Allied Market Research

2024

Bath And Shower Products Market

Bath and Shower Products Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, by Form, by Price Point, by End User and by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: | Roshan Deshmukh
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Bath and shower products are used in routine life for bathing and showering. Bath products include bath salts, bath tablets & capsules, and shower gel & bubble wash. Bath products help in intense cleaning of body and help to maintain hygienic body conditions, many bath products contain added fragrance that help to deliver good aroma and pleasant smell from body. A bath product such as bath salts help in treatment of various skin diseases such as sports injuries, rheumatoid arthritis, vascular disorder, and sinusitis to painful menstruation. Bath salts are used to maintain healthy mental conditions. Bath salt marker has shown a significant growth in last few years as key players have introduced many new bath products such as vitamins-infused showers gels and organic apple ciders in shampoo. Innovations in bath & shower products and rise in significance of bath & shower products to maintain healthy and hygienic life are prime factor in growth of global bath and shower products market and is expected to rise during the forecast period.

COVID-19 Impact Analysis    

  • During COVID-19, globally many industries suffered from economic crises. The pandemic hampered the global bath and shower product market severely. 
  • To control the spread of coronavirus, lockdowns were imposed that resulted in huge disruption in supply chain of raw material and looming of production cycle of global bath and shower product market. Restraints were imposed by government on several hypermarkets, convenience store, and brand stores that hampered demand of bath and shower product as these products are commonly used to maintain hygiene conditions and kills bacteria and virus. 
  • Salons and spa were also under some major restrictions who are major users of bath and shower product that led to huge decline in demand of bath and shower product. E-commerce played significant role in uplifting supply chain of bath and shower product as it helped to cover a wider range and cater to the demand of customers.
  •  Customers started shifting to online shopping method and hesitated and avoided going for in store purchases to control the spread of virus. 

Top Impacting Factors-
Key player are highly investing in innovation of products and engaged with research &development process, to offers improvised and innovative products to catering demand of it consumers and to compete with competitors and rival products. Many key players are manufacturing vegetable oils infused body wash that helps to moisturize skin and maintain pH level of skins. They have introduced waterless bath products such as almond milk powder shower gel and customized waterless body wash. Innovation in bath and shower products is key factor in growth of global bath and shower products market.
Many bath products are used for therapeutic use such as bath salts, these bath salts are used in treatment of many different skin inflammation such as irritations caused by eczema or contact dermatitis. Bath salts also helps in treatment of sore muscles or joints, helps to healing in different joint pains and injuries. Many sports persons and athletes use bath salt to reduce pain of joints and foots, it also helps in treatment of various sports injuries and physical disorders such as rheumatoid arthritis and vascular disorder. Bath salts helps in maintaining healthy mental condition as it helps to reduce stress and helps deal with different mental disorders such as insomnia, paranoia and hallucinations. Rise in use of bath salts for therapeutic use and in treatment of various physical and mental disorders is a key driver in growth of global bath and shower products market. 
Consumers are more concerned with maintaining healthy lifestyle that led to rise in awareness among consumers about bath and shower products, these bath products are infused with vitamins, vegetables oil and organic apple cider that help to maintain skin conditions, reduce stress and maintain skin pH level. Rise in awareness among consumer about bath and shower products and rise in disposable income of consumers are prominent in growth of global bath and shower products market. 
Many professional salon and spa are using bath and shower products to offer premium services to their customer as its helps to reduce stress and helps to improve skin quality of people. Spa is major user of bath salts for therapeutic purpose as it is used in treatment of several physical and mental disorders. Rise in use of bath and shower products for commercial purpose is significant factor that is stoking up growth of global bath and shower products. 
Market Trends-

Rise in Trend of Baby Bath Products

  • People are more concerned about babies health as their skin are soft and gentle and usage of harsh bath wash products may led to skin disease to babies. Many key players such as Johnson & Johnson and the Mom Company have introduced new and organic baby bath products that are 100% safe for babies. These baby body wash are made up of organic substance such as extract of grapes, organic oils such avocado, Argan and Chamomile oils. These products are USDA certified products and helps to nourish and soften baby’s skins and 100% non-toxic in nature. Rise in trend of using organic baby bath and shower is an utmost factor that is fuelling growth of global bath and shower products market.  

Surge in Use of Bath Products

  • After spread on COVID-19, people have become more health conscious that led to wide adaption of bath and shower products, as these products helps to maintain hygiene and kills virus and other germs. With rising cases of corona virus patients, the demand for bath and shower products has increased, as these bath wash and anti-bacterial soaps are efficient tools for killing virus. Surge use of bath and products shower products to control spread of corona virus diseases is major factor in boosting growth of global bath and shower products market.

Key Benefits of Report

  • This study presents the analytical depiction of the bath and shower product Industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the bath and shower product market share.
  • The current market is quantitatively analysed to highlight bath and shower product market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides detailed bath and shower product market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions Answered in the Bath and Shower Product Market Research Report 

  • Which are the leading players active in the bath and shower product market?
  • What are the current trends that will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities of the market?
  • What future projections would help in taking further strategic steps?
  • What is the bath and shower product market prediction in the future?
  • Which will be the niches at which players profiling with recent advancements should set a presence?
  • What are the current trends and predicted trends?                                                                   

Bath and Shower Products Market Report Highlights

Aspects Details
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By Product Type
  • Bath Soaps
  • Bath Wash/ Shower Gel
  • Bath Additives
  • Others
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By Form
  • Solid
  • Gels
  • Liquid
  • Others
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By Price Point
  • Premium
  • Medium
  • Economy
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By End User
  • Men
  • Women
  • Other
  • Application
  • Household
  • Commercial
  • Others
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By Distribution Channel
  • B2b
  • B2C
  • Online
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
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Key Market Players

Colgate-Palmolive Company, Procter & Gamble Co., L'Oreal SA, Beiersdorf AG, Unilever PLC, Avon Beauty Products Pvt Ltd, Lion Corporation, Estee Lauder Inc., Johnson & Johnson Consumer Inc., L 'ArtisanParfumeur S.A.R.L, Reckitt Benckiser Group Plc, Plum Island Soap Co.

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Bath and Shower Products Market

Global Opportunity Analysis and Industry Forecast, 2023-2032