Allied Market Research

2024

Connected Toys Market

Connected Toys Market Size, Share, Competitive Landscape and Trend Analysis Report by Interacting Device (App-Connected Drones, Smartphone-Connected Toys, Console-Connected Toys, Tablet-Connected Toys) and by Age Group (2-5 years, 6-8 years, 8-12 years, Teenagers): Global Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: | Vineet Kumar
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Connected Toys Market Insight

Connected toys are internet based devices that use Bluetooth, WI-Fi, in feature to process function.  Typically it contain a speaker, microphone and an app to procedure the data. Connected toys are evolving in response to children’s rising access to screens, regulating traditional objects to have more appointment elements that digital screens deliver but in exploit this, linked toys increase concerns that educators and parents have over children’s use of reflexive digital technologies. Connected toys allow families and parents to closely display and include themselves in children’s expansion, spreading evidence that would permit parents to better recognize the happenings their children are promised in and build networks from play to parent-child debates. 

Impact of COVID-19 on Connected Toys Market:

  • As the COVID-19 pandemic has extent around the world, a majority of countries have declared the provisional closing of schools that impacting greater than 91% of children across the globe.
  • The more chartable arms have been denoting to help support children most in essential through the pandemic and make sure they continue to have entrance to learning through play. 
  • Overall, the present scenario is expected to have a positive impact on the connected toys market growth.

Top impacting factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

Rise in the number of parents and children enhancement with usage of internet that successfully combine education with fun and permits parents to monitor their kids, which propel growth of market. In addition, increased adoption of technology, science, mathematics and engineering toys is driving demand for connected toys market. However, lack of safety & security of connected toys restricts to the growth of connected toys market. Contrarily, Increasing R&D spending on robots & toys and strict regulations made by government to control the security breach is an opportunistic factor to drive the growth of connected toys market.

Adoption of science, technology, engineering, mathematics, and internet of things (IoT)

The growing use of technology, science, math and engineering toys has led to a growing demand for connected toys.  The major toys key players like Nancy Drew and Toy Dash and Dot are allowing kids to program how the robot moves, and teach the basics of coding.  In addition, connected toys have been monitors with integral cameras and GPS permit to display kid from anyplace. 

Lack of safety and security concerns

Connected toys increase issues of security and privacy, especially the toys are connected to the internet, spreading personal information to third parties, or applying artificial intelligence or machine learning to store, collect, and personalize information. Internet connected toys devices are disposed to hacking privacy, which is expected to hinder the growth of connected toys market.

Key benefits of the report:

  • This study presents the analytical depiction of the global connected toys industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global connected toys market share.
  • The current market is quantitatively analyzed to highlight market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global connected toys market analysis based on competitive intensity and how the competition will take shape in coming years.

Connected Toys Market Report Highlights

Aspects Details
Connected Toys Market By Interacting Device
By Interacting Device
  • App-Connected Drones
  • Smartphone-Connected Toys
  • Console-Connected Toys
  • Tablet-Connected Toys
Connected Toys Market By Age Group
By Age Group
  • 2-5 years
  • 6-8 years
  • 8-12 years
  • Teenagers
Connected Toys Market By Region
By Region
  • North America  (U.S., Canada)
  • Europe  (Germany, UK, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players
Key Market Players

Playmobil, Mattel Inc., Hasbro Inc., K’NEX Industries Inc., Sphero Inc., Sony Corporation, The Lego Group, Leka Inc., Wonder Workshop, Konami Holdings Corporation

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Connected Toys Market

Global Opportunity Analysis and Industry Forecast, 2023-2032