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2023

Barbecue Grill Market

Barbecue Grill Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Application, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: Jaya Bundele | Roshan Deshmukh
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Barbecue Grill Market Research, 2032

The global barbecue grill market size was valued at $6.8 billion in 2022, and is projected to reach $12.8 billion by 2032, growing at a CAGR of 6.6% from 2023 to 2032.

A barbecue grill is a specially built device that makes it easier to cook meals using barbecue-based techniques, particularly meat products. Stainless steel, porcelain-enameled cast iron, and porcelain-enameled steel are the primary materials used to make barbecue grills. In addition to rise in the number of electric grills, growth in disposable income and increase in market R&D activities are some of the key factors propelling the market. Rise in the dine-out lifestyle among young adults is a significant factor driving market growth. Moreover, increase in the demand from emerging nations would open new potential for the barbecue grill market during the forecast period.

Barbecue Grill Market

MARKET DYNAMICS

Due to shift in consumer eating habits, there has been increase in the number of quick-service restaurants. In addition, both the availability and appeal of barbecue restaurants are significantly growing. Most young customers prefer eating at outdoor cafés & restaurants due to their busy work schedules. Moreover,  the young age group of consumers enjoy trying out new & interesting food specialties. Adding to this, majority of barbecue restaurants are increasingly providing live cooking, significant buffet spreads, lively atmosphere, and excellent music, which is anticipated to encourage the growth of the market during the barbecue grill market forecast period.

One of the most notable market advancements is smart grills. The Wi-Fi, Bluetooth, and other connectivity options on these grills enable users to monitor & manage the grill from a smartphone or other device. With the help of this technology, grilling has become more efficient & precise, which has contributed to rise in the popularity of outdoor cooking. Modern heat-distribution technology, including infrared burners or heat shields, is frequently seen in newer grills. Food is cooked more consistently and uniformly as a result of these technologies' assistance in distributing heat evenly and preventing hot spots. In order to increase the fuel efficiency of grills, manufacturers have been adding new features & designs, such as the use of insulated chambers, specialized burners, and adjustable vents. As a result, grilling becomes less expensive for consumers and more environmentally friendly. With the use of these grills' adjustable grates, burners, and hoods, users design a grill that precisely suits their requirements. Recent years have seen a rise in the use of alternative fuels such as pellets, wood chips, and charcoal, which has increased the need for grills that burn these fuels.

The market is busiest during the summer months. People are more inclined to spend time outside and toss backyard barbecues during this period, which boosts the demand for grills & accessories. The market experiences some of its highest sales volumes during holidays, including Memorial Day, the Fourth of July, and Labor Day. During these holidays, large number of retailers run specials and promotions, which might increase sales and propel the market forward. For holidays such as Mother's Day and Father's Day, grills & barbecue accessories are popular presents. As a result of this, sales throughout the spring and summer months increase. Even while the barbecue grill market demand tends to decline over the winter, some customers nevertheless buy grills and accessories and then take advantage of off-season discounts & special offers.

Compared to frying or using oil, grilling is frequently considered to be a healthier cooking technique. As more people look for methods to prepare healthier meals at home, this has assisted in increasing demand for grills. Fish and meat thermometers, barbecue baskets for veggies, and fat-reducing cooking mats are just a few of the new grilling equipment that manufacturers have been releasing. For consumers who are concerned about their health, these accessories make grilling simpler & healthier. Demand for natural and organic foods, many of which are grilled, has increased as people become more health-conscious eaters. Due to this, there has been increase in demand for grills & related accessories. Grilling enables the fat to drain off the meal, lowering the fat and calorie content. As a result, grilling is now a more alluring alternative for people who are concerned about their health.

The demand for low- and slow-cooked barbecues, such as brisket, pork shoulder, and pork ribs, has increased due to changes in young consumers' lifestyles and eating habits as well as the expanding trend of outdoor parties and social events. In the upcoming years, it is projected that this aspect will help this market flourish. The pandemic had a negligible impact on the barbecue grill, in contrast to all the other products. More people began cooking at home as a result of restaurants being closed or difficult to enter owing to lockdowns ordered by governments around the globe. According to a consumer study by the Hearth, Patio & Barbecue Association (HPBA) that was published in November 2021, in the past two years, 38% of all grill owners had bought a new grill. As they were cooking more at home as a result of the pandemic, 27% of those who made purchases in 2020 did so.

 

SEGMENTAL OVERVIEW

The global barbecue grill industry is analyzed on the basis of product, application, distribution channel, and region. By product, the market is divided into conventional and electric. Furthermore, the conventional segment is classified into charcoal, gas, and wood. As per application, the market is divided into residential and commercial. Depending on distribution channel, it is classified into supermarkets/hypermarkets, specialty stores, online sales channel, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

 

BY TYPE

As per type, the conventional segment dominated the global market in 2022 and is anticipated to maintain its dominance throughout the forecast period. Using direct heat generated by burning charcoal or gas, food is grilled on a conventional barbecue grill. For grilling meat, vegetables, and other foods, it basically consists of a metal grill surface, also known as a grate. It is necessary to light briquettes or lump charcoal and burn it until it is completely covered in white ash before using it to cook food on a charcoal barbecue. Due to the growing popularity of outdoor living spaces, customers prefer grills that are simple to include into their backyard plans. This has led to increase in demand for built-in barbecues and outdoor kitchens. As society grows increasingly health-conscious, demand for grills that can help prepare healthy meals is increasing. Vegetables, shellfish, and lean meats have grown increasingly popular to grill as a result.

Barbecue Grill Market by Type

 

BY APPLICATION

The commercial segment dominated the global barbecue grill market in 2022. Many homeowners choose to have their own barbecue grill for a variety of reasons, including the convenience of being able to cook outdoors without having to leave their homes, the control over time and temperature, and the ability to try out new foods and recipes. If it is used as a part of an outdoor kitchen or entertainment area, a barbecue grill increases the value of a house. This enhances the property's overall appearance and functionality while offering a feature that potential purchasers find appealing.

Barbecue Grill Market by Application

 

BY DISTRIBUTION CHANNEL

The online sales channel segment is predicted to show the fastest growth in the global market during the forecast period (2023-2032). A key benefit of purchasing a barbecue grill through an online sales channel is having access to user evaluations & ratings, which aid customers in making sound decisions about their purchases. In addition, online sales platforms frequently include competitive prices, free shipping, and simple return procedures, which make the purchasing process more pleasant & stress-free for customers. With more people turning to online shopping for its convenience and easy access to a greater selection of products, it is anticipated that the online sales channel for barbecue grills will continue to expand.

Barbecue Grill Market by Distribution Channel

 

BY REGION

Region wise, North America is predicted to dominate the market with the largest barbecue grill market share during the forecast period (2023-2032). This is due to the fact that there are more electric grills on the market, there are more people with discretionary cash, and more people in this region are conducting R&D. Due to growth in the number of electric grills, rise in disposable income, and increase in market R&D efforts, Asia-Pacific is the area with the highest expectations for barbecue grill market growth.

Barbecue Grill Market by Region

 

COMPETITION ANALYSIS

The major players analyzed for the barbecue grill industry are Broilmaster, W.C. Bradley Co., Empire Comfort Systems, Green Mountain Grills LLC, Kenmore, LANDMANN Ltd., Napoleon Grills, Newell Brand Inc., RH Peterson Co., Spectrum Brands, Inc., The Middleby Corporation LLC, Traeger Grills, W.C. Bradley Co., Weber-Stephen Products LLC, and RH Peterson Co.

For instance, Camp Chef has introduced its two of the new pellet grills, including ’Gen 2 PID controller’ and ’slide and grill’ technology, which enable grilling over a direct flame and allow for accurate temperature control. Further, Lynx has created a line of high-end gas grills with the help of innovative technologies such as ’ProSear‘ burner that creates a scorching sear zone and ’SmartGrill’ technology. In addition, Green Mountain has released a selection of pellet grills with functions like a ’Sense-Mate’ temperature management system that changes the cooking temperature based on the surrounding temperature and a ’WiFi-Enabled Control’ that enables remote control via a smartphone app.

 

Some Examples of Acquisition in The Market

  • The Middleby Corporation acquired Masterbuilt Holdings LLC, which is mainly engaged in the sales of residential cooking products. With this acquisition, it has expanded its product portfolio with prominent brands such as Kamado Joe and Masterbuilt and has strengthened its business position in the grill market.
  • Weber-Stephen Products LLC acquired June, which is a smart appliances technology company. With this acquisition, it will incorporate June's technology and expertise in the development of more innovative products.

 

Some Examples of Product Launch in The Market

  • Char-Broil brand of W.C. Bradley Co. launched a new Edge Electric Grill. With this launch, it has expanded its product offering and has strengthened its business position in the electric grill market.
  • Char-Broil brand of W.C. Bradley Co. launched the new Char-Broil Cruise Gas Grill, which is capable of can maintaining and setting temperature. With this launch, it has expanded its product offering.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the barbecue grill market analysis from 2022 to 2032 to identify the prevailing barbecue grill market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global barbecue grill market trends, key players, market segments, application areas, and market growth strategies.

Barbecue Grill Market Report Highlights

Aspects Details
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Market Size By 2032

USD 12.8 billion

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Growth Rate

CAGR of 6.6%

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Forecast period

2022 - 2032

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Report Pages

250

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By Distribution Channel
  • Supermarkets/hypermarkets
  • Specialty stores
  • Online Sales Channel
  • Others
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By Type
  • Conventional
    • Sub-type
      • Charcoal
      • Gas
      • Wood
  • Electric
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By Application
  • Residential
  • Commercial
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, France, Germany, Italy, Spain, Russia, Netherlands, Switzerland, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, South Korea, Australia, Indonesia, Thailand, Malaysia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Argentina, South Africa, Saudi Arabia, United Arab Emirates, Rest of LAMEA)
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Key Market Players

NOMAD Grills, LLC., Newell Brand Inc., Middleby Corporation, Empire Comfort Systems, Landmann USA, LLC, Traeger, Inc., RH Peterson Co., Spectrum Brands Holdings, Inc, Wolf Steel Ltd, W.C. Bradley Co., SharkNinja Operating LLC., Transform SR Brands LLC, Portable Kitchens, Inc., Green Mountain Grills LLC, Weber-Stephen Products LLC

Analyst Review

The perspectives of the leading CXOs in the barbecue grill industry are presented in this section. A barbecue grill is a type of cooking device that uses the heat produced by burning charcoal or gas to grill or cook food. A cooking grate, a heat source, and a metal frame make up most of them. Natural gas, propane, wood, or charcoal are all acceptable heat sources.

Furthermore, according to ‘Barbecue News Magazine’, around 7 out of 10 adults possess a grill or a smoker, whereas in Canada, the ratio out of 10 is 8. The most popular fuel for grill owners is still gas, with 61% of them choosing propane. Charcoal is second, with 49%, followed by electric grills with 10%, natural gas grills with 9%, and wood pellet grills with 3%.

Due to feature-rich and extremely effective electric products that are anticipated to be in demand in the near future, advancements in the field of barbecue cooking are anticipated to boost the market growth. Grill enthusiasts who live in apartments or condominiums are interested in small barbecue grills, such as electric barbecue grills. The Barbecue Industry Association Grill predicts that the perception that grilling is one of the healthier methods of cooking would increase the demand for barbecue grills.

Author Name(s) : Jaya Bundele | Roshan Deshmukh
Frequently Asked Questions?

The global barbecue grill market was valued at $6,823.3 million in 2022, and is projected to reach $12,825.5 million by 2032, registering a CAGR of 6.6%.

The forecast period in the barbecue grill market report is 2023 to 2032.

The base year calculated in the barbecue grill market report is 2022.

The top companies analyzed for global barbecue grill market report are Broilmaster, W.C. Bradley Co., Empire Comfort Systems, Green Mountain Grills LLC, Kenmore, LANDMANN Ltd., Napoleon Grills, Newell Brand Inc., RH Peterson Co., Spectrum Brands, Inc., The Middleby Corporation LLC, Traeger Grills, W.C. Bradley Co., Weber-Stephen Products LLC, and RH Peterson Co.

The conventional segment is the most influential segment in the barbecue grill market report.

North America holds the maximum market share of the barbecue grill market.

The company profile has been selected on the basis of revenue, product offerings, and market penetration.

The market value of the barbecue grill market in 2022 was $6,823.3 million.

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Barbecue Grill Market

Global Opportunity Analysis and Industry Forecast, 2023-2032