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Ceramic Sanitary Ware Market

Ceramic Sanitary Ware Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product Type, Distribution Channel and End User : Global Opportunity Analysis and Industry Forecast, 2021-2030

CM : Construction Materials

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Author's: Amar Chinchane | Sonia Mutreja
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The Global Ceramic Sanitary Ware Market size was valued at $36,544.8 million in 2020, and is projected to reach $76,956.6 million by 2030, registering a CAGR of 7.5% from 2021 to 2030. Ceramic sanitary wares are fixtures and components such as wash basins, closets, sinks, and bath tubs for hygienic purposes. These are mostly tri-axial compounds produced from a variety of basic materials, including clay, quartz, and feldspar. Ceramic sanitary wares are witnessing considerable demand among consumers due to its cost-effectiveness, chemical & scratch resistance, and ease of maintenance.

Furthermore, they are available in a broad range of colors and textures to meet the practical and aesthetic needs of end users, making them ideal for usage in both commercial and home settings.

In the coming years, rise in demand for construction and building sectors and increase in demand for residential real estate are expected to drive the growth of the global ceramic sanitary ware market. Government measures supporting efforts to improve hygiene and sanitation standards throughout the world have boosted the industry's growth. For instance, by 2022, the U.S. AID Agency is anticipated to finance and deliver safe sanitation services by providing 8 million people with sustainable access to sanitation services.

Hence, these efforts are projected to create opportunities for utilization of ceramic sanitary wares during the forecast period. In addition, ceramic wares are extremely customizable, with possibility to be available in a wide range of structures, patterns, textures, and color variations. Over the next years, rise in demand from commercial institutions such as hotels, factories, hospitals, educational institutes, public transportation stations, and other public locations is expected to offer potential growth opportunities for the ceramic sanitary ware market.


The novel coronavirus has rapidly spread across various countries, causing enormous impact on lives of people and overall community. Originating as a crisis to human health, it now poses significant threat to worldwide trade, economy, and finance. The pandemic has halted production of many items in the ceramic sanitary ware business due to continuous lockdown in key global countries. Key players in Ceramic Sanitary Ware Market can afford a complete lockdown only for a limited period, after which they would have to alter their investment plans. Furthermore, number of COVID-19 cases is expected to reduce in the near future as vaccine for COVID-19 has been introduced in the market. This is further expected to lead to re-initiation of ceramic sanitary ware companies at their full-scale capacities, which would aid the ceramic sanitary ware market to recover by the start of 2022. After COVID-19 infection instances start to decline, equipment & machinery producers must focus on protecting their staff, operations, and supply networks to respond to urgent emergencies and establish new methods of working.

In the ceramic sanitary ware market, several firms are developing and launching new products. In addition, various key players in ceramic sanitary ware market are signing agreement and acquiring new firms to enhance their product portfolio with latest technology to strengthen their market position. For instance, in June 2021, the Roca Group strengthened its position as a global operator with the acquisition of the German-based manufacturing company Sanit, which specializes in sanitary ware installation systems. The Roca Group  operates in 170 countries & has 85 factories. This acquisition is projected to create opportunities and help in expansion of the ceramic sanitary ware market during the forecast period.

Ceramic Sanitary Ware Market
By Product Type
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Toilet sinks and Water closet segment is projected to grow at a significant CAGR

One the other hand, some of the major companies in the global ceramic sanitary ware market are establishing their business at new locations to reach a wider audience. For instance, in August 2020, RAK Ceramics opened its 250sqm flagship showroom in the UK, which features tile and latest sanitary ware products. This allows the participants to increase their production capacity while  eliminating the need for additional manufacturing and distribution facilities in the new location.

Ceramic Sanitary Ware Market
By End User
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Residential segment holds dominant position in 2020

The Global Ceramic Sanitary Ware Market is segmented on the basis of product type, end user, distribution channel, and region. By product type, the market is divided into toilet sinks & water closet, washbasins, urinals, and others (bath tubs, vanity basins, and shower panels). On the basis of distribution channel, it is segregated into online and offline. Depending on end-user industry, it is bifurcated into residential and nonresidential. Region wise, the ceramic sanitary ware market analysis is conducted across North America (the U.S., Canada, and Mexico), Europe (the UK, France, Germany, Italy, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa).

Ceramic Sanitary Ware Market
By Region
North America

Asia-Pacific holds a dominant position in 2020 and is expected to grow at a significant rate during the forecast period.

Competition Analysis

The key companies profiled in the ceramic sanitary ware market report include Geberit Group, Kohler Co., TOTO Ltd., LIXIL Corporation, Roca Sanitario S.A., Villeroy&Boch AG, R.A.K. Ceramics, Duravit AG, Duratex S.A., and HASIL Ltd.

Key Benefits For Stakeholders

  • The report provides an extensive analysis of the current and emerging ceramic sanitary ware market trends and dynamics. 
  • In-depth emerging ceramic sanitary ware market analysis is conducted by constructing market estimations for key market segments between 2021 and 2030.
  • Extensive analysis of the emerging ceramic sanitary ware market is conducted by following key product positioning and monitoring of top competitors within the market framework.
  • A comprehensive analysis of all the regions is provided to determine the prevailing opportunities.
  • The global emerging ceramic sanitary ware market forecast analysis from 2021 to 2030 is included in the report.
  • Key players within emerging ceramic sanitary ware market are profiled in this report and their strategies are analyzed thoroughly, which help understand the competitive outlook of the emerging ceramic sanitary ware industry.

Ceramic Sanitary Ware Market Report Highlights

Aspects Details
By Product
  • Toilet sinks and Water closet
  • Urinals
  • Online
  • Offline
By End Use
By Region
  • EUROPE  (GERMANY, FRANCE, UK, Italy, Rest of Europe)
Key Market Players


Analyst Review

Ceramic sanitary wares are plumbing fixtures such as sinks, toilets, and washbasins, which are made of ceramic materials or enameled metals. Consumers have now become more interested in premium home fixtures, which drive the demand for ceramic fixtures. Long-lasting and stylish ceramic fittings are preferred by customers, as they contribute to the visual value and rich sense of the complex. These factors collectively have accelerated the market expansion.

Ceramic sanitary wares are used in schools, hotels, malls, and many public places in large numbers. Few market key players have improved their product portfolio by launching advanced ceramic sanitary washbasins, sinks, and toilets for such end users. For instance, in July 2021, Roca Sanitario launched In-Wash and In-Tank toilets that eliminates the visual impact of the cistern, saves space in the bathroom, and makes installation & maintenance easier.

These new products are more technologically sophisticated and function more efficiently & effectively than their prior product line. Hence, they are extensively employed in several end-user industries.

Author Name(s) : Amar Chinchane | Sonia Mutreja
Frequently Asked Questions?

The ceramic sanitary ware market size was valued at $36,544.8 million in 2020.

Based on product type, the toilet sinks & water closet holds the maximum market share of the ceramic sanitary ware market in 2020.

The ceramic sanitary ware market is projected to reach $76,956.6 million by 2030.

Inclination of emerging economies towards luxurious sanitary ware and rapid rise in construction sector are the key trends in the ceramic sanitary ware market.

The product launch is key growth strategy of Ceramic sanitary ware industry players.

The company profile has been selected on factors such as geographical presence, market dominance (in terms of revenue and volume sales), various strategies and recent developments.

Low replacement rate of sanitary product is the effecting factor for ceramic sanitary ware market.

The end users of ceramic sanitary ware include in residential and non-residential sector.

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Ceramic Sanitary Ware Market

Global Opportunity Analysis and Industry Forecast, 2021-2030