Case coder is used to do a laser printing on the cartons of products, in the form of certain codes, which are only readable when they are scanned through a barcode scanner. Various types of case coders available in the market are single line case coder, two line case coder, and three line case coder. Case coders create codes, which can provide the relevant information about the products such as batch number, manufacturing date, brand name. They find their major application in the food & beverages, cosmetics, pharmaceutical, and electrical & electronics industries. Rise in demand of packaged food and shipping & delivery of products at door step are the major factors that boost the growth of the case coder market at global level.
COVID-19 Impact Analysis
- COVID-19 pandemic has led to shutdown of production in the case coder industry attributed to the implementation of lockdown in countries worldwide. This has hampered the growth of case coder market in 2020.
- COVID-19 has already affected the sales of case coder in the second and third quarter of 2020.
- The major demand for case coder was previously noticed from countries, including the U.S., Germany, Italy, the UK, and India, which was negatively affected by the spread of the coronavirus, thereby declining the demand for case coder.
- Further, potential impact of the lockdown is currently vague and financial recovery of companies is totally based on its cash reserves. Case coder manufacturers can afford a full lockdown only for a few months, after which the players have to modify their investment plans. For instance, various players in the market halted their production activities for several weeks to reduce the expenses. On the contrary, few players adopted employee lay-offs to sustain during the COVID-19 health crisis.
- Case coder manufacturers are expected to focus on protecting their workforce, operations, and supply chains to respond toward immediate crises and find new ways of working after COVID-19. For instance, provision of sanitizers, maintaining social distancing, as well as ensuring the vaccination of every employee in companies can assist in promoting the health & safety of the workforce.
Top Impacting Factors
Case coders are expected to change the way it used to function in packaging industry. Case coders has minimal maintenance and reduced cost per unit. and have lower overall capital equipment cost, which boost their demand. Owing to effectiveness and accuracy, customer chooses case coders over stickers and labels, which acts as a key growth driver of the market. This is attributed to the fact that coded information on product packaging reduces the chances of black marketing and piracy of at certain level.
- Lower Overall Capital Equipment Cost
- Reduced Cost-per-Print
- Minimal Storage of Consumables
- No Downtime for Label change
- Minimum Maintenance
- Unlimited Imprint Size, Detail and Colors
- Inkjet Printers Remove Multiple Label Devices
- Centralized Management
- Single, Universal Print Controller
Market Trends
Consistent improvements have been witnessed in case coders over a period of time. Inkjet Technology is a newly launched technique used by case coders. It is segmented into drop on demand (DOD), continuous inkjet (CIJ) and thermal inkjet (TIJ) technique. The drop on demand technique is used to create the codes on wide surfaces and on-time requirement. Continuous inkjet and thermal inkjets techniques are used to create high-definition graphics and codes.
North America contributes majority of the share in the case coder market, due to rapid growth of the packaging industry. Europe acquires the second largest position in the market of case coders.
Key Benefits of the Report
- This study presents the analytical depiction of the case coder along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the market share.
- The current market is quantitatively analyzed to highlight the market growth scenario.
- The report provides a detailed case coder market analysis depending on competitive intensity and how the competition will take shape in coming years.
Case Coder Market Report Highlights
| Aspects | Details |
 By Type |
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 By Resolution |
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 By End user |
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 By Region |
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 Key Market Players | Interactive Coding Equipment, SPARKLANE, Linx Printing Technologies, Kiwi Coders Corporation, Markem- Imaje, Squid Ink, Engage Technologies Corporation, Videojet Technologies, GTI Industries Inc, CMTC |
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