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Business Analytics Software Market by Deployment Model (On-demand/Cloud and On-premise), End User (IT & Telecom, Retail, BFSI, Manufacturing, and Others), and Application (Customer Analytics, Supply Chain Analytics, Marketing Analytics, Pricing Analytics, and Others) - Global Opportunity Analysis and Industry Forecast, 2017-2023

IC 173216
Pages: 183
Nov 2017 | 1238 Views
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Author's : Rachita Rake
Tables: 47
Charts: 57
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Business Analytics Software Market Overview:

Global Business Analytics Software Market was valued at $45,043 million in 2016, and is expected to reach $86,451 million in 2023, growing at a CAGR of 9.7% from 2017 to 2023. The market is designed to analyze business data to better understand an organization's strengths and weaknesses. It allows an organization's management to better see the relationship between the available data for better decision-making and optimal deployment of resources.

Increase in adoption of business analytics software by many organizations due to continuously increasing investments in business intelligence and analytic tools to drive revenue growth and improve service efficiencies fuels the growth of the market. Furthermore, surge in demand for cloud-based business analytics software among small- & medium-sized businesses and increase in awareness about numerous benefits provided by this software have provided the marketers with immense scope to target their customers and enhance the user experience.

Business analytics software conducts predictive analysis to derive decision-making inputs and insights through the application of statistical tools and methods in business performance data. It analyses business data and information through continuous investigation and exploration of historical business performance data to obtain decisive insights for business planning. It helps the organizations to optimize their business operations and facilitates informed & strategic decision-making.

Moreover, it helps to uncover patterns and relationships between data streams and leads to automation of tasks and processes for real-time responses in decision-making. The outputs are mostly used by managers, financial analysts, security personnel, and key decision-makers of organizations. Demand for cloud-based business analytics software is high in small & medium-sized enterprises owing to its low cost and enhanced usability. In addition, demand for social media analytics, which is a part of business analytics, is rising significantly due to increase in popularity of social media marketing, which is driving the growth of the market.

Cloud segment led the market in 2016, and is expected to continue to do so in the near future. Furthermore, the other industry vertical segment dominated overall market, and deploys the business analytics software on a larger scale.

Increase in adoption of business analytics software by many organizations and surge in demand for cloud-based business analytics software among SMEs are the major factors that fuel the business analytics software market growth. However, factors such as lack of skilled labors and high implementation cost hamper the market growth to a certain extent.

The report focuses on the growth prospects and restraints of the market based on the analysis of regional trends. The study provides Porter’s Five Forces analysis of the industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the growth of the market.

Segment Review

The global business analytics software market is segmented based on deployment model, end user, application, and geography. Based on deployment model, it is divided into on-demand/cloud and on premise. Based on end user, it is classified into IT & telecom, retail, BFSI, manufacturing and others. On the basis of application, the market is categorized into customer analytics, supply chain analytics, marketing analytics, pricing analytics, and others. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA, including country level analysis for each region.

The key players operating in the global business analytics software market include Oracle Corporation, SAS Institute Inc., SAP SE, International Business Machines (IBM) Corporation, Microsoft Corporation, Adobe Systems Incorporated, Tableau Software., Salesforce.com, Inc., QlikTech International AB, and Fair Isaac Corporation.

Business Analytics Software Market by Geography

Business Analytics Software Market Segment Review

Top Impacting Factors

The growth of the market is expected to be driven by continuous increase in adoption of business analytics software, emerging trends such as social media analytics, and increase in awareness about the benefits of business analytics software for decision-making. However, lack of skilled workforce and high implementation cost are expected to hamper the market growth during the forecast period.

Business Analytics Software Market by End User

Business Analytics Software Market Top Impacting Factors

Increase in Adoption of Business Analytics Software by Many Organizations

Adoption of business analytics has increased due to continuously increasing investments in business intelligence and analytic tools by many organizations to drive revenue growth and improve service efficiencies. Moreover, emerging importance of business analytics in many regions as senior executives of many organizations are increasingly exploring the different styles of analytics to resolve their business imperatives has increased adoption of business analytics.

Business Analytics Software Market by Application

Increase in Adoption of Business Analytics Software by Many Organizations

Surge in Demand for Cloud-based Business Analytics Software Among SMEs

The increased availability of accessible cheap data centers delivered by cloud vendors has brought down the costs of upfront investment for small- & medium-sized businesses, thereby reducing the market entry barrier. This has resulted in increased demand for cloud-based business analytics software among small- & medium-sized enterprises.

Numerous Benefits Provided by Business Analytics Software

Ability of business analytics software to deliver better & faster decision-making and to provide competitive advantage by analyzing & acting upon information in a timely manner are propelling the growth of the market. In addition, the demand for business analytics software is continuously increasing due to its benefits such as easy access to vital business metrics, useful insight on customer behavior, increased revenue, improved efficiency, and others.

Key Benefits

  • This study includes the analytical depiction of the global business analytics software market along with current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities.
  • The current market is quantitatively analyzed from 2016 to 2023 to highlight the financial competency of the industry.
  • Porter’s Five Forces analysis illustrates the potency of buyers & suppliers in the global business analytics software industry.

Business Analytics Software Market Key Segments:

By Deployment Model

  • On-demand/Cloud
  • On-premise

By End User

  • IT & Telecom
  • Retail
  • BFSI
  • Manufacturing
  • Others

By Application

  • Customer Analytics
  • Supply Chain Analytics
  • Marketing Analytics
  • Pricing Analytics
  • Others

By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa

Key Market Players

  • Oracle Corporation
  • SAS Institute Inc.
  • SAP SE
  • International Business Machines (IBM) Corporation
  • Microsoft Corporation
  • Adobe Systems Incorporated
  • Tableau Software.
  • Salesforce.com, Inc.
  • QlikTech International AB
  • Fair Isaac Corporation
 

Chapter: 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. KEY MARKET SEGMENTATION
1.5. RESEARCH METHODOLOGY

1.5.1. Secondary research
1.5.2. Primary research
1.5.3. Analyst tools and models

Chapter: 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

Chapter: 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies

3.3. PORTER’S FIVE FORCES ANALYSIS

3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of substitutes
3.3.4. Threat of new entrants
3.3.5. Competitive rivalry

3.4. MARKET SHARE ANALYSIS, 2016
3.5. MARKET DYNAMICS

3.5.1. Drivers

3.5.1.1. Increase in adoption of business analytics software by multiple organizations
3.5.1.2. Surge in demand for cloud-based business analytics software among SMEs
3.5.1.3. Numerous benefits provided by business analytics software

3.5.2. Restraints

3.5.2.1. High implementation cost
3.5.2.2. Lack of skilled workforce

3.5.3. Opportunities

3.5.3.1. Emerging trends such as social media analytics
3.5.3.2. Increase in need to gain insights for business planning

Chapter: 4 BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL

4.1. OVERVIEW
4.2. ON-DEMAND/CLOUD

4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast, by region

4.3. ON-PREMISE

4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast, by region

Chapter: 5 BUSINESS ANALYTICS SOFTWARE MARKET, BY END USER

5.1. OVERVIEW
5.2. IT & TELECOM

5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast, by region

5.3. RETAIL

5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast, by region

5.4. BFSI

5.4.1. Key market trends
5.4.2. Key growth factors and opportunities
5.4.3. Market size and forecast, by region

5.5. MANUFACTURING

5.5.1. Key market trends
5.5.2. Key growth factors and opportunities
5.5.3. Market size and forecast, by region

5.6. OTHERS

5.6.1. Key market trends
5.6.2. Key growth factors and opportunities
5.6.3. Market size and forecast, by region

Chapter: 6 BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION

6.1. OVERVIEW
6.2. CUSTOMER ANALYTICS

6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast, by region

6.3. SUPPLY CHAIN ANALYTICS

6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast, by region

6.4. MARKETING ANALYTICS

6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast, by region

6.5. PRICING ANALYTICS

6.5.1. Key market trends
6.5.2. Key growth factors and opportunities
6.5.3. Market size and forecast, by region

6.6. OTHERS

6.6.1. Key market trends
6.6.2. Key growth factors and opportunities
6.6.3. Market size and forecast, by region

Chapter: 7 BUSINESS ANALYTICS SOFTWARE MARKET, BY REGION

7.1. OVERVIEW
7.2. NORTH AMERICA

7.2.1. Key market trends
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast, by country

7.2.3.1. U.S.

7.2.3.1.1. Market size and forecast

7.2.3.2. Canada

7.2.3.2.1. Market size and forecast

7.2.3.3. Mexico

7.2.3.3.1. Market size and forecast

7.3. EUROPE

7.3.1. Key market trends
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast, by country

7.3.3.1. UK

7.3.3.1.1. Market size and forecast

7.3.3.2. Germany

7.3.3.2.1. Market size and forecast

7.3.3.3. France

7.3.3.3.1. Market size and forecast

7.3.3.4. Rest of Europe

7.3.3.4.1. Market size and forecast

7.4. ASIA-PACIFIC

7.4.1. Key market trends
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast, by country

7.4.3.1. China

7.4.3.1.1. Market size and forecast

7.4.3.2. India

7.4.3.2.1. Market size and forecast

7.4.3.3. Japan

7.4.3.3.1. Market size and forecast

7.4.3.4. Australia

7.4.3.4.1. Market size and forecast

7.4.3.5. Rest of Asia-Pacific

7.4.3.5.1. Market size and forecast

7.5. LAMEA

7.5.1. Key market trends
7.5.2. Key growth factors and opportunities
7.5.3. Market size and forecast, by country

7.5.3.1. Latin America

7.5.3.1.1. Market size and forecast

7.5.3.2. Middle East

7.5.3.2.1. Market size and forecast

7.5.3.3. Africa

7.5.3.3.1. Market size and forecast

Chapter: 8 COMPANY PROFILES

8.1. ADOBE SYSTEMS INCORPORATED

8.1.1. Company overview
8.1.2. Company snapshot
8.1.3. Operating business segments
8.1.4. Product portfolio
8.1.5. Business performance
8.1.6. Key strategic moves and developments

8.2. FAIR ISAAC CORPORATION

8.2.1. Company Overview
8.2.2. Operating Business Segments
8.2.3. Product portfolio
8.2.4. Business Performance
8.2.5. Key strategic moves and developments

8.3. INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION

8.3.1. Company overview
8.3.2. Company snapshot
8.3.3. Operating business segments
8.3.4. Product portfolio
8.3.5. Business performance
8.3.6. Key strategic moves and developments

8.4. MICROSOFT CORPORATION

8.4.1. Company Overview
8.4.2. Operating Business Segments
8.4.3. Business Performance
8.4.4. Key strategic moves and developments

8.5. ORACLE CORPORATION

8.5.1. Company overview
8.5.2. Company snapshot
8.5.3. Operating business segments
8.5.4. Product portfolio
8.5.5. Business performance
8.5.6. Key strategic moves and developments

8.6. QLIK TECHNOLOGIES INC.

8.6.1. Company overview
8.6.2. Company snapshot
8.6.3. Product portfolio

8.7. SALESFORCE.COM INC.

8.7.1. Company overview
8.7.2. Company snapshot
8.7.3. Operating business segments
8.7.4. Product portfolio
8.7.5. Business performance
8.7.6. Key strategic moves and developments

8.8. SAP SE

8.8.1. Company overview
8.8.2. Company snapshot
8.8.3. Operating business segments
8.8.4. Product portfolio
8.8.5. Business performance
8.8.6. Key strategic moves and developments

8.9. SAS INSTITUTE INC.

8.9.1. Company overview
8.9.2. Company snapshot
8.9.3. Operating business segments
8.9.4. Product portfolio
8.9.5. Business performance
8.9.6. Key strategic moves and developments

8.10. TABLEAU SOFTWARE

8.10.1. Company overview
8.10.2. Company snapshot
8.10.3. Product portfolio
8.10.4. Business performance
8.10.5. Key strategic moves and developments

LIST OF TABLES

TABLE 1. GLOBAL BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2017-2023 ($MILLION)
TABLE 2. BUSINESS ANALYTICS SOFTWARE MARKET FOR ON-DEMAND/CLOUD, BY REGION, 2017-2023 ($MILLION)
TABLE 3. BUSINESS ANALYTICS SOFTWARE MARKET FOR ON-PREMISE, BY REGION, 2017-2023($MILLION)
TABLE 4. GLOBAL BUSINESS ANALYTICS SOFTWARE MARKET, BY END USER, 2017-2023 ($MILLION)
TABLE 5. BUSINESS ANALYTICS SOFTWARE MARKET FOR IT & TELECOM SECTOR, BY REGION, 2017-2023 ($MILLION)
TABLE 6. BUSINESS ANALYTICS SOFTWARE MARKET FOR RETAIL SECTOR, BY REGION, 2017-2023 ($MILLION)
TABLE 7. BUSINESS ANALYTICS SOFTWARE MARKET FOR BFSI SECTOR, BY REGION, 2017-2023 ($MILLION)
TABLE 8. BUSINESS ANALYTICS SOFTWARE MARKET FOR MANUFACTURING SECTOR, BY REGION, 2017-2023 ($MILLION)
TABLE 9. BUSINESS ANALYTICS SOFTWARE MARKET FOR OTHER SECTORS, BY REGION, 2017-2023 ($MILLION)
TABLE 10. GLOBAL BUSINESS ANALYTICS SOFTWARE MARKET, BY APPLICATION, 2017-2023 ($MILLION)
TABLE 11. BUSINESS ANALYTICS SOFTWARE MARKET FOR CUSTOMER ANALYTICS, BY REGION, 2017-2023 ($MILLION)
TABLE 12. BUSINESS ANALYTICS SOFTWARE MARKET FOR SUPPLY CHAIN ANALYTICS, BY REGION, 2017-2023 ($MILLION)
TABLE 13. BUSINESS ANALYTICS SOFTWARE MARKET FOR MARKETING ANALYTICS, BY REGION, 2017-2023 ($MILLION)
TABLE 14. BUSINESS ANALYTICS SOFTWARE MARKET FOR PRICING ANALYTICS, BY REGION, 2017-2023 ($MILLION)
TABLE 15. BUSINESS ANALYTICS SOFTWARE MARKET FOR OTHERS, BY REGION, 2017-2023 ($MILLION)
TABLE 16. BUSINESS ANALYTICS SOFTWARE MARKET, BY REGION, 2017-2023 ($MILLION)
TABLE 17. NORTH AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, BY COUNTRY, 2017-2023 ($MILLION)
TABLE 18. EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, BY COUNTRY, 2017-2023 ($MILLION)
TABLE 19. ASIA-PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, BY COUNTRY, 2017-2023 ($MILLION)
TABLE 20. LAMEA BUSINESS ANALYTICS SOFTWARE MARKET, BY COUNTRY, 2017-2023 ($MILLION)
TABLE 21. ADOBE SYSTEMS INCORPORATED: COMPANY SNAPSHOT
TABLE 22. ADOBE SYSTEMS INCORPORATED: OPERATING SEGMENTS
TABLE 23. ADOBE SYSTEMS INCORPORATED: PRODUCT PORTFOLIO
TABLE 24. FAIR ISAAC CORPORATION: COMPANY SNAPSHOT
TABLE 25. FAIR ISAAC CORPORATION: OPERATING SEGMENT
TABLE 26. FAIR ISAAC CORPORATION: PRODUCT PORTFOLIO
TABLE 27. IBM: COMPANY SNAPSHOT
TABLE 28. IBM: OPERATING SEGMENTS
TABLE 29. IBM: PRODUCT PORTFOLIO
TABLE 30. MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 31. MICROSOFT CORPORATION: OPERATING SEGMENT
TABLE 32. ORACLE: COMPANY SNAPSHOT
TABLE 33. ORACLE: OPERATING SEGMENT
TABLE 34. ORACLE CORPORATION: PRODUCT PORTFOLIO
TABLE 35. QLIK TECHNOLOGIES INC.: COMPANY SNAPSHOT
TABLE 36. QLIK TECHNOLOGIES INC.: PRODUCT PORTFOLIO
TABLE 37. SALESFORCE: COMPANY SNAPSHOT
TABLE 38. SALESFORCE: OPERATING SEGMENTS
TABLE 39. SALESFORCE: PRODUCT PORTFOLIO
TABLE 40. SAP: COMPANY SNAPSHOT
TABLE 41. SAP: OPERATING SEGMENTS
TABLE 42. SAP: PRODUCT PORTFOLIO
TABLE 43. SAS: COMPANY SNAPSHOT
TABLE 44. SAS INSTITUTE: OPERATING SEGMENTS
TABLE 45. SAS: PRODUCT PORTFOLIO
TABLE 46. TABLEAU: COMPANY SNAPSHOT
TABLE 47. TABLEAU: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 1. KEY MARKET SEGMENTATION
FIGURE 2. TOP IMPACTING FACTORS
FIGURE 3. TOP INVESTMENT POCKETS
FIGURE 4. TOP WINNING STRATEGIES
FIGURE 5. LOW BARGAINING POWER OF SUPPLIERS
FIGURE 6. MODERATE BARGAINING POWER OF BUYERS
FIGURE 7. MODERATE THREAT OF SUBSTITUTES
FIGURE 8. MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 9. HIGH COMPETITIVE RIVALRY
FIGURE 10. MARKET SHARE ANALYSIS, 2016 (%)
FIGURE 11. MARKET DYNAMICS
FIGURE 12. BUSINESS ANALYTICS SOFTWARE MARKET, BY REGION, 2015(%)
FIGURE 13. NORTH AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 14. U.S. BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 15. CANADA BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 16. MEXICO BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 17. EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 18. UK BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 19. GERMANY BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 20. FRANCE BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 21. REST OF EUROPE BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 22. ASIA-PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 23. CHINA BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 24. INDIA BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 25. JAPAN BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 26. AUSTRALIA BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 27. REST OF ASIA-PACIFIC BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 28. LAMEA BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 29. LATIN AMERICA BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 30. MIDDLE EAST BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 31. AFRICA BUSINESS ANALYTICS SOFTWARE MARKET, 2017-2023 ($MILLION)
FIGURE 32. ADOBE SYSTEMS INCORPORATED: NET SALES, 2014-2016 ($MILLION))
FIGURE 33. ADOBE SYSTEMS INCORPORATED: REVENUE SHARE BY PRODUCT, 2016 (%)
FIGURE 34. ADOBE SYSTEMS INCORPORATED: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 35. FAIR ISAAC CORPORATION: NET SALES, 2013-2015 ($MILLION)
FIGURE 36. FAIR ISAAC CORPORATION: REVENUE SHARE BY SEGMENT, 2015 (%)
FIGURE 37. FAIR ISAAC CORPORATION: REVENUE SHARE BY GEOGRAPHY, 2015 (%)
FIGURE 38. IBM: NET SALES, 2014-2016 ($MILLION)
FIGURE 39. IBM: REVENUE SHARE BY PRODUCT, 2016 (%)
FIGURE 40. IBM: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 41. MICROSOFT CORPORATION: NET SALES, 2014-2016 ($MILLION)
FIGURE 42. MICROSOFT CORPORATION: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 43. MICROSOFT CORPORATION: REVENUE SHARE BY GEOGRAPHY, 2015 (%)
FIGURE 44. ORACLE CORPORATION: NET SALES, 2014-2016 ($MILLION)
FIGURE 45. ORACLE CORPORATION: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 46. ORACLE CORPORATION: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 47. SALESFORCE: NET SALES, 2015-2017 ($MILLION)
FIGURE 48. SALESFORCE: REVENUE SHARE BY PRODUCT, 2017 (%)
FIGURE 49. SALESFORCE: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 50. SAP: NET SALES, 2014-2016 ($MILLION)
FIGURE 51. SAP: REVENUE SHARE BY PRODUCT, 2016 (%)
FIGURE 52. SAP: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 53. SAS: NET SALES, 2014-2016 ($MILLION)
FIGURE 54. SAS: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 55. SAS: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 56. TABLEAU: NET SALES, 2014-2016 ($MILLION)
FIGURE 57. TABLEAU: REVENUE SHARE BY GEOGRAPHY, 2016 (%)

 

Business analytics software helps to interpret and analyze business data by continuously exploring and investigating historical business information to gain decisive insights for business planning. It conducts predictive analysis to derive decision-making insights and inputs through the application of statistical methods and tools in business performance data.

Increase in adoption of business analytics software to gain useful insights from the historical data and rise in awareness about its benefits predominantly drive business analytics software market growth. In addition, growth in volume & diversity of data in organizations has given rise to the need for analytical software to derive meaningful relationships, patterns, and insights from unorganized data, which has become one of the essential components for end users. Moreover, increase in focus on customer centricity has created immense opportunities for the market.

Furthermore, emerging trends in this global business analytics software market such as social media analytics and its integration with mobiles have played a prominent role in fueling the market growth. Some of the key players operating in the business analytics software market that are profiled in the report include Oracle Corporation, SAS Institute Inc., SAP SE, International Business Machines (IBM) Corporation, Microsoft Corporation, Adobe Systems Incorporated, Tableau Software, Salesforce.com, Inc., QlikTech International AB, and Fair Isaac Corporation. The market players have adopted various strategies to enhance their product portfolio and to increase their market penetration. Moreover, rise in investment for research to develop new products to increase their customer base strengthens their foothold in the market.

 

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