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2022
Catalogue Market

Catalogue Market by Type (Paper or Print, Digital), by Organization Size (Large Enteprises, Small and Medium-sized Enteprises), by Industry Vertical (Retail and ECommerce, FMCG, BFSI, IT and Telecom, Media and Entertainment, Travel and Hospitality, Others): Global Opportunity Analysis and Industry Forecast, 2020-2030

A16032
Pages: 232
Apr 2022 | 205 Views
   
Author(s) : Vikas Sahebrao Gaikwad , Vineet Kumar
Tables: 124
Charts: 58
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COVID-19

Pandemic disrupted the entire world and affected many industries.

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Catalogue Market Research, 2030

The global catalogue market size was valued at $58.20 billion in 2020, and is projected to reach $335.62 billion by 2030, growing at a CAGR of 20.05% from 2021 to 2030.

Post COVID-19 pandemic, the penetration of digital catalogues increased significantly, as they offer several advantages over print catalogues. The AMR studies predict that almost 69% of businesses have stopped printing catalogues within the past two to three years and have replaced them with online catalogues due to the convenience.

A catalogue is a type of marketing collateral that lists essential product details, which help buyers to make a purchase decision. These details include product features, descriptions, dimensions, price, weight, availability, color, and customer reviews. Catalogue is used in marketing as an effective method to motivate buyers and to show them what the company is offering.

The growth of the global catalogue market is driven by factors such as rise in penetration of smartphones coupled with strong internet access across the globe and surge in need to enhance customer experience & satisfaction. In addition, increase in use of catalogue marketing strategies in the retail & e-commerce sector is fostering the growth of the market. However, rise in popularity of alternative marketing and advertising strategies is hampering the market growth. The growth of the global catalogue market is driven by factors such as rise in penetration of smartphones coupled with strong internet access across the globe and surge in need to enhance customer experience & satisfaction. In addition, increase in use of catalogue marketing strategies in the retail & e-commerce sector is fostering the growth of the catalogue market size. However, rise in popularity of alternative marketing and advertising strategies is hampering the market growth.

Catalogue Market, Catalogue Industry, Catalogue Market Size, Catalogue Market Share, Catalogue Market Trends, Catalogue Market Growth, Catalogue Market Forecast, Catalogue Market Analysis

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Segment Review

The global catalogue market is segmented into type, organizational size, industry vertical, and region. Depending on type, the market is categorized into digital and print or paper. By organizational size, it is bifurcated into large enterprises and small & medium enterprises. On the basis of industry vertical, it is fragmented into BFSI, FMCG, retail & e-commerce, IT & telecom, media & entertainment, travel & hospitality, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Catalogue Market
By Type

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Paper or Print segment dominated the global market in 2020

On the basis of type, the paper or print segment dominated the catalogue market share in 2020. This is attributed to the fact that printed catalogues and brochures serve as the most powerful tools for the sales and marketing team, as they have all the vital information about the products or services. In addition, printed catalogue makes the visibility part of products easier and have lasting effect of it on customer mind. However, the digital segment is expected to witness highest growth rate during the forecast period. Digital catalogue increases brand awareness and has more range of clients than traditional catalogues. Furthermore, the retail & e-commerce sector accepted digital transformation and digital technologies for more exposure and client satisfaction. Thus, these factors collectively are driving the adoption of digital catalogues globally. Moreover, increase in trend of online shopping and rise in number of global smartphone users foster the demand for digital catalogue.

Catalogue Market
By Organization Size

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Small and Medium-sized Enteprises is the most lucrative segment

By organization size, the large enterprises segment dominated the growth in the catalogue industry in 2020, and is expected to maintain its dominance during the forecast period. This is attributed to the fact that several products and services are offered in large-scale enterprises due to large base of customers, and it is important for these enterprises to keep products & services updated to analyze customer demand. In addition, surge in investments in marketing by large enterprises is expected to fuel the growth of the catalogue market. However, the small & medium enterprises segment is expected to witness highest growth rate during the forecast period. Increase in cost-effectiveness of digital catalogue has fueled their adoption among SMEs. This is attributed to the fact that SMEs have low marketing budget and lack resources for high grade marketing; thus, they prefer adopting digital catalogue strategy to resolve complexities and improve cost optimization of business processes.

Catalogue Market
By Industry Vertical

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Retail and ECommerce segment domibated the global catalogue market in 2020

By industry vertical, retail & e-commerce segment dominated the catalogue industry in 2020, and is expected to maintain its dominance in the future. The characteristics of catalogues such as product exposure, detailed information, influence on buying decisions, wide reach, customer satisfaction, and lasting impression are escalating their demand in the retail & e-commerce sector, thus fostering the growth of the market. However, the FMCG segment is expected to witness highest growth rate during the forecast period.

Catalogue Market
By Region

2030
North America 
Europe
Asia-pacific
Lamea

Asia-Pacific is expected to witness highest growth rate during the forecast period

North America dominated the catalogue market in 2020, and is expected to lead in the upcoming years, owing to surge in demand for digital catalogue among various verticals such as e-commerce, media & entertainment, and BFSI. However, Asia-Pacific is expected to register the highest growth during the forecast period, due to increase in number of smartphone users and rise in penetration of internet in the region. Moreover, many start-ups and new enterprises are heavily investing in catalogue marketing strategy in the region, which is anticipated to foster the catalog industry growth.

 

COVID-19 Impact Analysis

The global catalogue market was valued at $58.2 billion in 2020, and is projected to reach $335.62 billion by 2030, registering a CAGR of 20.05% from 2021 to 2030.The current estimation of 2030 is projected to be higher than pre-COVID-19 estimates. The COVID-19 impact has prompted companies and businesses to shift their business operations toward a remote working environment. In addition, the COVID-19 outbreak has brought changes in the way of shopping and marketing strategies.

The adoption of digital catalogue increased significantly during the global health crisis due to increase in sales of smartphones and work-from-home policy. Post COVID, the penetration of digital catalogues increased significantly, as they offer several advantages over print catalogues. The AMR studies predict that almost 69% of businesses have stopped printing catalogues within the past two to three years and have replaced them with online catalogues due to the convenience. Moreover, due to COVID-19, the sectors such as retail & e-commerce and media & entertainment adopted digitalization for smooth operations, which led to wide adoption of digital catalogues for marketing of products & services.

Top impacting factors   

Increase in usage of catalogue marketing in retail & e-commerce sector

The adoption of catalogues is anticipated to increase considerably by retail & e-commerce vertical during the forecast period due to rise in use smartphones and strong internet access in emerging economies. Moreover, in the retail & e-commerce sector, the catalogue market trends such as online purchasing of products  has escalated among customers in 2020; thus, digital catalogues gained high traction, which notably contributed toward the growth of the overall catalog industry. In addition, catalogue marketing in retail & e-commerce helps in customer experience enhancement, choice efficiency, and offers clarity about products, as it provides detailed information and benefits of products. Furthermore, catalogues help retail & e-commerce sector to improve conversion rate, as they have more effect on the customer buying decisions and make purchasing decision effective. Thus, multiple benefits offered by catalogue in the retail & e-commerce sector is projected to foster the catalogue market growth.

 

 Rise in demand for digital advertising and digital catalogue marketing in SMEs

Presently, increasing number of SMEs are investing in digital catalogue marketing, owing to the fact that it is an easy and quick way to share product information and respond to inbound customer enquiries for more information. In addition, SMEs are seeking for cost-effective advertising to reach thousands of potential customers with right strategy and application. Hence, online distribution and marketing of a digital catalogue has become prominent option for SMEs to expand their marketing reach via channels such as social media, search engines, catalogue websites, own website, email marketing, forums, blogger outreach, and online PR.

The catalogue market is segmented into Type, Organization Size and Industry Vertical.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the catalogue market analysis from 2020 to 2030 to identify the prevailing catalogue market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the catalogue market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global catalogue market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

  • By Type
    • Paper or Print
    • Digital
  • By Organization Size
    • Large Enteprises
    • Small and Medium-sized Enteprises
  • By Industry Vertical
    • Retail and ECommerce
    • FMCG
    • BFSI
    • IT and Telecom
    • Media and Entertainment
    • Travel and Hospitality
    • Others
  • By Region
    • North America
      • U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Italy
      • Spain
      • Rest of Europe
    • Asia-Pacific
      • China
      • India
      • Japan
      • Rest of Asia-Pacific
      • Australia
      • South Korea
    • LAMEA
      • Latin America
      • Middle East
      • Africa


Key Market Players

  • FlippingBook
  • Flipp Corp.
  • Akeneo
  • Flipsnack
  • Drawtify
  • Publuu
 
  • CHAPTER 1:INTRODUCTION

    • 1.1.Report description

    • 1.2.Key market segments

    • 1.3.Key benefits to the stakeholders

    • 1.4.Research Methodology

      • 1.4.1.Secondary research

      • 1.4.2.Primary research

      • 1.4.3.Analyst tools and models

  • CHAPTER 2:EXECUTIVE SUMMARY

    • 2.1.Key findings of the study

    • 2.2.CXO Perspective

  • CHAPTER 3:MARKET OVERVIEW

    • 3.1.Market definition and scope

    • 3.2.Key findings

      • 3.2.1.Top investment pockets

    • 3.3.Porter’s five forces analysis

    • 3.4.Top player positioning

    • 3.5.Market dynamics

      • 3.5.1.Drivers

      • 3.5.2.Restraints

      • 3.5.3.Opportunities

    • 3.6.COVID-19 Impact Analysis on the market

    • 3.7.Regulatory Guidelines

    • 3.8.Key Regulation Analysis

    • 3.9.Patent Landscape

  • CHAPTER 4: CATALOGUE MARKET, BY TYPE

    • 4.1 Overview

      • 4.1.1 Market size and forecast

    • 4.2 Paper or Print

      • 4.2.1 Key market trends, growth factors and opportunities

      • 4.2.2 Market size and forecast, by region

      • 4.2.3 Market analysis by country

    • 4.3 Digital

      • 4.3.1 Key market trends, growth factors and opportunities

      • 4.3.2 Market size and forecast, by region

      • 4.3.3 Market analysis by country

  • CHAPTER 5: CATALOGUE MARKET, BY ORGANIZATION SIZE

    • 5.1 Overview

      • 5.1.1 Market size and forecast

    • 5.2 Large Enteprises

      • 5.2.1 Key market trends, growth factors and opportunities

      • 5.2.2 Market size and forecast, by region

      • 5.2.3 Market analysis by country

    • 5.3 Small and Medium-sized Enteprises

      • 5.3.1 Key market trends, growth factors and opportunities

      • 5.3.2 Market size and forecast, by region

      • 5.3.3 Market analysis by country

  • CHAPTER 6: CATALOGUE MARKET, BY INDUSTRY VERTICAL

    • 6.1 Overview

      • 6.1.1 Market size and forecast

    • 6.2 Retail and ECommerce

      • 6.2.1 Key market trends, growth factors and opportunities

      • 6.2.2 Market size and forecast, by region

      • 6.2.3 Market analysis by country

    • 6.3 FMCG

      • 6.3.1 Key market trends, growth factors and opportunities

      • 6.3.2 Market size and forecast, by region

      • 6.3.3 Market analysis by country

    • 6.4 BFSI

      • 6.4.1 Key market trends, growth factors and opportunities

      • 6.4.2 Market size and forecast, by region

      • 6.4.3 Market analysis by country

    • 6.5 IT and Telecom

      • 6.5.1 Key market trends, growth factors and opportunities

      • 6.5.2 Market size and forecast, by region

      • 6.5.3 Market analysis by country

    • 6.6 Media and Entertainment

      • 6.6.1 Key market trends, growth factors and opportunities

      • 6.6.2 Market size and forecast, by region

      • 6.6.3 Market analysis by country

    • 6.7 Travel and Hospitality

      • 6.7.1 Key market trends, growth factors and opportunities

      • 6.7.2 Market size and forecast, by region

      • 6.7.3 Market analysis by country

    • 6.8 Others

      • 6.8.1 Key market trends, growth factors and opportunities

      • 6.8.2 Market size and forecast, by region

      • 6.8.3 Market analysis by country

  • CHAPTER 7: CATALOGUE MARKET, BY REGION

    • 7.1 Overview

      • 7.1.1 Market size and forecast

    • 7.2 North America

      • 7.2.1 Key trends and opportunities

      • 7.2.2 North America Market size and forecast, by Type

      • 7.2.3 North America Market size and forecast, by Organization Size

      • 7.2.4 North America Market size and forecast, by Industry Vertical

      • 7.2.5 North America Market size and forecast, by country

        • 7.2.5.1 U.S.
          • 7.2.5.1.1 Market size and forecast, by Type
          • 7.2.5.1.2 Market size and forecast, by Organization Size
          • 7.2.5.1.3 Market size and forecast, by Industry Vertical
        • 7.2.5.2 Canada
          • 7.2.5.2.1 Market size and forecast, by Type
          • 7.2.5.2.2 Market size and forecast, by Organization Size
          • 7.2.5.2.3 Market size and forecast, by Industry Vertical
    • 7.3 Europe

      • 7.3.1 Key trends and opportunities

      • 7.3.2 Europe Market size and forecast, by Type

      • 7.3.3 Europe Market size and forecast, by Organization Size

      • 7.3.4 Europe Market size and forecast, by Industry Vertical

      • 7.3.5 Europe Market size and forecast, by country

        • 7.3.5.1 U.K.
          • 7.3.5.1.1 Market size and forecast, by Type
          • 7.3.5.1.2 Market size and forecast, by Organization Size
          • 7.3.5.1.3 Market size and forecast, by Industry Vertical
        • 7.3.5.2 Germany
          • 7.3.5.2.1 Market size and forecast, by Type
          • 7.3.5.2.2 Market size and forecast, by Organization Size
          • 7.3.5.2.3 Market size and forecast, by Industry Vertical
        • 7.3.5.3 France
          • 7.3.5.3.1 Market size and forecast, by Type
          • 7.3.5.3.2 Market size and forecast, by Organization Size
          • 7.3.5.3.3 Market size and forecast, by Industry Vertical
        • 7.3.5.4 Italy
          • 7.3.5.4.1 Market size and forecast, by Type
          • 7.3.5.4.2 Market size and forecast, by Organization Size
          • 7.3.5.4.3 Market size and forecast, by Industry Vertical
        • 7.3.5.5 Spain
          • 7.3.5.5.1 Market size and forecast, by Type
          • 7.3.5.5.2 Market size and forecast, by Organization Size
          • 7.3.5.5.3 Market size and forecast, by Industry Vertical
        • 7.3.5.6 Rest of Europe
          • 7.3.5.6.1 Market size and forecast, by Type
          • 7.3.5.6.2 Market size and forecast, by Organization Size
          • 7.3.5.6.3 Market size and forecast, by Industry Vertical
    • 7.4 Asia-Pacific

      • 7.4.1 Key trends and opportunities

      • 7.4.2 Asia-Pacific Market size and forecast, by Type

      • 7.4.3 Asia-Pacific Market size and forecast, by Organization Size

      • 7.4.4 Asia-Pacific Market size and forecast, by Industry Vertical

      • 7.4.5 Asia-Pacific Market size and forecast, by country

        • 7.4.5.1 China
          • 7.4.5.1.1 Market size and forecast, by Type
          • 7.4.5.1.2 Market size and forecast, by Organization Size
          • 7.4.5.1.3 Market size and forecast, by Industry Vertical
        • 7.4.5.2 India
          • 7.4.5.2.1 Market size and forecast, by Type
          • 7.4.5.2.2 Market size and forecast, by Organization Size
          • 7.4.5.2.3 Market size and forecast, by Industry Vertical
        • 7.4.5.3 Japan
          • 7.4.5.3.1 Market size and forecast, by Type
          • 7.4.5.3.2 Market size and forecast, by Organization Size
          • 7.4.5.3.3 Market size and forecast, by Industry Vertical
        • 7.4.5.4 Australia
          • 7.4.5.4.1 Market size and forecast, by Type
          • 7.4.5.4.2 Market size and forecast, by Organization Size
          • 7.4.5.4.3 Market size and forecast, by Industry Vertical
        • 7.4.5.5 South Korea
          • 7.4.5.5.1 Market size and forecast, by Type
          • 7.4.5.5.2 Market size and forecast, by Organization Size
          • 7.4.5.5.3 Market size and forecast, by Industry Vertical
        • 7.4.5.6 Rest of Asia-Pacific
          • 7.4.5.6.1 Market size and forecast, by Type
          • 7.4.5.6.2 Market size and forecast, by Organization Size
          • 7.4.5.6.3 Market size and forecast, by Industry Vertical
    • 7.5 LAMEA

      • 7.5.1 Key trends and opportunities

      • 7.5.2 LAMEA Market size and forecast, by Type

      • 7.5.3 LAMEA Market size and forecast, by Organization Size

      • 7.5.4 LAMEA Market size and forecast, by Industry Vertical

      • 7.5.5 LAMEA Market size and forecast, by country

        • 7.5.5.1 Latin America
          • 7.5.5.1.1 Market size and forecast, by Type
          • 7.5.5.1.2 Market size and forecast, by Organization Size
          • 7.5.5.1.3 Market size and forecast, by Industry Vertical
        • 7.5.5.2 Middle East
          • 7.5.5.2.1 Market size and forecast, by Type
          • 7.5.5.2.2 Market size and forecast, by Organization Size
          • 7.5.5.2.3 Market size and forecast, by Industry Vertical
        • 7.5.5.3 Africa
          • 7.5.5.3.1 Market size and forecast, by Type
          • 7.5.5.3.2 Market size and forecast, by Organization Size
          • 7.5.5.3.3 Market size and forecast, by Industry Vertical
  • CHAPTER 8: COMPANY LANDSCAPE

    • 8.1. Introduction

    • 8.2. Top winning strategies

    • 8.3. Product Mapping of Top 10 Player

    • 8.4. Competitive Dashboard

    • 8.5. Competitive Heatmap

    • 8.6. Key developments

  • CHAPTER 9: COMPANY PROFILES

    • 9.1 FlippingBook

      • 9.1.1 Company overview

      • 9.1.2 Company snapshot

      • 9.1.3 Operating business segments

      • 9.1.4 Product portfolio

      • 9.1.5 Business performance

      • 9.1.6 Key strategic moves and developments

    • 9.2 Flipp Corp.

      • 9.2.1 Company overview

      • 9.2.2 Company snapshot

      • 9.2.3 Operating business segments

      • 9.2.4 Product portfolio

      • 9.2.5 Business performance

      • 9.2.6 Key strategic moves and developments

    • 9.3 Akeneo

      • 9.3.1 Company overview

      • 9.3.2 Company snapshot

      • 9.3.3 Operating business segments

      • 9.3.4 Product portfolio

      • 9.3.5 Business performance

      • 9.3.6 Key strategic moves and developments

    • 9.4 Flipsnack

      • 9.4.1 Company overview

      • 9.4.2 Company snapshot

      • 9.4.3 Operating business segments

      • 9.4.4 Product portfolio

      • 9.4.5 Business performance

      • 9.4.6 Key strategic moves and developments

    • 9.5 Drawtify

      • 9.5.1 Company overview

      • 9.5.2 Company snapshot

      • 9.5.3 Operating business segments

      • 9.5.4 Product portfolio

      • 9.5.5 Business performance

      • 9.5.6 Key strategic moves and developments

    • 9.6 Publuu

      • 9.6.1 Company overview

      • 9.6.2 Company snapshot

      • 9.6.3 Operating business segments

      • 9.6.4 Product portfolio

      • 9.6.5 Business performance

      • 9.6.6 Key strategic moves and developments

    Note: Details on financial performance and strategic moves and developments may not be captured for unlisted companies.

  • LIST OF TABLES

  • TABLE 1. GLOBAL CATALOGUE MARKET, BY TYPE, 2020-2030,($BILLION)
    TABLE 2. CATALOGUE MARKET REVENUE, FOR PAPER OR PRINT, BY REGION , 2020-2030,($BILLION)
    TABLE 3. CATALOGUE MARKET PAPER OR PRINT BY COUNTRY, 2020-2030,($BILLION)
    TABLE 4. CATALOGUE MARKET REVENUE, FOR DIGITAL, BY REGION , 2020-2030,($BILLION)
    TABLE 5. CATALOGUE MARKET DIGITAL BY COUNTRY, 2020-2030,($BILLION)
    TABLE 6. GLOBAL CATALOGUE MARKET, BY ORGANIZATION SIZE, 2020-2030,($BILLION)
    TABLE 7. CATALOGUE MARKET REVENUE, FOR LARGE ENTEPRISES, BY REGION , 2020-2030,($BILLION)
    TABLE 8. CATALOGUE MARKET LARGE ENTEPRISES BY COUNTRY, 2020-2030,($BILLION)
    TABLE 9. CATALOGUE MARKET REVENUE, FOR SMALL AND MEDIUM-SIZED ENTEPRISES, BY REGION , 2020-2030,($BILLION)
    TABLE 10. CATALOGUE MARKET SMALL AND MEDIUM-SIZED ENTEPRISES BY COUNTRY, 2020-2030,($BILLION)
    TABLE 11. GLOBAL CATALOGUE MARKET, BY INDUSTRY VERTICAL, 2020-2030,($BILLION)
    TABLE 12. CATALOGUE MARKET REVENUE, FOR RETAIL AND ECOMMERCE, BY REGION , 2020-2030,($BILLION)
    TABLE 13. CATALOGUE MARKET RETAIL AND ECOMMERCE BY COUNTRY, 2020-2030,($BILLION)
    TABLE 14. CATALOGUE MARKET REVENUE, FOR FMCG, BY REGION , 2020-2030,($BILLION)
    TABLE 15. CATALOGUE MARKET FMCG BY COUNTRY, 2020-2030,($BILLION)
    TABLE 16. CATALOGUE MARKET REVENUE, FOR BFSI, BY REGION , 2020-2030,($BILLION)
    TABLE 17. CATALOGUE MARKET BFSI BY COUNTRY, 2020-2030,($BILLION)
    TABLE 18. CATALOGUE MARKET REVENUE, FOR IT AND TELECOM, BY REGION , 2020-2030,($BILLION)
    TABLE 19. CATALOGUE MARKET IT AND TELECOM BY COUNTRY, 2020-2030,($BILLION)
    TABLE 20. CATALOGUE MARKET REVENUE, FOR MEDIA AND ENTERTAINMENT, BY REGION , 2020-2030,($BILLION)
    TABLE 21. CATALOGUE MARKET MEDIA AND ENTERTAINMENT BY COUNTRY, 2020-2030,($BILLION)
    TABLE 22. CATALOGUE MARKET REVENUE, FOR TRAVEL AND HOSPITALITY, BY REGION , 2020-2030,($BILLION)
    TABLE 23. CATALOGUE MARKET TRAVEL AND HOSPITALITY BY COUNTRY, 2020-2030,($BILLION)
    TABLE 24. CATALOGUE MARKET REVENUE, FOR OTHERS, BY REGION , 2020-2030,($BILLION)
    TABLE 25. CATALOGUE MARKET OTHERS BY COUNTRY, 2020-2030,($BILLION)
    TABLE 26. CATALOGUE MARKET, BY REGION, 2020-2030,($BILLION)
    TABLE 27. NORTH AMERICA CATALOGUE MARKET, BY TYPE, 2020-2030,($BILLION)
    TABLE 28. NORTH AMERICA CATALOGUE MARKET, BY ORGANIZATION SIZE, 2020-2030,($BILLION)
    TABLE 29. NORTH AMERICA CATALOGUE MARKET, BY INDUSTRY VERTICAL, 2020-2030,($BILLION)
    TABLE 30. NORTH AMERICA CATALOGUE MARKET, BY COUNTRY, 2020-2030,($BILLION)
    TABLE 31. U.S. CATALOGUE MARKET BY TYPE 2020-2030,($BILLION)
    TABLE 32. U.S. CATALOGUE MARKET BY ORGANIZATION SIZE 2020-2030,($BILLION)
    TABLE 33. U.S. CATALOGUE MARKET BY INDUSTRY VERTICAL 2020-2030,($BILLION)
    TABLE 34. CANADA CATALOGUE MARKET BY TYPE 2020-2030,($BILLION)
    TABLE 35. CANADA CATALOGUE MARKET BY ORGANIZATION SIZE 2020-2030,($BILLION)
    TABLE 36. CANADA CATALOGUE MARKET BY INDUSTRY VERTICAL 2020-2030,($BILLION)
    TABLE 37. EUROPE CATALOGUE MARKET, BY TYPE, 2020-2030,($BILLION)
    TABLE 38. EUROPE CATALOGUE MARKET, BY ORGANIZATION SIZE, 2020-2030,($BILLION)
    TABLE 39. EUROPE CATALOGUE MARKET, BY INDUSTRY VERTICAL, 2020-2030,($BILLION)
    TABLE 40. EUROPE CATALOGUE MARKET, BY COUNTRY, 2020-2030,($BILLION)
    TABLE 41. U.K. CATALOGUE MARKET BY TYPE 2020-2030,($BILLION)
    TABLE 42. U.K. CATALOGUE MARKET BY ORGANIZATION SIZE 2020-2030,($BILLION)
    TABLE 43. U.K. CATALOGUE MARKET BY INDUSTRY VERTICAL 2020-2030,($BILLION)
    TABLE 44. GERMANY CATALOGUE MARKET BY TYPE 2020-2030,($BILLION)
    TABLE 45. GERMANY CATALOGUE MARKET BY ORGANIZATION SIZE 2020-2030,($BILLION)
    TABLE 46. GERMANY CATALOGUE MARKET BY INDUSTRY VERTICAL 2020-2030,($BILLION)
    TABLE 47. FRANCE CATALOGUE MARKET BY TYPE 2020-2030,($BILLION)
    TABLE 48. FRANCE CATALOGUE MARKET BY ORGANIZATION SIZE 2020-2030,($BILLION)
    TABLE 49. FRANCE CATALOGUE MARKET BY INDUSTRY VERTICAL 2020-2030,($BILLION)
    TABLE 50. ITALY CATALOGUE MARKET BY TYPE 2020-2030,($BILLION)
    TABLE 51. ITALY CATALOGUE MARKET BY ORGANIZATION SIZE 2020-2030,($BILLION)
    TABLE 52. ITALY CATALOGUE MARKET BY INDUSTRY VERTICAL 2020-2030,($BILLION)
    TABLE 53. SPAIN CATALOGUE MARKET BY TYPE 2020-2030,($BILLION)
    TABLE 54. SPAIN CATALOGUE MARKET BY ORGANIZATION SIZE 2020-2030,($BILLION)
    TABLE 55. SPAIN CATALOGUE MARKET BY INDUSTRY VERTICAL 2020-2030,($BILLION)
    TABLE 56. REST OF EUROPE CATALOGUE MARKET BY TYPE 2020-2030,($BILLION)
    TABLE 57. REST OF EUROPE CATALOGUE MARKET BY ORGANIZATION SIZE 2020-2030,($BILLION)
    TABLE 58. REST OF EUROPE CATALOGUE MARKET BY INDUSTRY VERTICAL 2020-2030,($BILLION)
    TABLE 59. ASIA-PACIFIC CATALOGUE MARKET, BY TYPE, 2020-2030,($BILLION)
    TABLE 60. ASIA-PACIFIC CATALOGUE MARKET, BY ORGANIZATION SIZE, 2020-2030,($BILLION)
    TABLE 61. ASIA-PACIFIC CATALOGUE MARKET, BY INDUSTRY VERTICAL, 2020-2030,($BILLION)
    TABLE 62. ASIA-PACIFIC CATALOGUE MARKET, BY COUNTRY, 2020-2030,($BILLION)
    TABLE 63. CHINA CATALOGUE MARKET BY TYPE 2020-2030,($BILLION)
    TABLE 64. CHINA CATALOGUE MARKET BY ORGANIZATION SIZE 2020-2030,($BILLION)
    TABLE 65. CHINA CATALOGUE MARKET BY INDUSTRY VERTICAL 2020-2030,($BILLION)
    TABLE 66. INDIA CATALOGUE MARKET BY TYPE 2020-2030,($BILLION)
    TABLE 67. INDIA CATALOGUE MARKET BY ORGANIZATION SIZE 2020-2030,($BILLION)
    TABLE 68. INDIA CATALOGUE MARKET BY INDUSTRY VERTICAL 2020-2030,($BILLION)
    TABLE 69. JAPAN CATALOGUE MARKET BY TYPE 2020-2030,($BILLION)
    TABLE 70. JAPAN CATALOGUE MARKET BY ORGANIZATION SIZE 2020-2030,($BILLION)
    TABLE 71. JAPAN CATALOGUE MARKET BY INDUSTRY VERTICAL 2020-2030,($BILLION)
    TABLE 72. AUSTRALIA CATALOGUE MARKET BY TYPE 2020-2030,($BILLION)
    TABLE 73. AUSTRALIA CATALOGUE MARKET BY ORGANIZATION SIZE 2020-2030,($BILLION)
    TABLE 74. AUSTRALIA CATALOGUE MARKET BY INDUSTRY VERTICAL 2020-2030,($BILLION)
    TABLE 75. SOUTH KOREA CATALOGUE MARKET BY TYPE 2020-2030,($BILLION)
    TABLE 76. SOUTH KOREA CATALOGUE MARKET BY ORGANIZATION SIZE 2020-2030,($BILLION)
    TABLE 77. SOUTH KOREA CATALOGUE MARKET BY INDUSTRY VERTICAL 2020-2030,($BILLION)
    TABLE 78. REST OF ASIA-PACIFIC CATALOGUE MARKET BY TYPE 2020-2030,($BILLION)
    TABLE 79. REST OF ASIA-PACIFIC CATALOGUE MARKET BY ORGANIZATION SIZE 2020-2030,($BILLION)
    TABLE 80. REST OF ASIA-PACIFIC CATALOGUE MARKET BY INDUSTRY VERTICAL 2020-2030,($BILLION)
    TABLE 81. LAMEA CATALOGUE MARKET, BY TYPE, 2020-2030,($BILLION)
    TABLE 82. LAMEA CATALOGUE MARKET, BY ORGANIZATION SIZE, 2020-2030,($BILLION)
    TABLE 83. LAMEA CATALOGUE MARKET, BY INDUSTRY VERTICAL, 2020-2030,($BILLION)
    TABLE 84. LAMEA CATALOGUE MARKET, BY COUNTRY, 2020-2030,($BILLION)
    TABLE 85. LATIN AMERICA CATALOGUE MARKET BY TYPE 2020-2030,($BILLION)
    TABLE 86. LATIN AMERICA CATALOGUE MARKET BY ORGANIZATION SIZE 2020-2030,($BILLION)
    TABLE 87. LATIN AMERICA CATALOGUE MARKET BY INDUSTRY VERTICAL 2020-2030,($BILLION)
    TABLE 88. MIDDLE EAST CATALOGUE MARKET BY TYPE 2020-2030,($BILLION)
    TABLE 89. MIDDLE EAST CATALOGUE MARKET BY ORGANIZATION SIZE 2020-2030,($BILLION)
    TABLE 90. MIDDLE EAST CATALOGUE MARKET BY INDUSTRY VERTICAL 2020-2030,($BILLION)
    TABLE 91. AFRICA CATALOGUE MARKET BY TYPE 2020-2030,($BILLION)
    TABLE 92. AFRICA CATALOGUE MARKET BY ORGANIZATION SIZE 2020-2030,($BILLION)
    TABLE 93. AFRICA CATALOGUE MARKET BY INDUSTRY VERTICAL 2020-2030,($BILLION)
    TABLE 94.FLIPPINGBOOK: COMPANY SNAPSHOT
    TABLE 95.FLIPPINGBOOK: OPERATING SEGMENTS
    TABLE 96.FLIPPINGBOOK: PRODUCT PORTFOLIO
    TABLE 97.FLIPPINGBOOK: NET SALES,
    TABLE 98.FLIPPINGBOOK: KEY STRATERGIES
    TABLE 99.FLIPP CORP.: COMPANY SNAPSHOT
    TABLE 100.FLIPP CORP.: OPERATING SEGMENTS
    TABLE 101.FLIPP CORP.: PRODUCT PORTFOLIO
    TABLE 102.FLIPP CORP.: NET SALES,
    TABLE 103.FLIPP CORP.: KEY STRATERGIES
    TABLE 104.AKENEO: COMPANY SNAPSHOT
    TABLE 105.AKENEO: OPERATING SEGMENTS
    TABLE 106.AKENEO: PRODUCT PORTFOLIO
    TABLE 107.AKENEO: NET SALES,
    TABLE 108.AKENEO: KEY STRATERGIES
    TABLE 109.FLIPSNACK: COMPANY SNAPSHOT
    TABLE 110.FLIPSNACK: OPERATING SEGMENTS
    TABLE 111.FLIPSNACK: PRODUCT PORTFOLIO
    TABLE 112.FLIPSNACK: NET SALES,
    TABLE 113.FLIPSNACK: KEY STRATERGIES
    TABLE 114.DRAWTIFY: COMPANY SNAPSHOT
    TABLE 115.DRAWTIFY: OPERATING SEGMENTS
    TABLE 116.DRAWTIFY: PRODUCT PORTFOLIO
    TABLE 117.DRAWTIFY: NET SALES,
    TABLE 118.DRAWTIFY: KEY STRATERGIES
    TABLE 119.PUBLUU: COMPANY SNAPSHOT
    TABLE 120.PUBLUU: OPERATING SEGMENTS
    TABLE 121.PUBLUU: PRODUCT PORTFOLIO
    TABLE 122.PUBLUU: NET SALES,
    TABLE 123.PUBLUU: KEY STRATERGIES
  • LIST OF FIGURES

  • FIGURE 1.CATALOGUE MARKET SEGMENTATION
    FIGURE 2.CATALOGUE MARKET,2020-2030
    FIGURE 3.CATALOGUE MARKET,2020-2030
    FIGURE 4. TOP INVESTMENT POCKETS, BY REGION
    FIGURE 5.PORTER FIVE-1
    FIGURE 6.PORTER FIVE-2
    FIGURE 7.PORTER FIVE-3
    FIGURE 8.PORTER FIVE-4
    FIGURE 9.PORTER FIVE-5
    FIGURE 10.TOP PLAYER POSITIONING
    FIGURE 11.CATALOGUE MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
    FIGURE 14.PATENT ANALYSIS BY COMPANY
    FIGURE 15.PATENT ANALYSIS BY COUNTRY
    FIGURE 15.CATALOGUE MARKET,BY TYPE,2020(%)
    FIGURE 16.COMPARATIVE SHARE ANALYSIS OF PAPER OR PRINT CATALOGUE MARKET,2020-2030(%)
    FIGURE 17.COMPARATIVE SHARE ANALYSIS OF DIGITAL CATALOGUE MARKET,2020-2030(%)
    FIGURE 18.CATALOGUE MARKET,BY ORGANIZATION SIZE,2020(%)
    FIGURE 19.COMPARATIVE SHARE ANALYSIS OF LARGE ENTEPRISES CATALOGUE MARKET,2020-2030(%)
    FIGURE 20.COMPARATIVE SHARE ANALYSIS OF SMALL AND MEDIUM-SIZED ENTEPRISES CATALOGUE MARKET,2020-2030(%)
    FIGURE 21.CATALOGUE MARKET,BY INDUSTRY VERTICAL,2020(%)
    FIGURE 22.COMPARATIVE SHARE ANALYSIS OF RETAIL AND ECOMMERCE CATALOGUE MARKET,2020-2030(%)
    FIGURE 23.COMPARATIVE SHARE ANALYSIS OF FMCG CATALOGUE MARKET,2020-2030(%)
    FIGURE 24.COMPARATIVE SHARE ANALYSIS OF BFSI CATALOGUE MARKET,2020-2030(%)
    FIGURE 25.COMPARATIVE SHARE ANALYSIS OF IT AND TELECOM CATALOGUE MARKET,2020-2030(%)
    FIGURE 26.COMPARATIVE SHARE ANALYSIS OF MEDIA AND ENTERTAINMENT CATALOGUE MARKET,2020-2030(%)
    FIGURE 27.COMPARATIVE SHARE ANALYSIS OF TRAVEL AND HOSPITALITY CATALOGUE MARKET,2020-2030(%)
    FIGURE 28.COMPARATIVE SHARE ANALYSIS OF OTHERS CATALOGUE MARKET,2020-2030(%)
    FIGURE 29.CATALOGUE MARKET BY REGION,2020
    FIGURE 30.U.S. CATALOGUE MARKET,2020-2030($BILLION)
    FIGURE 31.CANADA CATALOGUE MARKET,2020-2030($BILLION)
    FIGURE 32.U.K. CATALOGUE MARKET,2020-2030($BILLION)
    FIGURE 33.GERMANY CATALOGUE MARKET,2020-2030($BILLION)
    FIGURE 34.FRANCE CATALOGUE MARKET,2020-2030($BILLION)
    FIGURE 35.ITALY CATALOGUE MARKET,2020-2030($BILLION)
    FIGURE 36.SPAIN CATALOGUE MARKET,2020-2030($BILLION)
    FIGURE 37.REST OF EUROPE CATALOGUE MARKET,2020-2030($BILLION)
    FIGURE 38.CHINA CATALOGUE MARKET,2020-2030($BILLION)
    FIGURE 39.INDIA CATALOGUE MARKET,2020-2030($BILLION)
    FIGURE 40.JAPAN CATALOGUE MARKET,2020-2030($BILLION)
    FIGURE 41.AUSTRALIA CATALOGUE MARKET,2020-2030($BILLION)
    FIGURE 42.SOUTH KOREA CATALOGUE MARKET,2020-2030($BILLION)
    FIGURE 43.REST OF ASIA-PACIFIC CATALOGUE MARKET,2020-2030($BILLION)
    FIGURE 44.LATIN AMERICA CATALOGUE MARKET,2020-2030($BILLION)
    FIGURE 45.MIDDLE EAST CATALOGUE MARKET,2020-2030($BILLION)
    FIGURE 46.AFRICA CATALOGUE MARKET,2020-2030($BILLION)
    FIGURE 47. TOP WINNING STRATEGIES, BY YEAR
    FIGURE 48. TOP WINNING STRATEGIES, BY DEVELOPMENT
    FIGURE 49. TOP WINNING STRATEGIES, BY COMPANY
    FIGURE 50.PRODUCT MAPPING OF TOP 10 PLAYERS
    FIGURE 51.COMPETITIVE DASHBOARD
    FIGURE 52.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
    FIGURE 53.FLIPPINGBOOK.: NET SALES ,($BILLION)
    FIGURE 54.FLIPP CORP..: NET SALES ,($BILLION)
    FIGURE 55.AKENEO.: NET SALES ,($BILLION)
    FIGURE 56.FLIPSNACK.: NET SALES ,($BILLION)
    FIGURE 57.DRAWTIFY.: NET SALES ,($BILLION)
    FIGURE 58.PUBLUU.: NET SALES ,($BILLION)

 
 

In accordance with the insights by the CXOs of leading companies, the global catalogue market is projected to witness prominent growth, especially in Asia-Pacific and Europe. This growth is attributed to high adoption of smartphones and rapid development of the retail & e-commerce sector due to penetration of internet.

According to the CXOs, in the digital era where computers and smartphones are monopolizing communication and life, there seems to be a comparatively less growth rate of traditional marketing than digital marketing. Moreover, studies have observed that printed catalogues and brochures might be one of the most powerful tools for a marketer; however, increasing number of SMEs as well as large enterprises are focusing on digital marketing in past few years.

Furthermore, rise in number of retailers is ceasing the catalogue production to improve businesses and reduce their impact on the environment. For instance, in May 2019, H&M, a Swedish multinational clothing company, announced to discontinue its catalogue business. The company further mentioned that the catalogues do not align with shopping behaviors from today's consumers. In past few years, printed catalogues have lost much of their appeal among marketers.

For instance, the Atlantic, an American magazine and multi-platform publisher, recently reported that the number of printed catalogues mailed in America peaked at 19 billion in 2007, and by 2018 had fallen to about 11.5 billion. This clearly indicated the declining growth rate of printed or physical catalogues. However, the global e-commerce sector is evolving, and increasing number of people are buying online. Hence, rise in number of companies inclining toward digital catalogues enables buyers to find specific product information in seconds. Such catalogues further help to create an immersive, information-rich experience for online shoppers and make them more likely to purchase the product.

On the other hand, during the COVID-19 pandemic, people stayed home to be safe, and therefore they had more discretionary income to spend on shopping online or via digital catalogue. In 2020, the catalogue market witnessed massive changes due to the COVID-19 pandemic, which completely altered the way consumers work, live, and shop for new products.

For instance, due to the proliferation of online advertising, companies were embracing digital catalogues as they engaged more consumers, made buying easier, and aligned with consumers’ environmental values. The CXOs further added that e-commerce companies are sending artificial intelligence (AI)-generated digital catalogues to stay relevant in their email marketing efforts. In addition, some of the e-commerce industry players are investing in direct-to-consumer channel or direct mail applications, as the digital space becomes increasingly crowded, while mailboxes are not full and have a more long-lasting effect.

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A. Increase in demand for digital catalogue marketing & advertising strategies in small & medium enterprises (SMEs) is projected to be opportunistic for the growth of the global catalogue market

A. North America dominated the catalogue market in 2020, and is expected to lead in the upcoming years.

A. The catalogue has major applications in industry verticals such as Retail & e-commerce, FMCG, BFSI, IT & telecom, Media & entertainment, and Travel & hospitality

A. The global catalogue market was valued at $58.2 billion in 2020, and is projected to reach $335.62 billion by 2030, registering a CAGR of 20.05% from 2021 to 2030.

A. The global catalogue market is dominated by key players such as Akeneo, Bonial, DCatalog, Drawtify, Inc., Flipsnack, Flipp Corporation, FlippingBook, Publuu, ShopFully, and Tiendeo.

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