Body Mist Market Research, 2035
The global body mist market size was valued at $7.8 billion in 2023, and is projected to reach $14.0 billion by 2035, growing at a CAGR of 5.0% from 2024 to 2035. Body mist is a type of fragrance product designed to provide a light and refreshing scent when applied to the skin. It typically contains a lower concentration of fragrance oils compared to perfumes and colognes, resulting in a subtle aroma that lingers gently on the skin. Body mists come in a variety of scents, ranging from floral and fruity to fresh and aquatic, allowing individuals to choose a fragrance that suits their preferences.
Key Takeaways
By fragrance type, the fruity segment dominated the global market in 2023.
By gender, the female segment dominated the global market in 2023.
By price point, the medium segment dominated the market in terms of revenue in 2023.
By skin type, the normal segment dominated the market in terms of revenue in 2023.
By distribution channel, the hypermarkets and supermarkets segment dominated the market in terms of revenue in 2023.
By region, North America dominated the market in terms of revenue in 2023. However, LAMEA is anticipated to grow at the highest CAGR during the forecast period.
Market Overview
With a growing emphasis on self-care routines and individualized scent preferences, body mists offer a convenient and versatile option for refreshing and enhancing one's overall scent profile throughout the day. Additionally, the trend towards natural and organic ingredients in beauty products has led to the development of body mists featuring botanical extracts and essential oils, catering to the rising demand for eco-friendly and skin-friendly alternatives.
The increase in consumer awareness about personal grooming and hygiene is propelling the demand for the body mist market by emphasizing the importance of scent as an important aspect of overall hygiene and self-presentation. With heightened awareness of the role scent plays in leaving a lasting impression, consumers are increasingly turning to body mists as a convenient and refreshing way to enhance their personal grooming routines. This heightened focus is particularly evident among younger demographics who prioritize grooming as a means of self-expression and confidence-building.
Moreover, the changing attitudes toward personal cleanliness are prompting consumers to look for products that not only make them feel fresh but also give them a touch of luxury. Body mists offer a light and lasting scent that keeps individuals feeling clean and refreshed all day long. Currently, in this generation, millennials and the Gen Z population prefer light-scented solutions, therefore, body mists are the perfect product that suits their requirement. Along with that, the growing emphasis on personal grooming and cleanliness is boosting the body mist industry, promoting new ideas, and increasing sales across various demographics in the region.
The growing preference for lighter fragrance options is significantly driving the demand for body mists in the market. Unlike traditional perfumes and colognes, body mists offer a subtle yet long-lasting scent that is perfect for everyday wear. This preference is particularly pronounced in regions with warmer climates, where heavy fragrances may feel overwhelming. Body mists provide a refreshing and invigorating alternative, offering consumers the opportunity to enjoy a hint of fragrance without feeling weighed down by overpowering scents.
Furthermore, the trend towards lighter fragrances aligns with changing consumer lifestyles and preferences. Many individuals are seeking products that complement their active and on-the-go lifestyles, and body mists offer a convenient solution. Their easy application and versatility make them ideal for use throughout the day, whether at work, during leisure activities, or while traveling. As a result, the growing preference for lighter fragrance options is driving the demand for body mists, fueling market growth and innovation within the personal care industry.
Rise in disposable income levels worldwide have significantly impacted the demand for body mists, thereby propelling body mist market growth. As individuals experience greater financial stability, they are more inclined to allocate a portion of their income towards personal grooming and indulgence. This heightened purchasing power enables consumers to explore and invest in affordable luxury products such as body mists, which offer a refreshing and accessible option for enhancing their everyday routines.
Moreover, increased disposable income fosters a culture of discretionary spending, where consumers are more willing to experiment with different fragrances and products to suit their preferences. As a result, the body mist market benefits from this trend, with consumers seeking variety and quality in their scent choices. This surge in demand not only fuels sales but also encourages manufacturers to innovate and diversify their product offerings to cater to evolving consumer tastes and preferences, further driving market expansion.
The increasing awareness surrounding the benefits of natural and organic ingredients has become a significant driver in driving the demand for body mists. Consumers today are more conscious about the ingredients used in their personal care products, seeking alternatives that are free from harsh chemicals and synthetic fragrances. Body mists formulated with natural and organic ingredients appeal to this growing segment of health-conscious consumers who prioritize sustainability, eco-friendliness, and overall wellness. As a result, manufacturers are responding to this demand by offering body mists infused with botanical extracts, essential oils, and plant-based ingredients, which are perceived to be gentler on the skin and less likely to cause irritation or adverse reactions.
Furthermore, the association of natural and organic ingredients with qualities such as purity, authenticity, and environmental responsibility resonates strongly with consumers seeking holistic approaches to self-care. This trend aligns with the broader shift towards cleaner and greener beauty products, where transparency and ethical sourcing practices are valued. Integrating natural and organic elements into body mists not only boosts their attractiveness for health-conscious consumers but also fosters market expansion by accessing an increasing portion of consumers who prefer natural options for their personal care routines.
The expansion of e-commerce presents significant opportunities for the body mist market by enhancing accessibility, convenience, and reach to a wider consumer base. With the growing preference for online shopping, body mist brands can capitalize on this trend by establishing robust e-commerce platforms that offer seamless purchasing experiences. By leveraging digital marketing strategies such as targeted advertising, social media engagement, and influencer partnerships, brands can effectively reach and engage with consumers, driving awareness and demand for their products.
Moreover, e-commerce allows body mist brands to overcome geographical limitations and tap into global markets, expanding their customer base beyond traditional brick-and-mortar retail channels. With the ability to showcase product details, reviews, and recommendations online, brands can effectively communicate the benefits and unique selling points of their body mists, influencing purchasing decisions and fostering brand loyalty. Overall, e-commerce expansion empowers body mist brands to adapt to changing consumer behaviors, optimize sales channels, and capitalize on the growing opportunities presented by the digital marketplace.
Segments Overview
The body mist industry is segmented into fragrance type, gender, price point, skin type, distribution channel, and region. By fragrance type, the market is categorized into fruity, floral, fresh, warm, woody, and others. By gender, the market is classified into male, female, and unisex. By price point, the market is segmented into premium, medium, and economy. By skin type, the market is classified into normal, sensitive, dry, oily, and combination. As per distribution channel, the market is classified into hypermarkets and supermarkets, specialty stores, online retail, and others. Region wise, the market is analyzed across North America (U.S., Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and Rest of LAMEA).
By Fragrance Type
By fragrance type, the fruity segment held the major share of the market in 2023. Warm scents such as citrus, berries, and tropical fruits are known for their soothing properties, which appeal to consumers seeking moments of tranquility and self-care in their daily routines. Moreover, the rise of wellness trends has encouraged individuals to prioritize holistic well-being, including emotional and mental health.
By Gender
By gender, the female segment held the major share of the market in 2023. Female consumers are seeking out body mists that align with their desire for multifunctional products that enhance their overall beauty routine. Additionally, the trend towards individualization and self-expression fuels the demand for a diverse range of scent options, allowing women to choose body mists that reflect their unique personalities and preferences. This convergence of skincare benefits, customization, and sensory experience positions the female body mist market for continued growth and innovation.
By Price Point
By price point, the medium segment held the major share of the market in 2023 and is expected to dominate in the body mist market forecast period. As individuals seek to enhance their personal grooming routines without breaking the bank, medium-priced body mists offer an attractive compromise between affordability and quality. These products provide consumers with access to a diverse range of appealing scents at a reasonable price point, making them accessible to a broader demographic. Additionally, the rising trend of self-care and wellness rituals has spurred the popularity of body mists as an affordable indulgence, further driving growth in this segment of the market. With consumers prioritizing value for money and seeking out products that align with their lifestyle and budget, the medium-priced body mist market is expected to witness continued expansion.
By Skin Type
According to the body mist market demand, by skin type, the normal segment held the major share of the market in 2023. The body mists are typically designed to be gentle, non-irritating, and universally pleasant, featuring balanced fragrances and ingredients that maintain skin hydration without causing dryness or excess oiliness. The wide acceptance and applicability of body mists for normal skin make them a staple product for major brands, ensuring they dominate retail shelves and online marketplaces, thus capturing the largest market share.
By Distribution Channel
By distribution channel, the hypermarkets and supermarkets segment held the major share of the market in 2023. With hypermarkets and supermarkets being popular destinations for everyday shopping needs, they provide a wide array of body mist products from various brands under one roof. This convenience factor simplifies the purchasing process for consumers, allowing them to explore different options and make informed choices based on their preferences and budget. Additionally, the strategic placement of body mist products in these retail environments, often near checkout counters or in high-traffic areas, enhances visibility and encourages impulse purchases. Moreover, promotional activities such as discounts, bundling offers, and product demonstrations further stimulate sales, driving the growth of the body mist market in hypermarkets and supermarkets.
By Region
Region wise, North America held the major share of the market in 2023. With a growing awareness of the importance of self-care and grooming routines, consumers in North America are seeking products that not only provide a pleasant scent but also contribute to their overall sense of well-being. Body mists, known for their gentle formulations and refreshing aromas, perfectly align with this trend, appealing to individuals who prioritize skincare and hygiene. Furthermore, the versatility of body mists, which can be used throughout the day for a quick pick-me-up, resonates well with the fast-paced lifestyles prevalent in North America, driving further demand for these products in the region.
Competitive Analysis
The players operating in the global body mist market have adopted various developmental strategies to expand their body mist market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Duradry, L'Oreal, Amway Corp, Burberry Group plc, Unilever PLC, Mary Kay Inc., Finery, Gordon Brothers Group, Edgewell, Mando, L'Occitane International SA, Good Chemistry, Maesa LLC, Frenshe, Coty, Inc., Native Cos, Helen of Troy Limited, Procter & Gamble, Love Beauty And Planet, Bath & Body Works, Inc., PDC Brands, Laura Ashley, Inc, Henkel AG & Co. KGaA, and LVMH Moet Hennessy-Louis Vuitton.
Examples of Product Launch in the Global Body Mist Market
- In January 2024, Unilever PLC through its subsidiary namely Lynx launched new premium range of fine fragrance collection to redefine a premium fragrance by creating an affordable, high-end range of scents that appeals to Gen Z males.
- In March 2023, Maesa launched Fine'ry, a line of luxury-inspired perfumes to redefine fine fragrances and expand its offerings.
- In June 2022, Edgewell Personal Care Company launched Gen-Z-focused skin care brand, which includes seven products ranging from cleansers and moisturizers to serums and facial mists.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the body mist market analysis from 2023 to 2035 to identify the prevailing body mist market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the body mist market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global body mist market trends, key players, market segments, application areas, and market growth strategies.
Body Mist Market Report Highlights
| Aspects | Details |
 Forecast period | 2023 - 2035 |
 Report Pages | 215 |
 By Skin Type |
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 By Distribution Channel |
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 By Fragrance Type |
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 By Gender |
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 By Price Point |
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 By Region |
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 Key Market Players | Procter & Gamble, Amway Corp., LOreal S.A., Coty, Inc., Native Cos, LVMH Moet Hennessy-Louis Vuitton, Unilever PLC, L'Occitane International SA, FRENSHE, Edgewell Personal Care Company, Duradry, Henkel AG & Co. KGaA, Burberry Group plc, Helen of Troy Limited, Laura Ashley, Inc, Maesa, Love Beauty And Planet, Lume Deodorant, LLC, Fine'ry, Good Chemistry, Bath & Body Works, Inc., Mary Kay Inc., PDC Brands |
Analyst Review
According to the insights of CXOs of leading companies, the body mist market holds a substantial scope for growth; however, its contribution to the global market is expected to increase significantly within the next six years, as more individuals are preferring body mists over strong perfumes and deodorants. Innovation is the key to the success of the body mist market. Customers' increased demand for personal care products has prompted producers to develop natural or herbal products at reasonable rates and in environmentally friendly packaging.
CXOs also stated that the increasing consumer focus on personal grooming and hygiene among individuals and working-class professionals fuels the expansion of the personal care and cosmetics sector. The use of natural substances, such as botanical extracts, essential oils, and plant-based ingredients in body mist, decreases the adverse effects, which drives the global expansion of the body mist market. Expansion into emerging markets presents significant opportunities for the body mist market due to several key factors such as rise in disposable incomes and increased purchasing power of the consumer in emerging countries such as India, Singapore, and Brazil.
The global body mist market was valued at $7.8 billion in 2023, and is projected to reach $14.0 billion by 2035, growing at a CAGR of 5.0% from 2024 to 2035.
The global body mist market registered a CAGR of 5.0% from 2024 to 2035.
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The forecast period in the body mist market report is from 2024 to 2035.
The top companies that hold the market share in the body mist market include Duradry, L'Oreal, Amway Corp, Burberry Group plc, Unilever PLC, Mary Kay Inc., Finery, Gordon Brothers Group, Edgewell. and others.
The body mist market report has 5 segments. The segments are fragrance type, gender, price point, skin type, and distribution channel.
The emerging countries in the body mist market are likely to grow at a CAGR of more than 7.7% from 2024 to 2035.
Post-COVID-19, global industry is expected to grow at a high rate as market leaders adopt new partnerships for introducing new body mist products and offer unique experience to the consumers.
North America will dominate the body mist market by the end of 2035.
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