The adult diaper consumption has grown significantly in China over the past 10 years majorly due to rise in elderly population and surge in number of individuals with mobile impairments. The government's extensive initiatives to generate and encourage the usage of adult diapers have positively impacted the market for adult diapers in the country. Other factors driving the market growth across the country include extensive use of marketing tactics by companies in the industry and advancements in the production of adult diapers, such as the introduction of eco-friendly products.
On the other hand, high cost of adult diapers in the country is likely to serve as a major restraint of the market. Furthermore, the presence of substitutes such as adult underwear and reclining chairs are limiting the growth of the adult diapers market in the country. With increase in demand from regions such as East China, South China, and North China, companies operating in the industry are eyeing for potential opportunities in the future as they are focusing on these regions. Moreover, the presence of numerous local players operating in the market is expected to present a lucrative opportunity in the form of increased innovation.
Owing to presence of a number of raw material suppliers in the adult diaper industry in China, the bargaining power is high. Suppliers in the market are expected to exhibit high bargaining power due to intense competition. Rise in use of e-commerce reduces the bargaining power of buyers in the adult diapers market in China. Furthermore, abundant availability of products has reduced the bargaining power due to availability of many options.
Owing to presence of many local competitors in the adult diaper industry in China, the threat of new entrants is minimal. The introduction of new firms into the market is further hampered by the existence of some major players. The degree of competition in the China adult diaper market is moderate
The companies such as Hengan Group, Unicharm Corporation, Defa Protective Products, Vinda Group, Pehchaolin, Fujian Coast Guard Group, Nice-Pak Products, Procter & Gamble, Jiuxin Sanitary Products, Shuanglong Group, and the emerging new companies which include Tuchen (Jiangsu) Health Care Products, Kangxiang Medical Sanitary Products, Shanghai Greenland Health Care, Huaer Technology, and JoyLink have all adopted strategies such as product/service launches, acquisitions, business expansions, and partnerships to garner maximum market share.
The adult diaper market is segmented into type, material, end-user, distribution channel, and region. Depending on type, the market is bifurcated into reusable and disposable. On the basis of material, it is segregated into cotton, non-woven fabric, and fluff pulp. By end-user, it is categorized into women, men, and unisex. As per distribution channel, it is segregated into hypermarkets/supermarkets, drug stores & pharmacies, and online channels, and others. In terms of new product development, companies in the China adult diaper industry are increasingly focused on introducing new products with improved absorption capacity, eco-friendly material, and improved design. Companies such as Hengan Group and Vinda Group have introduced innovative adult diaper collections in the country.
The key players profiled in this report include Hengan Group, Uni-Charm Corporation, Defa Protective Products, Vinda Group, Pehchaolin, Fujian Coast Guard Group, Nice-Pak Products, Procter & Gamble, Jiuxin Sanitary Products, Shuanglong Group
Key Benefits For Stakeholders
- Enable informed decision-making process and offer market analysis based on the current market situation and estimated future trends.
- Analyze the key strategies adopted by major market players in China adult diapers market.
- Assess and rank the top factors that are expected to affect the growth of China adult diapers market.
- Top Player positioning provides a clear understanding of the present position of market players.
- Detailed analysis of the China adult diapers market segmentation assists to determine the prevailing market opportunities.
- Identify key investment pockets for various offerings in the market.
China Adult Diapers Market Report Highlights
| Aspects | Details |
 Forecast period | 2022 - 2032 |
 Report Pages | 74 |
 By Type |
|
 By End-User |
|
 By Distribution channel |
|
 Key Market Players | Hengan Group, Shuanglong Group, Jiuxin Sanitary Products, Procter & Gamble, Defa Protective Products, Vinda Group, Nice-Pak Products, Uni-Charm Corporation, Pehchaolin, Fujian Coast Guard Group |
The China Adult Diapers Market is projected to grow at a CAGR of 7.7% from 2022 to 2032
Hengan Group, Uni-Charm Corporation, Defa Protective Products, Vinda Group, Pehchaolin, Fujian Coast Guard Group, Nice-Pak Products, Procter & Gamble, Jiuxin Sanitary Products, Shuanglong Group are the leading players in China Adult Diapers Market
1. Enable informed decision-making process and offer market analysis based on current market situation and estimated future trends.
2. Analyze the key strategies adopted by major market players in china adult diapers market.
3. Assess and rank the top factors that are expected to affect the growth of china adult diapers market.
4. Top Player positioning provides a clear understanding of the present position of market players.
5. Detailed analysis of the china adult diapers market segmentation assists to determine the prevailing market opportunities.
6. Identify key investment pockets for various offerings in the market.
China Adult Diapers Market is classified as by type, by end-user, by distribution channel
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