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2022

Cat Litter Market

Cat Litter Market Size, Share, Competitive Landscape and Trend Analysis Report by Product, Raw Material and Distribution Channel Global Opportunity Analysis and Industry Forecast, 2021-2030

CG : Pet products and supplies

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Author's: Ganesh Roman | Roshan Deshmukh
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Cat Litter Market Research, 2030

The global cat litter market was valued at $7,212.80 million in 2020, and is projected to reach $11,293.30 million by 2030, growing at a CAGR of 4.7% from 2021 to 2030.

Pet owners all across the world consider their pets as members of their families, and are seeking for high-quality care options. For a variety of reasons, including human animosity and adverse weather, most cat owners prefer not to let their cats out of the house. Over the projected period, these variables are  expected to drive product demand. The growing trend of pet humanization as well as increase in pet population in the U.S. are projected to drive the growth of the global cat litter market.

The growth of the cat litter market is expected to be driven by increase in cat population and surge in number of multi-cat households. The shift from  "ownership" to "parenting" of pets has been a significant trend, particularly in wealthy countries. Furthermore, cat owners are increasingly turning to natural materials as alternatives such as corn, wheat, walnut shell, and pine to cat litter. This is attributed to the fact that consumers have become more aware of the environmental impact, which encouraged the shift in consumer expenditure from conventional to natural & sustainable litters. 

Enterprises are currently taking longer to deliver orders, especially in states where there is a stay-at-home recommendation and obligatory closure of nonessential businesses. Furthermore, the industry is experiencing supply chain disruptions all across the world. Pet food and kitty litter, on the other hand, are considered important commodities that drive the market. Consumers are more likely to choose non-discretionary pet products with cheaper prices, such as pet food and cat litter. Companies are suffering negative consequences; for example, although companies are meeting rising customer demand, they are experiencing distribution and inventory challenges further down the supply chain.  

The global cat litter market is segmented into product type, raw material, distribution channel, and region. By product type, the market is bifurcated into clumping and non-clumping. Depending on raw material, it is segregated into clay, silica, and others. On the basis of distribution channel, it is fragmented into hypermarkets/supermarkets, specialty pet stores, and online channels. Region wise, the market is studied across North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, and the rest of Asia Pacific), and LAMEA (Brazil, Argentina, South Africa, and the rest of LAMEA).

On the basis of product type, the clumping segment accounted for the highest share in 2020. This is attributed to the fact that clumping litter is a popular and convenient choice among pet owners. Many people say that it makes cleaning up a lot easier. In addition, clumping litter comes in a variety of fragrances, granule sizes, and textures. The litter soon attaches to the waste, cupping around to form a barrier. It prevents waste from spreading throughout the litter box, keeping the kitty box fresher for longer.

Cat Litter Market by Product Type

Depending on raw material, the clay segment garnered the largest share of the global cat litter market share in 2020, and is expected to dominate the market throughout the forecast period. This is attributed to  the fact that clay absorbs ample amount of water in a short time span, keeping the litter box dry and clean. In addition, clay absorbs odors, which is significant because the odor of cat urine and feces is unpleasant. As clay litter clumps quickly, it is easily cleaned and convenient. When exposed to moisture, the clay expands and hardens.

Cat Litter Market by Raw Material

By distribution channel, the hypermarkets/supermarkets segment accounted for the highest cat litter market share in 2020, as customers benefit from the availability of a wide choice of products, product discounts, sales representative assistance, and speedy checkouts at hypermarkets/supermarkets. Thus, these advantages are predicted to promote shopping at hypermarket/supermarket growth during the cat litter market forecast.

Cat Litter Market by Distribution Channel

By Region, Asia-Pacific was the fastest growing regional segment in 2020, followed by Europe and North America. China and the U.S. were the most prominent country accounting for a sizeable share in the global cat litter market size.

Cat Litter Market by Region

The analysis focuses on the cat litter market growth prospects, restraints, and opportunities of the global market. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the canned salmon market.

Key players in the cat litter market have relied on product launch as their key strategic move to stay relevant in the global market. The key players in the cat litter industry profiled in the report are Mars Inc., Nestle SA, Church & Dwight Co. Inc., The Clorox Company, Dr. Elsey's, Oil-Dri Corporation of America, Pestell Pet Products, ZOLUX SAS, Cat Litter Company, and Healthy Pet.

COVID-19 Impact Analysis

  • The market saw positive growth across North America and Europe. As the countries were imposed with lockdown measurements, consumers purchased more pet products with shelf life, thus raising the sales of cat litter for certain period.
  • The COVID-19 pandemic disrupted the sales of cat litter industry via brick and mortar stores, which resulted in shift of consumers toward online sales channels to purchase pet products, thus driving the growth of online sales in pet products. However, with ease in lockdown restrictions and improved logistics considering the preventive measures for COVID-19, the pet supply industry is expected to grow, which is likely to increase the sales of pet products during the forecast period.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the cat litter market analysis from 2020 to 2030 to identify the prevailing cat litter market opportunity.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the cat litter market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global cat litter market size.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global cat litter market trends, key players, market segments, application areas, and market growth strategies.

Cat Litter Market Report Highlights

Aspects Details
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By Product Type
  • Clumping
  • Non-Clumping
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By Raw Material
  • Clay
  • Silica
  • Others
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By Distribution Channel
  • Hypermarkets/Supermarkets
  • Specialty Pet Stores
  • Online Channels
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By Region
  • North America  (United States, Canada, Mexico)
  • Europe  (Germany, Uk, France, Italy, Spain, Rest Of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, Rest Of Asia Pacific)
  • Lamea  (Brazil, Argentina, South Africa, Rest Of Lamea)
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Key Market Players

ZOLUX SAS, Cat Litter Company, healthy pet, Mars Inc., Church & Dwight Co. Inc., pestell pet products, The Clorox Company, Dr. Elsey's, Oil-Dri Corporation of America, Nestle SA

Analyst Review

According to CXOs, rapid urbanization and globalization as well as increase in disposable income play a vital role in shifting pet care habits around the world, fueling consumer demand for unique pet care products. Pet owners all over the world are increasingly considering their pets to be members of their families, and are looking for high-quality care solutions. The demand for high safety standards and application efficacy is increasing. Increased spending by cat owners on care and luxury products for their cats is driving the growth of the global cat litter industry. Many brands strive to gain clients in the digital age by establishing a presence through digital media. The companies such as Laviosa, Tolsa Company, Boxiecat, and Dr. Elsey's Cat Products hope to gain traction through social media networks. As the direct-to-consumer trend has made inroads into the cat litter business. Furthermore, several brands, such as Boxiecat, have started their own websites to offer products such as cat litter deodorizers, cat litter jugs, and cat litter mats directly to consumers. This will is further expected to assist them in gaining consumer trust and establishing long-term brand loyalty.

The millennial generation and senior individuals are two consumer segments that have had a considerable impact on the global adoption rate of cats. A large number of cat owners, particularly among millennials, have Instagram and Facebook accounts that can be used to increase sales of cat litter products. Cat owners are increasingly turning to natural materials in the market as alternatives to cat litter. Consumers are turning to natural alternatives such as corn, wheat, walnut shells, pine, and diatomaceous earth as they become more aware of the environmental impact. This is a significant aspect in the shift in consumer expenditure from conventional to natural and sustainable litters.

Author Name(s) : Ganesh Roman | Roshan Deshmukh
Frequently Asked Questions?

The Global cat litter market was valued at $7,212.8 Million in 2020, and is projected to reach $11,293.3 Million by 2030.

The global Cat Litter Market registered a CAGR of 4.7%.

Raise the query and paste the link of the specific report and our sales executive will revert you back with the sample.

The forecasted period mentioned in the report is from 2021-2030.

Key players in the cat litter market have relied on product launch as their key strategic move to stay relevant in the global market. The key players in the cat litter industry profiled in the report are Mars Inc., Nestle SA, Church & Dwight Co. Inc., The Clorox Company, Dr. Elsey's, Oil-Dri Corporation of America, Pestell Pet Products, ZOLUX SAS, Cat Litter Company, Healthy Pet.

The Cat Litter Market report has 3 segments. The segments are by product type, by raw material, and by distribution channel.

Most emerging countries are U.S. with CAGR 4.4%, India with CAGR 10.1%., UK with CAGR 6.0% and China with CAGR 7.1%.

Asia-Pacific will dominate the Cat Litter market by the end of 2030.

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Cat Litter Market