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Charcoal Facewash Market

Charcoal Facewash Market Size, Share, Competitive Landscape and Trend Analysis Report by Application, by Gender, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2021-2031

CG : Personal care and cosmetic

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Author's: Supriya Bhosale| Ankush Kawalkar | Surya Sanka
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Charcoal Facewash Market Research, 2031

The global charcoal facewash market size was valued at $3.3 billion in 2021, and is projected to reach $5.4 billion by 2031, growing at a CAGR of 5.3% from 2022 to 2031. Activated charcoal has become a prominent ingredient in beauty products in the past few years. It is a fine black powder formed by burning wood, coconut shells, peat, and olive pits in a low-oxygen atmosphere. Activated charcoal is being used in all types of beauty products from face masks to cleansers and even soaps owing to its adsorbing properties.

Charcoal Facewash Market

The demand for effective and safe skincare solutions is increasing, especially for facial skin, which is thinner and more vulnerable to environmental pollution and damaging UV radiation. Therefore, charcoal facewash has become a popular cosmetic choice for facial care routines. Along with charcoal facewash, charcoal creams, lotions, face masks, and peel-off masks are also becoming popular and are known for their ability to cleanse and purify the skin. Charcoal facewash, an excellent facial cleanser protects the skin from potentially harmful bacteria and pollutants. As consumers focus on their grooming and personal hygiene, there is an increase in the need for charcoal facewash. In addition, the affordable pricing of charcoal facewash has made it a popular choice among consumers looking for a safe and effective skincare treatment.

The rising government laws regarding the use of specific substances such as parabens, sodium lauryl sulfate, and triclosan in personal care products are one of the main barriers to the market for charcoal facewash. Several countries have enacted stringent rules prohibiting the use of certain chemicals such as parabens and sodium lauryl sulfate and components that potentially affect human health. In addition to microbeads, some of the other substances that may face restrictions or bans in personal care products, including charcoal facewash, are parabens, phthalates, triclosan, and formaldehyde. These substances have been linked to various health and environmental concerns, leading to increased scrutiny and regulation by governments around the world.

The increase in consumer desire for natural and organic products creates a substantial opportunity for the charcoal facewash market players. Charcoal facewash is made with natural components such as activated charcoal derived from coconut shells or bamboo, and can provide several benefits such as deep cleansing, skin whitening, and toxin removal, making it an appealing alternative for consumers looking for natural skincare products. Also, growing awareness of the detrimental effects of synthetic chemicals is boosting demand for natural and organic personal care products. These factors are expected to create several growth opportunities for the key players operating in the charcoal facewash industry.

The key players profiled in this report include Clinique, L'Oréal S.A., BuyWOW, Biocrown Biotechnology Co., Ltd., Unilever plc, Kao Corporation, Nature Organics, OxyGlow Cosmetics, The Procter & Gamble Company, and Origins Natural Resources, Inc.

The charcoal facewash market is segmented on the basis of application, gender, distribution channel, and region. By application, it is classified into cleansing, skin exfoliation, oil and acne control, and others.  By gender, it is classified into male, female, and unisex. By distribution channel, it is classified into hypermarket/supermarket, specialty stores, pharmacies, and online sales channel. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The charcoal facewash market is segmented into Application, Gender and Distribution Channel.

Charcoal Facewash Market by Application

By application, the cleansing sub-segment dominated the market in 2021. Charcoal facewash is generally used to cleanse the skin and remove dirt, oil, and pollutants from the skin's surface. It is a highly effective solution that delivers deep cleansing and exfoliation, making it an excellent choice for people with oily or acne-prone skin. Also, charcoal facewash is well-known for its capacity to unclog pores and remove blackheads, making it the most preferred cosmetic product. The growing demand for effective skincare products, especially among millennials, is one of the major factors driving the growth of the cleansing sub-segment.

Charcoal Facewash Market by Gender

By gender, the female sub-segment dominated the global charcoal facewash market share in 2021. Charcoal facewash has grown in popularity among women due to its ability to properly cleanse and exfoliate the skin. Women are more conscientious of their skincare regimen and prefer to invest more in skincare products than men, which has led to the expansion of the female sub-segment. Also, the growing popularity of natural and organic products has led to an increase in demand for charcoal facewash among women, since it is regarded to be a safer and healthier option to regular facewash products.

Charcoal Facewash Market by Distribution Channel

By distribution channel, the hypermarket/supermarket sub-segment held the dominant market share in 2021. Hypermarkets and supermarkets are big retail outlets that sell a wide variety of products, including personal care items such as face wash. These stores have grown in popularity among customers owing to their convenience, a vast assortment of products, and reasonable pricing. Customers choose to buy charcoal facewash from hypermarkets and supermarkets because they provide a one-stop shop for all of their buying needs, including personal care items. In addition, these shops provide a variety of offers, discounts, and reward programs, making them a desirable choice for customers seeking a good value.

Charcoal Facewash Market by Region

By region, Asia-Pacific dominated the global market in 2021 and is projected to remain the fastest-growing region during the forecast period. This growth is due to several reasons, including increasing consumer knowledge of the benefits of utilizing charcoal facewash, as well as the growing popularity of skincare products in the region. Furthermore, the region has a huge and constantly rising population, with a considerable share of young adults and teenagers interested in personal care and grooming items. This has resulted in an increase in demand for charcoal facewash in countries such as India, China, and Indonesia, where the market is likely to rise significantly in the future. All these factors are anticipated to boost the regional charcoal facewash market growth during the forecast period.

Impact of COVID-19 on the Global Charcoal Facewash Market

  • Nearly all global industrial sectors were significantly impacted by the coronavirus pandemic’s effects on the world economy. However, the market for charcoal facewash cleansing has expanded significantly as consumers' awareness of personal cleanliness and wellness increased during the period
  • The COVID-19 pandemic had a positive impact on the global charcoal facewash business as consumer behavior and preferences changed, causing a shift in market demand and supply dynamics
  • Sales of personal care goods, particularly charcoal facewash, fell in the first few months of the pandemic due to lack of labor, supply chain interruptions, and shortage of raw materials. However, there was a rise in demand for hygiene and personal care products, especially facewash, as individuals were more concerned about their hygiene and personal care
  • The pandemic also had an impact on manufacturers in the market, causing supply chain disruptions and a shortage of raw materials. However, many companies adapted to the changing market conditions by adopting digital sales channels and implementing safety measures to ensure the safety of their workforce

Highlights of the Report

  • The report provides an exclusive and comprehensive analysis of the global charcoal facewash market trends along with the charcoal facewash market forecast
  • The report elucidates the charcoal facewash market opportunities along with key drivers, and restraints of the market. it is a compilation of detailed information, inputs from industry participants and industry experts across the value chain, and quantitative and qualitative assessment by industry analysts.
  • Porter’s five forces analysis helps analyze the potential of the buyers & suppliers and the competitive scenario of the market for strategy building
  • The report entailing the charcoal facewash market analysis maps the qualitative sway of various industry factors on market segments as well as geographies
  • The data in this report aims on market dynamics, trends, and developments affecting the charcoal facewash market demand

Charcoal Facewash Market Report Highlights

Aspects Details
Market Size By 2031

USD 5.4 billion

Growth Rate

CAGR of 5.3%

Forecast period

2021 - 2031

Report Pages


By Application
  • Cleansing
  • Skin Exfoliation
  • Oil and Acne Control
  • Others
By Gender
  • Male
  • Female
  • Unisex
By Distribution Channel
  • Hypermarket/Supermarket
  • Specialty Stores
  • Pharmacies
  • Online Sales Channel
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, UK, France, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, UAE, South Africa, Rest of LAMEA)
Key Market Players

Nature Organics, Unilever plc, L'Oréal S.A., Biocrown Biotechnology Co., Ltd., BuyWOW, OxyGlow Cosmetics, Kao Corporation, The Procter & Gamble Company, Clinique, Origins Natural Resources, Inc.

Analyst Review

The rising demand for natural and affordable skincare products is expected to boost the expansion of the charcoal facewash market. Consumers are becoming more aware of the benefits of using natural products in their skincare routines, which is projected to increase the demand for charcoal-based products. Charcoal has become a popular ingredient in skincare products, including facewash, due to its natural and effective cleansing and purifying properties. Charcoal is a highly porous material that can absorb impurities, excess oil, and other pollutants from the skin, leaving it clean and refreshed. Another reason driving the market growth is charcoal facewash's various properties such as acne and oil control. Charcoal facewash has become a popular alternative for those looking for a one-stop solution for their skincare needs. The major challenges to the market for charcoal facewash are the growing number of government regulations governing the use of particular chemicals such as triclosan, hydroquinone, and others in personal care products. Several countries have adopted strict restrictions forbidding the use of certain chemicals and components such as parabens, phthalates, and others that can harm human health. The growing desire for natural and affordable skincare products, along with the multiple capabilities of charcoal facewash, are likely to boost the expansion of the charcoal facewash market in the upcoming years.

Among the analyzed regions, Asia-Pacific is expected to account for the highest revenue in the market by the end of 2031, followed by North America, Europe, and LAMEA. Increasein urbanization and pollution levels in the region have created a stronger demand for skincare solutions that can address difficulties such as acne and other skin-related issues. This trend is expected to continue in the future years, boosting demand for charcoal facewash and other skincare products in the region. 


Author Name(s) : Supriya Bhosale| Ankush Kawalkar | Surya Sanka
Frequently Asked Questions?

The growing trend of using natural and organic skincare products is driving the demand for charcoal-based facewashes. Charcoal is a natural ingredient known for its deep-cleansing and detoxifying properties, which is expected to create several growth opportunities in the market.

Charcoal facewash plays a major role in deeply cleaning your pores and getting rid of skin impurities such as dirt and dust thereby leaving your skin clean and fresh.

Asia-Pacific is the largest regional market for charcoal facewash.

The charcoal facewash market is estimated to reach $5,430.6 million by 2031.

The top companies that hold the largest market share in the charcoal facewash market are Clinique, L'Oréal S.A., BuyWOW, and Biocrown Biotechnology Co., Ltd.

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Charcoal Facewash Market

Global Opportunity Analysis and Industry Forecast, 2021-2031