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Consumer Telematics Market by Type (OEM, After Market) and Application (Fleet/Asset Management, Navigation and location based, Infotainment, Insurance Telematics, V2v and V2i, Tele-health, Remote Alarm & Monitoring, Services) - Global Opportunity Analysis and Industry Forecast, 2013 - 2020

  • ID: AU 15649
  • Apr 2015
  • 135 pages
  • Price: $4296
$2765

Consumer Telematics Market Overview:

Global Consumer Telematics Market is expected to garner $26.18 billion by 2020, registering a CAGR of 33.7% during the forecast period 2014-2020. Consumer telematics are communication technologies and services enabling transfer of large amounts of data in and out of passenger vehicles in real-time. This provides consumers in-vehicle services, global positioning System (GPS) navigation, traffic information, local search (for example, for petrol pumps / gas stations or restaurants) and concierge services.

Passenger cars manufactured today offer unique connectivity solutions for better monitoring and tracking. The market is driven by amplified market penetration of smart phones, supportive governmental regulations which call for higher safety and security measures, growing demand for superior driving experience, lowered connectivity cost, and high speed internet technologies such as Long-Term Evolution (LTE).

Consumer telematics includes passenger cars. Technology agreements and collaborations are the key strategies adopted by the market players to enhance their market share. Based on type of telematics, the market is segmented into Automotive Original Equipment Manufacturers (OEM) and Aftermarket. The traditional automotive OEM emphases on traffic safety while aftermarket highlights media, entertainment and other personalized services.
Currently, Aftermarket has a relatively high market share as compared to Automotive OEM. Vehicle manufacturing companies, in alliance with telematics providers can lead to high growth of Automotive OEM segment.

Based on Applications, consumer telematics market is segmented into Solutions and Services. Solutions include fleet/asset management, Infotainment, Tele health, Insurance Telematics, Vehicle-to-Vehicle (V2V)/ Vehicle to Infrastructure (V2I), remote alarm, etc. Services include design & consulting, deployment & integration and maintenance & training.

Further, consumer telematics market is segmented, based on End User i.e. Car (owned and rental based), Healthcare, Insurance, Media & entertainment, Vehicle manufacturers/dealers, Government agencies, etc. 
Geographically, the market is segmented into, North America, Europe, Asia Pacific and LAMEA. In the years to come, Asia-Pacific is expected to grow as a prominent automobile market in future, which would fuel the market for consumer telematics in the region. The increase in sales is largely driven by the increasing population and rising disposal income. LAMEA is forecasted to grow at a good pace, because of increasing government regulations for vehicle as well as driver safety & security.

Consumer Telematics Market Size, Share and Forecast 2013-2020

CONSUMER TELEMATICS MARKET KEY BENEFITS

  • Current and future trends adopted by the key market players are highlighted to determine overall competitiveness of the market 
  • Porters Five Forces analysis and SWOT analysis of the key market players are provided to illustrate the business strategies adopted by buyers and suppliers
  • The technology-effective drivers and opportunities are highlighted to describe the top factors responsible for the market growth
  • Various operating segments of the consumer telematics market are carefully analyzed to measure the potential of the emerging market
  • The quantitative analysis of the market through 2013-2020 is provided to elaborate the market potential

 
CONSUMER TELEMATICS MARKET SEGMENTATION:

The market is segmented on the basis of type, application, end-user and geography.

BY TYPE

  • AUTOMOTIVE OEM SERVICES
    • Embedded
    • Hybrid
  • AFTER MARKET
    • Embedded
    • Portable

BY APPLICATION

  • SOLUTIONS
    • Fleet/Asset Management
    • Navigation and location based
    • Infotainment
    • Insurance Telematics
    • V2v and V2i
    • Tele-health
    • Remote Alarm & Monitoring
  • SERVICES
    • Design & Consulting
    • Integration & Deployment
    • Maintenance & Training

BY END USER

  • Car(owned and rental based)
  • Insurance
  • Healthcare
  • Media & Entertainment
  • Vehicle manufacturers/dealers
  • Government agencies

BY GEOGRAPHY

  • North America
  • Europe
  • Asia Pacific
  • LAMEA

KEY PLAYERS

  • Verizon
  • Harman
  • TomTom
  • AT&T
  • Vodafone Group PLC
  • Ford Motors Co.
  • BMW
  • Telefonica
  • MiX Telematics
  • Trimble Navigation Limited
 

Chapter: 1 INTRODUCTION 

1.1 Report description 
1.2 Key benefits 
1.3 Key market segments 
1.4 Research methodology 

1.4.1 Secondary research 

1.5 Primary research 
1.5.1 Analyst tools and models 

Chapter: 2 EXECUTIVE SUMMARY 

2.1 CXO perspective 
2.2 Market beyond: what to expect by 2025 

2.2.1 Base case scenario 
2.2.2 Rapid growth scenario 
2.2.3 Critical growth scenario 

Chapter: 3 MARKET OVERVIEW 

3.1 Market definition and scope 
3.2 Key findings 

3.2.1 Top factors impacting telematics market 
3.2.2 Top investment pockets of telematics market 
3.2.3 Top winning strategies in the telematics market 

3.2.3.1 Agreements 
3.2.3.2 Partnership and collaboration 
3.2.3.3 Product launch 

3.3 Porter’s five force analysis 

3.3.1 Low bargaining power of supplier 
3.3.2 High bargaining power of buyer 
3.3.3 Low threat of substitution 
3.3.4 High threat of new entrant 
3.3.5 High rivalry from competitors 

3.4 Value chain analysis 

3.4.1 Telematics OEM &utility manufacturers 
3.4.2 Vehicle manufacturers & automotive accessory providers 
3.4.3 End users 

3.5 Market share analysis, 2013 
3.6 Case studies 
3.7 Market dynamics 

3.7.1 Drivers

3.7.1.1 24*7 connectivity solution 
3.7.1.2 Government rules and regulations 
3.7.1.3 Vehicle diagnostics and maintenance 
3.7.1.4 Superior driving experience 
3.7.1.5 Alert systems 
3.7.1.6 Safety & security 
3.7.1.7 insurance sector 
3.7.1.8 Multiple Connectivity solution type 
3.7.1.9 electric vehicle 

3.7.2 Restraints 

3.7.2.1 Hacking 
3.7.2.2 Additional expenditure 
3.7.2.3 Non availability of uninterrupted & seamless connectivity 
3.7.2.4 Lack of awareness 

3.7.3 Opportunities 

3.7.3.1 Data analysis 

Chapter: 4 GLOBAL CONSUMER TELEMATICS MARKET  BY SOLUTION TYPE, 

4.1 Introduction 
4.2 Automotive OEM 

4.2.1 Embedded Solution 
4.2.2 Hybrid Solution 
4.2.3 Key market trends 
4.2.4 Competitive scenario 
4.2.5 Growth factors and opportunities 
4.2.6 Market size and forecast 

4.3 Aftermarket Telematics 

4.3.1 Embedded solution 
4.3.2 Portable after market system 
4.3.3 Key market trends 
4.3.4 Competitive scenario 
4.3.5 Growth factors and opportunities 
4.3.6 Market size and forecast 

Chapter: 5 GLOBAL CONSUMER TELEMATICS MARKET  BY APPLICATION, 

5.1 Solutions 

5.1.1 Fleet/Asset management solution

5.1.1.1 Market size and forecast 

5.1.2 Navigation and location-based Solution 

5.1.2.1 Market size and forecast 

5.1.3 Infotainment 

5.1.3.1 Market size and forecast 

5.1.4 Insurance telematics 

5.1.4.1 Market size and forecast 

5.1.5 V2V and V2I 

5.1.5.1 Market size and forecast 

5.1.6 Tele-health solutions 

5.1.6.1 Market size and forecast 

5.1.7 Remote alarm and monitoring 

5.1.7.1 Market size and forecast 

5.2 Services 

5.2.1 Design and consulting 

5.2.1.1 Market size and forecast 

5.2.2 Integration and deployment 

5.2.2.1 Market size and forecast 

5.2.3 Maintenance and training 

5.2.3.1 Market size and forecast 

Chapter: 6 GLOBAL CONSUMER TELEMATICS MARKET  BY END USER, 2013–2020, ($ MILLION) 

6.1 Introduction 
6.2 Car (owned and rental based) 

6.2.1 Key market trends 
6.2.2 Growth factors and opportunities 
6.2.3 Market size and forecast 

6.3 Insurance 

6.3.1 Key market trends 
6.3.2 Growth factors and opportunities 
6.3.3 Market size and forecast 

6.4 Healthcare 

6.4.1 Key market trends 
6.4.2 Growth factors and opportunities 
6.4.3 Market size and forecast 

6.5 Media and Entertainment 

6.5.1 Key market trends 
6.5.2 Growth factor and opportunities 
6.5.3 Market size and forecast 

6.6 Vehicle manufacturers/Dealers 

6.6.1 Key market trends 
6.6.2 Growth factor and opportunities 
6.6.3 Market size and forecast 

6.7 Government agencies 

6.7.1 Key market trends 
6.7.2 Growth factor and opportunities 
6.7.3 Market size and forecast 

Chapter: 7 GLOBAL CONSUMER TELEMATICS MARKET BY GEOGRAPHY, 

7.1 Introduction 
7.2 North America 

7.2.1 Key market trends 
7.2.2 Competitive scenario 
7.2.3 Growth factors and opportunities 
7.2.4 Market size and forecast 

7.3 Europe 

7.3.1 Key market trends 
7.3.2 Competitive scenario 
7.3.3 Growth factors and opportunities 
7.3.4 Market size and forecast 

7.4 Asia Pacific 

7.4.1 Key market trends 
7.4.2 Competitive scenario 
7.4.3 Growth factors and opportunities 
7.4.4 Market size and forecast 

7.5 LAMEA 101

7.5.1 Key market trends 
7.5.2 Competitive scenario 
7.5.3 Growth factors and opportunities 
7.5.4 Market size and forecast 

Chapter: 8 COMPANY PROFILES 

8.1 Verizon 103

8.1.1 Company overview 
8.1.2 Company snapshot 
8.1.3 Business performance 
8.1.4 Strategic moves and development 
8.1.5 SWOT analysis of Verizon 

8.2 Harman 

8.2.1 Company overview 
8.2.2 Company snapshot 
8.2.3 Business performance 
8.2.4 Strategic moves and development 
8.2.5 SWOT Analysis of Harman 

8.3 TomTom 

8.3.1 Company overview 
8.3.2 Company snapshot 
8.3.3 Business performance 
8.3.4 Strategic moves and development 
8.3.5 SWOT analysis of TomTom 

8.4 AT&T 

8.4.1 Company overview 
8.4.2 Company snapshot 
8.4.3 Business performance 
8.4.4 Strategic moves and developments 
8.4.5 SWOT analysis of AT&T 

8.5 Vodafone Group Plc 

8.5.1 Company overview 
8.5.2 Company snapshot 
8.5.3 Business performance 
8.5.4 Strategic moves and developments 
8.5.5 SWOT analysis of Vodafone 

8.6 Ford Motors Co. 

8.6.1 Company overview 
8.6.2 Company snapshot 
8.6.3 Business performance 
8.6.4 Strategic moves and development 
8.6.5 SWOT analysis of Ford 

8.7 BMW 

8.7.1 Company overview: 
8.7.2 Company snapshot 
8.7.3 Business performance 
8.7.4 Strategic moves and development 
8.7.5 SWOT analysis of BMW 

8.8 Telefonica 

8.8.1 Company overview 
8.8.2 Company snapshot 
8.8.3 Business performance 
8.8.4 Strategic moves and development 
8.8.5 SWOT analysis of Telefonica 

8.9 MiX Telematics 

8.9.1 Company overview 
8.9.2 Company snapshot 
8.9.3 Business performance 
8.9.4 Strategic moves and development 
8.9.5 SWOT analysis of MiX Telematics 

8.10 Trimble Navigation Limited 

8.10.1 Company overview 
8.10.2 Business snapshot 
8.10.3 Business performance 
8.10.4 Strategic moves and development 
8.10.5 SWOT analysis of Trimble Navigation Limited 

LIST OF TABLES

TABLE 1  GLOBAL CONSUMER TELEMATICS MARKET REVENUE, BY GEOGRAPHY, 2013-2020($ MILLION) 
TABLE 2  GLOBAL CONSUMER TELEMATICS MARKET REVENUE BY GEOGRAPHY, BASE CASE SCENARIO, 2020-2025 ($ MILLION) 
TABLE 3  GLOBAL CONSUMER TELEMATICS MARKET REVENUE BY GEOGRAPHY, RAPID GROWTH SCENARIO, 2020-2025 ($ MILLION) 
TABLE 4  GLOBAL CONSUMER TELEMATICS MARKET REVENUE BY GEOGRAPHY, CRITICAL GROWTH SCENARIO, 2020-2025 ($ MILLION) 
TABLE 5  GLOBAL CONSUMER TELEMATICS MARKET BY SOLUTION TYPE, 2013-2020 ($MILLION) 
TABLE 6  GLOBAL CONSUMER AUTOMOTIVE OEM TELEMATICS MARKET BY SOLUTION TYPE, 2013-2020 ($MILLION) 
TABLE 7  GLOBAL CONSUMER AUTOMOTIVE OEM EMBEDDED TELEMATICS MARKET BY GEOGRAPHY, 2013-2020 ($MILLION) 
TABLE 8  GLOBAL CONSUMER AUTOMOTIVE OEM HYBRID TELEMATICS MARKET BY GEOGRAPHY, 2013-2020 ($MILLION) 
TABLE 9  GLOBAL CONSUMER AFTERMARKET TELEMATICS MARKET BY SOLUTION TYPE, 2013–2020 ($MILLION) 
TABLE 10  GLOBAL CONSUMER EMBEDDED AFTERMARKET TELEMATICS MARKET BY GEOGRAPHY, 2013–2020 ($MILLION) 
TABLE 11  GLOBAL CONSUMER HYBRID AFTERMARKET TELEMATICS MARKET BY GEOGRAPHY, 2013–2020 ($MILLION) 
TABLE 12  GLOBAL CONSUMER TELEMATICS MARKET REVENUE BY APPLICATION 2013–2020 ($ MILLION) 
TABLE 13  GLOBAL CONSUMER TELEMATICS APPLICATION MARKET REVENUE BY SOLUTIONS, 2013–2020 ($ MILLION) 
TABLE 14  GLOBAL CONSUMER FLEET / ASSET MANAGEMENT TELEMATICS SOLUTIONS MARKET REVENUE BY GEOGRAPHY, 2013–2020 ($ MILLION) 
TABLE 15  GLOBAL CONSUMER NAVIGATION AND LOCATION BASED TELEMATICS SOLUTIONS MARKET REVENUE BY GEOGRAPHY, 2013–2020 ($MILLION) 
TABLE 16  GLOBAL CONSUMER INFOTAINMENT TELEMATICS SOLUTIONS MARKET REVENUE BY GEOGRAPHY, 2013–2020 ($MILLION) 
TABLE 17  GLOBAL CONSUMER INSURANCE TELEMATICS SOLUTIONS MARKET REVENUE BY GEOGRAPHY, 2013–2020 ($MILLION) 
TABLE 18  GLOBAL CONSUMER V2V AND V2I TELEMATICS SOLUTIONS MARKET REVENUE BY GEOGRAPHY, 2013–2020 ($MILLION) 
TABLE 19  GLOBAL CONSUMER TELE-HEALTH TELEMATICS SOLUTIONS MARKET REVENUE BY GEOGRAPHY, 2013–2020 ($MILLION) 
TABLE 20  GLOBAL CONSUMER REMOTE ALARM AND MONITORING TELEMATICS SOLUTION MARKET REVENUE GEOGRAPHY, 2013–2020 ($MILLION) 
TABLE 21  GLOBAL CONSUMER TELEMATICS APPLICATION MARKET REVENUE BY SERVICES, 2013–2020 ($MILLION) 
TABLE 22  GLOBAL CONSUMER TELEMATICS DESIGN AND CONSULTING SERVICES MARKET REVENUE BY GEOGRAPHY, 2013–2020 ($MILLION) 
TABLE 23  GLOBAL CONSUMER TELEMATICS INTEGRATION AND DEPLOYMENT SERVICES MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($MILLION) 
TABLE 24  GLOBAL CONSUMER TELEMATICS MAINTENANCE AND TRAINING SERVICES MARKET REVENUE BY GEOGRAPHY, 2013–2020 ($MILLION) 
TABLE 25  GLOBAL CONSUMER TELEMATICS MARKET BY END USER, 2013–2020 ($MILLION) 
TABLE 26  GLOBAL  CAR (OWNED AND RENTAL BASED) CONSUMER TELEMATICS MARKET BY GEOGRAPHY, 2013–2020 ($MILLION) 
TABLE 27  GLOBAL  INSURANCE CONSUMER TELEMATICS MARKET BY GEOGRAPHY, 2013–2020 ($MILLION) 
TABLE 28  GLOBAL HEALTHCARE  CONSUMER TELEMATICS MARKET BY GEOGRAPHY, 2013–2020 ($MILLION) 
TABLE 29  GLOBAL MEDIA & ENTERTAINMENT CONSUMER TELEMATICS MARKET BY GEOGRAPHY, 2013–2020 ($MILLION) 
TABLE 30  GLOBAL VEHICLE MANUFACTURERS/DEALERS CONSUMER TELEMATICS MARKET BY GEOGRAPHY, 2013–2020 ($MILLION) 
TABLE 31  GLOBAL GOVERNMENT AGENCIES CONSUMER TELEMATICS MARKET BY GEOGRAPHY, 2013–2020 ($MILLION) 
TABLE 32  GLOBAL CONSUMER  TELEMATICS MARKET BY GEOGRAPHY, 2013–2020 ($MILLION) 
TABLE 33  NORTH AMERICAN CONSUMER TELEMATICS MARKET BY ENDUSER, 2013-2020 ($MILLION) 
TABLE 34  EUROPEAN CONSUMER TELEMATICS MARKET BY ENDUSER, 2013-2020 ($MILLION) 
TABLE 35  APAC  CONSUMER  TELEMATICS MARKET BY ENDUSER, 2013-2020 ($MILLION) 
TABLE 36  LAMEA CONSUMER  TELEMATICS MARKET BY ENDUSER, 2013-2020 ($MILLION) 
TABLE 37  SNAPSHOT OF VERIZON 
TABLE 38  SNAPSHOT OF HARMAN 
TABLE 39  TOMTOM COMPANY SNAPSHOT 
TABLE 40  AT&T COMPANY SNAPSHOT 
TABLE 41  VODAFONE GROUP PLC, COMPANY SNAPSHOT 
TABLE 42  FORD MOTORS COMPANY SNAPSHOT 
TABLE 43  BMW COMPANY SNAPSHOT 
TABLE 44  SNAPSHOT OF TELEFONICA 
TABLE 45  SNAPSHOT OF MIX TELEMATICS 
TABLE 46  SNAPSHOT OF TRIMBLE NAVIGATION LIMITED 

LIST OF FIGURES

FIG. 1  TOP IMPACTING FACTORS, BASE CASE SCENARIO (2020-2025) 
FIG. 2  TOP IMPACTING FACTORS, RAPID GROWTH SCENARIO (2020-2025) 
FIG. 3  TOP IMPACTING FACTORS, CRITICAL GROWTH SCENARIO (2020-2025) 
FIG. 4  TOP IMPACTING FACTORS 
FIG. 5  TOP WINNING STRATEGIES IN CONSUMER TELEMATICS MARKET 
FIG. 7  PORTER’S FIVE FORCE ANALYSIS 
FIG. 8  VALUE CHAIN ANALYSIS OF CONSUMER TELEMATICS MARKET 
FIG. 9  MARKET SHARE ANALYSIS, 2013 – BY VALUE 
FIG. 10  GOVERNMENT LEGISLATIONS 
FIG. 11  CONSUMER TELEMATICS FOR END USER 
FIG. 12  FLEET MANAGEMENT IN LOGISTICS AND TRANSPORTATION 
FIG. 13  UTILITY OF INSURANCE TELEMATICS 
FIG. 14  VERIZON COMPANY REVENUE INC (2012-2014, $MILLION) 
FIG. 15  VERIZON COMPANYS’ SEGMENT REVENUE INC (2012-2014, $MILLION) 
FIG. 16  SWOT ANALYSIS OF VERIZON 
FIG. 17  HARMAN COMPANY REVENUE INC (2012-2014, $MILLION) 
FIG. 18  HARMAN COMPANY REVENUE BY SEGMENTS 109
FIG. 19  HARMAN COMPANY REVENUE BY AUTOMOTIVE COMPANIES 
FIG. 20  SWOT ANALYSIS OF HARMAN 
FIG. 21  TOMTOM COMPANY REVENUE INC (2013-2014, $MILLION) 
FIG. 22  TOMTOM REVENUE BY SEGMENTS 
FIG. 23  TOMTOM REVENUE BY GEOGRAPHY 
FIG. 24  TOMTOM REVENUE BY TYPE 
FIG. 25  SWOT ANALYSIS OF TOMTOM 
FIG. 26  AT&T REVENUE INC (2012-2014, $MILLION) 
FIG. 27  AT&T REVENUE BY SEGMENT, (2013-2014, $ MILLION) 
FIG. 28  SWOT ANALYSIS OF AT&T 
FIG. 29  VODAFONE REVENUE (2013-2014, $ MILLION) 
FIG. 30  VODAFONE REVENUE BY GEOGRAPHY 
FIG. 31  SWOT ANALYSIS OF VODAFONE GROUP PLC 
FIG. 32  FORD MOTOR CO. REVENUE INC (2012-2014, $MILLION) 
FIG. 33  FORD REVENUE BY SEGMENTS 
FIG. 34  FORD REVENUE (AUTOMOTIVE) BY GEOGRAPHY 
FIG. 35  SWOT ANALYSIS OF FORD MOTOR CO. 
FIG. 36  BMW COMPANY REVENUE INC (2013-2014, $MILLION) 
FIG. 37  BMW REVENUE BY SEGMENT 
FIG. 38  BMW SALES (AUTOMOTIVE) BY GEOGRAPHIC REGIONS 
FIG. 39  SWOT ANALYSIS OF BMW 
FIG. 40  TELEFONICA COMPANY REVENUE INC (2012-2014, $MILLION) 
FIG. 41  TELEFONICA REVENUE BY GEOGRAPHY 
FIG. 42  SWOT ANALYSIS OF TELEFONICA 
FIG. 43  MIX TELEMATICS COMPANY REVENUE INC (2012-2014, $MILLION) 
FIG. 44  MIX TELEMATICS REVENUE BY GEOGRAPHY 
FIG. 45  SWOT ANALYSIS OF MIX TELEMATICS 
FIG. 46  TRIMBLE NAVIGATION LIMITED REVENUE (2012-2014, $ MILLION) 
FIG. 47  TRIMBLE NAVIGATION LIMITED REVENUE BY SEGMENT 
FIG. 48  TRIMBLE NAVIGATION LIMITED REVENUE BY TYPE 
FIG. 49  SWOT ANALYSIS OF TRIMBLE NAVIGATION LIMITED

 

Consumer telematics is a technology in automobiles offering connectivity service to provide convenience, performance, and most importantly safety and security, coupled with powerful network technology. The consumer telematics market is expected to grow at a significant rate, owing to the increasing customer demand for vehicle safety, stringent government regulations and the increasing need for all-time connectivity. In addition, growing awareness among the customers would also lead to a rapid growth during the forecast period. The technological developments adopted by the car manufacturers enable the consumers to remotely connect with their vehicles. The market for consumer telematics includes telematics used in passenger cars.

In addition to the factors that positively impact the market, some of the limitations associated with telematics market include the threat of hackers breaching the security, additional costs to be incurred by the consumers, non-availability of uninterrupted and seamless connectivity, and lack of awareness among consumers in certain regions.

The consumer telematics market holds a prospective growth of embedded telematics technology. Automotive OEM embedded telematics type, is expected to gain momentum, given the increasing collaborations between component or device manufacturers and connectivity service providers. Insurance industry is the leading market for the consumer telematics, contributing maximum revenue and driving the consumer telematics market, given the expected increase in adoption of insurance telematics for passenger cars. Insurance telematics will allow the insurer to rate risk, enable underwriting, and offer insurance rates based on an individual’s actual driving behavior.   

The scope of the telematics market is expected to be high in North America and Europe. Regions such as APAC and LAMEA, presently have less adoption, but they are anticipated to grow at comparatively higher rate during the forecast period. The growth would primarily be driven by the supportive government regulations and increasing awareness coupled with increasing number of automobiles.

Collaboration, service enhancement and product launches are the prominent strategies adopted by different companies in order to compete in consumer telematics market. These strategies are primarily aimed at expanding their product offerings and reach. The key market players such as TomTom, BMW, Ford, AT&T and Trimble are analyzed in the report. The intensity of rivalry among the competitors is intense, owing to the presence of numerous market players. Homogenous product lines and low switching cost, increases the bargaining power of the buyers.

 

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