Beer mugs are made of glass, wood, fiber, stainless steel, & ceramic materials and are mainly designed in cylindrical shape. They are commonly used for serving and drinking beer. Many breweries companies such as Bira, Carlsberg, and kingfisher use beer mugs for commercial promotion of their brands. Beer mugs enhance appearance and aroma while drinking or serving beer at house parties, clubs, pubs, and bars. The beer mug market has experienced a significant growth as a trend of drinking beer is increasing day-by-day especially in age group of 18-30 years. This trend is also getting popular among women also due to social and professional gathering and financial independencies. These factors have influenced beer market very strongly and also lead to innovation of new and different designs and models in beer mugs such as pint glasses/shaker pints, beer mugs, beer steins, goblets & chalices, pilsner glasses, wizens glasses, snifters, Tulip & Thistle Glasses, stange glasses, and tasting & sampler glasses. The beer mugs market is one of the fastest growing market, and is expects to continuously grow during the forecast period. 

Market Scope and Structure Analysis  

COVID-19 Impact Analysis

• COVID-19 has drastic impact on beer mug markets. As there was a nation-wide lockdown implemented by governments during pre-COVID-19, which has led to disruption in supply chain of raw material and production cycle of beer mug market.
• Pubs, Bars, Hotels, & Restaurant were almost remained closed for first 2 quarters in all the metropolitan cities due to the pandemic, which has very adverse effect on beer mugs because almost near by 35% of beer mugs produced by small or large scale industries are consumed by Pubs , Bars , Hotels & Restaurant.

Top Impacting Factors​

• Consumers are attracting towards luxury beer mugs and bars accessories with the growing trends of drinking beers among youth. The factors that mainly influence the beer mugs market are growing number of pubs, bars, hotels, and home bars, house parties.
• Addition of new flavors in beers by beer most popular beer brands such as Bira drives the demand for beer, which is resulting into growth in the beer mug market.
• New brands such as Bro Code, which contain high percentage of alcohols in beer and introducing of non-alcoholic beers by key players in Indian market is playing significant role for attracting youth toward beer, especially the younger. Increase in consumption of alcoholic and non-alcoholic beer is a major factor influencing the demand for beer mugs and is responsible for sustainable growth of the beer mugs market

Market Trends

Increase in popularity of drinking beer

Popularity of drinking beer is rising day-by -bay not only among men but also among women, due to increase in financial independences and professionals. Today with adaptation of new life style, people demand some varieties in beer. Craft beer is a new trend among people that is increasing consumption of beer, which will lead to the growth of the beer mug market during the forecast period.

Rise in popularity of drinkware products

With the growing trend of drinking beer significance of drink ware products is increasing day-by-day. Peoples are also started attracting toward new and unique design of beer mugs.

 Drink ware products such as beer mugs add premium ness to pattern of drinking beer & enhance experience of drinking beer, which is resulting into growth of the beer mug market.

Use of beer mugs as gift articles

Consumer are demanding customized beer mugs for their loved once to gift it on special occasions such as birthdays, anniversaries, & many more. Popularity of customized or quoted beer mugs is increasing, online platforms such as IGP and Gift Cart are playing vital role in driving the growth of the beer mugs market by providing multiple option for customization.

Key Segments Covered-

Products type

• Glass
• Wood
• Fiber
• Stainless Steel
• Ceramic

Price Point

• Premium
• Medium
• Economy

Application

• Bars
• Pubs
• Home Crockery

 Distribution Channel

• E-commerce
• Gift Shops
• Hypermarkets /Supermarkets
• Utensils Shop
• Specialty Stores

Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Rest of Europe
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia-Pacific
• LAMEA
  • Latin America
  • Middle East
  • Africa

Key Benefits of Report-

• This study presents the analytical depiction of the beer mug industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the beer mug market share.
• The current market is quantitatively analyzed from 2020 to 2028 to highlight the beer mug market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed beer mug market analysis based on competitive intensity and how the competition will take shape in coming years

Questions Answered in the Report –

• Who are the leading market players active in the beer mug market?
• What current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?
• What is beer mug market prediction in the future?
• Which will be the niches at which players profiling with recent advancements should set a presence?
• What are the current trends and predicted trends?