The China baby oral care market thrives with a myriad of product offerings & categories to cater to increasing demand for products or services for infants and toddlers. Over the time, parents in China have become acquainted about the requirements of care and health of their babies as well as toddlers. This has motivated the manufacturers to concentrate on advancement, quality, benefit, and cost of products to maintain a healthy & balanced market share. Among the major drivers of the market is the strong existence of e-commerce, which has enhanced the availability of baby care products in the Chinese market.
Moreover, the market is strongly driven due to rise in disposable income of China’s middle-class households, shift in preference of parents toward premium & safe products for their children, and ease in import & export of medical gadgets in the country. On the contrary, stringent criteria set by the governing bodies to enter the market in China and intricacies involved in formulating oral health products for babies restrain the development of the market. Furthermore, high price of domestic products and hefty taxes on products imported from other countries obstruct the growth of the market.
Increase in awareness regarding the use of toothpaste and toothbrushes for toddlers in rural parts of the nation has opened numerous opportunities for leading players in the market. Furthermore, entry of new, affordable, and technically sophisticated products has increased the client base, which offers manufacturers the opportunity to improve their revenue. The Porter’s five forces analysis assesses the competitive strength of the players in the China baby oral care market. The five forces include threat of new entrants, threat of substitutes, bargaining power of buyers, bargaining power of suppliers, and competitive rivalry. Surge in accessibility of products increases the bargaining power of buyers, thus reducing the rate of products.
On the contrary, suppliers have low bargaining power owing to increase in competition in the market. Threat of new entrants is low due to rigorous policies and low degree of product advancement, while threat of substitute products is moderate. Intensity of competition is moderate as the major players compete to garner high market share. The market is segmented by type, end user, and distribution channel. Depending upon type, it is divided into toothbrush, toothpaste, floss, tooth mousse, and others. According to end user, the market is bifurcated into infant and toddler.
By distribution channel, the market is divided into supermarkets & hypermarkets, specialty stores, convenience stores, online channels, and others. With developments in technology and increasing internet penetration, leading firms have launched their websites to make products easily accessible. In addition, key market players are heavily investing in R&D of all-natural and organic products to attract more consumers and enhance their sales capacity.
Increase in demand for baby oral care products has urged the leading firms to increase their existence in the market. Moreover, the introduction of ingenious techniques of advertising and digital marketing such as video streaming has increased the market growth opportunities. However, high cost associated with premium oral care products restrains the market growth. Furthermore, stringent regulations implemented on the safety of on-the-counter oral care drugs restrain the growth of the market. Moreover, any new product which is most likely to be introduced in the China market needs to experience a rigorous authorization procedure from the local government and health and wellness authorities, thus hampering the market growth.
The toothbrush segment is the largest revenue generator as compared tothe toothpaste and floss segments. With rise in awareness toward oral health of children, sales of toothpaste are anticipated to surge during the forecast period. In addition, the tooth mousse segment has witnessed traction as tooth mousse assists in eliminating plaque and tartar from toddler’s teeth. Rise in prevalence of tooth decay and various other oral conditions among infants and toddlers fuels the development of the segment.
In addition, boost in advertising activities of leading players drives the development of the market. Furthermore, surge in disposable income of China’s middle-class population plays a crucial role in their growth. The market in Beijing and Shanghai is projected to grow significantly in the upcoming years owing to the presence of popular market players, increase in healthcare awareness among the local population, and advancement in clinical frameworks.
Some of the major players in the China Baby Oral Care industry analyzed in this report are Wyeth Pharmaceuticals, Procter & Gamble, Unilever, Johnson & Johnson, Plas Menard, Hisaproducts Co. Ltd., C&G Baby Products, Annerbaby, Pigeon Corporation, and T-Toys Group.
Key Benefits For Stakeholders
- Enable informed decision-making process and offer market analysis based on the current market situation and estimated future trends.
- Analyze the key strategies adopted by major market players in China baby oral care market.
- Assess and rank the top factors that are expected to affect the growth of China baby oral care market.
- Top Player positioning provides a clear understanding of the present position of market players.
- Detailed analysis of the China baby oral care market segmentation assists to determine the prevailing market opportunities.
- Identify key investment pockets for various offerings in the market.
China Baby Oral Care Market Report Highlights
| Aspects | Details |
 Forecast period | 2021 - 2031 |
 Report Pages | 71 |
 By Type |
|
 By End User |
|
 By Distribution Channel |
|
 Key Market Players | Plas Menard, Wyeth Pharmaceuticals, Annerbaby, Pigeon Corporation, C&G Baby Products, Hisaproducts Co. Ltd., Johnson & Johnson, T-Toys Group, Procter & Gamble, Unilever |
The China Baby Oral Care Market is projected to grow at a CAGR of 4.7% from 2021 to 2031
Wyeth Pharmaceuticals, Procter & Gamble, Unilever, Johnson & Johnson, Plas Menard, Hisaproducts Co. Ltd., C&G Baby Products, Annerbaby, Pigeon Corporation, T-Toys Group are the leading players in China Baby Oral Care Market
1. Enable informed decision-making process and offer market analysis based on current market situation and estimated future trends.
2. Analyze the key strategies adopted by major market players in china baby oral care market.
3. Assess and rank the top factors that are expected to affect the growth of china baby oral care market.
4. Top Player positioning provides a clear understanding of the present position of market players.
5. Detailed analysis of the china baby oral care market segmentation assists to determine the prevailing market opportunities.
6. Identify key investment pockets for various offerings in the market.
China Baby Oral Care Market is classified as by type, by end user, by distribution channel
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