Allied Market Research


Breastfeeding Accessories Market

Breastfeeding Accessories Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Application and by End User : Global Opportunity Analysis and Industry Forecast, 2023-2032

LS : Medical Devices & Supplies

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Author's: | Roshan Deshmukh
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Breastfeeding is highly important for the development, health, and growth of the new-born babies. Breastfeeding accessories include various products that are used by lactating mothers while breastfeeding. When planning to breastfeed a new born baby, having the right kit is essential for a mother. The breastfeeding accessories essential to use are as follows:

Nursing accessories for beginning breastfeeding:

  • nursing bras, night bras and nursing vest tops
  • breastfeeding pillow
  • disposable or washable nursing pads
  • Storage bottle and pumps
  • nipple cream for sore nipples
  • nipple formers for flat or inverted nipple

If breastfeeding doesn’t quite go to plan, a lactation consultant or breastfeeding specialist may advise to use the following:

Nipple shields if baby struggles to latch on, or possibly if mother is suffering from sore nipples. In general nipple shields are considered a short-term solution. A breast pump to relive engorgement and/or help establish your milk supply.

Also some find that cooling hydrogel pads can be soothing in the days following the birth, especially when their milk starts coming in.

Covid-19 Scenario analysis:

The unprecedented disruption caused by novel coronavirus, or COVID-19, may have a longer-than-expected impact on the economy and markets. The number of COVID-19 confirmed cases has surpassed 5.6 million worldwide, with the death toll exceeding 350,000. However, there are positive signs that social-distancing measures are succeeding in curbing the spread--the daily growth of COVID-19 confirmed cases has slowed down in Europe and North America in the past few weeks. Around 41% of the confirmed cases have recovered. There has been no confirmed study that the corona virus passes on through the breast milk from mother to child. However the need to maintain social distancing between the positive patient and the breast feeding child the breastfeeding accessories are essential but the production is affected and the availability may be tedious making negative impact on the market.  

Top impacting factors: Market Scenario Analysis, Trends, Drivers and Impact analysis:


Increase in women employment and rate of childbirth:

The growth of the global breastfeeding accessories market could be linked to rise in childbirth rates and reduction in infant mortality rates. With increasing percentage of women employment, at least in key regions and countries, the demand for breastfeeding accessories is predicted to grow in the coming years. Increasing implementation of government and non-profit initiatives and awareness programs related to breastfeeding and pregnancy could create opportunities in the global market. Sales of premium breastfeeding accessories are foreseen to increase on the back of the rising trend of late parenthood. Demand from working women could increase at a high rate in future. Improving living standards and increasing disposable income of consumers in emerging economies are expected to support the global market growth.

Innovations and technological advancements:

One major trend in this market is “innovations in product enablers”. These include innovations that make expressing milk easier and more convenient for nursing mothers, like breast-pumping bras, as an example, a breast pump called the Naya Pump, which uses technology to encourage up to 25% more milk production from mothers also Lansinoh in 2016, introduced Bluetooth enabled breast pump, Smartpump. Smartpump connects with Lansinoh Baby app to help women in tacking their pumping sessions. With the continued growth in this market, and the need for mothers-on-the-go to be less encumbered by this important process, helps for market growth.


The amount of investment required to introduce new devices to the breastfeeding accessories market is high and new products have to go through a lengthy FDA approval process. This may hamper new players in the market.

The expensive cost of products and unavailability in niche markets can hamper the growth.

There is a growing debate on the unnecessary use of breastfeeding accessories and this may also possibly act as a restraining factor.

Regional analysis:

North America is expected to dominate in the global market in terms of revenue followed by market in Europe and are anticipated to continue their dominance over the forecast period. High female working population, and high awareness about available products in countries such as the U.S., Canada, Germany, and the UK. Market in Asia-Pacific region is expected to register highest growth in terms of CAGR in the global market, owing to increasing adoption of various breast pumps, rising government initiatives to spread awareness about breastfeeding, and increasing per capita income of individuals in various countries such as India, Japan, and China in this region.

Key benefits of the report:

  • This study presents the analytical depiction of the global Breastfeeding accessories industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global Breastfeeding accessories market share.
  • The current market is quantitatively analyzed to highlight the global Breastfeeding accessories market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed global Breastfeeding accessories market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions answered in the Breastfeeding accessories Market research report:

  • What are the leading market players active in the Breastfeeding accessories market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What are the projections for the future that would help in taking further strategic steps?

Breastfeeding Accessories Market Report Highlights

Aspects Details
By Type
  • Breast Milk Bottles
  • Breast Milk Storage Bags
  • Sore Nipple Cream
  • Nursing Pads
  • Cleaning Products
  • Nipple Shield
  • Breast Shells
  • Breast feeding pillow
By Application
  • Feeding
  • Storage
  • Extraction
  • Aesthetic
  • Comfort
By End User
  • Parents
  • Hospitals
  • Orphanages
  • Fertility and Surrogacy center
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, Rest of LAMEA)
Key Market Players

Handi-Craft Company,, Ameda, Inc.,, Motif Medical, Koninklijke Philips N.V.,, Pigeon Corporation,, TommeeTippee, Artsana Group,, Medline Industries, Inc.,, NUK USA LLC,, Medela LLC,

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Breastfeeding Accessories Market

Global Opportunity Analysis and Industry Forecast, 2023-2032