Children wearable are apparel and footwear that are especially designed for 0-15 years of age group of children. Children apparel is generally made up cotton and hosiery material that are comfortable and easy to wash. Parents choose soft and comfortable fabrics for children's for safety of their skins and prevention of unwanted rashes while wearing clothes. Parents are willing to spend more on children apparels and footwear as they are dressing their children like them self only, they prefer branded and fashionable clothes that are trendy in designs and offers aesthetic appearance to children dressing. Children wear market is showing a significant growth in last few years, as rise in participation of children's in shopping with parents, girls wear segment is seems to be growing more rapidly than boys segments, as Boutiques products is gaining more importance among girls. Innovation in children apparel and footwear by key players is major factor in growth of global children wear market..
COVID-19 Impact Analysis
- During COVID-19, globally many industries suffered from economic crises. The pandemic hampered the global children’s wear market.
- To control the spread of coronavirus, lockdowns were imposed that resulted in huge disruption in supply chain of raw material and looming of production cycle of global children’s wear market. Restraints were imposed by government on several fashion and clothes stores and brand stores that led to great hampering in demand of childrens wear.
- E-commerce has played a significant role in uplifting of supply chain of childrens wear and in gaining traction again, even after removal of restrainspeople are avoiding for instore purchases to control spread of corona virus diseases.After spread of Wuhan virus people have started shifting towards online shopping platform as they provide contactless delivery and routine check-up is done for delivery boys.
Top Impacting Factors-
With the change in lifestyle of peoples and rise in use technology, people are more attracted to online shopping platforms as these online platforms offers premium services to its customer and attractive discounts that is influencing growth of online fashion stores. Online shopping platforms make shopping convenient and Hassel free, they are offering new, trendy and fashionable clothes to consumers and also helping to spread brand awareness among children's. Rise in use of online shopping platform is key driver growth of global children’s wear market.
Key player are highly investing in innovation of products and engaged with research &development process, to offers improvised and innovative products to catering demand of it consumers and to compete with competitors and rival products.Key players are introducing more stylish and trendy designs in children wear, they are introducing more designer clothes in affordable prices to customers. Key players are also making some major changes in designs of footwear for children such as crocs designs slip-on for children and cushioned & shocked resistance sports shoes for children. Key players are using traditional designs for manufacturing ethnic wear; come back of traditional designs in ethnic wear is booming demand of children wear. Innovation in children wear is key factor in growth of global children wear market. .
Many key players are adapting an aggressive marketing strategy that helps to attract more customers; they are also hiring famous celebrities and sports person for their brand endorsement as celebrities plays different role of super heroes and cartoon characters in movies
That has great influence on choice of kids and helps to spread brand awareness among children. Rise in use of aggressive marketing strategy and hiring celebrities for brand endorsement is a prominent factor in growth of global children wear market.
Rise in Use of Social Media among Children has Influenced the Growth of Children Wear Market
- People are very much active on social media platform and post photos of their kids on their social media handle, even big brands are promoting their products on social media platforms. Kids and children’s are very much indulge in social media activities now a days and getting influence by dressing sense of peoples and their lifestyle. Trend of matching outfits of children and parents is significantly rising; modern kids and children’s spend their most of time on social media handle and getting influenced by brand and other people handles. Rise in use of social media among children is fuelling growth of children wear market.
Rise in Use of Online Shopping Platforms
- Many people have started shifting towards online shopping platforms instead of retail shopping as they offer luxurious products to customers and hassle free shopping experience. Online shopping platforms helps to save time of parents as they have option to order clothes for children from anywhere and anytime.
Key Benefits of Report
- This study presents the analytical depiction of the childrens wear Industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of thechildrens wear marketshare.
- The current market is quantitatively analysed to highlight children’s wear market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides detailed childrens wear market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Children’s Wear Market Research Report
- Which are the leading players active in the childrens wear market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What future projections would help in taking further strategic steps?
- What is the childrens wear market prediction in the future?
- Which will be the niches at which players profiling with recent advancements should set a presence?
- What are the current trends and predicted trends?
Children Wear Market Report Highlights
By Product Type
By Price Point
By End User
By Distribution Channel
Key Market Players
Diesel SpA, Adidas AG, Benetton Group S.r.l., Dolce & Gabbana, The Gap Inc, Mothercare PLC, Nike Inc, Carter's Inc, Disney Consumer Products, American Apparel Inc