Hair color lovers might have noticed that the color of their hair starts to fade away after they shampoo their hair. That is the major reason for the existence of the product named color protection shampoo. This shampoo protects the dyed hair from UV rays, prevents fading, and dulling of hair. It keeps hair fresh, healthy, and vibrant. The market for color protection shampoo is expected to witness a high growth rate during the forecast years. This shampoo in comparison with other shampoos has less concentrated cleansing surfactants. Also, with special conditioning agents present in it, this shampoo coats the hair surface and prevents the dye molecules from escaping. Their demand in recent years has witnessed a tremendous surge. Most of its users are from households and barbers shops.

Market scope and structure analysis:

COVID-19 Scenario Analysis: 

• COVID-19 Pandemic has a striking impact on the spending of the customers, especially when it comes to personal care products. 
• Personal care products can be divided into three categories; rescue products (hand sanitizer, liquid hand wash, and others), basic everyday products (Shampoo, Bathing Soaps, Lip Balm, Baby Care Products, and others), and soothing solutions products (Hair color protection shampoo, hair color, nail polish makeup, sunscreen, and others). From these some of the personal care products are considered essential, and others are not, molding the consumer choice and preference.
• The demand for rescue products will spike, while the demand for basic everyday products is expected to remain as usual. But, the COVID-19 outbreak will hurt the demand for soothing solution products. 
• Therefore, on one hand where COVID-19 pandemic is expected to drive the growth of some personal care products, on the other hand few personal care products like hair color protection shampoo is expected to experience a decline in the sales.
• The practice of social distancing will sharply decrease the consumption of color protection shampoos, as people are not going in salons for getting their hair color. 
• Also, it is anticipated that due to the economic fallout in the years to come, the sales will continue to suffer.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

The global hair color market generated about $24.7 billion in 2017 and is forecast to reach $40.8 billion by 2023. There has been an increase in the revenue generated from color protection shampoo as the consumers are becoming more and more conscious of their look and appearance, thereby increasing the sales of hair color products. The rise in the consumers, getting their hair colored has eventually increased the demand for color protection shampoo. As people are getting their hair colored, they feel the need to protect their hair dye from fading away, and getting dull due to pollution and UV rays. And hence, they are

spending their money on purchasing color protection shampoo. 

The changing lifestyle, growing awareness & more consciousness regarding hair care, and increasing disposable income with the consumers are driving the color protection shampoo market. An Increase in urbanization, fashion trends, and penetration of professional hair salons are a few other factors that fuel the growth of hair color protection shampoos. While high prices, a late entry in few countries, limited differentiation, and government regulations restrict the use of certain chemicals, which limit the growth of the market.

An increase in competition and economic slowdown are the few threats that are expected to be faced by the global hair color protection shampoo market. 

Bringing in more innovation can be seen as an opportunity for this market. Also, there is an increase in the demand for organic products, paving a way to attract more customers by introducing organic or natural hair color protection shampoos. 

Key Segments Covered:

Key Benefits of the Report:

• This study presents the analytical depiction of the global color protection shampoo industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global color protection shampoo market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global color protection shampoo market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed global color protection shampoo market analysis based on competitive intensity and how the competition will take shape in the coming years. 

Questions Answered in the Color Protection Shampoo Market Research Report:

• What are the leading market players active in the color protection shampoo market?
• What the current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?