Chickpea Market

Chickpea are legumes that belong to the Leguminosae family of plants. Chickpea are cultivated from the Cicer arietinum plant's seed. Chickpea, also known as garbanzo beans, chana, or Egyptian peas, are mostly consumed in Asia and the Middle East. Chickpea are a valuable source of foreign exchange and hence an important crop. The supply chain for Chickpea is fragmented at the supplier level. Chickpea are a cost-effective source of nutritional protein for vegetarians and vegans and are extensively consumed in the Indian subcontinent as dal. Chickpea cultivation needs well-drained soil with high yield potential. The Chickpea are available in varieties bifurcated based on color, taste and seed size. Furthermore, customers are increasingly choosing food products with high protein content as a result of increased health awareness, which is driving product demand even higher. Chickpea are being used to make textured protein as part of the current trend of vegetarian meat alternatives.

Market Scope and Structure Analysis

COVID-19 Impact Analysis

• With the outbreak of the COVID-19 pandemic, the demand for Chickpea products has fallen as customers were busing accumulating the essentials that were required to survive the situation. The government had enforced lockdown and restrictions for outdoor movement which had hampered the process and production of chicory products therefore, the stocks were primarily unavailable for the consumers.
• Protein is an important supplement that helped an individual in post-recovery from COVID infection and in general, it helps the individual in healing and recovery. Even though Chickpea are high in protein, many people avoid eating them since they take a long time to digest and might cause gastrointestinal problems.

Top Impacting Factors

• Consumers are increasingly choosing food items with high protein content as a result of increased health awareness, which is driving product demand even higher. Chickpea are also being used to make textured protein in the current trend of vegetarian meat alternatives. Chickpea have also developed as a low-cost feed addition because of the high cost and restricted availability of higher protein sources like soybean. Other factors driving market development include population increase, rising disposable incomes, and changing eating trends.
• The introduction of new delicacies and dishes are creating an opportunity for the growth of the Chickpea market. New fast-food joints and restaurants are coming into business with innovation to attract customers and increase their sales. A growing number of people with gluten sensitivity or celiac disease is encouraging eateries to include gluten-free legumes like Chickpea in their dishes. The introduction of the internet has also helped individuals to get to know about the cross-culture traditions and the usage of pulse that is expected to provide them with new experiences.

Market Trends

Increasing chickpea consumption as snacks

Chickpea are a popular snack in many countries and may also be found in salads. Over the projected period, changing lifestyles and growing knowledge about healthy eating are likely to drive market growth. Chickpea are high in fiber, folate, zinc, and protein, among other nutrients. For example, salted roasted Chickpea are consumed in Turkey as "Leblebi" flavored with cloves, while Chickpea are commonly consumed as snacks and curries in South Asia. As a result, the chickpea market will be driven by the rising consumption of chickpea in various forms over the projected period.

Online retailing is gaining popularity

The major manufacturers of chickpea and chickpea products from all around the world are selling their products through an online platform. Manufacturing companies offer heavy discounts on sales of a product, making it a profit-making deal for the buyers. Due to the ongoing pandemic, the business had partially shifted from traditional to online. Currently, the manufacturing companies are creating their website for sales or coming into partnership with e-commerce giants to sell their products. It is expected that in future, all the big players of the Chickpea industry will shift their services online to boost their sales and reach more customers.

Social media plays a vital role in the advertisement of face serum

The growing culture of v-loggers and renowned social media creators who have a high social media following uses different nutritional ingredients such as Chickpea to project healthy lifestyle videos. The endorsement is expected to reach a large group of people. The v-logs are creating awareness in the customer to adapt to better nutritional options that may benefit their health. The chickpea industry is experiencing a rise in demand from customers as a result of the videos highlighting the benefits, and the chickpea market is projected to increase.

Key Benefits of the Report

• This study presents the analytical depiction of the Chickpea industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Chickpea market share.
• The current market is quantitatively analyzed from 2020 to 2030 to highlight the growth scenario of the Chickpea market.
• Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
• The report provides a detailed Chickpea market analysis on the basis of competitive intensity and how the competition will take shape in coming years

Questions Answered in the Chickpea Market Research Report

• Which are the leading players active in the Chickpea market?
• What are the current trends that will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?

 Chickpea Market Report Highlights