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2021

Buttock Augmentation Market

Buttock Augmentation Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product and End User : Global Opportunity Analysis and Industry Forecast, 2021-2030

LS : Medical Devices & Supplies

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Author's: Apoorva Srivastava | Roshan Deshmukh
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Buttock Augmentation Market Insights - 2030

Global buttock augmentation market was valued at $1,829.08 million in 2020, and is projected to reach $11,206 million by 2030 registering a CAGR of 21.2% from 2021 to 2030. Buttock Augmentation Surgery or commonly known as “Gluteoplasty” is a cosmetic procedure that can reshape and contour the buttocks to make their appearance and shape well-rounded and proportionate to the rest of the body. Buttock augmentation can be achieved either through the use of implants or through transferring the existing fat, or sometimes a combination of both. 

Buttock implants are silicone implants that are placed in the buttocks through an incision between the buttock cheeks. In addition, buttock injections are also available, which are minimally invasive in nature and are gaining popularity among individuals. In addition, a buttock lift, or gluteal lift, improves the shape and tone of the underlying tissue that supports skin and fat within the buttock area. Factors such as aging, pregnancy, sun damage, significant fluctuations in weight may contribute to poor tissue elasticity that can lead to sagging of the buttocks. In order to achieve a smoother and more pleasing contour, excess sagging skin and fat are removed. 

Buttock-Augmentation-Market

In Asian culture, “beautiful buttocks” are defined by an aggregate of the following 4 components: S-shaped curvature from the lower back to the buttocks, sufficient muscle volume, sufficient fat volume, and appropriate skin elasticity. Furthermore, a correct surgical approach should include the selection of the appropriate techniques, which aims at fulfilling both universally recognized ideals of attractiveness and specific ethnically defined differences.

Factors such as increase in aesthetic consciousness among the population about their physical appearance, high social media influence, rise in disposable income, and technological advancement in the field of aesthetics are the factors driving the market for buttock augmentation. Furthermore, an increase in the number of buttock deformities due to growth in aging population is also anticipated to boost the buttock augmentation market. Procedures such as fat grafting, have a high success rate, high satisfaction, and low complications, which are expected to boost the market during forecast period. 

Image or appearance consciousness is increasing along with awareness about beauty care products and procedures available across the globe. Social media plays a vital role in influencing the purchasing decisions of millennial, and peer recommendations have high significance when it comes to purchasing beauty products. Furthermore, the healthcare industry in emerging economies is developing at a significant rate, due to surge in demand for cosmetic procedures, and development of the medical tourism industry in emerging countries. Developing countries have been attracting more international patients by building state of the art facilities and they are offering the treatment at much lower costs than the developed nations. Moreover, the new technological advancements and improvements in the existing products of the silicone butt implant for buttock augmentation and reconstruction will boost the growth of the market.

The COVID-19 had a short-term impact on the buttock augmentation market, primarily in the initial phase of the pandemic when the whole world went into lockdown and other travel restrictions to curb the spread of infection due to the SARS-CoV-2 virus. Due to restrictions and lockdown, the ongoing and scheduled surgical procedures were delayed or canceled, which impacted the buttock augmentation market negatively. However, the interest and demand for beauty procedures increased during the COVID-19 period among women in the U.S. including buttock augmentation.

Buttock Augmentation Market Segment Analysis

The global market is segmented on the basis of product, end user, and region. Depending on product, the buttock augmentation market is fragmented into Buttock Implants, Buttock Injections, and Others. The buttock injections segment is further subdivided into Hydrogel Butt Injections, PMMA Butt Injections, Poly-L-lactic acid and Silicone Butt Injections. By end user, it is fragmented into hospitals, aesthetic clinics, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Product Segment Review

Depending on product, the buttock implants segment dominated the buttock augmentation market, owing to rise in cosmetic awareness among individuals, social media influence on the people, and increased buttock deformities due to aging and unhealthy lifestyle. 

Buttock Augmentation Market
By Product
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Others segment held a dominant position in 2020 and would continue to maintain the lead over the forecast period.

End-User Segment Review

By end user, the hospitals segment held the largest market share in 2020, and is expected to continue this trend during the forecast period. This is attributed to the fact that people get more support from healthcare professionals & experts, closer monitoring, greater safety, and availability of trained professionals having utmost experience in performing cosmetic surgeries. 

Buttock Augmentation Market
By End User
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Hospitals segment held a dominant position in 2020 and would continue to maintain the lead over the forecast period.

Region Segment Review

North America serves as the prominent market for buttock augmentation, and is expected to dominate throughout the forecast period. This is because of technological advancements and an increase in the number of people opting for cosmetic surgeries. The region has high aesthetic awareness, and the number of people opting for cosmetic procedures has also increased. Furthermore, the region has the largest pool of cosmetic professionals in the country, and the region has one of the highest procedure volumes for buttock augmentation procedures. 

Buttock Augmentation Market
By Region
2030
North America 
Europe
Asia-Pacific
LAMEA

North America was holding a dominant position in 2020 and would continue to maintain the lead over the analysis period.

This report provides comprehensive competitive analysis and profiles of prominent market players such as Abbvie Inc., Dermax Co., Ltd., Establishment Labs Holdings Inc., GC Aesthetics, Implantech, Polytech Health & Aesthetics Gmbh, Sebbin, Shandong Chenguang Biochem Technology Co., Ltd., Sientra, Inc., and Silimed.

Key Benefits for Stakeholders

  • This report provides a detailed quantitative analysis of the current buttock augmentation   market trends and forecast estimations from 2020 to 2030, which assists to identify the prevailing market opportunities. 
  • An in-depth market analysis includes analysis of various regions, which is anticipated to provide a detailed understanding of the current trends to enable stakeholders formulate region-specific plans.
  • A comprehensive analysis of factors that drive and restrain the growth of the global is provided.
  • The projections in this report are made by analyzing the current trends and future market potential from 2021 to 2030, in terms of value.
  • An extensive analysis of various regions provides insights that are expected to allow companies to strategically plan their business moves.
  • Key market players within the buttock augmentation market are profiled in this report and their strategies are analyzed thoroughly, which helps in understanding competitive outlook of the buttock augmentation market.

Key Market Segments

By Product

  • Buttock Implants 
  • Buttock Injections
    • Hydrogel Butt Injections
    • PMMA Butt Injections
    • Poly-L-lactic acid
    • Silicone Butt Injections
  • Others

By End user 

  • Hospitals 
  • Aesthetic Clinics
  • Others 

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • Italy 
    • France
    • UK
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Saudi Arabia
    • South Africa
    • Rest of LAMEA

Major Market Players 

  • Abbvie Inc.
  • Dermax Co. Ltd.
  • Establishment Labs Holdings Inc.
  • GC Aesthetics 
  • Implantech
  • Polytech Health & Aesthetics Gmbh
  • Sebbin 
  • Shandong Chenguang Biochem Technology Co. Ltd. 
  • Sientra Inc.
  • Silimed

Buttock Augmentation Market Report Highlights

Aspects Details
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By PRODUCT
  • Buttock Implants
  • Buttock Injections
    • Hydrogel Butt Injections
    • PMMA Butt Injections
    • Poly-L-lactic acid
    • Silicone Butt Injections
  • Others
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By END USER
  • Hospitals
  • Aesthetic Clinics
  • Others
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
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Key Market Players

Implantech, SIENTRA, INC., Sebbin, Establishment Labs Holdings Inc, GC Aesthetics, Shandong Chenguang Biochem Technology Co., Ltd., POLYTECH Health & Aesthetics GmbH, ABBVIE INC. (ALLERGAN INC.), Silimed, Dermax Co., Ltd.

Analyst Review

This section provides the opinions of the top level CXOs in the buttock augmentation market. According to the insights of CXOs, buttock augmentation, or gluteal augmentation, is used to improve the contour, size and/or shape of the buttocks. This is done through the use of buttock implants, fat grafting or sometimes a combination of the two. It improves the balance of the figure, increases fullness, roundness and projection of the butt or buttocks and enhances the self-image and self-confidence.

The CXOs further added that butt augmentation is one the fastest growing cosmetic surgical procedures performed in the world. And now with the advancement in medical technology, butt augmentations are safer than ever. Advances in cosmetic medicine have led to the development of the safest and long lasting technology and techniques. Moreover, buttock augmentation with fat grafting offers subtle, natural-looking enhancement with the patient’s own fat cells. This offers beautiful results as well as fat reduction in the original liposuction site. For individuals whose backsides are naturally flat or poorly defined, fat grafting to enhance the buttocks can provide truly transformative, attractive results.  Furthermore, recovery is also better with butt augmentation surgery. Patients can usually return to work and resume normal activity within few days.

The buttock implants segment dominates the buttock augmentation market presently, owing to rise in cosmetic awareness among individuals, social media influence on the people, and increased buttock deformities, due to aging and unhealthy lifestyle. 

North America serves as the prominent market for buttock augmentation, and is expected to dominate throughout the forecast period. This is because of technological advancements and an increase in the number of people opting for market procedures. The region has high aesthetic awareness, and the number of people opting for cosmetic procedures has also increased. Furthermore, the region has the largest pool of cosmetic professionals in the country, and the region has one of the highest procedure volumes for buttock augmentation procedures.

 

Author Name(s) : Apoorva Srivastava | Roshan Deshmukh
Frequently Asked Questions?

The total market value of Buttock Augmentation Market is$1,829.08 million in 2020

The forecast period in the report is from 2021 to 2030

The market value of Buttock Augmentation Market in 2030 is $11,206.00 Million

The base year for the report is 2020

Yes, Buttock Augmentation companies are profiled in the report

The top companies that hold the market share in Buttock Augmentation Market are Abbvie Inc., Dermax Co., Ltd., Establishment Labs Holdings Inc., GC Aesthetics, Implantech, POLYTECH Health & Aesthetics GmbH, Sebbin, Shandong Chenguang Biochem Technology Co., Ltd., SIENTRA, INC., and Silimed

No, there is no value chain analysis provided in the Buttock Augmentation Market report

The key trends in the Buttock Augmentation Market are empowers manufacturers in the cosmetic sector to produce customized products.

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Buttock Augmentation Market

Global Opportunity Analysis and Industry Forecast, 2021-2030