A bra is a form-fitting inner-wear designed to support or cover wearer's breasts. It is generally used by women. Bras are designed for a variety of purposes, including enhancing a women's breast size, making cleavage, or for other stylish, design, or more practical considerations. Modern innerwear are made up of diverse fabrics and designs available in the market. A bra is known as appealing innerwear and is trending in the current market. Different types of clothing choices are accessible for women in the market and the trend changes very rapidly. The main focus of key players is to keep up with the market trend and launch new attractive styles to extend the market growth. Raw material used for production of bra, such as cotton, modular, silk, glossy silk, polyester, and nylon. Increase in trending fashion sense of women and rise in awareness of personal care are the key factors that drive the significant growth of the bra market 

Market scope and structure analysis:   

COVID-19 Scenario Analysis: 

• Owing to the COVID-19 outbreak, the demand for bra has witnessed a low in the market, closure of textile and other stores in the lockdown period impacts inconsistent growth of the bra market at a global level.   
• The lockdown has impacted manpower and resource availability, which has affected scale of production in the bra industry.
• Due to restrictions on transport, the supply channel system of the bra market has been affected. 

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

The global bra market is experiencing significant growth and is expected to grow considerably in the next few years. Leading producers are focused on current trends and needs of customers. The market is segmented on premise of size and design of product. Rise in awareness about personal care and different styles, celebrity endorsements, vogue designs, fashionable designs, comfortable attire, increase in disposable income, variety of fabric choices, distribution channels, online presence of top brands, and fashion occasions are the most common factors that drive the global bra market. However, varying product costs, accessibility of substitute products, gigantic competition in the market hinder the market growth. Investments are made to improve online channels for better reach out and new style variants introduced in the market then the industry is on the verge of fast development during the forecast period.

The global bra market trends are as follows:

New product launches in the flourishing market

Leading key players of the market have launched new products with diverse designs and comfortable attire markets such as sportswear bra, seamless bra, multi-way bra, and nursing bra. Rise in online presence nowadays and adoption purchase in e-commerce has also a significant role in the market growth as consumers prefer to buy clothes on online channels, where they can seek to get discounts and other offers from online retailers.

Jockey is a leading key player in the bra market and has been coming up with new astonishing featured bras according to comfort and shapewear solutions. The company uses the strategy of display marketing and takes the advantage of internet penetration to increase online channels. 

Key Segments Covered:

Key Benefits of the Report:

• This study presents the analytical depiction of the bra market along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the global bra market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global Bra market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed global bra market analysis based on competitive intensity and how the competition will take shape in the coming years.

Questions Answered in Bra Market Research Report:

• Who are the leading market players active in the bra market?
• What would be the detailed impact of COVID-19 on the market?
• What current trends would influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the bra market?
• What are the projections for the future that would help in taking further strategic steps?​​​