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CBD Pouches Market

CBD Pouches Market Size, Share, Competitive Landscape and Trend Analysis Report, by CBD Pouches Content, by Type , by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: Payal Suresh Ghurde | Surya Sanka
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CBD Pouches Market Research, 2032

The global cbd pouches market size was valued at $133.8 million in 2022, and is projected to reach $721.8 million by 2032, growing at a CAGR of 18.9% from 2023 to 2032. CBD pouches refer to small pre-portioned packages or pouches containing cannabidiol (CBD). CBD is a non-intoxicating compound found in the cannabis plant and is known for its potential therapeutic benefits, including relaxation, stress relief, and pain management.

CBD Pouches Market

CBD pouches typically contain CBD-infused material, such as a blend of hemp-derived CBD, natural flavors, and sometimes other ingredients like terpenes. They are designed to be discreet, convenient, and easy to use.

The growing awareness about the potential health risks associated with smoking and tobacco consumption has led to rising demand for smokeless alternatives. CBD pouches provide a way to consume cannabidiol (CBD) without inhaling smoke or tobacco making them an attractive option for health-conscious consumers. Moreover, CBD pouches are small, portable, and easy to use. They come in pre-dosed pouches that can be discreetly placed in the mouth, allowing for convenient consumption on the go. This appeals to people who want to incorporate CBD into their everyday routines without drawing attention or disrupting their activities. Furthermore, smoking can have negative consequences on respiratory health and may be undesirable in certain environments where smoking is prohibited. CBD pouches offer a smoke-free alternative and allow users to experience the potential benefits of CBD without the need to smoke or vape. The overall CBD market has been experiencing significant growth due to increasing awareness of its potential health benefits and relaxation properties.

The cannabidiol (CBD) industry indeed faces regulatory challenges in various countries and regions. CBD is derived from cannabis plants, and the legal status of cannabis and its derivatives can vary widely. While some countries have legalized cannabis for medicinal or recreational purposes, others maintain strict prohibitions. CBD pouches, which typically contain hemp-derived CBD with low THC content, may fall into a legal gray area in some jurisdictions. The classification of CBD as a controlled substance or a regulated product can significantly impact its availability and market potential. Moreover, tetrahydrocannabinol (THC) is another cannabinoid found in cannabis plants, responsible for its psychoactive effects. Many countries and regions have established specific THC limits for CBD products to differentiate them from cannabis products. CBD pouches must adhere to these limits to be legally sold and distributed. However, the permissible THC levels can vary, ranging from 0.0% THC to a maximum of 0.3% or 0.2% in different jurisdictions. Compliance with these limits can be challenging for CBD pouch manufacturers.

As consumers increasingly prioritize natural and alternative remedies, CBD stands out as a plant-derived compound that is often perceived as a natural option for various health concerns. This natural aspect of CBD makes it appealing to health-conscious individuals who prefer plant-based solutions. Moreover, CBD has gained attention for its potential calming effects, and consumers are increasingly turning to CBD products to support their mental well-being. CBD pouches offer a convenient and discreet method for consuming CBD, allowing users to manage stress and anxiety discreetly and on the go. Furthermore, CBD pouches offer a convenient and user-friendly way to consume CBD. They typically come in pre-dosed packages, making it easy for consumers to know the exact dosage they are consuming. This controlled dosage eliminates the guesswork associated with other CBD consumption methods, such as oils or tinctures. The pouch format also makes CBD more portable and discreet, allowing users to incorporate it into their daily routines easily. Increased regulation also ensures that CBD pouches meet certain quality standards, further enhancing their appeal to health-conscious consumers. These major factors that are projected to offer opportunities for CBD pouches market growth players during the forecast period.

The key players profiled in this report include METOLIUS HEMP COMPANY, Canni Hemp Co., Canndid, SNUSSIE.COM, Cannadips CBD, snushus.ch, The Snus Brothers (SnusMe.eu), SnusMe.eu, Nico’s Pouches, and Nicopods ehf. Investment and agreement are common strategies followed by major market players. For instance, in March 2022, SectrumLeaf Ltd., a company that specializes in CBD-based products, teamed with Voon Innovation to create nicotine-free smokeless cannabis, Voon hemp Snus pouches. Voon hemp Snus has vegan, natural, gluten-free, soy-free, and non-GMO ingredients. For CBD consumers, hemp snus can be utilized as a smokeless alternative.

The CBD pouch market is segmented on the basis of CBD pouches content, type, distribution channel, and region. By CBD pouches content, the market is divided into up to 10mg, 10mg - 20mg, and others. By type, the market is classified into flavored and unflavored. By distribution channel, the market is classified into online and offline. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The cbd pouches market is segmented into CBD Pouches Content, Type  and Distribution Channel.

CBD Pouches Market by CBD Pouches Content

By CBD pouches content, the 10mg - 20mg sub-segment dominated the market in 2022. The symptoms and illnesses that are being treated mostly determine the CBD dosage. Due to its safety, ability to relax users, ability to lower stress levels, ability to promote sleep cycles, and ability to improve gut health, the majority of market players have launched 20mg CBD per pouch. In addition, the driving factors behind the popularity of 10mg to 20mg CBD pouches include their convenience, precise dosing, and discreetness. They offer an easy way to incorporate CBD into daily routines, provide accurate and consistent doses, and allow users to use them on the go without drawing attention. These are predicted to be the major factors driving the CBD pouches market size during the forecast period.


By type, the flavored sub-segment dominated the global CBD pouches market share in 2022. Fruit, mint, and coffee are the most popular flavors available. Cannabinoid extracts have a harsh and earthy flavor. Furthermore, the presence of terpenes and flavonoids, as well as the intricate interactions between them and other substances, contribute to the acute bitterness of CBD pouches. Therefore, consumers choose flavored effective goods that provide both efficacy and outstanding taste. To improve the sale of CBD pouches, companies are focused on offering new fruit tastes such as mango, strawberry, and citrus. For instance, in October 2020, Swedish Match announced its entry into the CBD market with the release of G.4 Green Flow, a hybrid product containing 8mg of nicotine and 8mg of CBD. The flavor is a cucumber and lemon combination that is meant to be refreshing. Natural sweeteners and herbs are also used by manufacturers to support tooth and gum health.

CBD Pouches Market by Distribution Channel

By distribution channel, the offline sub-segment dominated the global CBD pouches market share in 2022. CBD products are available through a variety of offline distribution channels, including medical stores and health food stores. Due to the ease and extensive availability of these items, dispensaries are the most popular distribution channel among users. For example, Cannadips Europe announced in March 2021 that their Tangy Citrus and Natural Mint flavored CBD pouches will be available at COOP retail shops in Switzerland and online at COOP.ch. CBD pouches are accessible in small batch manufacture at exclusive or selected shops through regional distributors' networks. CBD products are now available at select consumer value stores (CVS) and Walgreens locations. All these factors will enhance market demand for CBD pouches during the forecast period.

CBD Pouches Market by Region

By region, North America dominated the global market in 2022. The CBD pouches industry  in North America is expanding rapidly owing to a variety of factors. The growing public knowledge of CBD's potential health advantages, together with the legalization of hemp-derived CBD products in numerous countries, has created an advantageous environment for the regional market growth. CBD pouches are popular because these pouches typically contain cannabidiol (CBD), which is a non-psychoactive compound derived from the cannabis plant. The pouches are similar to traditional tobacco pouches but contain CBD instead of nicotine. Furthermore, the widespread availability of CBD pouches through different retail channels, including online platforms and offline stores, has aided market expansion in North America. With increased demand for CBD-infused products, the North America CBD pouches market is projected to expand during the forecast period.

Impact of COVID-19 on the Global CBD Pouches Industry

  • The COVID-19 pandemic has had a significant impact on the CBD pouches market. The pandemic led to changes in consumer behavior and priorities. Some individuals reduced discretionary spending, leading to a decline in CBD product purchases. On the contrary, others turned to CBD products for stress relief and wellness support, resulting in an increase in demand for certain CBD items.
  • The regulatory environment surrounding CBD products varied by region even before the pandemic. However, COVID-19 influenced regulatory priorities and timelines, potentially affecting the introduction of new CBD pouches or the expansion of the market into certain areas.
  • With physical store closures and social distancing measures in place, online sales became increasingly important. CBD companies that had a strong online presence or established e-commerce platforms were better positioned to reach customers and mitigate the impact of the pandemic.
  • During the pandemic, consumers became more conscious about health and safety. Companies that prioritized product quality, transparency, and safety measures, such as third-party testing and proper labeling, maintained or gained consumer trust.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the cbd pouches market analysis from 2022 to 2032 to identify the prevailing CBD Pouches Market Opportunity.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the cbd pouches market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global CBD pouches market forecast.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global cbd pouches market trends, key players, market segments, application areas, and market growth strategies.

CBD Pouches Market Report Highlights

Aspects Details
Market Size By 2032

USD 721.8 million

Growth Rate

CAGR of 18.9%

Forecast period

2022 - 2032

Report Pages


By CBD Pouches Content
  • Up to 10mg
  • 10mg - 20mg
  • Others
By Type 
  • Flavored
  • Unflavored
By Distribution Channel
  • Online
  • Offline
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, UK, France, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, United Arab Emirates, South Africa, Rest of LAMEA)
Key Market Players

Nico’s Pouches, METOLIUS HEMP COMPANY, Canni Hemp Co., Cannadips CBD, SnusMe.eu, The Snus Brothers (SnusMe.eu), SNUSSIE.COM, snushus.ch, Nicopods ehf. , Canndid

Author Name(s) : Payal Suresh Ghurde | Surya Sanka
Frequently Asked Questions?

The growing acceptance and legalization of CBD products in various countries and states have significantly boosted the demand for CBD pouches. As more people become aware of the potential health benefits of CBD, they are seeking convenient and discreet ways to consume it, which is estimated to generate excellent opportunities in the CBD pouches market.

The major growth strategies adopted by CBD pouches market players are investment and agreement.

Europe will provide more business opportunities for the global CBD pouches market in the future.

METOLIUS HEMP COMPANY, Canni Hemp Co., Canndid, SNUSSIE.COM, Cannadips CBD, snushus.ch, The Snus Brothers (SnusMe.eu), SnusMe.eu, Nico’s Pouches, and Nicopods ehf. are the major players in the CBD pouches market.

The flavored sub-segment of the type acquired the maximum share of the global CBD pouches market in 2022.

Individual consumers and alternative medicine seekers are the major customers in the global CBD pouches market.

The report provides an extensive qualitative and quantitative analysis of the current trends and future estimations of the global CBD pouches market from 2022 to 2032 to determine the prevailing opportunities.

The increasing focus on health & wellness has driven the demand for natural and alternative remedies, including CBD. Many consumers are turning to CBD products for potential benefits such as stress relief, pain management, and better sleep. CBD pouches offer a smokeless and discreet way to consume CBD, aligning with the health-conscious consumer preferences which is estimated to drive the adoption of CBD pouches.

The growth of e-commerce and online retail platforms has significantly contributed to the CBD pouches market expansion. Consumers can conveniently purchase CBD pouches online, accessing a wide variety of brands and products. Online platforms provide a platform for manufacturers and retailers to reach a broader customer base, which is anticipated to boost the CBD pouches market in the upcoming years.

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CBD Pouches Market

Global Opportunity Analysis and Industry Forecast, 2023-2032