Beard Trimmer Market Research, 2031
The global beard trimmer market was valued at $5.7 billion in 2021, and is projected to reach $13.0 billion by 2031, growing at a CAGR of 8.8% from 2022 to 2031.
Beard trimmer is a grooming tool that can be used for cutting and trimming beard. These trimmers are typically small, light, and portable battery-operated devices. Men can perfectly cut and trim their moustache or beard with the use of these trimmers. Expansion of the global beard trimmer market is driven by increase in number of consumers who are conscious about their appearance and rise in number of salons globally. Men are exposed to international fashion trends through increased usage of social media sites such as Facebook, Instagram, and YouTube, which increases demand for grooming products for them, including beard trimmers. However, lack in awareness regarding usage of beard trimmers and use of conventional type of tools to cut beard, especially in rural areas are expected to hinder growth of the beard trimmer market during the forecast period.
According to the beard trimmer market analysis, the beard trimmer market is segmented into product type, end user, distribution channel, and region. On the basis of product type, the market is segregated into corded and cordless. On the basis of end user, it is categorized into personal and commercial. By distribution channel, it is segregated into hypermarkets & supermarkets, specialty stores, online stores, and other stores. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Australia, New Zealand, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, the UAE, and rest of LAMEA)
According to the beard trimmer market trends, on the basis of product type, the corded segment was the significant contributor to the market, with $2,186.3 million in 2021, and is estimated to reach $4,737.3 million by 2031, at a CAGR of 8.2% during the forecast period. Corded trimmers can only be used up to a certain distance from an electrical outlet, but this is typically not a big deal when shaving. Trimmers that are corded typically have more power than those that are cordless. As a result, corded trimmers have some usage restrictions, and carrying them while traveling is quite uncomfortable. Due to its high battery power, corded trimmers are frequently utilized in salons and hair care facilities. As a result, the beard trimmer market size is expected to grow during the forecast period.
According to the beard trimmer market analysis, on the basis of end user, personal segment was the highest contributor to the market and is estimated to reach $9,104.2 million by 2031, at a CAGR of 8.3% during the forecast period. The personal segment accounts for highest share as manufacturers in the beard trimmer market offer most of its products specifically for personal use. For instance, Philips has offered its trimmers in portable formats in the view that its household customers seek for convenience in using consumer good products. Hence, extended product offerings by manufacturers targeting the household sector makes the personal segment dominant in the market.
According to distribution channel, the online store segment was the significant contributor to the market, with $1,522.2 million in 2021 and is expected grow at a CAGR of 10.7% during the forecast period. Consumers now rely on internet to gain information and consider online shopping as the most convenient factor. Thus, most key manufacturers have gone online and have created their own web portals for selling products. Increase in smart phone users and mobile screen friendly online stores websites and hassle-free door step delivery is expected to favor the beard trimmer market growth through online stores.
According to the beard trimmer market opportunities, region wise, North America garnered the major Beard Trimmer market share in 2021, and is expected to maintain its market share throughout Beard Trimmer market forecast period. North America is considered to be one of most dominant regions in the global beard grooming market. An increase in number of product launches, aggressive marketing strategies carried out by manufacturers, and rise in number of ageing population are some of the key factors that drive the beard trimmer market.
The players operating in the global beard trimmer industry have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report Andis Company, Braun, Brio Product Group, Conair Corporation, Procter & Gamble, Panasonic Corporation, Koninklijke Philips N.V., Spectrum Brands, Syska and Wahl Clipper Corporation.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the beard trimmer market analysis from 2021 to 2031 to identify the prevailing beard trimmer market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the beard trimmer market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global beard trimmer market trends, key players, market segments, application areas, and market growth strategies.
Beard Trimmer Market Report Highlights
By Product Type
By End User
By Distribution Channel
Key Market Players
Koninklijke Philips N.V., Spectrum Brands, Inc., Panasonic Corporation, Andis Company, Inc., Conair Corporation, Syska, Brio Product Group, Wahl Clipper Corporation, Havells India Ltd., Procter & Gamble
Proliferation of the salon industry and rise in expenditure on beard grooming products has led to rise in demand for beard trimmers across the globe. Moreover, easy availability of highly featured beard trimmers through offline as well as online sales channels notably contribute toward growth of the global market. Moreover, consumers are increasingly showing their interest in experiencing new beard styles to enhance their appearance, which, in turn, has increased sales of beard trimmers.
With rise in demand for various beard grooming products, beard trimmer manufacturing companies have been stressing on innovations that facilitate ease of use of their products. For instance, Philips, one of the key players in the beard trimmer market made improvements on its product offerings by adopting product innovation strategies. Similarly, as per some of the key players in the beard trimmer market, customers have been increasingly purchasing beard trimmers for personal use, owing to lack of time to go to salons and unaffordable changes by hair professionals. Rise in rate of internet penetration around major parts of the world make way for manufacturers to initiate several key online marketing programs as online platforms are one of the easiest ways to create awareness regarding specifications and features of such products among target customers.
Key market players operating in the beard trimmer market have adopted various developmental strategies such as product innovation and are investing in R&D activities with continuous efforts in launching new & improved beard trimmers with improved material and more functionality that can meet demand from salons.