Allied Market Research


Bath Towel Market

Bath Towel Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by End User and by Application : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Apparel & Fashion

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Author's: | Roshan Deshmukh
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Bath towel is a rectangle woven piece of fabrics used to dry the wet surface of the body after bathing or shower. Towels of different sizes, thickness &texture, and fabric are available in the market. Bath towels are sometimes sold in a set of three—hand towel, face towel, and big bath sheets/towels. Hand towel is smaller than bath sheets but bigger than a face towel. Bath towels are usually made of either cotton or cotton polyester, which is capable of absorbing moisture from the wet surface. Bath towels provided by motels to their customers are smaller in size than one used in households. Fabric weight of bath towels is measured with gram per square meter (GSM) number. GSM number tells the density of the fabric used for manufacturing towels. The towels used while travelling have lighter and thinner GSM number than towel used in households. 

COVID-19 Scenario Analysis: 

The production as well as demand has been hindered because of impaired supply chain, lockdown scenario in major producer countries.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

Bath towels made up of various fabrics are used in spas and hotels. Usually soft and fluffy bath towels are in demand in high-end hotels and spas because they give luxury feel and look. Expansion of hospitality industry is a major contributor to the growth of the bath towel market. Expansion of gym industry also leads to the increased application of towels.

Moreover people are becoming eco-conscious, which increases the demand for bath towels made up of organic fabric. Other growth drivers are awareness about hygiene, changes in lifestyle, increase in disposable income, and brand consciousness among the existing users.

The global bath towel market trends are as follows:

Promotion of textile industry by governments

In countries like China and India, the governments arepromoting textile industries through various schemes and finance inclusions in the industry. It helps the bath towel industry.

New product launches to flourish the market

Manufacturers have been focusing on producing new products for specific applications as there are varying demands on the basis of utilization. Leading market players are determined how to improve softness and the quality of bath towels. Companies are developing new designer and luxurious bath towels to meet the growing demand of these towels. Companies are trying to develop bath towels from various organic fabrics. The launch of these designer towels and organic fabric towels is expected to attract the brand seekers and eco-conscious customers.

Key Benefits of the Report:

  • This study presents the analytical depiction of the global bath towel industry along with the current trends and future estimations to determine the imminent investment pockets.

  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global bath towel market share.

  • The current market is quantitatively analyzed to highlight the global bath towel market growth scenario.

  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 

  • The report provides a detailed global bath towel market analysis based on competitive intensity and how the competition will take shape in the coming years. 

Questions Answered in the Bath towel Market Research Report:

  • What are the leading market players active in the bath towel market?

  • What the current trends will influence the market in the next few years?

  • What are the driving factors, restraints, and opportunities in the market?

  • What future projections would help in taking further strategic steps?

Bath Towel Market Report Highlights

Aspects Details
By Type
  • Plush Bath Towel
  • Bamboo Filter Bath Towel
  • Velvet Bath Towel
  • Micro Fiber Towel
  • Turkish Cotton Bath Towel
  • Others
By End User
  • Ressidential
  • Commercial
By Application
  • Hand Towels
  • Face Towels
  • Body Towels
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players

Huaian rainbow towel weaving co. ltd., Dunroven house, Iris Hantverk, Gemini Danica studio, Nine space, sunvim, Regal towel collection, GM exports, Elsatex Ltd., QIANXIANG

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Bath Towel Market

Global Opportunity Analysis and Industry Forecast, 2023-2032