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Request Now !The global BLE beacon market size is experiencing significant growth and is expected to grow considerably in the next few years. BLE beacon stands for Bluetooth low energy beacon. It is a wireless communication system for short-range communication. BLE beacon is suitable for applications that work with a periodic data transfer and reduce a significant amount of battery usage. BLE beacon technology is being implemented in various sectors, such as retail, travel & tourism, healthcare, and education, owing to its benefits such as high degree of accuracy compared to other geo location technology, low impact on the device battery life, and no internet connection required as it communicates.Â
The global BLE beacon market is segmented on the basis of type, application, industry vertical, and region. Based on type, the market is further bifurcated into iBeacon, Eddystone, and Others. Based on application, the market is divided into proximity marketing, asset tracking, indoor navigation, others. Based on end-user, the report segments the market into retail, healthcare, travel & tourism, bfsi oil & gas, automotive, healthcare, and others. Geographically, the global market is analyzed across North America (the U.S. and Canada), Europe (Germany, the UK, France, and rest of Europe), Asia-Pacific (China, Japan, India, and rest of Asia-Pacific), Latin America (Brazil, Mexico, and rest of LATAM), and the Middle East and Africa.
Key players of the global BLE beacon market analyzed in the report include Estimote Inc., K2B Solutions, Hewlett Packard Enterprise Development LP, Google LLC, Apple Inc., Onyx Beacon, Kontakt.io, Accent Systems, Bluvision, UFO Beacons, BlueCats, Proximity Solutions.
Top impacting factors: Market scenario analysis, trends, drivers, and impact analysis
Growing awareness about BLE beacon technology and innovation in information technology solutions, such as the Internet of Things (IoT), fuel the market growth. In addition, the growing demand for smartphone usage and development in organized retail, such as supermarkets, discounters, departmental stores, and hypermarkets, lead to the demand for BLE beacon to make organized retail stores smarter, boosting the BLE beacon market growth. However, lack of awareness about BLE beacons as well as the risk of security breach may hinder the market growth. Moreover, the growing integration of BLE beacons in LED lightings, point of sale (POS) devices, vending machines, cameras, and digital signage is expected to push the industry growth over the coming years. Apart from retail applications, beacons are also expected to become a common product in industrial applications.
Wireless communication services to help the growth of the market
BLE beacons are wireless transmitter devices used to share information in the form of promotional videos, URL forms, notifications, and promotional videos. These devices are capable of transferring information to the nearby smart devices such as smartphones and tablets. The fact that BLE beacons can operate in low Bluetooth connectivity is one of the major element resulting in the BLE beacons market growth. In addition, BLE beacons are capable of cloud storage and also do not require any internet connection enhancing customer experience. These factors promote the BLE beacon market growth over the forecast period.
Surge in usage in automotive and industrial applications
Industries are gradually moving toward the integration of BLE beacon solutions from conventional proximity solutions such as Wi-Fi and RFID. Assets based on Wi-Fi, RFID, and people tracking systems have recently seized a decent revenue share across the healthcare and intralogistics industry. On the other hand, the comparatively lower price point of BLE beacon-based solutions is playing a crucial role in adoption of these solutions across different domains such as indoor navigation, worker security, affordable asset tracking, and elderly care.
COVID-19 scenario analysis:
Market scope and structure analysis:
Report Metric | Details |
 Market size available for years |  2020–2027 |
 Base year considered |  2019 |
 Forecast period |  2021–2027 |
 Forecast unit |  Value (USD) |
 Segments covered |  Type, Application, Industry Vertical, and Region |
 Regions covered | North America (the U.S. and Canada), Europe (Germany, the UK, France, and rest of Europe), Asia-Pacific (China, Japan, India, and rest of Asia-Pacific), Latin America (Brazil, Mexico, and rest of LATAM), and the Middle East and Africa |
 Companies covered | Estimote Inc., K2B Solutions, Hewlett Packard Enterprise Development LP, Google LLC, Apple Inc., Onyx Beacon, Kontakt.io, Accent Systems, Bluvision, UFO Beacons, BlueCats, Proximity Solutions |
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