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Body Dryer Market

Body Dryer Market Size, Share, Competitive Landscape and Trend Analysis Report by Type and End Use : Global Opportunity Analysis and Industry Forecast, 2019-2026

CG : Consumer Electronics

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Author's: Debojyoti Das | Roshan Deshmukh
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Body Dryer Market Outlook - 2026

The body dryer market size was valued at $2,641.5 thousand in 2018, and is projected to reach $3,424.0 thousand by 2026, growing at a CAGR of 3.4% from 2019 to 2026.Body dryer is an air blowing electric appliance (similar to a hand dryer or hair dryer) used in drying an individual’s complete body after bathing or swimming, substituting the use of a towel. The appliance is available in two variants, wall mounted and on floor.

Body Dryer Market


The report focuses on the growth prospects, restraints, and trends of the global body dryer market analysis. Improved lifestyle of consumers has shifted their preference toward luxury & premium products such as body dryers. In addition, enhanced convenience offered especially for disabled people makes the appliance a necessity for sanitation. Moreover, increase in consciousness of consumer toward personal hygiene boosts the growth of the body dryers market. However, the product is perceived as luxury over hygiene; thus, its high cost limits its adoption. In addition, wide availability of alternatives such as cloth & disposable towels hampers the body dryer market growth.

The opportunities in the untapped emerging economies are huge. Asia-Pacific is emerging as one of the largest markets for real estate and household products. Improvement in economic conditions in the region and growth in disposable income are expected to fuel the market growth. The emerging economies are anticipated to comprise more than 60% of the middle-class population by 2020. Considering the pace of change, in China, around 3 million households had a disposable income of around $10,000 in 2000, which increased to 60 million households in 2012. This number is expected to exceed 230 million households by 2020. Economic growth in many countries in LAMEA has a positive impact on the market. These regions are gradually developing awareness regarding the importance of health and hygiene as well as body dryers. Therefore, the untapped regions in Asia-Pacific and LAMEA possess huge growth prospects in the coming years

Conversely, increase in awareness of body dryers, technical advancements, and wide availability of the product are anticipated to improve the penetration of body dryers during the forecast period.

North America and Europe are among the most urbanized regions with nearly 81% and 80% urban population, respectively. Africa and Asia have comparatively lower urban population shares, with 40% and 48%, respectively. As per the WHO and other organizations, Africa and Asia are the major regions that are expected to witness rapid urbanization trend and are projected to account for 56% and 64% urbanization rate, respectively, by 2050. India and China are the two major countries with increasing urban population and potential market for construction, which in turn boosts the adoption of various home products, including body dryers.

The global body dryer market is projected to witness significant growth during the forecast period, owing to change in lifestyle, intense competition in the hospitability sector, and increase in disposal income.
Improvement in economic condition and growth in disposable income are the two key factors that propel the body dryer industry growth. After the 2009 economic crisis in Europe and the economic crisis in China, the world economy witnessed a standstill. Almost all the countries in the world were affected by it. However, strong recovery from the crisis resulted in robust economic growth, especially in developing economies, and has led to increase in disposable income. In addition, disposable income of individuals in Europe and Asia-Pacific witnessed high growth, thus driving the growth of the body dryer market.

Possession of advanced technological appliances & products has become an essential lifestyle statement for consumers in the recent years. With technological advancements, bathroom fixtures have witnessed a significant evolution in the last few years. Smart bathrooms have showcased an inclination in terms of demand generated by nonresidential and residential buildings, especially in urban areas.
Factors such as rise in construction activities of residential & commercial buildings, increase in concerns related to health & hygiene, and availability of abundant raw materials propel the growth of the body dryer market. In addition, inclination of consumers toward healthy lifestyle, surge in urbanization, and rise in shift from conventional products to branded products have supplemented the growth of the global body dryer market.

Moreover, new technological developments in the product adds to the product portfolio of the existing players to remain competitive in the body dryer market. Through these developments, companies try to reduce the noise level in their products and minimize the bacterial spread in the washrooms. Customers over the globe prefer quieter and highly efficient body dryers, which consume less time.

Value chain of hand dryer features various raw material suppliers, manufacturers, product assemblers, distributors, and end users. Each of these players share a specific value at their point of operation, which in turn contributes to the competitive value of the product. Owing to high degree of competition among the body dryer market players, companies would reduce their prices thereby enhancing their worldwide body dryer market share. The value chain of body dryers starts from supply of materials that are used for designing the body dryer, such as body material, control circuitry, wires, heater, sensor, and indicators & switches.

Body Dryer Market by Type

Currently, body dryers are available in two variants, that is, wall mounted and on floor. The wall mounted body dryer segment dominates the global body dyer market, and is projected to maintain this trend during the forecast period. This is attributed to the convenience offered by wall mounted body dryers to disable or aged people.

Body dryer finds its applications in both residential sector and as well as commercial sectors such as recreational centers, hotels, hospitals, and others. Currently, the commercial sector dominates the body dryer market, however, with the growth of the luxury housing sector, body dryers are gaining popularity.

Body Dryer Market by Region

As per region, the body dryer market share is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The penetration of body dryers is high across North America, followed by Europe. However, the growth of the body dryer market in Asia-Pacific is majorly driven by rise in consumer spending on health and hygiene.

The demand for body dryers is expected to grow substantially in the near future, due to rise in investments in commercial spaces and core projects, such as airports, hospitals, hotels, and construction projects. Moreover, owing to their versatility and pleasant appearance, body dryers are gaining increased popularity, thus driving the overall body dryer market growth.

The report offers a comprehensive analysis of the key players such as Avant Innovations, Dolphy India Private Limited, Full Body Dryer LLC, Haystack Dryers, Indiegogo, Inc., Kingkraft, Orchids International, Regal Care Shower Trays Ltd., Tornado Body Dryer, LLC, and Valiryo. Detailed, current and future body dryer industry trends are outlined to determine the overall attractiveness of the body dryer market.

Key Benefits for Body Dryer Market:

  • This study presents the analytical depiction of the body dryer market trends and future estimations to determine the imminent investment pockets.
  • A detailed analysis of the body dryer market segments measures the potential of the market. These segments outline the favorable conditions for the market forecast.
  • Body dryer market forecast offers information related to key drivers, restraints, and opportunities.
  • The current market is quantitatively analyzed from 2019 to 2026 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the industry.

Body Dryer Market Report Highlights

Aspects Details
By Type
  • Wall Mounted
  • On Floor
By End User
  • Residential
  • Commercial
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Rest of Europe)
  • Asia-Pacific  (Japan, China, Australia, Rest of Asia-Pacific)
  • LAMEA  (Latin Americ, Middle East, Africa)
Key Market Players

Tornado Body Dryer, LLC., Valiryo, Regal Care Shower Trays Ltd., ORCHIDS INTERNATIONAL, Haystack Dryers, Full Body Dryer LLC, Indiegogo, Inc., Kingkraft, Avant Innovations, Dolphy India Private Limited

Analyst Review

Global body dryer market witnessed robust growth, owing to rise in demand for luxury and smart toilets. Hotels and recreational activity centers are the dominant users of body dryers, as they are required to maintain hygiene and cleanliness standards. Moreover, increased expenditure on leisure activities among populace due to rise in income has escalated their visits to hotels and recreational activity centers. This has positively impacted the growth of the body dryer market with increased demand from such sectors.

North America dominated the body dryer market, followed by Europe, and are expected to continue this trend, due to development of the hospitality industry. Asia-Pacific market is anticipated to witness significant growth with increased tourism activities in India, China, and ASEAN countries. 

Factors such as technological advancements, quality, and price play an important role in the market growth. Technological advancement in terms of body dryer operation is the major focus area for industry participants.

Author Name(s) : Debojyoti Das | Roshan Deshmukh

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Body Dryer Market

Global Opportunity Analysis and Industry Forecast, 2019-2026