Body Dryer Market by Type (Wall Mounted and On Floor) and End Use (Residential and Commercial): Global Opportunity Analysis and Industry Forecast, 2019–2026 Update Available On-Demand
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A04913
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Pages: 143
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May
2019 |
2146 Views
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Author(s) :
Debojyoti Das
, Shankar Bhandalkar
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Tables: 70
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Charts: 39
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Formats*:
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The body dryer market size was valued at $2,641.5 thousand in 2018, and is projected to reach $3,424.0 thousand by 2026, growing at a CAGR of 3.4% from 2019 to 2026.Body dryer is an air blowing electric appliance (similar to a hand dryer or hair dryer) used in drying an individual’s complete body after bathing or swimming, substituting the use of a towel. The appliance is available in two variants, wall mounted and on floor.
The report focuses on the growth prospects, restraints, and trends of the global body dryer market analysis. Improved lifestyle of consumers has shifted their preference toward luxury & premium products such as body dryers. In addition, enhanced convenience offered especially for disabled people makes the appliance a necessity for sanitation. Moreover, increase in consciousness of consumer toward personal hygiene boosts the growth of the body dryers market. However, the product is perceived as luxury over hygiene; thus, its high cost limits its adoption. In addition, wide availability of alternatives such as cloth & disposable towels hampers the body dryer market growth.
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Conversely, increase in awareness of body dryers, technical advancements, and wide availability of the product are anticipated to improve the penetration of body dryers during the forecast period.
North America and Europe are among the most urbanized regions with nearly 81% and 80% urban population, respectively. Africa and Asia have comparatively lower urban population shares, with 40% and 48%, respectively. As per the WHO and other organizations, Africa and Asia are the major regions that are expected to witness rapid urbanization trend and are projected to account for 56% and 64% urbanization rate, respectively, by 2050. India and China are the two major countries with increasing urban population and potential market for construction, which in turn boosts the adoption of various home products, including body dryers.
The global body dryer market is projected to witness significant growth during the forecast period, owing to change in lifestyle, intense competition in the hospitability sector, and increase in disposal income.
Improvement in economic condition and growth in disposable income are the two key factors that propel the body dryer industry growth. After the 2009 economic crisis in Europe and the economic crisis in China, the world economy witnessed a standstill. Almost all the countries in the world were affected by it. However, strong recovery from the crisis resulted in robust economic growth, especially in developing economies, and has led to increase in disposable income. In addition, disposable income of individuals in Europe and Asia-Pacific witnessed high growth, thus driving the growth of the body dryer market.
Possession of advanced technological appliances & products has become an essential lifestyle statement for consumers in the recent years. With technological advancements, bathroom fixtures have witnessed a significant evolution in the last few years. Smart bathrooms have showcased an inclination in terms of demand generated by nonresidential and residential buildings, especially in urban areas.
Factors such as rise in construction activities of residential & commercial buildings, increase in concerns related to health & hygiene, and availability of abundant raw materials propel the growth of the body dryer market. In addition, inclination of consumers toward healthy lifestyle, surge in urbanization, and rise in shift from conventional products to branded products have supplemented the growth of the global body dryer market.
Moreover, new technological developments in the product adds to the product portfolio of the existing players to remain competitive in the body dryer market. Through these developments, companies try to reduce the noise level in their products and minimize the bacterial spread in the washrooms. Customers over the globe prefer quieter and highly efficient body dryers, which consume less time.
Value chain of hand dryer features various raw material suppliers, manufacturers, product assemblers, distributors, and end users. Each of these players share a specific value at their point of operation, which in turn contributes to the competitive value of the product. Owing to high degree of competition among the body dryer market players, companies would reduce their prices thereby enhancing their worldwide body dryer market share. The value chain of body dryers starts from supply of materials that are used for designing the body dryer, such as body material, control circuitry, wires, heater, sensor, and indicators & switches.
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Currently, body dryers are available in two variants, that is, wall mounted and on floor. The wall mounted body dryer segment dominates the global body dyer market, and is projected to maintain this trend during the forecast period. This is attributed to the convenience offered by wall mounted body dryers to disable or aged people.
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Body dryer finds its applications in both residential sector and as well as commercial sectors such as recreational centers, hotels, hospitals, and others. Currently, the commercial sector dominates the body dryer market, however, with the growth of the luxury housing sector, body dryers are gaining popularity.
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As per region, the body dryer market share is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The penetration of body dryers is high across North America, followed by Europe. However, the growth of the body dryer market in Asia-Pacific is majorly driven by rise in consumer spending on health and hygiene.
The demand for body dryers is expected to grow substantially in the near future, due to rise in investments in commercial spaces and core projects, such as airports, hospitals, hotels, and construction projects. Moreover, owing to their versatility and pleasant appearance, body dryers are gaining increased popularity, thus driving the overall body dryer market growth.
The report offers a comprehensive analysis of the key players such as Avant Innovations, Dolphy India Private Limited, Full Body Dryer LLC, Haystack Dryers, Indiegogo, Inc., Kingkraft, Orchids International, Regal Care Shower Trays Ltd., Tornado Body Dryer, LLC, and Valiryo. Detailed, current and future body dryer industry trends are outlined to determine the overall attractiveness of the body dryer market.
Key Benefits for Body Dryer Market:
- This study presents the analytical depiction of the body dryer market trends and future estimations to determine the imminent investment pockets.
- A detailed analysis of the body dryer market segments measures the potential of the market. These segments outline the favorable conditions for the market forecast.
- Body dryer market forecast offers information related to key drivers, restraints, and opportunities.
- The current market is quantitatively analyzed from 2019 to 2026 to highlight the financial competency of the industry.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the industry.
Body Dryer Key Market Segments:
By Type
- Wall Mounted
- On Floor
By End Use
- Residential
- Commercial
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Rest of Europe
- Asia-Pacific
- Japan
- China
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Market Benefits For Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Snapshot
2.2. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market Definition and Scope
3.2. Parent Market Overview
3.3. Pricing Analysis
3.3.1. Pricing Analysis of Wall Mounted Body Dryer, By Region, 2018 & 2026
3.4. Value Chain Analysis
3.5. Key Findings
3.5.1. Top investment pockets
3.6. Key Forces Shaping Body Dryer Market
3.7. Market Dynamics
3.7.1. Drivers
3.7.1.1. Extensive advantages of body dryer
3.7.1.2. Increase in incidences of bathroom hazards
3.7.1.3. Rapid growth in the geriatric population
3.7.1.4. Inclination of consumers toward health & hygiene
3.7.1.5. Rapid increase in disposable income
3.7.1.6. Increase in urbanization
3.7.2. Restraints
3.7.2.1. High cost of the product
3.7.2.2. Dominance of substitute
3.7.3. Opportunities
3.7.3.1. Investing in developing economies
CHAPTER 4: BODY DRYER MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Wall Mounted
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country
4.3. On Floor
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country
CHAPTER 5: BODY DRYER MARKET, BY END USE
5.1. Overview
5.1.1. Market size and forecast
5.2. Residential
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country
5.3. Commercial
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country
CHAPTER 6: BODY DRYER MARKET, BY REGION
6.1. Overview
6.1.1. Market size and forecast
6.2. North America
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast by type
6.2.3. Market size and forecast by end use
6.2.4. Market size and forecast by country
6.2.5. U.S.
6.2.5.1. Market size and forecast, by type
6.2.5.2. Market size and forecast, by end use
6.2.6. Canada
6.2.6.1. Market size and forecast, by type
6.2.6.2. Market size and forecast, by end use
6.2.7. Mexico
6.2.7.1. Market size and forecast, by type
6.2.7.2. Market size and forecast, by end use
6.3. Europe
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by type
6.3.3. Market size and forecast, by end use
6.3.4. Market size and forecast, by country
6.3.5. Germany
6.3.5.1. Market size and forecast, by type
6.3.5.2. Market size and forecast, by end use
6.3.6. France
6.3.6.1. Market size and forecast, by type
6.3.6.2. Market size and forecast, by end use
6.3.7. UK
6.3.7.1. Market size and forecast, by type
6.3.7.2. Market size and forecast, by end use
6.3.8. Rest of Europe
6.3.8.1. Market size and forecast, by type
6.3.8.2. Market size and forecast, by end use
6.4. Asia-Pacific
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by type
6.4.3. Market size and forecast, by end use
6.4.4. Market size and forecast, by country
6.4.5. Japan
6.4.5.1. Market size and forecast, by type
6.4.5.2. Market size and forecast, by end use
6.4.6. China
6.4.6.1. Market size and forecast, by type
6.4.6.2. Market size and forecast, by end use
6.4.7. Australia
6.4.7.1. Market size and forecast, by type
6.4.7.2. Market size and forecast, by end use
6.4.8. Rest of Asia-Pacific
6.4.8.1. Market size and forecast, by type
6.4.8.2. Market size and forecast, by end use
6.5. LAMEA
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by type
6.5.3. Market size and forecast, by end use
6.5.4. Market size and forecast, by country
6.5.5. Latin America
6.5.5.1. Market size and forecast, by type
6.5.5.2. Market size and forecast, by end use
6.5.6. Middle East
6.5.6.1. Market size and forecast, by type
6.5.6.2. Market size and forecast, by end use
6.5.7. Africa
6.5.7.1. Market size and forecast, by type
6.5.7.2. Market size and forecast, by end use
CHAPTER 7: COMPETITVE LANDSCAPE
7.1. Introduction
7.1.1. Market player positioning, 2018
7.2. Product mapping of top 10 player
7.3. Competitive heatmap
CHAPTER 8: COMPANY PROFILES
8.1. Avant Innovations
8.1.1. Company overview
8.1.2. Company snapshot
8.1.3. Product portfolio
8.2. Dolphy India Private Limited
8.2.1. Company overview
8.2.2. Company snapshot
8.2.3. Product portfolio
8.3. Full Body Dryer LLC
8.3.1. Company overview
8.3.2. Company snapshot
8.3.3. Product portfolio
8.4. Haystack Dryers
8.4.1. Company overview
8.4.2. Company snapshot
8.4.3. Product portfolio
8.5. Indiegogo, Inc.
8.5.1. Company overview
8.5.2. Company snapshot
8.5.3. Product portfolio
8.6. Kingkraft
8.6.1. Company overview
8.6.2. Company snapshot
8.6.3. Product portfolio
8.7. ORCHIDS INTERNATIONAL
8.7.1. Company overview
8.7.2. Company snapshot
8.7.3. Product portfolio
8.8. Regal Care Shower Trays Ltd.
8.8.1. Company overview
8.8.2. Company snapshot
8.8.3. Product portfolio
8.9. Tornado Body Dryer, LLC.
8.9.1. Company overview
8.9.2. Company snapshot
8.9.3. Product portfolio
8.10. Valiryo
8.10.1. Company overview
8.10.2. Company snapshot
8.10.3. Product portfolio
LIST OF TABLES
TABLE 01. GLOBAL BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 02. GLOBAL BODY DRYER MARKET, BY TYPE, 2018–2026 (UNITS)
TABLE 03. WALL MOUNTED BODY DRYER MARKET, BY REGION, 2018–2026 ($THOUSAND)
TABLE 04. WALL MOUNTED BODY DRYER MARKET, BY REGION, 2018–2026 (UNITS)
TABLE 05. ON FLOOR BODY DRYER MARKET, BY REGION, 2018–2026 ($THOUSAND)
TABLE 06. ON FLOOR BODY DRYER MARKET, BY REGION, 2018–2026 (UNIT)
TABLE 07. GLOBAL BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 08. RESIDENTIAL BODY DRYER MARKET, BY REGION, 2018–2026 ($THOUSAND)
TABLE 09. COMMERCIAL BODY DRYER MARKET, BY REGION, 2018–2026 ($THOUSAND)
TABLE 10. BODY DRYER MARKET, BY REGION, 2018–2026 ($THOUSAND)
TABLE 11. NORTH AMERICA BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 12. NORTH AMERICA BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 13. NORTH AMERICA BODY DRYER MARKET, BY COUNTRY, 2018–2026 ($THOUSAND)
TABLE 14. U.S. BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 15. U.S. BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 16. CANADA BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 17. CANADA BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 18. MEXICO BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 19. MEXICO BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 20. EUROPE BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 21. EUROPE BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 22. EUROPE BODY DRYER MARKET, BY COUNTRY, 2018–2026 ($THOUSAND)
TABLE 23. GERMANY BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 24. GERMANY BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 25. FRANCE BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 26. FRANCE BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 27. UK BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 28. UK BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 29. REST OF EUROPE BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 30. REST OF EUROPE BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 31. ASIA-PACIFIC BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 32. ASIA-PACIFIC BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 33. ASIA-PACIFIC BODY DRYER MARKET, BY COUNTRY, 2018–2026 ($THOUSAND)
TABLE 34. JAPAN BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 35. JAPAN BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 36. CHINA BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 37. CHINA BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 38. AUSTRALIA BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 39. AUSTRALIA BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 40. REST OF ASIA-PACIFIC BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 41. REST OF ASIA-PACIFIC BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 42. LAMEA BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 43. LAMEA BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 44. LAMEA BODY DRYER MARKET, BY COUNTRY, 2018–2026 ($THOUSAND)
TABLE 45. LATIN AMERICA BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 46. LATIN AMERICA BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 47. MIDDLE EAST BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 48. MIDDLE EAST BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 49. AFRICA BODY DRYER MARKET, BY TYPE, 2018–2026 ($THOUSAND)
TABLE 50. AFRICA BODY DRYER MARKET, BY END USE, 2018–2026 ($THOUSAND)
TABLE 51. AVANT INNOVATIONS: COMPANY SNAPSHOT
TABLE 52. AVANT INNOVATIONS: PRODUCT PORTFOLIO
TABLE 53. DOLPHY INDIA PRIVATE LIMITED: COMPANY SNAPSHOT
TABLE 54. DOLPHY INDIA PRIVATE LIMITED: PRODUCT PORTFOLIO
TABLE 55. FULL BODY DRYER LLC: COMPANY SNAPSHOT
TABLE 56. FULL BODY DRYER LLC: PRODUCT PORTFOLIO
TABLE 57. HAYSTACK DRYERS: COMPANY SNAPSHOT
TABLE 58. HAYSTACK DRYERS: PRODUCT PORTFOLIO
TABLE 59. INDIEGOGO, INC.: COMPANY SNAPSHOT
TABLE 60. INDIEGOGO, INC.: PRODUCT PORTFOLIO
TABLE 61. KINGKRAFT: COMPANY SNAPSHOT
TABLE 62. KINGKRAFT: PRODUCT PORTFOLIO
TABLE 63. ORCHIDS INTERNATIONAL: COMPANY SNAPSHOT
TABLE 64. ORCHIDS INTERNATIONAL: PRODUCT PORTFOLIO
TABLE 65. REGAL CARE SHOWER TRAYS LTD.: COMPANY SNAPSHOT
TABLE 66. REGAL CARE SHOWER TRAYS LTD: PRODUCT PORTFOLIO
TABLE 67. TORNADO BODY DRYER, LLC: COMPANY SNAPSHOT
TABLE 68. TORNADO BODY DRYER, LLC: PRODUCT PORTFOLIO
TABLE 69. VALIRYO: COMPANY SNAPSHOT
TABLE 70. VALIRYO: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01. BODY DRYER MARKET SNAPSHOT
FIGURE 02. BODY DRYER MARKET SEGMENTATION
FIGURE 03. SMART BATHROOM MARKET
FIGURE 04. VALUE CHAIN ANALYSIS
FIGURE 05. TOP INVESTMENT POCKETS, 2018–2026
FIGURE 06. LOW BARGAINING POWER OF SUPPLIERS
FIGURE 07. MODERATE BARGAINING POWER OF BUYERS
FIGURE 08. MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 09. HIGH THREAT OF SUBSTITUTION
FIGURE 10. MODERATE INTENSITY OF COMPETITIVE RIVALRY
FIGURE 11. BODY DRYER MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES, 2019–2026
FIGURE 12. ELDERLY POPULATION PERCENTAGE (65 YEARS AND OVER) BY COUNTRY, 2014 (%)
FIGURE 13. POPULATION AGED 60 YEARS OR OVER BY REGION, 2000-2050 (MILLION)
FIGURE 14. GROSS NATIONAL INCOME PER CAPITA, ANNUAL GROWTH BY REGION, 2012–2016 (%)
FIGURE 15. URBAN POPULATION BY REGION, 2013-2017 (%)
FIGURE 16. BODY DRYER MARKET, BY TYPE, 2018 & 2026 ($THOUSAND)
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF WALL MOUNTED BODY DRYER MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF ON FLOOR BODY DRYER MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 19. BODY DRYER MARKET, BY END USE, 2018 & 2026 ($THOUSAND)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF RESIDENTIAL BODY DRYER MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF COMMERCIAL BODY DRYER MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 22. BODY DRYER MARKET SHARE BY REGION, 2018 & 2026 ($THOUSAND)
FIGURE 23. U.S. BODY DRYER MARKET, 2018–2026 ($THOUSAND)
FIGURE 24. CANADA BODY DRYER MARKET, 2018–2026 ($THOUSAND)
FIGURE 25. MEXICO BODY DRYER MARKET, 2018–2026 ($THOUSAND)
FIGURE 26. GERMANY BODY DRYER MARKET, 2018–2026 ($THOUSAND)
FIGURE 27. FRANCE BODY DRYER MARKET, 2018–2026 ($THOUSAND)
FIGURE 28. UK BODY DRYER MARKET, 2018–2026 ($THOUSAND)
FIGURE 29. REST OF EUROPE BODY DRYER MARKET, 2018–2026 ($THOUSAND)
FIGURE 30. JAPAN BODY DRYER MARKET, 2018–2026 ($THOUSAND)
FIGURE 31. CHINA BODY DRYER MARKET, 2018–2026 ($THOUSAND)
FIGURE 32. AUSTRALIA BODY DRYER MARKET, 2018–2026 ($THOUSAND)
FIGURE 33. REST OF ASIA-PACIFIC BODY DRYER MARKET, 2018–2026 ($THOUSAND)
FIGURE 34. LATIN AMERICA BODY DRYER MARKET, 2018–2026 ($THOUSAND)
FIGURE 35. MIDDLE EAST BODY DRYER MARKET, 2018–2026 ($THOUSAND)
FIGURE 36. AFRICA BODY DRYER MARKET, 2018–2026 ($THOUSAND)
FIGURE 37. MARKET PLAYER POSITIONING, 2018
FIGURE 38. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 39. COMPETITIVE HEATMAP OF KEY PLAYERS
Global body dryer market witnessed robust growth, owing to rise in demand for luxury and smart toilets. Hotels and recreational activity centers are the dominant users of body dryers, as they are required to maintain hygiene and cleanliness standards. Moreover, increased expenditure on leisure activities among populace due to rise in income has escalated their visits to hotels and recreational activity centers. This has positively impacted the growth of the body dryer market with increased demand from such sectors.
North America dominated the body dryer market, followed by Europe, and are expected to continue this trend, due to development of the hospitality industry. Asia-Pacific market is anticipated to witness significant growth with increased tourism activities in India, China, and ASEAN countries.
Factors such as technological advancements, quality, and price play an important role in the market growth. Technological advancement in terms of body dryer operation is the major focus area for industry participants.
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