Broadcasting Equipment Market Outlook-2026
Broadcasting is the dissemination of information in the form of audio and video to a large audience with the use of electronic mass communication medium, typically through the radio waves. The broadcasting is done from one-to-multiple ends. The wide variety of equipment required for broadcasting include studio transmitter link, FM stereo generator, composite switcher, FM exciter, FM transmitter power amplifier, antenna combiner, antenna array, and antenna switcher and are used in news production, concerts, sports, and corporate conferences which is expected to be the key factor for broadcasting equipment market growth. The market has been influenced by increase in audience, radical shift towards using smartphones and portable devices which have provided high avenues for broadcasting equipment Industry. Further, advanced technology has pushed the broadcasters to provide ultra-high definition output for the upgraded users, which is expected to foster the growth of the broadcasting equipment market.
The trending technology like IoT has spread the use of smart electronic devices in almost every department of the industrial verticals. The trending devices use ultra-high definition screen which has accelerated the advancement of the broadcasting equipment devices. Further, increase in the OTT and number of channel services has built large part of consumer is also expected to increase the broadcasting equipment market demand during the forecast period. Competition between the broadcasting companies on the basis of real time content, quality and various other factors bring advancement of broadcasting equipment. In fact, high investment on digital platforms and hardware as a part of policies of developed and developing nations has immensely promoted the growth of the broadcasting equipment market.
The advancing display technologies like micro-led TVs for the domestic users and corporates providing premium quality output and video wall display further add to the display technology for broadcasting the information to a large number of people at a time and place. The advancement of sound technologies like that of 3D sound is also anticipated to increase high quality broadcasting equipment demand. The premium output quality of audio and video technologies pushes the broadcasting equipment technology to grow parallelly. The advancement of IoT has also brought the multi-platform video display in immense use in the current scenario. Thus, broadcasting with trending technologies fosters the broadcasting equipment market growth.
The factors including increase in video quality of display, rise in number of digital channels, increase in use of smartphones and portable devices drive the broadcasting equipment market demand. The trending video qualities like ultrahigh definitions, 4K and 8K provides users premium video display experience, which promotes the market growth. Further, the rise in number of channels and variety of content ranging from real time to reel type has promoted the growth of the broadcasting industry. The increase in use of smart and portable devices like smartphones, laptops, and tablets have given easy access to the users for broadcasting channels. However, various standardized policies and protocols of different nations for broadcasting of sensitive contents may restricts the market growth.
The broadcasting equipment market is segmented on the basis of product type, application, and region. Based on product type it is categorized into servers, encoders, switches, and camera. Based on application, it is classified into studio production, post production, sports production, and news production. Based on region, it is studied across North America, Europe, Asia-Pacific, and LAMEA. The key players covered in the report are Cisco Systems Inc., Ericsson A.B., Harmonic Inc., Microsoft Corp., SeaChange International Inc., Alcatel-Lucent SA, ARRIS Enterprise Inc., Brightcove Inc., and ZTE Corp.
KEY BENEFITS FOR STAKEHOLDERS
- This study includes the analytical depiction of the global broadcasting equipment market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information regarding the key drivers, restraints, and opportunities.
- The current market is quantitatively analyzed from 2019 to 2026 to highlight the financial competency of the industry.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the industry.
KEY MARKET SEGMENTS
BY Product Type
- Studio Production
- Post Production
- Sports Production
- News Production
- North America
- Rest of Europe
- Rest of Asia-Pacific
- Latin America
- Middle East