The global BLE beacon market size is experiencing significant growth and is expected to grow considerably in the next few years. BLE beacon stands for Bluetooth low energy beacon. It is a wireless communication system for short-range communication. BLE beacon is suitable for applications that work with a periodic data transfer and reduce a significant amount of battery usage. BLE beacon technology is being implemented in various sectors, such as retail, travel & tourism, healthcare, and education, owing to its benefits such as high degree of accuracy compared to other geo location technology, low impact on the device battery life, and no internet connection required as it communicates. 

The global BLE beacon market is segmented on the basis of type, application, industry vertical, and region. Based on type, the market is further bifurcated into iBeacon, Eddystone, and Others. Based on application, the market is divided into proximity marketing, asset tracking, indoor navigation, others. Based on end-user, the report segments the market into retail, healthcare, travel & tourism, bfsi oil & gas, automotive, healthcare, and others. Geographically, the global market is analyzed across North America (the U.S. and Canada), Europe (Germany, the UK, France, and rest of Europe), Asia-Pacific (China, Japan, India, and rest of Asia-Pacific), Latin America (Brazil, Mexico, and rest of LATAM), and the Middle East and Africa.

Key players of the global BLE beacon market analyzed in the report include Estimote Inc., K2B Solutions, Hewlett Packard Enterprise Development LP, Google LLC, Apple Inc., Onyx Beacon, Kontakt.io, Accent Systems, Bluvision, UFO Beacons, BlueCats, Proximity Solutions.

Top impacting factors: Market scenario analysis, trends, drivers, and impact analysis

Growing awareness about BLE beacon technology and innovation in information technology solutions, such as the Internet of Things (IoT), fuel the market growth. In addition, the growing demand for smartphone usage and development in organized retail, such as supermarkets, discounters, departmental stores, and hypermarkets, lead to the demand for BLE beacon  to make organized retail stores smarter, boosting the BLE beacon market growth. However, lack of awareness about BLE beacons as well as the risk of security breach may hinder the market growth. Moreover, the growing integration of BLE beacons in LED lightings, point of sale (POS) devices, vending machines, cameras, and digital signage is expected to push the industry growth over the coming years. Apart from retail applications, beacons are also expected to become a common product in industrial applications.

Wireless communication services to help the growth of the market

BLE beacons are wireless transmitter devices used to share information in the form of promotional videos, URL forms, notifications, and promotional videos. These devices are capable of transferring information to the nearby smart devices such as smartphones and tablets. The fact that BLE beacons can operate in low Bluetooth connectivity is one of the major element resulting in the BLE beacons market growth. In addition, BLE beacons are capable of cloud storage and also do not require any internet connection enhancing customer experience. These factors promote the BLE beacon market growth over the forecast period.

Surge in usage in automotive and industrial applications

Industries are gradually moving toward the integration of BLE beacon solutions from conventional proximity solutions such as Wi-Fi and RFID. Assets based on Wi-Fi, RFID, and people tracking systems have recently seized a decent revenue share across the healthcare and intralogistics industry. On the other hand, the comparatively lower price point of BLE beacon-based solutions is playing a crucial role in adoption of these solutions across different domains such as indoor navigation, worker security, affordable asset tracking, and elderly care.

COVID-19 scenario analysis:

• To subdue the spread of COVID–19, respective governments have shutdown day-to-day business operations by implementing a full-scale lockdown. Labor shortages and delays in project completion are a few factors plaguing the global BLE beacon industry, resulting in a decline in production.
• The global BLE beacon market size has been significantly impacted by the COVID-19 outbreak. New projects throughout the world have stalled, which have significant demand for BLE beacon.
• The global factories have struggled to manufacture and assemble new devices as workers have stayed in their homes and even the already available devices in various warehouses cannot be transported due to current rules and regulations, which disrupted the global supply chains.
• The impact of COVID-19 on this market is temporary as just the production and supply chain is stalled. Once the situation improves, production, supply chains, and demand for these products are gradually going to increase.
• This is expected to provide opportunities for companies to think about ways of increasing production, research about technologies, and improve current products.
• Companies take the initiative to introduce a new type of production line where they follow social distancing.

Market scope and structure analysis:

Key benefits of the report:

• This study presents the analytical depiction of the global BLE beacon market along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the global BLE beacon market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global BLE beacon market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed analysis based on competitive intensity and how the competition will take shape in the coming years.

Key segments covered:

Questions answered in the BLE beacon market research report:

• Which are the leading market players active in the market?
• What are the current BLE beacon market trends that will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities of the market?
• What are the projections for the future that would help in taking further strategic steps?