Bottled Water Market Overview:
Global bottled water market was valued at $169,863 million in 2015, and is expected to reach $319,860 million by 2022, expanding at a CAGR of 9.5% during the forecast period 2014 - 2022. Bottled water is packaged drinking water that is purified and free from contamination. It is available in plastic and glass water bottles, and is the most convenient way for the body to fulfill its hydration needs being easily available in nearby retail stores and supermarkets. The market driven by the rise in healthcare awareness about waterborne diseases such as malaria, typhoid, diarrhea, food poisoning, and others. Moreover, bottled water is more portable and convenient to use as it is handy, thus supporting the market growth. In addition, tap water is available at a lower cost, which also poses a restrain to market growth.
The bottled water market is expected to witness notable growth in the coming years owing to change in lifestyle patterns of consumers as they more inclined towards most convenient sources of water and food to save their time. However, stringent regulations for the approval of bottled water and availability of tap water at lower cost are major factors that impede the market growth. Moreover, the harmful effects of using plastic bottles owing to presence of chemicals such as bisphenol A (BPA) can cause neurological diseases and behavioral problems among children.
Bottled water is the most convenient sources of water as it is available in various convenient packages, which enable consumers to carry them easily. These water bottles are handy and suitable for on-the-go usage. In addition, they are easily available in the retail and departmental stores, which supports the growth of the bottled water industry.
Top Investment Pockets
Currently, flavored bottle water segment has witnessed large-scale adoption in the bottled water market. Carbonated, still, and functional bottled water are other segments of the market. These segments are anticipated to witness increase in market share owing to rise in awareness about waterborne diseases.
Top Investment Pockets of Bottled Water Market
Top Winning Strategy
The winning strategies mentioned below are the result of analysis of the key players in the bottled water market. The data obtained through press releases by the companies has limited scope to publicly available information. The key strategies tracked from the recent developments of the companies in this industry include:
Product Launch: Various variants of sparkling water and carbonated water are launched in the market.
Mergers & Acquisitions: Takeovers are implemented by market leaders to strengthen their reach to customers or enhance technical capabilities.
Agreements and Partnerships: Leading players are signing supply & sales agreements and plastic bottles manufacturing partnerships to capture major market share and compete with other players.
Bottled Water Market top Winning Strategies, 2011-2016 (%)
The global bottled water market is segmented based on type and geography. Based on type, it is classified into still water, carbonated water, flavored water, and functional water. In 2015, the still water segment held the largest market share, accounting for three-fifths of the total market share and is expected to maintain this trend during the forecast period. In terms of geographical analysis, in 2015, Asia-Pacific dominated the market, occupying 35.6% share, followed by Europe with 27.1%. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Bottled Water Market Share, by Product Type, 2015 (%)
Leading players invest huge capital in R&D activities to develop enhanced products to cater to the current demand. Key players operating in bottled water industry include Nestlé Waters, Hangzhou Wahaha Group Co., Ltd., The Coca Cola Company, Danone, PepsiCo Inc., Natural Waters of Viti Ltd., Icelandic Glacial Inc., Mountain Valley Spring Company, and Dasani.
Other bottled water companies in the value chain include (profiles not included in the report) Niagra Bottling, Apollinaris, Aquapura, Lithia, Nestle Waters North America, Persa, Mai Dubai, Malvern Water, Eden Springs Ltd., and Norland International Inc.
- This bottled water market research provides an extensive analysis of the current and emerging market trends and dynamics in the.
- The bottled water industry analysis identifies the key drivers, opportunities, and restraints that shape the market and provides an impact analysis of these factors over the forecast period.
- Region- and country-wise, market conditions are comprehensively analyzed to define bottled water industry statistics.
- Porter’s Five Forces analysis highlights the potency of buyers and suppliers participating in this market. This would offer a competitive advantage to stakeholders to make profit-oriented business decisions and to help strengthen their supplier and buyer network.
- Comprehensive analysis of all regions is provided, which determines the prevailing opportunities of the bottled water industry.
Bottled Water Market Key Segments:
The global bottled water market segmentation includes
By Product Type
- Carbonated Water
- Flavored Water
- Still Water
- Functional Water
- North America
- Rest of Europe
- Rest of Asia-Pacific
- South Africa
- Rest of LAMEA