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Barcode Label Printer Market

Barcode Label Printer Market By Product (Mobile, Industrial, and Desktop), Technology (Thermal Transfer, Direct Thermal, and Others), and Industry Vertical (Retail, Manufacturing, Healthcare, Transportation and Logistics, and Others): Global Opportunity Analysis and Industry Forecast, 2021–2030

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Sep 2022 | 961 Views
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Barcode Label Printer Market Outook – 2030

Barcode printer is a device that is used to print labels and tags on various things. The printer employs both a thermal printer and a thermal transfer printer. These printers run at quicker rates than traditional printers and extend service life by delivering cost-effectiveness, reliability, high durability, and sharp print quality. Barcode printers are widely utilized in the commercial, retail, and manufacturing industries as well as in other areas. They are widely used to label cartons before to shipment, as well as to label retail items with a Universal Product Code or an International Article Number.

The barcode printer has evolved into a standard piece of office equipment. Large warehouses and manufacturing plants employ industrial barcode printers. They feature a big paper capacity, are faster to run, and last longer. Desktop barcode printers are the most frequent in retail and business environments. All these factors are assisting the growth of barcode label printer market share globally.

The global barcode label printer market is segmented on the basis of product, technology, industry vertical, and region. Based on product, the barcode label printer market is divided into mobile, industrial, and desktop. In terms of technology, the market is categorized into thermal transfer, direct thermal, and others. On the basis of industry vertical, the barcode label printer market is segregated into retail, manufacturing, healthcare, transportation and logistics, and others. Geographically, the barcode label printer market is analyzed across several regions such as North America, Europe, Asia-Pacific, and Latin America, Middle East & Africa (LAMEA).

Key players operating in the global barcode label printer industry include SATO Holdings Corporation, Oki Electric Industry Co., Honeywell Scanning & Mobility, Avery Dennison, Zebra Technologies Ltd., Printek Inc., and Dascom, Printronix, Toshiba Tec, and Postek Electronics Co. Ltd. These companies have adopted several strategies such as product launches, partnerships, collaborations, mergers & acquisitions, and joint ventures to strengthen their foothold in the global barcode label printer market.

Top Impacting Factors

The key to successful business management is the efficient administration of the deliverable goods supply chain. Shipment visibility and traceability are improved by barcode technologies. The rising number of thefts and frauds in consumer products and pharmaceuticals is driving up demand for barcode label printer market growth. In logistics and supply chain management, the use of barcode labels helps enable efficient inventory management, efficient shipment movement within logistic networks, and effective monitoring of manufacturing and assembly operations.

Furthermore, as they may use barcode verifiers, barcode printers lower the expenses associated with badly printed labels. These verifiers ensure that the output is of high quality overall. Barcode printers offer quick payback periods (ROI). As a result, the supply chain industry's need for barcode printers is expected to rise during the forecast period. Printing regulations ensure that printing techniques are environment-friendly.

The European Environmental Legislative Framework, which regulates the emissions of volatile organic compounds from printing solutions, is one example of stringent printing rules in Europe. The rule also ensures that printing chemicals are used responsibly. In Europe, the printing industry is also committed to reducing carbon dioxide emissions and, as a result, helping to reduce carbon footprints.

Furthermore, the European Timber Regulation (2013) ensures that the paper used in printing is not derived from illicit logging. As printing inks used are considered food additives, they must comply with food additive standards. As a result, severe printing and printing ink rules are considered to be a restraining factor to the expansion of the barcode label printer market opportunity.

New Product Launches to Flourish the Market

In January 2021, BIXOLON America Inc., a leading global provider of mobile, label, and POS printers announced the debut of its NEW XM7 Series 2- and 4-inch mobile label printers, which connect to both Bluetooth 5.0 and WLAN at the same time. Attributed to their sturdy and durable design, built-in peeler, and colour LCD display, they are the best smart mobility label solution.

In March 2021, Brother International Corporation, a Japanese multinational electronics and electrical equipment company launched a new industrial label printer for high-speed warehouse, manufacturing, and supply chain applications. This TJ industrial label printer series, which includes eight devices designed for high-volume printing of more than 1,000 labels per day, is appropriate for the manufacturing, transportation and logistics, retail, and healthcare industries.

Rise in Demand For Mobile Printers Based on Wireless Technologies

Mobile printers’ range in size from small handheld printers to cart-mounted printers. Mobile format printers receive print jobs, label formats, variable data, and other information from host systems or wirelessly handled devices over a wireless network connection. Attributed to the high-quality print output, medium usage flexibility, low maintenance requirements, and rugged nature of these printers, thermal printing technology is ideal for mobile printers. Attributed to its ease of use and convenience for high-volume tag printing, direct thermal technology is widely employed in mobile printing.

Modern mobile printers are lightweight, simple to use, and long-lasting, with excellent print quality and support for a wide range of media. Most printers include an 802.11 b/g wireless interface for connecting to local area networks (LAN) and enterprise resource planning (ERP) applications from within or outside of the office.

802.11 b/g is the most frequently used wireless network standard, allowing devices designed for enterprise applications to provide exceptional performance. It operates on a 2.4 GHz frequency spectrum and supports data transfer speeds of up to 11 Mbps. Mobile point-of-sale (POS) printers are widely used in retail, hospitality, healthcare, and other industries where ease of use, flexibility, and cost savings are critical.

Key Benefits of the Report

  • This study presents the analytical depiction of the barcode label printer market forecast along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the barcode label printer market share.
  • The current market is quantitatively analyzed from 2020 to 2030 to highlight barcode label printer market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed barcode label printer market analysis based on competitive intensity and how the competition will take shape in coming years

Market Scope And Structure Analysis

Report Metric


 Market Size Available For Years


 Base Year Considered


 Forecast Period


 Forecast Unit

 Value ($)

 Segments Covered

 Product, Technology, Industry Vertical, and Region

 Regions Covered

North America (U.S., Canada and Mexico), Europe (Germany, UK, France, Italy and the Rest of Europe), Asia-Pacific (China, Japan, India, South Korea and the Rest of Asia-Pacific), and LAMEA (Latin America, Middle East and Africa)

 Companies Covered

SATO Holdings Corporation, Oki Electric Industry Co., Honeywell Scanning & Mobility, Avery Dennison, Zebra Technologies Ltd., Printek Inc., and Dascom, Printronix, Toshiba Tec, and Postek Electronics Co. Ltd.


COVID-19 Impact Analysis

The world is currently experiencing an economic catastrophe as a result of the outbreak of the COVID-19 pandemic. Various industries have been affected by the epidemic, including automotive, retail, sports and entertainment, and education. In light of the current circumstances, the major industry participants are concentrating their efforts on maintaining and creating revenue to remain functioning. This lowered the number of developments in the barcode printer market in 2020 such as product launches and distribution. Due to the spread of the virus, a number of planned product releases and related advancements have been postponed.

The operations of barcode printer manufacturing units around the world have been impacted by global lockdowns, as well as constrained manpower and raw material supply. This has resulted in substantial disruptions in the worldwide supply chain. To avoid huge gatherings, a variety of business operations that use barcode printers, such as shopping, sporting events, and manufacturing, have been suspended or closed. All these factors are hampering the growth of barcode label printer market size globally.

Barcode Label Printer Market Key Segments




  • Mobile
  • Industrial
  • Desktop


  • Thermal Transfer
  • Direct Thermal
  • Others

 Industry Vertical

  • Retail
  • Manufacturing
  • Healthcare
  • Transportation and Logistics
  • Others

Questions Answered in Barcode Label Printer Market Report

  • Who are the leading market players active in the barcode label printer market?
  • What would be the detailed impact of COVID-19 on the barcode label printer market size?
  • How current barcode label printer market trends would influence the market in next few years?
  • What are the driving factors, restraints and opportunities in the barcode label printer market?
  • What are projections for the future that would help in taking further strategic steps?

Key Market Segments

Segments Sub-segments
By Type
  • Industrial Printers
  • Desktop Printers
  • Mobile Printers
By Technology
  • Direct Thermal
  • Thermal Transfer
  • Ink Jet
  • Laser Printing
  • Dot Matrix
By End User
  • Manufacturing
  • Transportation And Logistics
  • Retail
  • Healthcare
  • Others
By Region
  • North America
    • U.S.
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • Spain
    • UK
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
    • Latin America
    • Middle East
    • Africa

Key Market Players

  • Avery Dennison Corporation
  • Barcodes Inc.
  • Brady Corporation
  • Brother International Corporation
  • Cab Produkttechnik GmbH & Co. KG
  • Citizen Systems Japan Co. Ltd.
  • Honeywell International Inc.
  • Postek Electronics Co. Ltd.
  • Printronix
  • Gainscha Technology Group Company

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