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Upcoming Allied Market Research
2021
Connected Beauty Market

Connected Beauty Market by Type (Skincare, Hair Care, Face Care, Oral Care, and Others), Price Point (Premium, Medium, and Economy), End User (Men, Women, and Others), Distribution Channel (Specialist Retail Stores, Supermarkets/hypermarkets, Convenience Stores, Pharmacies, Drug Stores, Online Retail, and Others): Global Opportunity Analysis and Industry Forecast, 2021–2030

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Jan 2022 | 64 Views
   
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COVID-19

Pandemic disrupted the entire world and affected many industries.

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The linked beauty market develops in conjunction with existing and new consumers' wants and demands. With technological developments, consumer patterns and behaviors change quickly. Beauty consumers want to examine the power of technology to provide a better personal experience and relate to the output shown on the website according to their needs. In addition to enhancing appearances, current applications and gadgets can also allow linked consumers to identify beauty problems themselves and respond to flaws. With the introduction of Web 2.0, everything is available online; customers like to conduct an initial investigation in detail about selecting beauty items and then live the product in the shop. With the influence of online media is how the buying and decision-making process has transformed. With the advent of the COVID-19 pandemic, the connected beauty market had a partially positive effect as the growth of online apps and website has boosted the interaction between the consumer and cosmetics market.

Market Scope and Structure Analysis

Report Metric

Details

  Market Size Available for Years

  2020–2030

  Base Year Considered

  2020

  Forecast Period

  2021–2030

 Forecast Unit

  Value (USD)

  Regions Covered

  North America, Europe, Asia-Pacific, and LAMEA

  Segments Covered

  Type, Price Point, End User, Distribution Channel and Region

  Companies Covered

L’Oreal S.A., Proctor & Gamble Pvt. Ltd., Avon Products ,Inc., The Estee Lauder Companies, Inc., Revlon Inc., Lotus Herbals Pvt Ltd., Johnson & Johnson Limited, Kao Corporation, The Unilever Plc, and Sheseido Co, Ltd.

 

COVID-19 Impact Analysis

  • With the advent of the COVID-19 pandemic, the connected beauty market had a partially positive effect as the growth of online apps and website has boosted the interaction between the consumer and cosmetics market. The growth of online users and the introduction of chat bots on the websites of different brands have fueled the growth of the connected beauty market.
  • The operations in every sector were hindered by the enforcement of the lockdown by the government. Online websites have grown as businesses were taking place on the online sites. The online business increased the sale of cosmetics with the influence of the connected beauty market.

Top Impacting Factors
In the beauty and personal care business, AI and chat bots have played a crucial role. AI and chat bots are a strong tool that enhances consumption and helps to analyze skin types, the tastes and preferences of customers. The website provides excellent findings after analysis and helps users select the items that suit them. These improved features entice customers to choose chat bots that drive the expansion of the beauty market related to each other.
The looks and appearance of both men and women worldwide have become an unavoidable fact. People are now highly aware of how they look and how they seem; social media and the embrace of western culture are the causes. Beauty businesses increasingly appeal to their customers via social media and beauty influencers. Consequently, individuals look forward to personalized solutions for attractiveness. Free online advice and online surveys on brand websites are major drivers that help both the consumer and the brand to identify the issue and the requirements needed in the market.

Market Trends
Social Media Plays a Vital Role in the Advertisement of Face Toner

  • The companies approach renowned social media creators to endorse their brand as they have a high social media following; the advertisement expected to reach a large group of people. Promotion is creating awareness in the customer to have better-radiating skin and control the oil secretion. By the advertising, the companies are conveying a message that by using their products the consumer is expected to achieve the best experience and satisfying result. Connected beauty also implies embracing transparency, hands-on product experience, and the need for power and convenience. Connected beauty also means openness, hands-on experience and a yearning for comfort and convenience.
  • High Prices and the Increased Introduction of Misleading Applications are Hampering the Connected Beauty Market
  • Affordability is also a vital question, as most smart beauty devices are being positioned as premium products. The spike in mobile apps, skin scanners, and smart mirrors also raises the question of whether consumers are benefiting from more beauty tech. Due to fake and deceptive applications, the consumer has faulty ideas that adversely damage the brand.
  • The Introduction of New Products with an Enhanced Feature is expected to Help to Retain Customers
  • The manufacturing companies have to invest in R&D to innovate a new feature that will retain the existing customer. A new AI technology or a change of analyzing method which reduces the percentage of faulty results is expected to impress the consumers. Due to the intense competition in the connected beauty market, different companies are offering the same services or other companies are trying to adopt the same services with a different name.

   
Key Segments Covered
Type

  • Skincare
  • Hair Care
  • Face Care
  • Oral Care
  • Others

Price Point

  • Premium
  • Medium
  • Economy

End User

  • Men
  • Women
  • Others

Distribution Channel

  • Specialist Retail Stores
  • Supermarkets/hypermarkets
  • Convenience Stores
  • Pharmacies
  • Drug Stores
  • Online Retail
  • Others

Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Spain
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa

Key Benefits of the Report

  • This study presents the analytical depiction of the connected beauty industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the connected beauty market share.
  • The current market is quantitatively analyzed from 2020 to 2030 to highlight the connected beauty market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed connected beauty market analysis on the basis of competitive intensity and how the competition will take shape in coming years
  • Questions Answered in the Connected Beauty Market Research Report
  • Which are the leading players active in the connected beauty market?
  • What are the current trends that will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities of the market?
  • What future projections would help in taking further strategic steps?
 
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

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With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

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We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

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Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

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  • Supplies authentic information about market size, share, growth and forecasts


Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)


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AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.
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