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2022

Bird Feeder Market

Bird Feeder Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Material, by Mount Type, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2021-2031

CG : Pet products and supplies

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Author's: Dinesh Thakur | Roshan Deshmukh
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Bird Feeder Market Research, 2031

The global bird feeder market size was valued at $1.1 billion in 2021, and is projected to reach $2.1 billion by 2031, growing at a CAGR of 6.5% from 2022 to 2031.

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The bird feeder market is segmented into Type, Material, Mount Type and Distribution Channel.

Bird feeders are special containers that are designed to feed wild and pet birds. The bird feeders can be filled with various types of bird feeds, such as bird seed, worm meal, sunflower seed, and other types of feeds. Birds are among the most popular pets across the globe owing to ease and conveniences associated with the pet birds coupled with the rise in demand for small pets. Birds have a very long life span and some of the bird species outlive their owners. Hence, pet parents do not have deal with the grief of losing their pet companion due to aging. The popular species that are kept as pets are Budgerigar, Cockatiel, Grey Parrot, Monk Parakeet, Hyacinth Macaw, and many others.

The rise in adoption of birds as companion is a major factor, which boosts the bird feeder market growth across the globe. The rise in awareness regarding the health benefits of having a companion animal, rise in pet humanization, and rise in the number of nuclear families owing to rapid urbanization are some of the most prominent factors that are significantly driving the demand for bird feeders.

Apart from this, people are inclined towards gardening, aviculture, and avitourism, which fuels interests of the people in birding and feeding wild birds. Further, technological advancements and integration of digital technologies, such as artificial intelligence, augmented realty, smartphone, Wi-Fi, and digital cameras in bird feeders is expected to fuel the growth of the global market in the foreseeable future.

The bird feeder market is segmented on the basis of type, material, mount type, distribution channel, and region. On the basis of type, the market is segmented into window feeders, tube feeders, hopper feeders, platform feeders, and others. On the basis of material, the market is divided into metal, plastic, glass, and others. Depending on the mount type, the market is segregated into pole, hanging, window, and others. By distribution channel, it is categorized into supermarkets and hypermarkets, specialty stores, other retail stores, and online. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Bird Feeder Market by Type

As per the bird feeder market trends, by type, the tube feeders segment dominated the market, accounting for 44.4% of the bird feeder market share in 2021. This dominance is attributable to easy availability, variety of shapes and designs, and protection from cats and squirrels offered by the tube feeders. The demand for hopper feeders is expected to rise among new gardeners, new pet bird owners, and new birdwatchers, owing to the attractive and familiar design of the feeders.

Bird Feeder Market by Material

As per the bird feeder market forecast, by material, the plastic segment is expected to remain dominant during the forecast period. The cheap price, abundant availability of plastic raw material, easy and convenient handling, and extended life are the major features of the plastic bird feeders, which have led to the dominance of this segment in the global market.

Bird Feeder Market by Mount Type

By mount type, the window segment is expected to be the fastest-growing segment with a CAGR of 7.8% from 2022 to 2031. The rise in urbanization has led to the shrinking of home spaces that has led to the higher demand for the window mounted feeders, especially in the urban cities and towns. According to the United Nations, around 68% of the global population is expected to live in urban areas by the year 2050.

Bird Feeder Market by Distribution Channel

Depending on distribution channel, the online segment is expected to be the fastest-growing segment, owing to the rise in adoption of online pet shops, rise in penetration of internet, and growing adoption of smartphones among the consumers. According to the International Telecommunication Union, around 64% of the global population had access to the internet in 2021. This number is expected to grow rapidly in the forthcoming years and the demand for online sales is expected to foster significantly.

Bird Feeder Market by Region

Region-wise, Europe dominated the global market in 2021. The presence of huge number of birdwatchers in Europe, especially in UK and Italy has fostered the demand for the bird feeders. It is estimated that around 50% to 60% of UK households feed wild birds in their backyard and gardens. North America was the second-largest market, owing to the rise in popularity of birdwatching tourism and growing adoption of pet birds. According to the latest survey of the U.S. Fish& Wildlife Service, in 2016, there were approximately over 45 million birdwatchers, aged 16 years or above in the U.S.

Aspects, Inc., Backyard Nature Products, Bird Buddy, Central Garden & Pet Company, Droll Yankees, Duncraft, First Nature, Harris Farm, LLC., Kaytee Products, Inc., Kettle Moraine, Nature's Way Bird, Songbird Essentials, Wild Bird Habitat Store, Wild Birds Unlimited, Inc., and Woodlink Ltd. are some of the leading players in the global bird feeder industry.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the bird feeder market analysis from 2021 to 2031 to identify the prevailing bird feeder market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global bird feeder market trends, key players, market segments, application areas, and market growth strategies.

Bird Feeder Market Report Highlights

Aspects Details
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By Type
  • Window Feeders
  • Tube Feeders
  • Hopper Feeders
  • Platform Feeders
  • Others
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By Material
  • Metal
  • Plastic
  • Glass
  • Others
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By Mount Type
  • Pole
  • Hanging
  • Window
  • Others
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By Distribution Channel
  • Supermarkets and hypermarkets
  • Specialty Stores
  • Other Retail Stores
  • Online
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (U.K., Italy, Spain, Rest of Europe, Germany, France)
  • Asia-Pacific  (China, India, Japan, New Zealand, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, South Africa, Argentina, Rest of LAMEA)
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Key Market Players

Kaytee, Birds Choice, Droll Yankees, Songbird Essentials, Aspects, Inc., Woodlink, wild birds unlimited, Harris Farm LLC., Kettle Moraine, First Nature Products

Analyst Review

The global bird feeder market is expected to witness a significant growth, owing to the introduction of digital technologies in bird feeders in the near future. Rise in interests of people, especially the young individuals to learn about different species of birds and adopting bird watching as a hobby is expected to bolster the demand for bird feeders in the upcoming years. The population of birdwatchers has significantly spiked since the COVID-19 pandemic in 2020. This fuels the growth of avitourism sector across the globe. Growth of the bird feeder market is expected to witness exponential upsurge with the growing popularity of avitourism and integration of digital technologies in bird feeders.

The use of recycled plastics and wood materials in manufacturing bird feeders is expected to increase significantly. Rise in government initiatives to reduce the use of plastic and promote sustainability is anticipated to create a huge demand for sustainable and eco-friendly bird feeder products, especially among consumers in the developed markets of Europe and North America. The growing accumulation of plastic wastes, rise in initiatives to promote green and clean environment, and ecosystem protection laws by the government are projected to play a crucial role in the production process and raw materials sourcing for making bird feeders.

Author Name(s) : Dinesh Thakur | Roshan Deshmukh
Frequently Asked Questions?

The global bird feeder market size was valued at $1,134.6 million in 2021, and is estimated to reach $2,087.6 million by 2031, registering a CAGR of 6.5% from 2022 to 2031. The rising number of birders across the globe is driving the growth of the market.

The global bird feeder market is expected to witness a significant CAGR of 6.5% from 2022 to 2031. The growth is attributed to the surging adoption of pet birds, rising interests in birdwatching, growth in avitourism, and rising popularity of e-commerce for buying bird feeders.

The report is available on request on the website of Allied Market Research.

The forecast period considered in the global bird feeder market report is from 2022 to 2031. The report analyzes the market sizes from 2022 to 2031 along with the upcoming market trends and opportunities. The report also covers the key strategies adopted by the key players operating in the market.

Aspects, Inc., Backyard Nature Products, Bird Buddy, Central Garden & Pet Company, Droll Yankees, Duncraft, First Nature, Harris Farm, LLC., Kaytee Products, Inc., Kettle Moraine, Nature's Way Bird, Songbird Essentials, Wild Bird Habitat Store, Wild Birds Unlimited, Inc., and Woodlink Ltd. are some of the leading players in the global bird feeder market.

The bird feeder market is segmented on the basis of type, material, mount type, distribution channel, and region. On the basis of type, the market is segmented into window feeders, tube feeders, hopper feeders, platform feeders, and others. On the basis of material, the bird feeder market is divided into metal, plastic, glass, and others. Depending on the mount type, the market is segregated into pole, hanging, window, and others. By distribution channel, it is categorized into supermarkets and hypermarkets, specialty stores, other retail stores, and online. Region-wise, the bird feeder market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Asia-Pacific is expected to be the fastest-growing region during the forecast period, owing to a surge in the adoption of birds as pets, rising demand for the window feeders in urban areas, growing penetration of aviculture, and rising avitourism in the region.

Region-wise, Europe dominated the global bird feeder market in 2021. The presence of huge number of birdwatchers in Europe, especially in UK and Italy has fostered the demand for the bird feeders. It is estimated that around 50% to 60% of UK households feed wild birds in their backyard and gardens.

COVID-19 outbreak led to the higher adoption of pets and hence fostered the demand for the bird feeders across the globe. Further, in the post-COVID scenario, the demand for the avitourism and bird watching is expected to rise significantly, which will have a positive impact on the growth of the bird feeder market.

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Bird Feeder Market

Global Opportunity Analysis and Industry Forecast, 2021-2031