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Bleaching Clay Market

Bleaching Clay Market by Type (Activated Bauxite, Activated Clays, and Fuller's Earth), by Application (Industrial Oil, Mineral Oil and Waxes, and Vegetable Oil and Animal Fats), by End User Industry (Food and Beverage, Cosmetics and Personal Care, Chemicals): Global Opportunity Analysis and Industry Forecast, 2021–2030

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Oct 2021 | 170 Views
Author(s) : Eswara Prasad
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Bleaching Clay Market Outlook - 2030

Since the 19th century, bleached clay has been widely used in refining cooking oils. As bleached clay is widely used in the refining and processing of edible oils, changes in oilseed production may positively impact the global bleaching clay market. Bleached clay is an absorbent clay that is mixed with oil under certain conditions to bleach and refine the oil by removing contaminants and dyes. Global initiatives to promote unconventional fuels, coupled with growing environmental challenges, have the potential to increase the adoption and use of biodiesel globally. Biodiesel is expected to represent a significant share of the global bleached clay market in the coming years. Since bleached clay is used in the biodiesel refining process, the growth of the biodiesel industry is expected to drive the growth of the global bleaching clay market during the period. In addition, various mineral oils such as lubricants and hydrocarbons are treated with bleached clay. The mineral oil industry is expected to grow globally due to its increasing application in the production of lubricants and greases, food processing, thermofluids, biomedicines, waxes, cosmetics and health products. The global bleaching clay market is expected to grow in proportion to the demand for edible and mineral oil, with a reasonable CAGR over the forecast period.

Market Scope and Structure Analysis

Report Metric


Market Size Available for Years


  Base Year Considered


  Forecast Period


  Forecast Unit

  Value (USD)

  Segments Covered

  Type, Application, End User Industry, and Region

  Regions Covered

  North America, Europe, Asia-Pacific, LAMEA

  Companies Covered

Taiko Group of Companies, Clariant International AG, Oil-Dri Corporation of America, BASF SE, Musim Mas Holdings, W Clay Industries, Ashapura Group of Companies, AMC Ltd., Refoil Earth Pvt. Ltd., HRP Industries, AMCOL Specialty Minerals


COVID-19 Impact analysis

  • COVID-19 in 2020 had a negative impact on the market. Several countries went into lockdown as a result of the pandemic scenario. Due to supply chain disruptions, work stoppages, and labor shortages, this impacted demand for bleaching clays from a variety of industries, including food and beverages, cosmetics and personal care, and others.
  • Following the lockdown and normalization of business operations, the market may experience a loss of investment plans and the cancellation of planned projects, affecting the cosmetic and personal care industry globally. For example, the COVID-19 crisis has had a global impact on the beauty industry, which includes colon cosmetics, fragrances, skincare, haircare, and personal care.
  • The new Food and Agriculture Organization projections for oilseeds and derived products for 2019 indicate a tightening supply-demand situation as a result of the ongoing COVID-19 pandemic, which is causing a significant contraction in production. Stocks are expected to remain tight in 2020-21, according to preliminary projections.

Top Impacting factors

During the forecast period, the market is expected to be driven by increased use of biofuels as a sustainable energy source and increased consumption of vegetable oils. The bleached earth is a mineral-rich clay. It is mined in countries such as the United States, United Kingdom, and India. By filtration, whitening, and absorbency, it is extracted from the surface of the earth, processed, and used for refining. The product is mainly composed of various raw materials such as bentonite, whole land, kaolin and sulfuric acid. Major manufacturers carefully purchase raw clay and monitor it through a series of controlled tests and quality processes. Manufacturers use the latest machinery and technology in their manufacturing facilities to produce and control high quality whitening clay. Bentonite clay is suitable for the production of acid activated bleached soil. To strengthen foundations and generate more income, large companies are focusing on high-tech mass production and implementing new strategic initiatives such as long-term contracts and mergers. On the other hand, strict security laws would hold back the growth of the market..

Market Trends

  • New product launch
  • Clariant International Limited has introduced five new tonsil bleaching earth units to support the purification of edible oil, mineral oil, and biofuels.
  • EP Minerals, LLC announced in April 2019 that it intends to raise the price of all grades of bleaching clay, cellulose products, absorbents, perlite, and diatomaceous earth powder by 3-6 percent beginning June 1, 2019. It will only be used in North and South America to keep up with rising labor, ore, energy, and packaging costs.
  • EP Engineered Clays Corporation recently purchased BASF's Bleaching Clay and Mineral Adsorbents businesses. The divestiture includes the mineral rights sublease for an Arizona mine, a clay mine and production site in Mississippi, and sixty-six employees.
  • For example, bleached clay is used to refine vegetable oils, hardened vanaspati butter, and margarine. It is also used to refine fats such as tallow, fish oil, and lard. Vegetable oils play an important role in the food industry. The growing preference of people for vegan diets has also increased the demand for vegetable oils in recent years. In addition, various oils are used as dietary supplements due to their nutrient content or medicinal properties. Therefore, the growing demand for vegetable oils from the food and beverage industry is expected to increase the demand for bleaching clay..
  • China accounts for the lion's share of vegetable oil consumption and production in Asia-Pacific. Despite a high production volume, consumption outnumbers production, resulting in higher import volumes when compared to exports. There are over 36,000 food and beverage processing establishments (plants) in the United States, with California, New York, and Texas having the most plants in the country.
  • China is the world's second largest cosmetics market and is on its way to becoming the world's largest market for cosmetics and skin care products. In 2019-2020, the Chinese cosmetics and skin care market, which includes a wide range of industries such as makeup, skin care, hair care, and personal hygiene, experienced growth. Furthermore, the country's continuous population growth is a factor driving up demand for cosmetics products. This, in turn, accelerates the growth of the market under consideration.

Key segments covered


  • Activated Bauxite
  • Activated Clays
  • Fuller's Earth


  • Industrial Oil
  • Mineral Oil and Waxes
  • Vegetable Oil and Animal Fats

End User Industry

  • Food and Beverage
  • Cosmetics and Personal Care
  • Chemicals


  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • India
    • China
    • Japan
    • South Korea
    • Rest of Asia-Pacific
    • Brazil
    • UAE
    • South Africa
    • Rest of LAMEA

Key Benefits of the Report

  • This study presents the analytical depiction of the bleaching clay industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the bleaching clay market share.
  • The current market is quantitatively analyzed from 2020 to 2030 to highlight the bleaching clay market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed bleaching clay market analysis based on competitive intensity and how the competition will take shape in coming years

Questions answered in the bleaching clay Report

  • Who are the leading market players active in the bleaching clay market?
  • What current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Upcoming Report specific FAQs

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