Beard Grooming Market Outlook: 2026
The beard grooming market size was valued at $24.1 billion in 2018 and is expected to reach $43.1 billion by 2026, registering a CAGR of 7.7% from 2019 to 2026. Over the past couple of years, men are turning out to be very conscious about their looks and appearance. They tend to adapt themselves to current sustaining trend no matter when it comes to wearing apparels, setting different hairstyles as well as indulging in physical activities to look much leaner and fitter. There is a rise in the popularity of beard grooming among the male population. Majority of the male population believes that wearing a beard provides them confidence and at the same time facilitates a much more matured look as compared to a guy who wears a clean-shave look.
Though growing beard has been on trend since one decade, however, over the past couple of years, there has been evolution and continuous improvement in style and look of beard. Professionals from the fashion industry have been promoting different types and styles of beard that has been gaining attention from the target segment. They find such beard much more attractive and pleasing compared to traditional styles. Such beard require professional beard care tools and kit to maintain it for longer period of time. This has triggered the demand for various beard grooming products.
Some of the beard grooming products such as beard oil, beard shampoo, beard gel, softener, moisturizer, and others have experienced higher level of demand among the target customers.
The global beard grooming market is segmented on the basis of product type, distribution channel and region. By product type, the market is divided into beard oil, beard shampoo, shaving cream, trimmers, shaving gel, waxes, and others. By end user, the market is bifurcated into personal and commercial. By distribution channel, the market is divided into hypermarket/supermarket, specialty store, online store, and others. By region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).
By Product Type
Shaving Cream segment dominates the global Beard Grooming market and is expected to retain its dominance throughout the forecast period.
Based on product type, the market is segmented into beard oil, beard shampoo, shaving cream, trimmers, shaving gel, waxes, and others. Among these sub segments, the shaving cream segment accounts to higher value share. Shaving creams are being used by target customers since the early 90’s. It is a frosty cosmetic cream that softens and protects skin during shaving. Over the years, the shaving cream product offerings has been evolving that help cater to customers’ requirements and conveniences. Procter & Gamble Company, one of the key players in the global beard grooming market, have been availing its shaving cream in foam to facilitate easy use of the product for its users. The shaving cream segment also endures innovation in its packaging formats. Shaving cream that were available in tubes, are now available in aerosols as well. Thus, innovation is one of the key factors that drives the demand for the shaving cream segment.
By End User
Commercial segment is projected to grow with fastest CAGR during the forecast period
By end user, the beard grooming market is segmented into personal and commercial. Among these sub segments, personal segment accounts to higher value share since the beard grooming manufacturers have been availing most of its products specifically for personal care purposes. Products such as beard oil, beard shampoos, and conditioners have been gaining higher level of traction among the household sector. Taking in account on the demand incurring from the household sector, most manufacturers have been evolving its product offerings that cater to target the requirements of the customers. For instance, Philips has availed its trimmers in portable formats in the view that its household customers seek for convenience in using consumer goods products. Hence, manufacturers’ extended product offerings targeting household sector, is one of the key reasons behind the personal segment accounting for higher value share among the end users.
By Distribution Channel
Supermarket/Hypermarket segment dominates the global beard grooming market and is expected to retain its dominance throughout the forecast period.
By distribution channel, the beard grooming market is segmented into hypermarket/supermarket, specialty store, online store, and others. The hypermarket/supermarket segment accounts to higher beard grooming market share since most of the grooming products are easily available in such stores at affordable rates. Such stores facilitate the availability of both branded as well as private label beard grooming products. As a result, the customer base in supermarket is higher as compared to any other stores. Walmart and Target are some of the key supermarket brands in the segment.
By Region
Europe dominates the Global Beard Grooming market and is expected to grow with a CAGR of 6.9% during the forecast period
By region, the beard grooming industry is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Europe dominates the global beard grooming market. Europe men’s personal care market was being valued at $29.6 billion in 2018. Male grooming has been on the rise in Europe in the recent past as majority of the European men are experimenting with personal care products available in the market and developing their own complex grooming routines. Positive attitude toward self-grooming and men’s efforts on looking good are some of the key reasons behind the overall growth of the European men’s grooming market. As a result, even men with beard have been taking steps on grooming it in a way such that the beard quality and texture lasts for a longer period of time. This increases the demand for different types of beard grooming products among the European men. Hence,Europe accounts for highest value share in the global market.
Key players profiled in the report include Viking Beard Stuff, Robin Hood Beard Company Ltd., Beardbrand, The Bearded Man Company Limited, Wahl Ltd., Koninklijke Philips N.V., Panasonic, The Brighten Beard Company, Zeus among others.
Key Benefits for Beard Grooming Market:
- The report provides an extensive beard grooming market analysis of the current and emerging market trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current beard grooming market trends and future estimations that help evaluate the prevailing beard grooming market forecast.
- A comprehensive analysis of the factors that drive and restrict the beard grooming market growth.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.
Beard Grooming Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By END USER |
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 By DISTRIBUTION CHANNEL |
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 By Region |
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Analyst Review
According to the insights of CXOs of leading companies, the rise in concern over beard maintenance, is one of the key factors that drive the growth of the global beard grooming market. With the rise in demand for various beard grooming products incurring from the target segments, beard grooming product companies have been stressing on innovation that facilitates ease of use of its products. For instance, Philips one of the key players in beard grooming market, has made improvements on its product offerings by adopting product innovation strategies. Similarly, as per some of the key players in the beard grooming market, customers have been gradually shifting its preference for natural cosmetic products. Thus, beard oil or beard shampoo manufacturers consider using natural ingredients in their existing products.
The rise in rate of internet penetration around the major parts of the world makes way for manufacturers to initiate several key online marketing programs as online platforms are one of the easiest ways to create awareness about the specifications and features of the athleisure products among the target customers.
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