Report Code: A14124 | Pages: NA | Mar 2023 | 1062 Views | ||
Author(s) : NA | Tables: NA | Charts: NA |
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Children Wear Market
Request Now !Children wearable are apparel and footwear that are especially designed for 0-15 years of age group of children. Children apparel is generally made up cotton and hosiery material that are comfortable and easy to wash. Parents choose soft and comfortable fabrics for children's for safety of their skins and prevention of unwanted rashes while wearing clothes. Parents are willing to spend more on children apparels and footwear as they are dressing their children like them self only, they prefer branded and fashionable clothes that are trendy in designs and offers aesthetic appearance to children dressing. Children wear market is showing a significant growth in last few years, as rise in participation of children's in shopping with parents, girls wear segment is seems to be growing more rapidly than boys segments, as Boutiques products is gaining more importance among girls. Innovation in children apparel and footwear by key players is major factor in growth of global children wear market..                                                                                                                                                                                                                                                              Â
COVID-19 Impact Analysis  Â
Top Impacting Factors-
With the change in lifestyle of peoples and rise in use technology, people are more attracted to online shopping platforms as these online platforms offers premium services to its customer and attractive discounts that is influencing growth of online fashion stores. Online shopping platforms make shopping convenient and Hassel free, they are offering new, trendy and fashionable clothes to consumers and also helping to spread brand awareness among children's. Rise in use of online shopping platform is key driver growth of global children’s wear market.
Key player are highly investing in innovation of products and engaged with research &development process, to offers improvised and innovative products to catering demand of it consumers and to compete with competitors and rival products.Key players are introducing more stylish and trendy designs in children wear, they are introducing more designer clothes in affordable prices to customers. Key players are also making some major changes in designs of footwear for children such as crocs designs slip-on for children and cushioned & shocked resistance sports shoes for children. Key players are using traditional designs for manufacturing ethnic wear; come back of traditional designs in ethnic wear is booming demand of children wear. Innovation in children wear is key factor in growth of global children wear market. .
Many key players are adapting an aggressive marketing strategy that helps to attract more customers; they are also hiring famous celebrities and sports person for their brand endorsement as celebrities plays different role of super heroes and cartoon characters in moviesÂ
That has great influence on choice of kids and helps to spread brand awareness among children. Rise in use of aggressive marketing strategy and hiring celebrities for brand endorsement is a prominent factor in growth of global children wear market.
Market Trends
Rise in Use of Social Media among Children has Influenced the Growth of Children Wear Market
Rise in Use of Online Shopping Platforms
Key Benefits of Report
Questions Answered in the Children’s Wear Market Research Report
Children Wear Market Report Highlights
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Key Market Players | Mothercare PLC, Adidas AG, The Gap Inc, Nike Inc, Diesel SpA, Dolce & Gabbana, Disney Consumer Products, American Apparel Inc, Carter's Inc, Benetton Group S.r.l. |
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