Brazil Fitness Equipment Market by End Users (Home Consumer, Gym, and Commercial User), Type (Cardiovascular Training Equipment, Strength Training Equipment and Other Equipment): Opportunity Analysis and Industry Forecast, 2018–2025

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Fitness equipment are the devices used while exercising to augment the effects of an exercise by supplying fixed or adjustable support. These equipment’s are essentially used to improve physical stamina, reduce weight, and develop muscular strength. 


Over the past few years, the rise in trend of maintaining physical fitness and the desired body shape has been observed in Brazil. Therefore, growing number of individuals are registering themselves in the gym where they use fitness equipment for exercising to counter the consequences of the hectic urban lifestyle. In addition,  the demand for fitness training centers is expected to increase due to number of health problems encountered by Brazilians in today’s era. In the coming years, the demand for fitness equipment in Brazil is anticipated to grow due to the increase in number of fitness centers. There are several types of fitness equipment for different exercises. Some of the most common fitness equipment are treadmills, stationary bicycles, and weightlifting machines used for cardiovascular fitness and muscle building. 

Brazil witnessed an alarming rate of people diagnosed with obesity in 2018. Obesogenic dietary environment and inactive lifestyles lead to cardiovascular diseases; therefore, making cardiovascular equipment the most prominent choice for weight loss. 

Growth in health awareness and fitness consciousness is further expected to drive the growth of the fitness equipment market. Brazil ranks second globally on the list of countries possessing the highest number of fitness centers. This sector is witnessing significant growth owing to increase in awareness regarding the importance of better quality of life. In Brazil, the sale of fitness equipment increased due to rise in use of these equipment at home. However, high cost of fitness equipment is expected to be a major factor that could restrain the growth of the Brazil fitness equipment market.

Fitness companies such as Bio Ritmo, Fórmula, and The Bodytech group have introduced low-cost establishments to encourage people with lower incomes to exercise and become their members, which further boost the growth of the fitness equipment market in Brazil. In addition, increase in level of disposable income, due to rise in per capita income leads to opportunities for investment in personal fitness. This helps to create a significant impact on the fitness equipment market during the forecasted period.

The brazil fitness equipment fitness market is segmented based on equipment type and end users. Based on users, the market is categorized into home consumer, gym, and commercial user. Based on equipment type, the market is segmented into cardiovascular training equipment, strength training equipment, and other equipment. Cardiovascular training equipment is further bifurcated into treadmill, elliptical, stationary bike, rowing machine, and others. Whereas, strength training equipment is sub-segmented into dumbbell set, rowing machine, kettlebell set, and others. The commercial users of these fitness equipment can be classified into public institution/school, corporate office, hotels, and hospitals & medical centers. 

The key players in this market include Johnson Health Tech, Total Health, Ziva, Tryex Fitness, Movement, Matrix Fitness, TechnoGym, Life Fitness, Bh Fitness, and Precor. The Brazilian fitness industry is growing at a robust rate and is anticipated to grow at a significant pace.   

Key Benefits For Stakeholders:

  • The study provides an in-depth analysis of the Brazil fitness equipment market along with the current trends and future estimations to elucidate the imminent investment pockets.
  • The report provides a quantitative analysis from 2018 to 2025 to enable the stakeholders to capitalize on prevailing market opportunities.
  • It provides actual historical figures for 2014 to 2017 and provides year-on-year forecasts for 2018 to 2025.
  • Competitive intelligence highlights the business practices followed by leading players across various regions.
  • SWOT analysis studies the internal environment of the leading companies for strategy formulation. 

Brazil Fitness Equipment Market Segments

By Type

  • Cardiovascular Training Equipment
  • Treadmill
  • Elliptical
  • Stationary Bike
  • Rowing Machine
  • Others 
  • Strength Training Equipment
  • Dumbbell Set
  • Rowing Machine
  • Kettlebell Set
  • Others
  • Other Equipment

By End User 

  • Home Consumer
  • Health Club/Gym
  • Commercial User
  • Public Institution
  • Hotels
  • Hospitals & Medical Center
  • Corporate Office

Major Players in This Market Include

  • Johnson Health Tech
  • Total health
  • Ziva
  • Tryex Fitness
  • Matrix Fitness
  • Movement
  • Technogym 
  • Life Fitness
  • Precor
  • Bh Fitness

              1.1.    REPORT DESCRIPTION
              1.2.    KEY MARKET SEGMENTS
              1.3.    KEY BENEFITS
              1.4.    RESEARCH METHODOLOGY
                         1.4.1.   Primary research
                         1.4.2.   Secondary research
                         1.4.3.   Analyst tools and models
              2.1.    CXO PERSPECTIVE
              3.1.    MARKET DEFINITION AND SCOPE
              3.2.    KEY FINDINGS
                         3.2.1.   Top investment pockets
                         3.2.2.   Top winning strategies
              3.3.    PORTER'S FIVE FORCES ANALYSIS
                         3.3.1.   Bargaining power of suppliers
                         3.3.2.   Threat of new entrants
                         3.3.3.   Threat of substitutes
                         3.3.4.   Competitive rivalry
                         3.3.5.   Bargaining power among buyers
              3.5.    MARKET DYNAMICS
                       3.5.1.     Drivers
                       3.5.2.     Restraints
                       3.5.3.     Opportunities
              4.1.    OVERVIEW
              4.2.     HOME CONSUMER
                         4.2.1.   Key market trends, Growth factors and opportunities
                         4.2.2.   Market size and forecast 
              4.3.     GYM
                         4.3.1.   Key market trends, Growth factors and opportunities
                         4.3.2.   Market size and forecast 
              4.4.     COMMERCIAL USER
                         4.4.1.   Key market trends, Growth factors and opportunities
                         4.4.2.   Market size and forecast 
              5.1.    OVERVIEW
                         5.2.1.   Key market trends, Growth factors and opportunities
                         5.2.2.   Market size and forecast 
              5.3.     STRENGTH TRAINING EQUIPMENT 
                         5.3.1.   Key market trends, Growth factors and opportunities
                         5.3.2.   Market size and forecast 
              5.4.     OTHER EQUIPMENT
                         5.4.1.   Key market trends, Growth factors and opportunities
                         5.4.2.   Market size and forecast 
              6.1.     JOHNSON HEALTH TECH
                        6.1.1.    Company overview
                        6.1.2.    Business performance
                        6.1.3.    Key strategic moves and developments
              6.2.     TOTAL HEALTH
                        6.2.1.    Company overview
                        6.2.2.    Business performance
                        6.2.3.    Key strategic moves and developments
              6.3.     ZIVA
                        6.3.1.    Company overview
                        6.3.2.    Business performance
                        6.3.3.    Key strategic moves and developments
              6.4.     TRYEX FITNESS
                        6.4.1.    Company overview
                        6.4.2.    Business performance
                        6.4.3.    Key strategic moves and developments
              6.5.     MATRIX FITNESS
                        6.5.1.    Company overview
                        6.5.2.    Business performance
                        6.5.3.    Key strategic moves and developments
              6.6.     MOVEMENT
                        6.6.1.    Company overview
                        6.6.2.    Business performance
                        6.6.3.    Key strategic moves and developments
              6.7.     TECHNOGYM 
                        6.7.1.    Company overview
                        6.7.2.    Business performance
                        6.7.3.    Key strategic moves and developments
              6.8.     LIFE FITNESS
                        6.8.1.    Company overview
                        6.8.2.    Business performance
                        6.8.3.    Key strategic moves and developments
              6.9.     PRECOR
                        6.9.1.    Company overview
                        6.9.2.    Business performance
                        6.9.3.    Key strategic moves and developments
              6.10.     BH FITNESS
                        6.10.1.    Company overview
                        6.10.2.    Business performance
                        6.10.3.    Key strategic moves and developments

With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

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