Report Code: A11644 | Pages: NA | ||
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Base layer is a primary layer of clothes that is closest to the skin. It helps to keep the skin cool or warm, along with absorbing sweat and keep the wearer comfortable. These clothes are used in activities such as snow sports, mountaineering, hiking, walking, cycling, and others. People are even wearing these clothes under jeans & leggings during day to day actives such as shopping and during working hours in office. During sports activities, these clothes release heat, which help increase blood flow in muscles and prevent muscles sores. Rise in adoption of base layers in sports and daily activities are significant factors that drive the growth of the base layer market. Â
 COVID-19 Impact analysis-
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Market Trends-
Famous sports persons and celebrities are launching new base layer products under their well-established brand name. Thus, base layer products are gaining huge prominence in clothing and sportswear industry. Companies such as Hrx by Hrithik Roshan & one8 by Virat Kohli are offering new and designer base layer products which attract premium/medium segment customers and play a significant role in the market growth.
Increase in popularity of sportswear and changes in life style of people increases the adoption of sportswear in day to day life. Rise in emergence of sportswear and base layer products boost its sale and demand for base layer products which is expected boost the market growth in the upcoming years.
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Base Layers Market Report Highlights
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Key Market Players | Puma SE, The North Face Inc., Anta Sports Products Limited, Decathlon S.A., VF Corporation, Skechers USA, Inc., Adidas AG, Under Armour Inc., Nike Inc., The Columbia Sportswear Company |
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