Upcoming Allied Market Research
Cognitive Media Market

Cognitive Media Market

by Component (Solution and Services), Deployment Type (On-Premise and Cloud ), Technology Type (Natural Language Processing, Deep Learning, and Machine Learning), Application (Content Management, Security Management, Network Optimization, Predictive Analysis, Customer Retention, Fraud Detection, and Others), Organization Size (Small & Medium Enterprise and Large Enterprise), Global Opportunity Analysis and Industry Forecast, 2022-2029

Report Code: A06813
Pages: NA
Nov 2022 | 2465 Views
Author(s) : NA
Tables: NA
Charts: NA
  • Formats*:

  • Single User License, Five User
    License & Enterprise User License

  • Data Pack Excel License

  • It comes with the additional cost
    of $2500.00 contact sales.



Pandemic disrupted the entire world and affected many industries.

Get detailed COVID-19 impact analysis on the Cognitive Media Market

Request Now !

Cognitive Media Market Statistics: 2027

Cognitive media helps the media and entertainment industry to create programs and personalized content for their audience. Audience can provide their customized and purposeful suggestions to enhance experience on tabs, laptops PC, and smartphones. It also helps in decision making by connecting and understanding things. Cognitive media includes all types of conscious and unconscious processes, which include recognizing, perceiving, and conceiving. It uses cognitive technology in media and entertainment industry and performs several tasks such as data mining, visual recognition, and natural language processing. 

Market scope and structure analysis:

                        Report Matric


  Market size available for the years


  Base year considered


  Forecast period


  Forecast unit

  Value (USD)

  Segments covered


  • Deployment Type
  • Organizational Size
  • Industry Vertical
  • Region

  Regions covered


  • North America (U.S. and Canada),
  • Europe (Germany, UK, France, and Rest of Europe),
  • Asia-Pacific (China, Japan, India, and Rest of Asia Pacific)
  • LAMEA (Latin America, Middle East, and Africa

  Companies covered

  • Microsoft Corp.
  • Google LLC.
  • Amazon Web Services Inc.
  • Salesforce. Com.
  • Baidu Inc.,
  • Sage Group Plc.
  • Adobe Inc.
  • IBM Corp.
  • Maxwell Systems.
  • Oracle Corp.


Cognitive Media Market

COVID-19 scenario Analysis:

  • COVID-19 pandemic is changing the way customers use media and entertainment, with people confined to their homes. Social lives have moved online, owing to which entertainment consumption has risen notably within the at-home segments of television, online gaming, and over-the-top (OTT). 
  • Furthermore, owing to availability of different options at low prices, consumer behavior is rapidly evolving. Due to which, the demand for at-home digital media is expected to grow significantly, as habit-formation and ease of access emerge as drivers. 
  • It is expected that OTT platforms and digital media have already been attracting new consumers and expanding to new locations and demographics. The virus outbreak is expected to magnify the already apparent shift from laptop/digital devices viewing to large screen TVs, owing to which, the media & entertainment industry is turning toward adoption of several technologies and is expected to increase its investments in these technologies, which is expected to provide lucrative opportunities for the cognitive media market.

Top impacting factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Growth in adoption of advanced technologies such as deep learning, machine learning, and others in the media & entertainment industry majorly drives growth of the cognitive media market. Moreover, major shift toward digital transformation to analyze data with the help of social media and social viewing plays a crucial role in influencing customer’s decision. This further generates the need for adoption of cognitive technology in the media & entertainment industry. However, high initial investments along with lack of expertise are some of the major challenges, which restrain growth of the market. Furthermore, factors such as rise in adoption of cloud and growth in need for automation in the media & entertainment industry are some of the lucrative opportunities in this market.  

Growth in need for automation in the media & entertainment industry: 

Cognitive media helps to reduce manual work, which consumes a lot of time and is expensive at the same time. In addition, it also enhances audience measurement, customer insight, content management, advertise intelligence, customer recommendations, digital storage, and other functions, hence indirectly increases the efficiency and improves accuracy of the workflow. Thus, growth in need for automation in the media & entertainment industry is expected to lead to the adoption of cognitive media among end users. 

Lack of expertise in cognitive market: 

Lack of expertise in the cognitive media market is expected to hinder growth of the market as machine language, deep learning, and natural language processing are still one of those sectors in which human expertise are far behind than expected. In addition, there is a limited number of professionals currently working on the AI market. Moreover, media and entertainment companies are currently investing in the artificial intelligence (AI) technology mainly to understand their audience preferences and deliver content according to their preference, which further generates high need for technical expertise. Hence, unavailability of skilled professional along with  security issues while handling large amount of unstructured data hinders growth of the market.

Key Segments covered:




  • Solutions (Software Tools, Platforms)
  • Services

  Deployment Type

  • Cloud. 
  • On-premise

  Technology Type

  • Natural Language Processing.
  • Deep Learning
  • Machine Learning 
  • Others


  • Content Management.
  • Security Management
  • Network Optimization.
  • Predictive Analysis.
  • Customer Retention
  • Fraud Detection
  • Others

  Size of the Organization

  • Small and medium enterprise (SME’s)
  • Large enterprise 


Key benefits of the report:

  • This study presents analytical depiction of the global cognitive media market along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the cognitive media market share.
  • The current market is quantitatively analyzed from 2019 to 2027 to highlight the cognitive media market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides detailed cognitive media market analysis based on competitive intensity and how the competition will take shape in coming years. 

Cognitive Media Market Report Highlights

Aspects Details
By Component
  • Solutions
  • Services
By Technology
  • Deep Learning and Machine Learning
  • Natural Language Processing
By Deployment Mode
  • Cloud
  • On-premises
By Enterprise Size
  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises
By Application
  • Content Management
  • Network Optimization
  • Recommendation and Personalization
  • Customer Retention
  • Security Management
  • Predictive Analysis
  • Others
By Region
  • North America  (U.S., Canada)
  • Europe  (France, Germany, Italy, Spain, UK, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players Microsoft, Google, AWS, Adobe, IBM Corporation, nVIDIA, Salesforce, Baidu, Emarsys, Soundhound Inc.

Loading Table Of Content...

With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace

With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast

Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)

Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.

Call or Email us

U.S.-Canada Toll-free: +1-800-792-5285
Int'l : +1-503-894-6022
Europe : + 44-845-528-1300
Email : help@alliedmarketresearch.com

Looking for Customization?

 Customization Request

Have a Question?

 Speak with Analyst

Any Confusion?

 Inquire Before Buying

Have a glance of the Report

  Enquiry Now

Purchase Full Report of
Cognitive Media Market

Start reading.
This Report and over 19,320+ more Reports, Available with Avenue Library. T&C*.

  • Online Only
  • $3,690
  • Online cloud access only
  • Restricted print, copy, paste & download
  • Read only
  • Free industry update
    (Within 180 days)
  • Free report update in next update cycle
  • Data Pack
  • $3,840
  • Restricted to one authorized user
  • One print only
  • Available in
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Single User
  • $5,820
  • Restricted to one authorized user
  • One print only
  • Available in
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Five Users
  • $6,540
  • Limited to five authorized users
  • Print upto five copies
  • Available in
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Enterprise

  • $9,870
  • Unlimited
  • Available in Excel & PDF
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Library

  • $ 999
    Per User/ Per month/ Billed annually
  • Published Content
  • Company Profiles
  • Newly Added Content Access
  • 10 PDF
  • 5 Excel Data
    Pack Downloads
  • 250 Company Profiles PDF Downloads
  • Buy Now

*Taxes/Fees, if applicable will be added during checkout. All prices in USD


Why Allied Market Research?


Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs


Targeted market view to provide pertinent information and save time of readers

Get fresh content delivered

Get insights on topics that are crucial for your business. Stay abreast of your interest areas.

Get Industry Data Alerts

Why Allied Market Research?

Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs


Targeted market view to provide pertinent information and save time of readers