Big Data Analytics in Education Market

Big Data Analytics in Education Market Statistics: 2030

The global big data analytics in education market was valued at $13.58 billion in 2020, and is projected to reach $57.14 billion by 2030, registering a CAGR of 15.3%. Big data analytics is a method by which companies examine large set of data for uncovering useful information such as market trends, customer preference, discover hidden patterns, and various unknown facts from the data to enhance their decision-making capability. 

Owing to the outbreak of the COVID-19 pandemic, the big data analytics in education market has witnessed considerable growth. This is attributed to implementation of lockdown by governments in majority of the countries and rise in adoption of online teaching culture among students & teachers. In addition, increase demand for cloud-based big data technology among education institutions is accelerating the growth of market.

Multiple benefits of big data in the education sector, increase in internet penetration, and rise in need for improved administrative services along with the need to reduce education costs act as the key driving factors of  the global market. However, high initial investment cost is expected to hamper the market 

Segment review

The global big data analytics in education market is segmented into component, deployment model, application, sector, and region. Depending on component, the market is bifurcated into software and services. On the basis of deployment model, it is categorized into on-premise and cloud. The applications covered in the study include behavior detection, skill assessment, course recommendation, student attrition rate detection, and others. By sector, the market is  fragmented into K-12, preschool, and higher education. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

As per the component, the market is dominated by software segment. Growth of this segment is majorly attributed to proliferation of big data analytics software tools that extract data from multiple sources and prepare it for analysis and visualization to discover deeper insights into patterns, trends, and associations within data. However, the services segment is expected to grow at the highest rate during the forecast period, owing to notable increase in the adoption of big data analytics services in education sector, as it ensures effective functioning of big data analytics platforms and software. 

Region wise, the big data analytics in education market was dominated by Asia-Pacific in 2020, and is expected to retain its position during the big data analytics in education market forecast period. This is attributed to surge in demand for digital transformation in the education sector in this region and increase in convergence of different technologies, such as big data & analytics and artificial intelligence (AI), which have created an impact on the region and managed to increase its IT budget. Moreover, Asia-Pacific is expected to witness significant growth rate during the forecast period, owing increase in penetration of tablets and smartphones across countries such as China and India. 

The report focuses on the growth prospects, restraints, and big data analytics in education market analysis. The study provides Porter’s five forces analysis of the big data analytics in education industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the big data analytics in education industry trends.

COVID Impact Analysis

The global big data analytics in education market was valued at $13.58 billion in 2020, and is projected to reach $57.14 billion by 2030, registering a CAGR of 15.3%. Owing to the outbreak of the COVID-19 pandemic, the big data analytics in education market has witnessed considerable growth. This is attributed to implementation of lockdown by governments in majority of the countries and rise in adoption of online teaching culture among students & teachers. In addition, increase demand for cloud-based big data technology among education institutions is accelerating the growth of market. Moreover, analyzing students’ performance, identifying the interesting area of students, and monitoring students after graduating from college are some of the important benefits of big data and business analytics in education, which foster the market growth. 

Although COVID-19 has severely impacted various industries, the market is expected to witness positive impact of OVID-19, due to major shift toward digital transformation and increase in investments in data analytics in education sector.  Furthermore, while estimating the big data analytics in education market size, AMR has considered the impact of COVID-19 on each region, and the estimated numbers are completely dependent on the current ongoing situation of COVID-19 in each country. However, there is still no clarity on the deeper impact that it is having across businesses, industrial sectors, and organizations due to continuous increase in the number of COVID-19 cases with different rate and changes in lockdown period.

Top impacting factors    

The key factors impacting the growth of the global big data analytics in education market include multiple benefits offered by big data in education sector, increase in internet penetration, and rise in need for improved administrative services along with the need to reduce education costs. However, high initial investment cost is expected to hamper the market growth. On the contrary, rapid development of communication technologies along with the proliferation of mobile devices and implementation of learning analytics are projected to create lucrative growth opportunities for the market growth.

Multiple benefits offered by big data in education sector 

Big data analytics plays a vital role in the education sector and helps educational institutes to increase their efficiency by providing faster decision-making and to provide competitive advantage by analyzing & acting upon information in a timely manner. Furthermore, various education institutes are adopting big data analytics for real-time forecasting and monitoring various occasions for enhancing the performance of students and institutes. In addition, big data analytics helps educational institutes to improve the efficiency of business operations and facilitate student engagement through real-time data. Moreover, big data analytics is used by various decision makers to optimize selling strategies and improve the decision-making capability of educational institutes. Thus, increase in requirement of data-driven decisions to improve education quality in Asia-Pacific notably contributes toward the growth of the big data in education market.

Surge in adoption of cloud-based learning analytics solution 

Cloud analytics is the amalgamation of technological, infrastructural, analytical tools, and techniques to help clients derive necessary information from a massive dataset. In addition, cloud-based analytics help education institutes to reduce their operational costs as well as to reduce the infrastructure & storage cost of the organization. Furthermore, it offers education institutes with superior security and safeguards critical data of an organization, which are likely to offer lucrative opportunity for the market growth. Moreover, cloud computing helps education institutes in analyzing large volume of dataset and to enhance their analytics skills, which is expected to increase the demand for cloud computing. Furthermore, rapid adoption of connected devices across various education institutes and government initiatives to increase digitization across the education sector is projected to open new avenues for the market growth. For instance, in July 2020, the Australian Catholic University (ACU) turned its newly united data environment into a data lake to provide a single view for student development program. 

Key Benefits For Stakeholders

• This study includes the big data analytics in education market analysis, big data analytics in education market trends, and future estimations to determine the imminent investment pockets
• The report presents information related to key drivers, restraints, and big data analytics in education market opportunity.
• The big data analytics in education market size is quantitatively analyzed from 2020 to 2030 to highlight the financial competency of the industry.
• The Porter’s five forces analysis illustrates the potency of buyers & suppliers in big data analytics in education market share.

 Big Data Analytics in Education Market Report Highlights