Connected Motorcycle Market by Connectivity Network (Cellular and Dedicated Short-Range Communication (DSRC)), Connectivity Solution (Integrated, Embedded, and Tethered), Calling Service (Emergency Call (eCall), Breakdown Call (bCall), and Information Call (iCall)), Services (Driver Assistance, Safety, Entertainment, Well-being, Vehicle Management, and Mobility Management) and Type (Sport, Tour, Roadster, Heritage, Adventure, and Others): Global Opportunity Analysis and Industry Forecast, 2020–2027

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Connected Motorcycle Market Statistics – 2027 

The global connected motorcycle market size was valued at $35.6 million in 2019, and is projected to reach $304.1 million by 2027, registering a CAGR of 39.6% from 2020 to 2027. Europe accounted for the highest share in the global connected motorcycle market in 2019, in terms of revenue, and LAMEA is anticipated to exhibit remarkable growth rate during the forecast period. 

The COVID-19 outbreak is resulting in economy uncertainty and reduced consumer demands, thus hindering the sales of new vehicles sales and maintenance of non-essential vehicles. In addition, the automobile manufacturers with extensive supply chains are experiencing shortage of critical components and should consider working on alternate sourcing strategies. In addition, The Tier-2 and Tier-3 supplier that are operating in the automotive supply chain experience a sever disruption in the operation due to decrease in demand for automobiles). Unavailability of workforce due to government imposed lockdown and halt of manufacturing operations at automotive manufacturing facilities has severely impacted the connected motorcycle market.

Connected motorcycles can be referred to as innovations introduced to provide intelligent and smart mobility to customers. In addition, providing networking features to motorcycles using connectivity solutions make driving of motorcycles much safer and comfortable. In addition, connectivity system in connected motorcycle monitors controls safety, comfort, and security functions such as advanced light and heat management, keyless starting of bike, tire pressure monitoring, and emergency calling. Devices such as smartphones or audio players can be paired with vehicles to navigate and stream audio, which can be controlled by the rider directly through the dashboard.

Unavailability of workforce, owing to government imposed lockdowns and halt in manufacturing operations at automotive manufacturing facilities has severely impacted the connected motorcycle market. In addition, the COVID-19 outbreak is resulting in economy uncertainty and reduced consumer demands, which hinders sales of new vehicles sales and maintenance of non-essential vehicles.

Rise in trend of connectivity solutions in vehicles and increase in safety features provided by connected motorcycle are anticipated to drive growth of the global connected motorcycle market. However, threat of data hacking and lack of seamless and uniform connectivity infrastructure hinders growth of the market. On the contrary, Incorporation of 5G connectivity to power connected mobility is anticipated to provide remarkable opportunity for expansion of the connected motorcycle market during the forecast period.

The global connected motorcycle market is segmented into connectivity network, connectivity solution, calling service, services, type, and region. On the basis of connectivity network, the market is categorized into cellular and dedicated short-range communication. By connectivity solution, it is segregated into integrated, embedded, and tethered. Depending on calling service, it is fragmented into emergency call (eCall), breakdown call (bCall), and information call (iCall). On the basis of services, it is classified into driver assistance, safety, entertainment, well-being, vehicle management, and mobility management. By type, it is divided into sport, tour, roadster, heritage, adventure, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key players profiled in the report include Aeris, Autotalks Ltd., BMW AG, Hero MotoCorp Ltd., Kawasaki Heavy Industries, Ltd., KTM AG (PIERER Mobility AG), Robert Bosch GmbH, Triumph Motorcycles, Yamaha Motor Co., Ltd., and Zero Motorcycles, Inc.

Growth in trend of connectivity solutions in vehicles

Smartphones have changed definition of connectivity over time. People wish to stay connected with outer world even while travelling. Now that connectivity has become need of the hour, automobile manufacturers adopt connectivity solutions in their vehicles to boost their automobile sales. Consumers are expecting their vehicles to perform tasks similar to computers and smart phones. Adding connectivity solutions in vehicles has become top most priority for automobile manufacturers. Many connectivity solutions are integrated in modern motorcycles that require internet service to perform their respective functions. In addition, leading automobile manufacturers are installing connectivity systems in motorcycles to know all mobility data. For instance, on May 2019, Telefonica, a telecommunication company has incorporated a connected device for Honda’s motorcycle, which allows to track location of motorcycles in real time. Moreover, connected device consists of incorporated GPS, SIM cards, and an accelerometer to get all mobility data. Furthermore, installed GPS in motorcycle sends exact coordinates of motorcycles, in case of an emergency or accident so that medical teams can reach the exact location as quickly as possible.  Thus, rise in trend of connectivity solutions in vehicles drives growth of the connected motorcycle market.

Increase in safety features provided by connected motorcycle

Connected motorcycles consist of highly advanced system that essentially reads roads and provides alert notification to rides of traffic, potholes, construction, obstacles, and road curves. Connected motorcycle consortium (CMC) is collaboration between manufacturers, suppliers, researchers, and others to make motorcycle a part of connected mobility. In addition, CMC is working on motorcycles with a focus to provide improved safety to rider by preventing road accidents. One of the primary functions of connected motorcycle is to warn riders in case of circumstances where there is a chance of approaching danger. For instance, motorcycle approach indication (MAI), a safety feature in connected motorcycle alerts rider about motorcycle approaching him, even if the ride is not able to see approaching motorcycle. In addition, traffic jam warning (TJW), warns riders about traffic jam, owing to which riders can choose a different route or reduce its speed to avoid it. Thus, number of features offered in connected motorcycle market are anticipated to boost growth.

Threat of data hacking

Connectivity technology in motorcycles is expected to improve flow of traffic and safety, but they also represent a potential new target for hackers and cybercriminals. Growth in complexities of communications and software interfaces make connected motorcycles more vulnerable to cyber-attacks. In addition, suitable safety measures and robust and effective cyber security solutions are essential as cyber breaches may result into loss of data privacy, negative impact on vehicle safety, and can even cause accidents. Moreover, connected motorcycles use GPS services to locate and provide navigation to vehicle with great accuracy and the data from the GPS satellite in the public domain can be accessed by anyone. Thus, hackers can manipulate GPS data to control routing of vehicles to provide wrong directions. This leads to safety and security issues to rider. Therefore, threat of data hacking is anticipated to hinder growth of the connected motorcycle market.

Incorporation of 5G connectivity to power connected mobility

5G can be defined as 5th generation of mobile network and is a new global standard for wireless connectivity after 1G, 2G, 3G, and 4G. In addition, 5G network provides a new kind of network that is designed to connected everything and everyone together including objects, machines, and devices. Adoption of 5G in connected mobility enables more reliable communication and offer improved safety of connected motorcycle and smart cities. Moreover, 5G technology remarkably reduces latency by around one millisecond over the air, providing more responsive device requests. In addition, adoption of 5G technology is anticipated to create economic benefits as well. For instance, according to a study by 5G Automotive Association, Cooperative Intelligent Transport Systems (C-ITS) deployment could provide Europe with around €43 million by the year 2035, out of which most benefits are generated from enhanced road safety and traffic efficiency. Thus, incorporation of 5G connectivity to power connected mobility holds a remarkable growth opportunity for players operating in the connected motorcycle market. 

COVID-19 Impact Analysis

Unavailability of workforce due to government imposed lockdown and halt of manufacturing operations at automotive manufacturing facilities has severely impacted the connected motorcycle market. In addition, The COVID-19 outbreak is resulting in economy uncertainty and reduced consumer demands, thus hindering the sales of new vehicles sales and maintenance of non-essential vehicles. In addition, the automobile manufacturers with extensive supply chains are experiencing shortage of critical components and should consider working on alternate sourcing strategies. In addition, The Tier-2 and Tier-3 supplier that are operating in the automotive supply chain experience a sever disruption in the operation due to decrease in demand for automobiles

Key Benefits For Stakeholders

• This study presents analytical depiction of the global connected motorcycle market analysis along with current trends and future estimations to depict the imminent investment pockets.
• The overall market opportunity is determined by understanding the profitable trends to gain a stronger foothold.
• The report presents information related to the key drivers, restraints, and opportunities of the market with a detailed impact analysis.
• The current connected motorcycle market is quantitatively analyzed from 2019 to 2027 to benchmark the financial competency.
• Porter’s five forces analysis illustrates the potency of buyers and suppliers in the industry.

 Key Market Segments & Key Market Players