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2019

Bespoke Units Market

Bespoke Units Market Size, Share, Competitive Landscape and Trend Analysis Report by End User : Opportunity Analysis and Industry Forecast, 2018-2025

CG : Hospitality

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Author's: Sumesh Kumar & Roshan Deshmukh | Roshan Deshmukh
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Bespoke Units Market Outlook - 2025

Bespoke units can be defined as a set of equipment that can be customized according to the needs or requirements of the customer. The customization can vary from color to outright drastic changes to the design of the unit such as dimensions, decals, and detailing. Bespoke is a common sight in commercial kitchens, large restaurant establishments, hotels, and canteens. Bespoke units apart from being aesthetically pleasing are also functionally superior as they are customized for the buyers. The bespoke units market size was valued at $213.9 million in 2018, and is expected to garner $357.2 million by 2025, registering a CAGR of 7.6% from 2018 to 2025. The starred restaurants category in the end user segment was the highest contributor to the global bespoke units market share, with $88.1 million in 2018, and is estimated to reach $145.5 million by 2025, at a CAGR of 7.4% during the bespoke units forecast period.

Rise in the number of luxury food outlets, starred hotels, and large canteens drives the growth of the bespoke unit market. In addition, the growth of the bespoke units market is also supplemented by diversification in culinary activities such as adoption of different type of cooking equipment. Additionally, the trend of having open kitchens in food outlets coupled with growing demands from professional chefs for ergonomic kitchen setup also boost the growth of the bespoke units market. However, high installation cost that attracts only a limited number of customers restraints the market growth. Conversely, rise in popularity of cooking shows and celebrity chefs has changed the traditional perspective of kitchen into an entertainment center as open plan kitchens have made way for kitchens that are not only functional but are also esthetically pleasing. TV shows based on cooking are changing the perspective toward cooking. Cooking today has been considered as artistry, which is now a major factor in the overall dining experience. All the above factors coupled with increase in affinity of people toward technically advanced products are expected to provide lucrative opportunities for the growth of the bespoke units market. Bespoke pantries and larders have been the most popular options while designing custom kitchens and has contributed to the growth of this market. In addition, customization around kitchens that resembles naked kitchen built around greenery has been quite popular.

Bespoke Units Market

The bespoke units market is segmented based on end user and country. Based on end user, the market is segmented into high production kitchens, starred restaurants, commercial bars & restaurants, and premium cafés. On the basis of country, the market has been studied across France, Iberia, UK, Benelux, Germany, Italy, and Emirates.

Bespoke Units Market by End User

According to the bespoke units market analysis, in 2018, the starred restaurants category in the end user segment contributed the largest share in the bespoke unit market. Rise in disposable income among people and frequent travels have been the major driver for the starred restaurants category in the end user segment of the bespoke units market. However, the high production kitchens segment was the fastest growing segment in 2018 with a CAGR of 8.1% throughout the forecast period. High premium cafés have become very common with the advent of globalization. As people have become busier the dependency on fast food has gone up significantly. The market of this category in the end user segment of bespoke units market is driven by increase in affinity of consumer to opt for fast food for nutrition.

In 2018, Italy was the prominent country with the highest share of 34.6% in the bespoke units market. This was attributed to Italy being one of the major tourist attractions with an established food and hospitality industry. The number of quick-service restaurants, premium full-service restaurants, cafés, and luxury hotels and canteens has been witnessing considerable growth over the past few years. Additionally, hospitality in Italy is consolidating its ownership and corporate structure. The demand for luxury hotels has grown substantially owing to international travels. The Italy units market is driven by rise in demand for customized food equipment by chefs in big hotels and large restaurants and canteens. Emirates region is expected to grow at the highest CAGR throughout the forecast period. This is due to Emirates becoming a regional trading and tourism hub over the years. The food & beverages sector in this region has also been growing steadily over the years and the number of restaurants and café have also increased. The Emirates units market has rapidly expanding tourism and strong consumer demand for eating out. The demand for diversified and innovative cuisines have increased over the years due to increased frequency of international travel in the country. The market for this region is driven by increase in number of food chains and starred hotels in which professional chefs demand customized equipment.

Bespoke Units Market by Country

The players in the bespoke unit market have been utilizing partnership as the key strategy to overcome competition and increase or maintain their stance in the market. The key players profiled in the report include Molteni, Maestro, Marrone, and Athanor.

Key Benefits for Bespoke Units Market:

  • The report provides a quantitative analysis of the current bespoke units market trends, estimations, and dynamics of the market size from 2017 to 2025 to identify the prevailing bespoke units market opportunities.
  • The key countries in all the major regions are mapped based on their bespoke units market share.
  • In-depth analysis and the size and segmentation assists in determining the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global bespoke units industry. 
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the bespoke units market players.

Bespoke Units Market Report Highlights

Aspects Details
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By End User
  • High Production Kitchen
  • Starred Restaurants
  • Commercial Bars & Restaurants
  • Premium Cafés
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By Country
  • France Units Market
  • Iberia Units Market
  • UK Units Market
  • Benelux Units Market
  • Germany Units Market
  • Italy Units Market
  • Emirates Units Market
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Key Market Players

MOLTENI & C SPA, ATHANOR (GRANDE CUISINE LIMITED), MAESTRO (BONNET INTERNATIONAL), MARRONE SRL

Analyst Review

The bespoke unit market in 2018 was valued at $213.9 million in 2018 and is predicted to reach $357.2 million in 2025 growing at a CAGR of 7.6% from 2018 to 2025.

Bespoke units are a set of equipment that can be customized according to the requirements of the customer. The customizations can range from minor changes in color to drastic changes, which may include changes in dimension, decals, and detailing. Based on the interviews of various top-level CXOs of leading companies, the increase in sale of bespoke units is driven by rise in number of luxury food outlets, starred hotels, and large canteens. Moreover, the growth of the bespoke units market is also supplemented by diversification in culinary activities such as adoption of different type of cooking equipment. Additionally, the trend of having open kitchens in food outlets coupled with growing demands from professional chefs for ergonomic kitchen setup has also added to the growth of bespoke units.

However, higher installation cost of equipment is anticipated to restrain their adoption. Irrespective of these challenges, technological advancements in bespoke equipment is expected to provide lucrative opportunities for the market growth in the coming years.

Author Name(s) : Sumesh Kumar & Roshan Deshmukh | Roshan Deshmukh

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Bespoke Units Market

Opportunity Analysis and Industry Forecast, 2018-2025