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Bathtub Market

Bathtub Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, Material End User and Distribution Channel : Global Opportunity Analysis and Industry Forecast 2021-2027

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Author's: Samriddhi Chauhan | Roshan Deshmukh
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The bathtub market size was valued at $7.6 billion in 2019, and is estimated to reach $8.9 billion by 2027, registering a CAGR of 4.3% from 2021 to 2027

A bathtub, also known as a tub, is a container for holding water in which a person or animal may bathe. Most modern bathtubs are made of thermoformed acrylic, porcelain enamelled steel, fiberglass-reinforced polyester, or porcelain enamelled cast iron. Majorly in the developed region the consumption of bathtub is high, owing to better standard of living of the citizens, which is propelling high growth of bathtub market. 


One of the major factors that drives the growth of the bathtub market includes its ability to provide mind and body relaxation to the bather.In addition, there are many bathtub market trends of using bathtub one among them is its ability of detoxification, as soaking body into warm water detoxifies the body and it also makes the liver, kidney, colon, and lungs healthier. Furthermore, bathtub is very efficient for body inflammation of the patients suffering from arthritis, as submerging the body into water makes them experience hydrostatic pressure and diminishes gravity effect on the body, which helps in reliving the day-to-day sore joint pressure experiences.

However,increase in number of bathtub accidents restrains the growth of the market. For instance, in Japan around 14,000 citizens die during bath, which is 3 times the death the country face due to road accidents. Although bathtub seems to be a comforting and relaxing sanitary ware, the death due to bathtub accidents such as drowning when the bather fell asleep is also constantly increasing. Furthermore, in the U.S, there are 43,000 cases accounted for children getting injured by slipping and falling due to bathtub every year. Majorly in elder citizens, cardiac arrest is very common while having a bath and all these accidents are the major cause of decrease in usage and demand for bathtubs in the bathtub market. Moreover, walk-in showers are replacing the bathtubs as they are safe and quick to use, which leads to the drop in demand of bathtubs in the market.

The key players are adopting many strategies such as innovation and product launch in the market in order to provide satis factory and comforting products to its customers. Recently, a new bathtub market opportunity has been arrived, which will provide spa like therapy to its user. The temperature of these bathtubs can be managed by digital instructions. In addition, it is also efficient in providing chromo therapy to the users for mind and body relaxation. Thus, the popularity of smart bathtubs with artificial intelligence is likely to rise in the near future as these innovations are attracting the customers, the demand for bathtubs in the market is likely to rise during the forecast period. 

The bathtub market is segmented on the basis of type, material, end user, distribution channel, and region. Based on type, the global market is divided into free-standing tubs, alcove tubs, drop-in tubs, and corner tubs. On the basis of material,it is divided into marble, acrylic, ceramic, and others. On the basis of end user,bathtub market is bifurcated into residential and commercial. By distribution channel, the market is bifurcated into offline and online. Regionwise, the global bathtub industry is studied across North America, Europe, Asia-Pacific, and LAMEA. North America consists of the U.S., Canada, and Mexico. Europe is studied across the UK, Germany, France, Italy, Spain, and the rest of Europe. India, China, Japan, ASEAN, Australia, and rest of Asia-Pacific are the countries analyzed under Asia-Pacific while LAMEA includes Brazil, Argentina, Saudi Arabia, South Africa, and rest of LAMEA.

Bathtub Market
By Type
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Corner bathtub segment would exhibit the highest CAGR of 6.3% during 2021-2027.

On the basis of type, the freestanding bathtub segment gardened the major bathtub market share as they facilitate easy shifting into the bathroom.In addition, this bathtub can be designed perfectly and more beautifully according to the ambience, which drives the demand for freestanding bathtubs in the market.

Bathtub Market
By Material
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Acrylic segment would exhibit the highest CAGR of 5.5% during 2021-2027.

By material, in 2019, the ceramic segment dominated the bathtub market, owing to its durability. The customers do not prefer purchasing bathtubs frequently; therefore, ceramic bathtubs help them with the strength and durability, which leads to the growth of ceramic bathtubs.

Bathtub Market
By End User
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Commercial segment would exhibit the highest CAGR of 5.2% during 2021-2027.

By end user, the residential segment dominated the bathtub market, as it is a necessity product in some of the developed regions and is been used more by the household with kids. Furthermore, rapid urbanization significantly influences the demand for bathtubs. Nevertheless, the commercial segment is likely to grow with highest CAGR during the forecast period.

Bathtub Market
By Distribution Channel
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Online channels segment would exhibit the highest CAGR of 5.2% during 2021-2027.

Depending on distribution channel, the offline segment held the maximum market share, as consumers prefer to analyze and evaluate the product for quality check before purchase. However, online segment is poised to grow with highest CAGR during the forecast period.

Bathtub Market
By Region
North America 

Asia Pacific region would exhibit the highest CAGR of 6.7% during 2021-2027.

According to bathtub market forecast, region wise, North America dominated the bathtub market growth in 2019, and is expected to sustain its dominance throughout the forecast period. Furthermore, the region is a leading segment, owing to its high purchasing power parity and standard of living with more bathroom space, which is making it the largest consumer good market.

The players operating in the global bathtub market have adopted various developmental strategies to increase their market share, increase profitability, and remain competitive in the market. The key players operating in the bathtub market includes Americh, Inc., HSIL Limited, Jacuzzi Inc., Jaquar Group, Kohler Co., Ove Decors ULC, RAK Ceramics P.J.S.C., Roca Sanitario, S.A., TOTO Ltd., Villeroy & Boch AG.

COVID-19 impact analysis

  • The bathtub industry was not impacted severely due to the pandemic.
  • The COVID-19 pandemic had a significant impact on the offline segment due to the closure of major distribution channels across the globe in an attempt to prevent the spread of coronavirus.
  • Manufacturers are doing bathtub market analysis and are comprehending strategies to revive from the current situation by means of reshaping their sales channels as well as product innovation.
  • The bathtub industry is expected to stabilize after 2023 with the stability of distribution channels and the easy availability of bathtub in the market.

Key Benefits For Stakeholders

  • The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the market size and segmentation assist to determine the prevailing bathtub market opportunities.
  • The major countries in each region are mapped according to their revenue contribution to the market. 
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the bathtub industry.

Key Market Segments

By Type

  • Free-standing bathtubs
  • Alcove bathtubs
  • Drop-in bathtubs
  • Corner bathtubs

By Material

  • Marble
  • Acrylic
  • Ceramic
  • Others

By End User 

  • Residential 
  • Commercial

By Distribution Channel

  • Offline
  • Online

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • India
    • China
    • Japan
    • ASEAN
    • Australia
    • Rest of Asia-Pacific
    • Brazil
    • Argentina
    • Saudi Arabia
    • South Africa
    • Rest of LAMEA

Key Players

  • Americh, Inc. 
  • HSIL Limited 
  • Jacuzzi Inc. 
  • Jaquar Group 
  • Kohler Co. 
  • Ove Decors ULC 
  • RAK Ceramics P.J.S.C. 
  • Roca Sanitario, S.A. 
  • TOTO Ltd. 
  • Villeroy & Boch AG.

Bathtub Market Report Highlights

Aspects Details
  • Freestanding bathtubs
  • Alcove bathtub
  • Drop-in bathtubs
  • Corner bathtubs
  • Marble
  • Acrylic
  • Ceramic
  • Others
  • Residential
  • Commercial
  • Online
  • Offline
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players


Analyst Review

The factor such as advancement and development of intelligent bathtubs that can be controlled using mobile application or by giving instruction to the Google bot, Alexa. The key feature of these bathtubs is just not the mobile application but also these bathtubs can mimic the feel of luxury spa or any hot bath tub at home. Additionally, these bathtubs use essential oils to produce the smell and artificial fog for providing the similar luxurious experience to the customer. Moreover, these bathtubs and smart bathrooms are very efficient in providing the soothing and peaceful environment to the customer just by using Internet of Things. 

Furthermore, with the upcoming technology the adoption of bathtubs is decreasing at a slower pace as there are multiple smart showers available in the market, which are used majorly for quick deep soaking. Thus, bathtubs are been replaced with smart showers, which is expected to restrain the growth of bathtubs in the market.

However, the COVID-19 pandemic will be bringing a paradigm shift in bathroom designs as the previous pandemic in late 1800s replaced the bathroom furniture material from wooden to tile and enamel in order to resist germs and bacteria. Similarly, this pandemic is also shifting the bathroom trend toward touch less technology, such as motion detectors, sensor-driven and voice-based bathroom fixtures to diminish the chances of touching the surface. 

Author Name(s) : Samriddhi Chauhan | Roshan Deshmukh
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Frequently Asked Questions?

Bathtub market size from 2021 to 2027 will be 8.9 billion.

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Top companies of the market are Americh, Inc., HSIL Limited, Jacuzzi Inc., Jaquar Group, Kohler Co.

The base year calculated in the bathtub market report is 2019.

The segments of bathtub market are freestanding tubs, alcove tubs, corner tubs and drop-in tubs.

Freestanding tubs holds the maximum market share in the market

The market will still grow at a slower rate in 2021.

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Bathtub Market

Global Opportunity Analysis and Industry Forecast 2021-2027