMPACT OF COVID-19 ON IMPORTANT SECTORS UNDER THREE SCENARIOS IN BANGLADESH
TABLE 03.COVID-19 DISRUPTION DASHBOARD IN BANGLADESH
TABLE 04.MACRO-ECONOMIC INDICATORS PROJECTIONS IN BANGLADESH
TABLE 05.BANGLADESH SKIN CARE PRODUCTS MARKET, BY TYPE, 2017-2027 ($MILLION)
TABLE 06.BANGLADESH SKIN CARE PRODUCTS MARKET, BY DEMOGRAPHICS, 2017-2027 ($MILLION)
TABLE 07.BANGLADESH SKIN CARE PRODUCTS MARKET, BY AGE GROUP, 2017-2027 ($MILLION)
TABLE 08.BANGLADESH SKIN CARE PRODUCTS MARKET, BY SALES CHANNEL, 2017-2027 ($MILLION)

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.MARKET EXECUTIVE SNAPSHOT
FIGURE 03.TOP INVESTMENT POCKETS, BY PRODUCT TYPE
FIGURE 04.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05.MODERATE BARGAINING POWER OF BUYERS
FIGURE 06.MODERATE THREAT OF NEW ENTRANTS
FIGURE 07.MODERATE THREAT OF SUBSTITUTION
FIGURE 08.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.BANGLADESH SKIN CARE PRODUCTS MARKET SHARE, BY TYPE, 2019(%)
FIGURE 10.BANGLADESH SKIN CARE PRODUCTS MARKET VALUE FOR CREAM, 2017–2027 ($MILLION)
FIGURE 11.BANGLADESHE SKIN CARE PRODUCTS MARKET VALUE FOR LOTIONS, 2017–2027 ($MILLION)
FIGURE 12.BANGLADESHE SKIN CARE PRODUCTS MARKET VALUE FOR OTHERS, 2017–2027 ($MILLION)
FIGURE 13.BANGLADESH SKIN CARE PRODUCTS MARKET SHARE, BY DEMOGRAPHICS, 2019(%)
FIGURE 14.BANGLADESH SKIN CARE PRODUCTS MARKET VALUE FOR MALE, 2017–2027 ($MILLION)
FIGURE 15.BANGLADESHE SKIN CARE PRODUCTS MARKET VALUE FOR FEMALE, 2017–2027 ($MILLION)
FIGURE 16.BANGLADESH SKIN CARE PRODUCTS MARKET SHARE, BY AGE GROUP, 2019(%)
FIGURE 17.BANGLADESH SKIN CARE PRODUCTS MARKET VALUE FOR GENERATION X, 2017–2027 ($MILLION)
FIGURE 18.BANGLADESHE SKIN CARE PRODUCTS MARKET VALUE FOR MILLENNIAL, 2017–2027 ($MILLION)
FIGURE 19.BANGLADESHE SKIN CARE PRODUCTS MARKET VALUE FOR GENERATION Z, 2017–2027 ($MILLION)
FIGURE 20.BANGLADESH SKIN CARE PRODUCTS MARKET SHARE, BY SALES CHANNEL, 2019 (%)
FIGURE 21.BANGLADESH SKIN CARE PRODUCTS MARKET FOR SUPERMARKET/HYPERMARKET, 2017-2027 ($MILLION)
FIGURE 22.BANGLADESH PREMIUM SKIN CARE PRODUCTS MARKET FOR SUPERMARKET/HYPERMARKET, 2017-2027 ($MILLION)
FIGURE 23.BANGLADESH NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR SUPERMARKET /HYPERMARKET, 2017-2027 ($MILLION)
FIGURE 24.BANGLADESH SKIN CARE PRODUCTS MARKET FOR SPECIALTY STORES 2017-2027 ($MILLION)
FIGURE 25.BANGLADESH PREMIUM SKIN CARE PRODUCTS MARKET FOR SPECIALTY STORES, 2017-2027 ($MILLION)
FIGURE 26.BANGLADESH NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR SPECIALTY STORES, 2017-2027 ($MILLION)
FIGURE 27.BANGLADESH SKIN CARE PRODUCTS MARKET FOR DEPARTMENT STORES, 2017-2027 ($MILLION)
FIGURE 28.BANGLADESH PREMIUM SKIN CARE PRODUCTS MARKET FOR DEPARTMENT STORES, 2017-2027 ($MILLION)
FIGURE 29.BANGLADESH NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR DEPARTMENT STORES, 2017-2027 ($MILLION)
FIGURE 30.BANGLADESH SKIN CARE PRODUCTS MARKET FOR BEAUTY SALONS, 2017-2027 ($MILLION)
FIGURE 31.BANGLADESH PREMIUM SKIN CARE PRODUCTS MARKET FOR BEAUTY SALONS, 2017-2027 ($MILLION)
FIGURE 32.BANGLADESH NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR BEAUTY SALONS, 2017-2027 ($MILLION)
FIGURE 33.BANGLADESH SKIN CARE PRODUCTS MARKET FOR PHARMA AND DRUG STORES, 2017-2027 ($MILLION)
FIGURE 34.BANGLADESH PREMIUM SKIN CARE PRODUCTS MARKET FOR PHARMA AND DRUG STORES, 2017-2027 ($MILLION)
FIGURE 35.BANGLADESH NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR PHARMA AND DRUG STORES, 2017-2027 ($MILLION)
FIGURE 36.BANGLADESH SKIN CARE PRODUCTS MARKET FOR ONLINE STORES, 2017-2027 ($MILLION)
FIGURE 37.BANGLADESH PREMIUM SKIN CARE PRODUCTS MARKET FOR ONLINE STORES, 2017-2027 ($MILLION)
FIGURE 38.BANGLADESH NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR ONLINE STORES, 2017-2027 ($MILLION)

 
 

According to the perspective of the CXOs of the leading companies, rise in popularity of e-commerce shopping in the cosmetics industry is expected to provide lucrative growth opportunities for the market growth. Private label brands and SMEs sell their products across the world through online sales channels, which benefits them to increase their sale in terms of revenue, globally. However, threat from counterfeiting activities is expected to impede the growth of these stakeholders in the future. To prevent such threats, companies are investing in innovative and secure packing forms, which is likely to reduce the impact of counterfeiting in the near future. 

Moreover, consumers in Bangladesh purchase products solely through retail stores, prompted by small media channels, television commercials, or ads in newspapers & magazines. Furthermore, online shopping allows consumers to directly buy skin care products from the seller over the internet using a web browser. In addition, it enables consumers to compare product reviews posted online and gather information from a multitude of sources. As a result, consumers stay better informed about components, which may potentially harm them or the environment. Thus, transparency of sourcing methods, products, constituents, and sustainability practices from manufacturers has contributed toward the growth of the Bangladesh skin care products market. 
 

 

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FREQUENTLY ASKED QUESTIONS?
 

A. The Total market value of Bangladesh skin care products market report is $1.23 billion in 2019.

A. The forecast period in the market report is from 2021-2027.

A. The market value of Bangladesh skin care products market in 2027 is $2.12 Billion.

A. The base year calculated in the Bangladesh skin care products market report is 2019.

A. Cream is the most influencing segment in terms of product type, which is growing in the Bangladesh skin care products market report

A. The key trends in the Bangladesh skin care products market report are emerging trend of herbal beauty, greater awareness of benefits of self-care through organic products, rise in demand for clean labels, and gender-neutral marketing will be the key winning imperatives for skin care products market players in Bangladesh.

A. The growth rate of Bangladesh skin care products market report is 8.1%.

A. The product types of Bangladesh skin care products market are cream, lotions, and others.

 

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