Report Code: A10226 | Pages: NA | Mar 2023 | 3350 Views | ||
Author(s) : NA | Tables: NA | Charts: NA |
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Bra Market
Request Now !A bra is a form-fitting inner-wear designed to support or cover wearer's breasts. It is generally used by women. Bras are designed for a variety of purposes, including enhancing a women's breast size, making cleavage, or for other stylish, design, or more practical considerations. Modern innerwear are made up of diverse fabrics and designs available in the market. A bra is known as appealing innerwear and is trending in the current market. Different types of clothing choices are accessible for women in the market and the trend changes very rapidly. The main focus of key players is to keep up with the market trend and launch new attractive styles to extend the market growth. Raw material used for production of bra, such as cotton, modular, silk, glossy silk, polyester, and nylon. Increase in trending fashion sense of women and rise in awareness of personal care are the key factors that drive the significant growth of the bra marketÂ
Market scope and structure analysis: Â Â
Report Metric | Details |
 Market size available for years |  2020–2027 |
 Base year considered |  2019 |
 Forecast period |  2021–2027 |
 Forecast units |  Value ($US) |
 Segments covered |  Product Type, Application, End User, and Region. |
 Regions covered | North America (the US, Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain and the Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and the Rest of Asia-Pacific), |
 Companies covered | Berkshire Hathaway Inc., Groupe Chantelle, Hanesbrands Inc., Jockey International, Inc., L brands Inc., The Phillipps-Van Heusen Corporation, Triumph International, V.O.V.A. Lingerie, Wacoal, Wolf Lingerie Limited.  |
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COVID-19 Scenario Analysis:Â
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
The global bra market is experiencing significant growth and is expected to grow considerably in the next few years. Leading producers are focused on current trends and needs of customers. The market is segmented on premise of size and design of product. Rise in awareness about personal care and different styles, celebrity endorsements, vogue designs, fashionable designs, comfortable attire, increase in disposable income, variety of fabric choices, distribution channels, online presence of top brands, and fashion occasions are the most common factors that drive the global bra market. However, varying product costs, accessibility of substitute products, gigantic competition in the market hinder the market growth. Investments are made to improve online channels for better reach out and new style variants introduced in the market then the industry is on the verge of fast development during the forecast period.
The global bra market trends are as follows:
Leading key players of the market have launched new products with diverse designs and comfortable attire markets such as sportswear bra, seamless bra, multi-way bra, and nursing bra. Rise in online presence nowadays and adoption purchase in e-commerce has also a significant role in the market growth as consumers prefer to buy clothes on online channels, where they can seek to get discounts and other offers from online retailers.
Jockey is a leading key player in the bra market and has been coming up with new astonishing featured bras according to comfort and shapewear solutions. The company uses the strategy of display marketing and takes the advantage of internet penetration to increase online channels.Â
Key Segments Covered:
Segments | Subsegments |
 Product type |
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 Raw material |
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 Distributional channel |
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Key Benefits of the Report:
Questions Answered in Bra Market Research Report:
Bra Market Report Highlights
Aspects | Details |
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By Product Type |
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By Raw material |
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By Distributional channel |
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By Region |
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Key Market Players | Berkshire Hathaway Inc., Groupe Chantelle, Hanesbrands Inc., Jockey International, L brands Inc., The Phillipps-Van Heusen Corporation, Triumph International, V.O.V.A. Lingerie, Wacoal, Wolf Lingerie Limited. |
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