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Business Analytics Software Market by Component (Software and Service), Deployment Model (On-demand/Cloud and On-premise), Application (Customer Analytics, Supply Chain Analytics, Marketing Analytics, Pricing Analytics, Risk & Credit Analytics, and Others), Organization Size (Large Enterprises and Small- & Medium-sized Enterprises), and Industry Vertical (IT & Telecom, Retail & E-commerce, BFSI, Manufacturing, Healthcare, Government, Education, and Others): Global Opportunity Analysis and Industry Forecast, 2020-2027

A02876
Pages: 338
Sep 2020 | 11726 Views
 
Author(s) : Vikas Gaikwad & Rachita Rake
Tables: 162
Charts: 90
 

COVID-19

Pandemic disrupted the entire world and affected many industries.

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Business Analytics Software Market Statistics - 2027

The global business analytics software market size was valued at $53.68 billion in 2019, and is projected to reach $120.27 billion by 2027, registering a CAGR of 10.5% from 2020 to 2027. Business analytics software helps in interpretation and analysis of business data through continuous exploration and investigation of old business performance to gain decisive insights for business planning. By using the application of statistical methods and tools in business performance data, business analytics software conducts predictive analysis to derive decision-making insights and inputs. It helps organizations to optimize its business operations and facilitates informed & strategic decision-making. In addition, it helps to uncover patterns and relationships between data streams and leads to automation of tasks and processes for real-time responses in decision-making. 

Due to the COVID-19 pandemic, the adoption of cloud-based business analytics software is expected to increase in the forecasted period as companies are accelerating their digital transformation strategies and adding more business analytics use cases in their daily activities as they trying to stay afloat in an increasingly competitive market.

 
 

Business-Analytics-Software-Market-2020-2027

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On the basis of component, the software segment dominates the business analytics software market in 2019, and is expected to maintain its dominance in the upcoming years, as the most of the organizations have started adopting business analytics software to manage the massive volume of data being generated for meaningful insights and better informed decisions. However, the services segment is expected to witness the highest business analytics software market growth, due to increase in adoption of business analytics & intelligence software. Furthermore, rise in has been witnessed in the adoption of consulting services among organizations to create and manage high-performing and resilient supply chains.

Business Analytics Software Market
By Component

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Services is projected as one of the most lucrative segments.

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On the basis of industry vertical, the BFSI segment dominates the business analytics software market share in 2019, and is expected to maintain its dominance in the upcoming years, due to rise in digital transformation in the BFSI sector, which has led to generation of large volume of data. However, the retail & e-commerce segment is expected to witness the highest growth, as the retailers are harboring business analytics software solutions to structure vast volume of data to find the possible outcome of the revenue growth opportunity. In addition, business analytics is offering retailers and e-commerce companies with the right tools to turn data into actionable insights.

Business Analytics Software Market
By Deployment Mode

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Cloud deployment mode is projected as one of the most lucrative segments.

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North America dominates the business analytics software market share, owing to surge in penetration of smartphones, wearable devices, and other smart connected devices. In addition, increase in demand for digital transformation across numerous end users and rise in convergence of different technologies, such as Big Data & analytics and artificial intelligence (AI) have created an impact on the region and managed to increase its IT budget. However, Asia-Pacific is expected to observe highest growth rate during the business analytics software market forecast period, as the demand for the business analytics software and solutions is growing across Asia-Pacific, due to increase in volume of data and major shift toward digitization. 

Business Analytics Software Market
By Industry Vertical

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BFSI industry is one of the most significant segments.

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The report focuses on the growth prospects, restraints, and business analytics software market analysis. The study provides Porter’s five forces analysis of the business analytics software industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the business analytics software market trends.

Business Analytics Software Market
By Region

2027
North America 
Europe
Asia-pacific
Lamea

Asia-Pacific region is projected as one of the most significant segments.

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Segment review

The business analytics software market is segmented into component, deployment model, application, organization size, industry vertical, and region. Depending on component, the market is bifurcated into software and service. On the basis of deployment model, it is segregated into on-demand/cloud and on-premise. The applications covered in the study include customer analytics, supply chain analytics, marketing analytics, pricing analytics, risk & credit analytics, and others. By organization size, the market is fragmented into large enterprises and small- & medium-sized enterprises. As per industry vertical, it is differentiated into IT & telecom, retail & E-commerce, BFSI, manufacturing, healthcare, government, education, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

COVID Impact Analysis

The COVID-19 pandemic has brought radical changes to daily lives of the people, work, and the surrounding environment. The current estimation of 2027 is projected to be lower than pre-COVID-19 estimates. The market is expected to recover from mid-2022 and will be struggling with a slow growth rate, however, it is expected to recover in the upcoming years, owing to rise in adoption of work-from-home culture across the globe. The COVID-19 pandemic has led to increase in adoption of cloud technology to help consumers across every industry to combat against the pandemic situation. In addition, post COVID-19, it is expected that Big Data and cloud technology will be preferred by various healthcare companies to fight against such pandemic situations in future and to predict the possible situations before it happens.

Top impacting factors    

The growth of the global business analytics software market is driven by factors such as increase in adoption of business analytics software by multiple organizations, surge in demand for cloud-based business analytics software among SMEs, and numerous benefits provided by business analytics solutions. In addition, the ability of business analytics software to deliver enhanced & faster decision-making and to provide competitive advantage by analyzing and acting upon information in a timely manner propels the growth of the market. However, factors such as budget constraints in small & medium size businesses to provide effective data warehousing and lack of skilled workforce may hamper the growth of the market during the forecast period. On the other hand, emerging trends such as social media analytics & text analytics are expected to provide numerous opportunities for the expansion of the market during the forecast period.

Surge in demand for cloud-based business analytics software among SMEs

Increase in availability of massive volume of data and easily accessible cheap data center services delivered by cloud vendors have led to decline in the costs of upfront investment for small- and medium-sized businesses, which, in turn, is reducing the market entry barrier. This has augmented he demand for cloud-based business analytics software among small- & medium-sized enterprises (SMEs). Furthermore, SMEs are increasingly adopting business analytics to gain improved insights into how they run their businesses in better way. Increased competitive advantage and growth in revenue are among the top priorities for which SMEs are investing in cloud-based business analytics software market.

Rise in awareness regarding numerous benefits provided by business analytics solutions

Ability of business analytics software to deliver better and faster decision-making and to provide competitive advantage by analyzing & acting upon information in a timely manner propels the growth of the market. In addition, the demand for business analytics software is continuously increasing, owing to the benefits offered such as easy access to vital business metrics, useful insight on customer behavior, increased revenue, and improved efficiency. Furthermore, companies are adopting business analytics for real-time forecasting and monitoring of various occasions that may affect the performance of organizations.

Key Benefits For Stakeholders

  • This study includes the business analytics software market analysis, trends, and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and global market opportunity.
  • The business analytics software market size is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.

Key Market Segments

By Component    

  • Software
  • Services

By Deployment Mode

  • On-premise
  • Cloud 

By Application

  • Customer Analytics
  • Supply Chain Analytics
  • Marketing Analytics
  • Pricing Analytics
  • Risk & Credit Analytics
  • Others

By Organization Size

  • Large Enterprises
  • Small- & Medium-sized Enterprises 

By End User

  • IT & Telecom
  • Retail & E-commerce
  • BFSI
  • Manufacturing
  • Healthcare
  • Government
  • Education
  • Others 

By Region

  • North America
    • U.S.
    • Canada
  • Europe 
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia-Pacific 
    • Japan
    • China
    • Australia
    • India
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America 
    • Middle East
    • Africa

Key Market Players

  • IBM Corporation
  • Fair Isaac Corporation
  • SAP SE
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAS Institute Inc.
  • Adobe
  • Qlik
  • Google LLC
 

CHAPTER 1:INTRODUCTION

1.1.REPORT DESCRIPTION
1.2.KEY BENEFITS FOR STAKEHOLDERS
1.3.KEY MARKET SEGMENTS
1.4.RESEARCH METHODOLOGY

1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools & models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.KEY FINDINGS

2.1.1.Top impacting factors
2.1.2.Top investment pockets

2.2.CXO PERSPECTIVE

CHAPTER 3:MARKET OVERVIEW

3.1.MARKET DEFINITION AND SCOPE
3.2.KEY FORCES SHAPING BUSINESS ANALYTICS MARKET
3.3.CASE STUDIES

3.3.1.Case study 01
3.3.2.Case study 02

3.4.MARKET DYNAMICS

3.4.1.Drivers

3.4.1.1.Increase in adoption of business analytics software by multiple organizations
3.4.1.2.Surge in demand for cloud-based business analytics software among SMEs
3.4.1.3.Rise in awareness regarding numerous benefits provided by business analytics solutions
3.4.1.4.Worldwide acceleration of digital transformation in enterprises due to COVID-19 outbreak

3.4.2.Restraints

3.4.2.1.High implementation cost
3.4.2.2.Lack of skilled workforce

3.4.3.Opportunities

3.4.3.1.Emerging trends such as social media analytics
3.4.3.2.Surge in need to gain insights for business planning

3.5.MARKET EVOLUTION/INDUSTRY ROADMAP
3.6.IMPACT OF GOVERNMENT REGULATIONS ON GLOBAL BUSINESS ANALYTICS SOFTWARE MARKET
3.7.COVID-19 IMPACT ANALYSIS ON BUSINESS ANALYTICS SOFTWARE MARKET

3.7.1.Impact on market size
3.7.2.Consumer trends, preferences, and budget impact
3.7.3.Economic impact
3.7.4.Strategies to tackle negative impact
3.7.5.Opportunity window

CHAPTER 4:BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT

4.1.OVERVIEW
4.2.SOFTWARE

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis, by country

4.3.SERVICE

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country

CHAPTER 5:BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODE

5.1.OVERVIEW
5.2.ON-PREMISE

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country

5.3.CLOUD

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country

CHAPTER 6:BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATIONS

6.1.OVERVIEW
6.2.CUSTOMER ANALYTICS

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis, by country

6.3.SUPPLY CHAIN ANALYTICS

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region
6.3.3.Market analysis, by country

6.4.MARKETING ANALYTICS

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by region
6.4.3.Market analysis, by country

6.5.PRICING ANALYTICS

6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by region
6.5.3.Market analysis, by country

6.6.RISK & CREDIT ANALYTICS

6.6.1.Key market trends, growth factors, and opportunities
6.6.2.Market size and forecast, by region
6.6.3.Market analysis, by country

6.7.OTHERS

6.7.1.Key market trends, growth factors, and opportunities
6.7.2.Market size and forecast, by region
6.7.3.Market analysis, by country

CHAPTER 7:BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE

7.1.OVERVIEW
7.2.LARGE ENTERPRISES

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by region
7.2.3.Market analysis, by country

7.3.SMALL & MEDIUM ENTERPRISES

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by region
7.3.3.Market analysis, by country

CHAPTER 8:BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL

8.1.OVERVIEW
8.2.IT & TELECOM

8.2.1.Key market trends, growth factors, and opportunities
8.2.2.Market size and forecast, by region
8.2.3.Market analysis, by country

8.3.RETAIL & E-COMMERCE

8.3.1.Key market trends, growth factors, and opportunities
8.3.2.Market size and forecast, by region
8.3.3.Market analysis, by country

8.4.BFSI

8.4.1.Key market trends, growth factors, and opportunities
8.4.2.Market size and forecast, by region
8.4.3.Market analysis, by country

8.5.MANUFACTURING

8.5.1.Key market trends, growth factors, and opportunities
8.5.2.Market size and forecast, by region
8.5.3.Market analysis, by country

8.6.HEALTHCARE

8.6.1.Key market trends, growth factors, and opportunities
8.6.2.Market size and forecast, by region
8.6.3.Market analysis, by country

8.7.GOVERNMENT

8.7.1.Key market trends, growth factors, and opportunities
8.7.2.Market size and forecast, by region
8.7.3.Market analysis, by country

8.8.EDUCATION

8.8.1.Key market trends, growth factors, and opportunities
8.8.2.Market size and forecast, by region
8.8.3.Market analysis, by country

8.9.OTHERS

8.9.1.Key market trends, growth factors, and opportunities
8.9.2.Market size and forecast, by region
8.9.3.Market analysis, by country

CHAPTER 9:BUSINESS ANALYTICS SOFTWARE MARKET, BY REGION

9.1.OVERVIEW
9.2.NORTH AMERICA

9.2.1.Key market trends, growth factors and opportunities
9.2.2.Market size and forecast, by component
9.2.3.Market size and forecast, by deployment model
9.2.4.Market size and forecast, by application
9.2.5.Market size and forecast, by organization size
9.2.6.Market size and forecast, by industry vertical
9.2.7.Market analysis by country

9.2.7.1.U.S.

9.2.7.1.1.Market size and forecast, by component
9.2.7.1.2.Market size and forecast, by deployment model
9.2.7.1.3.Market size and forecast, by application
9.2.7.1.4.Market size and forecast, by organization size
9.2.7.1.5.Market size and forecast, by industry vertical

9.2.7.2.Canada

9.2.7.2.1.Market size and forecast, by component
9.2.7.2.2.Market size and forecast, by deployment model
9.2.7.2.3.Market size and forecast, by application
9.2.7.2.4.Market size and forecast, by organization size
9.2.7.2.5.Market size and forecast, by industry vertical

9.3.EUROPE

9.3.1.Key market trends, growth factors and opportunities
9.3.2.Market size and forecast, by component
9.3.3.Market size and forecast, by deployment model
9.3.4.Market size and forecast, by application
9.3.5.Market size and forecast, by organization size
9.3.6.Market size and forecast, by industry vertical
9.3.7.Market analysis by country

9.3.7.1.UK

9.3.7.1.1.Market size and forecast, by component
9.3.7.1.2.Market size and forecast, by deployment model
9.3.7.1.3.Market size and forecast, by application
9.3.7.1.4.Market size and forecast, by organization size
9.3.7.1.5.Market size and forecast, by industry vertical

9.3.7.2.Germany

9.3.7.2.1.Market size and forecast, by component
9.3.7.2.2.Market size and forecast, by deployment model
9.3.7.2.3.Market size and forecast, by application
9.3.7.2.4.Market size and forecast, by organization size
9.3.7.2.5.Market size and forecast, by industry vertical

9.3.7.3.France

9.3.7.3.1.Market size and forecast, by component
9.3.7.3.2.Market size and forecast, by deployment model
9.3.7.3.3.Market size and forecast, by application
9.3.7.3.4.Market size and forecast, by organization size
9.3.7.3.5.Market size and forecast, by industry vertical

9.3.7.4.Rest of Europe

9.3.7.4.1.Market size and forecast, by component
9.3.7.4.2.Market size and forecast, by deployment model
9.3.7.4.3.Market size and forecast, by application
9.3.7.4.4.Market size and forecast, by organization size
9.3.7.4.5.Market size and forecast, by industry vertical

9.4.ASIA-PACIFIC

9.4.1.Key market trends, growth factors and opportunities
9.4.2.Market size and forecast, by component
9.4.3.Market size and forecast, by deployment model
9.4.4.Market size and forecast, by application
9.4.5.Market size and forecast, by organization size
9.4.6.Market size and forecast, by industry vertical
9.4.7.Market analysis by country

9.4.7.1.Japan

9.4.7.1.1.Market size and forecast, by component
9.4.7.1.2.Market size and forecast, by deployment model
9.4.7.1.3.Market size and forecast, by application
9.4.7.1.4.Market size and forecast, by organization size
9.4.7.1.5.Market size and forecast, by industry vertical

9.4.7.2.China

9.4.7.2.1.Market size and forecast, by component
9.4.7.2.2.Market size and forecast, by deployment model
9.4.7.2.3.Market size and forecast, by application
9.4.7.2.4.Market size and forecast, by organization size
9.4.7.2.5.Market size and forecast, by industry vertical

9.4.7.3.Australia

9.4.7.3.1.Market size and forecast, by component
9.4.7.3.2.Market size and forecast, by deployment model
9.4.7.3.3.Market size and forecast, by application
9.4.7.3.4.Market size and forecast, by organization size
9.4.7.3.5.Market size and forecast, by industry vertical

9.4.7.4.India

9.4.7.4.1.Market size and forecast, by component
9.4.7.4.2.Market size and forecast, by deployment model
9.4.7.4.3.Market size and forecast, by application
9.4.7.4.4.Market size and forecast, by organization size
9.4.7.4.5.Market size and forecast, by industry vertical

9.4.7.5.Rest of Asia-Pacific

9.4.7.5.1.Market size and forecast, by component
9.4.7.5.2.Market size and forecast, by deployment model
9.4.7.5.3.Market size and forecast, by application
9.4.7.5.4.Market size and forecast, by organization size
9.4.7.5.5.Market size and forecast, by industry vertical

9.5.LAMEA

9.5.1.Key market trends, growth factors and opportunities
9.5.2.Market size and forecast, by component
9.5.3.Market size and forecast, by deployment model
9.5.4.Market size and forecast, by application
9.5.5.Market size and forecast, by organization size
9.5.6.Market size and forecast, by industry vertical
9.5.7.Market analysis by country

9.5.7.1.Latin America

9.5.7.1.1.Market size and forecast, by component
9.5.7.1.2.Market size and forecast, by deployment model
9.5.7.1.3.Market size and forecast, by application
9.5.7.1.4.Market size and forecast, by organization size
9.5.7.1.5.Market size and forecast, by industry vertical

9.5.7.2.Middle east

9.5.7.2.1.Market size and forecast, by component
9.5.7.2.2.Market size and forecast, by deployment model
9.5.7.2.3.Market size and forecast, by application
9.5.7.2.4.Market size and forecast, by organization size
9.5.7.2.5.Market size and forecast, by industry vertical

9.5.7.3.Africa

9.5.7.3.1.Market size and forecast, by component
9.5.7.3.2.Market size and forecast, by deployment model
9.5.7.3.3.Market size and forecast, by application
9.5.7.3.4.Market size and forecast, by organization size
9.5.7.3.5.Market size and forecast, by industry vertical

CHAPTER 10:COMPETITIVE LANDSCAPE

10.1.KEY PLAYER POSITIONING ANALYSIS, 2019
10.2.TOP WINNING STRATEGIES
10.3.COMPETITIVE DASHBOARD
10.4.KEY DEVELOPMENTS

10.4.1.New product launches
10.4.2.Product development
10.4.3.Collaboration
10.4.4.Acquisition
10.4.5.Partnership

CHAPTER 11:COMPANY PROFILES

11.1.ADOBE

11.1.1.Company overview
11.1.2.Key executive
11.1.3.Company snapshot
11.1.4.Operating business segments
11.1.5.Product portfolio
11.1.6.R&D expenditure
11.1.7.Business performance
11.1.8.Key strategic moves and developments

11.2.FAIR ISAAC CORPORATION

11.2.1.Company overview
11.2.2.Key executive
11.2.3.Company snapshot
11.2.4.Operating business segments
11.2.5.Product portfolio
11.2.6.R&D expenditure
11.2.7.Business performance
11.2.8.Key strategic moves and developments

11.3.GOOGLE LLC

11.3.1.Company overview
11.3.2.Key executive
11.3.3.Company snapshot
11.3.4.Operating business segments
11.3.5.Product portfolio
11.3.6.R&D expenditure
11.3.7.Business performance
11.3.8.Key strategic moves and developments

11.4.INTERNATIONAL BUSINESS MACHINES CORPORATION

11.4.1.Company overview
11.4.2.Key executive
11.4.3.Company snapshot
11.4.4.Operating business segments
11.4.5.Product portfolio
11.4.6.R&D expenditure
11.4.7.Business performance
11.4.8.Key strategic moves and developments

11.5.MICROSOFT CORPORATION

11.5.1.Company overview
11.5.2.Key executive
11.5.3.Company snapshot
11.5.4.Operating business segments
11.5.5.Product portfolio
11.5.6.R&D expenditure
11.5.7.Business performance
11.5.8.Key strategic moves and developments

11.6.ORACLE CORPORATION

11.6.1.Company overview
11.6.2.Key executive
11.6.3.Company snapshot
11.6.4.Operating business segments
11.6.5.Product portfolio
11.6.6.R&D expenditure
11.6.7.Business performance
11.6.8.Key strategic moves and developments

11.7.QLIK

11.7.1.Company overview
11.7.2.Key executive
11.7.3.Company snapshot
11.7.4.Product portfolio
11.7.5.Key strategic moves and developments

11.8.SALESFORCE.COM, INC.

11.8.1.Company overview
11.8.2.Key executive
11.8.3.Company snapshot
11.8.4.Product portfolio
11.8.5.R&D expenditure
11.8.6.Business performance
11.8.7.Key strategic moves and developments

11.9.SAP SE

11.9.1.Company overview
11.9.2.Key executive
11.9.3.Company snapshot
11.9.4.Operating business segments
11.9.5.Product portfolio
11.9.6.R&D expenditure
11.9.7.Business performance
11.9.8.Key strategic moves and developments

11.10.SAS INSTITUTE INC.

11.10.1.Company overview
11.10.2.Key executive.
11.10.3.Company snapshot
11.10.4.Product portfolio
11.10.5.Key strategic moves and developments

LIST OF TABLES

TABLE 01.BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 02.BUSINESS ANALYTICS SOFTWARE MARKET FOR SOFTWARE SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 03.BUSINESS ANALYTICS SOFTWARE MARKET FOR SERVICE SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 04.BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2027 ($BILLION)
TABLE 05.BUSINESS ANALYTICS SOFTWARE MARKET FOR ON-PREMISE, BY REGION, 2019–2027 ($BILLION)
TABLE 06.BUSINESS ANALYTICS SOFTWARE MARKET FOR CLOUD, BY REGION, 2019–2027 ($BILLION)
TABLE 07.BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 08.BUSINESS ANALYTICS SOFTWARE MARKET FOR CUSTOMER ANALYTICS, 2019–2027 ($BILLION)
TABLE 09.BUSINESS ANALYTICS SOFTWARE MARKET FOR SUPPLY CHAIN ANALYTICS, 2019–2027 ($BILLION)
TABLE 10.BUSINESS ANALYTICS SOFTWARE MARKET FOR MARKETING ANALYTICS, 2019–2027 ($BILLION)
TABLE 11.BUSINESS ANALYTICS SOFTWARE MARKET FOR PRICING ANALYTICS, 2019–2027 ($BILLION)
TABLE 12.BUSINESS ANALYTICS SOFTWARE MARKET FOR RISK & CREDIT ANALYTICS, 2019–2027 ($BILLION)
TABLE 13.BUSINESS ANALYTICS SOFTWARE MARKET FOR OTHERS, 2019–2027 ($BILLION)
TABLE 14.BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 15.BUSINESS ANALYTICS SOFTWARE MARKET FOR LARGE ENTERPRISES, 2019–2027 ($BILLION)
TABLE 16.BUSINESS ANALYTICS SOFTWARE MARKET FOR SMALL & MEDIUM ENTERPRISES, BY REGION, 2019–2027 ($BILLION)
TABLE 17.BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 18.BUSINESS ANALYTICS SOFTWARE MARKET FOR IT & TELECOM, BY REGION, 2019–2027 ($BILLION)
TABLE 19.BUSINESS ANALYTICS SOFTWARE MARKET FOR RETAIL & E-COMMERCE, BY REGION, 2019–2027 ($BILLION)
TABLE 20.BUSINESS ANALYTICS SOFTWARE MARKET FOR BFSI, BY REGION, 2019–2027 ($BILLION)
TABLE 21.BUSINESS ANALYTICS SOFTWARE MARKET FOR MANUFACTURING, BY REGION, 2019–2027 ($BILLION)
TABLE 22.BUSINESS ANALYTICS SOFTWARE MARKET FOR HEALTHCARE, BY REGION, 2019–2027 ($BILLION)
TABLE 23.BUSINESS ANALYTICS SOFTWARE MARKET FOR GOVERNMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 24.BUSINESS ANALYTICS SOFTWARE MARKET FOR EDUCATION, BY REGION, 2019–2027 ($BILLION)
TABLE 25.BUSINESS ANALYTICS SOFTWARE MARKET FOR OTHERS, BY REGION, 2019–2027 ($BILLION)
TABLE 26.BUSINESS ANALYTICS SOFTWARE MARKET, BY REGION, 2019–2027 ($BILLION)
TABLE 27.NORTH AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 28.NORTH AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2027 ($BILLION)
TABLE 29.NORTH AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 30.NORTH AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 31.NORTH AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 32.NORTH AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 33.U.S. BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 34.U.S. BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 35.U.S. BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 36.U.S. BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 37.U.S. BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 38.CANADA BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 39.CANADA BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 40.CANADA BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 41.CANADA BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 42.CANADA BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 43.EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 44.EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2027 ($BILLION)
TABLE 45.EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 46.EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 47.EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 48.EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 49.UK BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 50.UK BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 51.UK BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 52.UK BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 53.UK BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 54.GERMANY BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 55.GERMANY BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 56.GERMANY BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 57.GERMANY BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 58.GERMANY BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 59.FRANCE BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 60.FRANCE BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 61.FRANCE BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 62.FRANCE BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 63.FRANCE BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 64.REST OF EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 65.REST OF EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 66.REST OF EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 67.REST OF EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 68.REST OF EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 69.ASIA-PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 70.ASIA-PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2027 ($BILLION)
TABLE 71.ASIA-PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 72.ASIA-PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 73.ASIA-PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 74.ASIA-PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 75.JAPAN BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 76.JAPAN BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 77.JAPAN BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 78.JAPAN BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 79.JAPAN BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 80.CHINA BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 81.CHINA BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 82.CHINA BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 83.CHINA BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 84.CHINA BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 85.AUSTRALIA BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 86.AUSTRALIA BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 87.AUSTRALIA BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 88.AUSTRALIA BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 89.AUSTRALIA BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 90.INDIA BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 91.INDIA BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 92.INDIA BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 93.INDIA BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 94.INDIA BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 95.REST OF ASIA-PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 96.REST OF ASIA-PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 97.REST OF ASIA-PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 98.REST OF ASIA-PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 99.REST OF ASIA-PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 100.LAMEA BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 101.LAMEA BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2027 ($BILLION)
TABLE 102.LAMEA BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 103.LAMEA BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 104.LAMEA BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 105.LATIN AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 106.LATIN AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 107.LATIN AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 108.LATIN AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 109.LATIN AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 110.MIDDLE EAST BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 111.MIDDLE EAST BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 112.MIDDLE EAST BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 113.MIDDLE EAST BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 114.MIDDLE EAST BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 115.AFRICA BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
TABLE 116.AFRICA BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019–2027 ($BILLION)
TABLE 117.AFRICA BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 118.AFRICA BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 119.AFRICA BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 120.KEY NEW PRODUCT LAUNCHES (2017-2020)
TABLE 121.PRODUCT DEVELOPMENT (2017-2020)
TABLE 122.COLLABORATION (2017-2020)
TABLE 123.ACQUISTION (2017-2020)
TABLE 124.PARTNERSHIP (2017-2020)
TABLE 125.ADOBE: KEY EXECUTIVE
TABLE 126.ADOBE: COMPANY SNAPSHOT
TABLE 127.ADOBE: PRODUCT CATEGORIES
TABLE 128.ADOBE: PRODUCT PORTFOLIO
TABLE 129.FAIR ISAAC CORPORATION: KEY EXECUTIVE
TABLE 130.FAIR ISAAC CORPORATION.: COMPANY SNAPSHOT
TABLE 131.FAIR ISAAC CORPORATION: OPERATING SEGMENTS
TABLE 132.FAIR ISAAC CORPORATION: VIDEO ANALYTICS PRODUCT PORTFOLIO
TABLE 133.GOOGLE LLC: KEY EXECUTIVE
TABLE 134.GOOGLE LLC: COMPANY SNAPSHOT
TABLE 135.ALPHABET INC.: OPERATING SEGMENTS
TABLE 136.ALPHABET INC.: PRODUCT PORTFOLIO
TABLE 137.INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY EXECUTIVE
TABLE 138.INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
TABLE 139.INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS
TABLE 140.INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO
TABLE 141.MICROSOFT CORPORATION : KEY EXECUTIVE
TABLE 142.MICROSOFT CORPORATION : COMPANY SNAPSHOT
TABLE 143.MICROSOFT CORPORATION : OPERATING SEGMENTS
TABLE 144.MICROSOFT CORPORATION : PRODUCT PORTFOLIO
TABLE 145.ORACLE CORPORATION: KEY EXECUTIVE
TABLE 146.ORACLE CORPORATION: COMPANY SNAPSHOT
TABLE 147.ORACLE CORPORATION: OPERATING SEGMENTS
TABLE 148.ORACLE CORPORATION: PRODUCT PORTFOLIO
TABLE 149.ORACLE CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 150.QLIK: KEY EXECUTIVE
TABLE 151.QLIK: COMPANY SNAPSHOT
TABLE 152.QLIK: PRODUCT PORTFOLIO
TABLE 153.SALESFORCE.COM, INC.: KEY EXECUTIVE
TABLE 154.SALESFORCE.COM, INC.: COMPANY SNAPSHOT
TABLE 155.SALESFORCE.COM, INC.: PRODUCT PORTFOLIO
TABLE 156.SAP SE: KEY EXECUTIVE
TABLE 157.SAP SE: COMPANY SNAPSHOT
TABLE 158.SAP SE: OPERATING SEGMENTS
TABLE 159.SAP SE: PRODUCT PORTFOLIO
TABLE 160.SAS INSTITUTE INC.: KEY EXECUTIVE
TABLE 161.SAS INSTITUTE INC.: COMPANY SNAPSHOT
TABLE 162.SAS INSTITUTE INC.: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.GLOBAL BUSINESS ANALYTICS SOFTWARE MARKET SNAPSHOT, BY SEGMENT, 2019–2027
FIGURE 03.BUSINESS ANALYTICS SOFTWARE MARKET SNAPSHOT, BY SEGMENT, 2019–2027
FIGURE 04.BUSINESS ANALYTICS SOFTWARE MARKET SNAPSHOT, BY COUNTRY, 2019–2027
FIGURE 05.TOP IMPACTING FACTORS
FIGURE 06.TOP INVESTMENT POCKETS
FIGURE 07.LOW-TO-MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 08.MODERATE-TO-HIGH BARGAINING POWER OF BUYERS
FIGURE 09.MODERATE THREAT OF SUBSTITUTES
FIGURE 10.MODERATE THREAT OF NEW ENTRANTS
FIGURE 11.HIGH COMPETITIVE RIVALRY
FIGURE 12.MARKET DYNAMICS: GLOBAL BUSINESS ANALYTICS SOFTWARE MARKET
FIGURE 13.MARKET EVOLUTION/INDUSTRY ROADMAP
FIGURE 14.BUSINESS ANALYTICS SOFTWARE MARKET, BY COMPONENT, 2019–2027 ($BILLION)
FIGURE 15.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR SOFWTARE SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR SERVICE SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 17.BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2027 ($BILLION)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR ON-PREMISE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 19.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR CLOUD, BY COUNTRY,  2019 & 2027 (%)
FIGURE 20.BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2019–2027 ($BILLION)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR CUSTOMER ANALYTICS, 2019 & 2027 (%)
FIGURE 22.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR SUPPLY CHAIN ANALYTICS, 2019 & 2027 (%)
FIGURE 23.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR MARKETING ANALYTICS, 2019 & 2027 (%)
FIGURE 24.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR PRICING ANALYTICS, 2019 & 2027 (%)
FIGURE 25.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR RISK & CREDIT ANALYTICS, 2019 & 2027 (%)
FIGURE 26.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR OTHERS, 2019 & 2027 (%)
FIGURE 27.BUSINESS ANALYTICS SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
FIGURE 28.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR LARGE ENTERPRISES,  2019 & 2027 (%)
FIGURE 29.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR SMALL & MEDIUM ENTERPRISES, 2019 & 2027 (%)
FIGURE 30.BUSINESS ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
FIGURE 31.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR IT & TELECOM, BY COUNTRY, 2019 & 2027 (%)
FIGURE 32.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR RETAIL & E-COMMERCE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 33.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR BFSI, BY COUNTRY,  2019 & 2027 (%)
FIGURE 34.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR MANUFACTURING, BY COUNTRY, 2019 & 2027 (%)
FIGURE 35.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR HEALTHCARE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 36.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR GOVERNMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 37.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR EDUCATION, BY COUNTRY, 2019 & 2027 (%)
FIGURE 38.COMPARATIVE SHARE ANALYSIS OF BUSINESS ANALYTICS SOFTWARE MARKET FOR OTHERS, BY COUNTRY,  2019 & 2027 (%)
FIGURE 39.U.S. BUSINESS ANALYTICS SOFTWARE MARKET, 2019–2027 ($BILLION)
FIGURE 40.CANADA BUSINESS ANALYTICS SOFTWARE MARKET, 2019–2027 ($BILLION)
FIGURE 41.UK BUSINESS ANALYTICS SOFTWARE MARKET, 2019–2027 ($BILLION)
FIGURE 42.GERMANY BUSINESS ANALYTICS SOFTWARE MARKET, 2019–2027 ($BILLION)
FIGURE 43.FRANCE BUSINESS ANALYTICS SOFTWARE MARKET, 2019–2027 ($BILLION)
FIGURE 44.REST OF EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, 2019–2027 ($BILLION)
FIGURE 45.JAPAN BUSINESS ANALYTICS SOFTWARE MARKET, 2019–2027 ($BILLION)
FIGURE 46.CHINA BUSINESS ANALYTICS SOFTWARE MARKET, 2019–2027 ($BILLION)
FIGURE 47.AUSTRALIA BUSINESS ANALYTICS SOFTWARE MARKET, 2019–2027 ($BILLION)
FIGURE 48.INDIA BUSINESS ANALYTICS SOFTWARE MARKET, 2019–2027 ($BILLION)
FIGURE 49.REST OF ASIA-PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, 2019–2027 ($BILLION)
FIGURE 50.LAMEA BUSINESS ANALYTICS SOFTWARE MARKET, BY COUNTRY, 2019–2027 ($BILLION)
FIGURE 51.LATIN AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, 2019–2027 ($BILLION)
FIGURE 52.MIDDLE EAST BUSINESS ANALYTICS SOFTWARE MARKET, 2019–2027 ($BILLION)
FIGURE 53.AFRICA BUSINESS ANALYTICS SOFTWARE MARKET, 2019–2027 ($BILLION)
FIGURE 54.KEY PLAYER POSITIONING ANLYSIS: GLOBAL BUSINESS ANALYTICS SOFTWARE MARKET
FIGURE 55.TOP WINNING STRATEGIES, BY YEAR, 2017-2020
FIGURE 56.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017-2020
FIGURE 57.TOP WINNING STRATEGIES, BY COMPANY, 2017-2020
FIGURE 58.COMPETITIVE DASHBOARD
FIGURE 59.COMPETITIVE DASHBOARD
FIGURE 60.COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 61.ADOBE: R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 62.ADOBE: REVENUE, 2017–2019 ($MILLION)
FIGURE 63.ADOBE: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 64.ADOBE: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 65.FAIR ISAAC CORPORATION: R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 66.FAIR ISAAC CORPORATION: REVENUE, 2017–2019 ($MILLION)
FIGURE 67.FAIR ISAAC CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 68.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 69.ALPHABET INC.: REVENUE, 2017–2019 ($MILLION)
FIGURE 70.ALPHABET INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 71.ALPHABET INC.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 72.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 73.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE, 2017–2019 ($MILLION)
FIGURE 74.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 75.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 76.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 77.MICROSOFT CORPORATION : REVENUE, 2017–2019 ($MILLION)
FIGURE 78.MICROSOFT CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 79.MICROSOFT CORPORATION: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 80.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 81.ORACLE CORPORATION: REVENUE, 2017–2019 ($MILLION)
FIGURE 82.ORACLE CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 83.ORACLE CORPORATION: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 84.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 85.SALESFORCE.COM, INC.: NET REVENUE, 2017–2019 ($MILLION)
FIGURE 86.SALESFORCE.COM, INC.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 87.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 88.SAP SE: REVENUE, 2017–2019 ($MILLION)
FIGURE 89.SAP SE: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 90.SAP SE: REVENUE SHARE BY REGION, 2019 (%)

 
 

The adoption of business analytics software has increased over the time to boost the decision-making capability of organizations and improve the business insights. In addition, the ability of these software to provide different opportunities for business and gain new insights to run the business efficiently is increasing its popularity among end users. Furthermore, many banking and manufacturing industries are investing in business analytics & intelligence to increase security and reduce compliances issue in organizations, which anticipated to positively impacting the growth of the market.

Moreover, surge in need for quick and timely decision-making and the ability of business analytics software to provide immediate actions in response to situations drive its adoption among enterprises due to the competitive nature of businesses. Furthermore, continuous rise in data volume and diversity of data in enterprises generate the need for analytical software to derive meaningful insights, relationships, and patterns from unorganized data. However, business analytics software needs sufficient volume of meaningful data to efficiently operate, which can be obtained by effective data warehousing. This acts as a challenge for small organizations to implement data warehouses, considering the high costs involved, which is anticipated to hamper the growth of the market.

The market is expected to witness significant growth in the future, due to increase in use of e-commerce platforms and rise in adoption of data-oriented business models among organizations. For instance, restaurant chains such as Wendy's, Ruby Tuesday, Hardee’s, and T.G.I. Friday's in the U.S. are heavy users of business intelligence software to enhance customer relationships. Adoption of business analytics software helps them to implement strategic decisions to bring positive transformation, which results in high-quality customer service. Moreover, rise in investments in business intelligence & tools among every industry vertical is boosting the revenue growth.

The presence of a large number of providers in the global business analytics software market increases the competitive rivalry among key players. Therefore, BI providers are differentiating themselves from competitors and driving revenue growth by incorporating new digital business technologies such as artificial intelligence, machine learning, in-memory technologies, and multi-enterprise visibility into their offerings to gain a competitive edge and retain their market position. The market is concentrated with major players consuming 50–60% of the share. The degree of concentration will remain the same during the forecast period. The vendors operating in the market are taking several initiatives such as new product launches and product developments to stay competitive in the market and to strengthen their foothold in the market. In addition, companies are heavily investing in R&D activities to develop advanced business analytics software, which is opportunistic for the market. For instance, Microsoft Corporation invested almost $14.7 billion in R&D in 2018 to develop advanced products, which will help the company to gain competitive advantage over its competitors.

 
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