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Control Towers Market

Control Towers Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by Application, by End Use : Global Opportunity Analysis and Industry Forecast, 2021-2030

IC : Information, Infrastructure & Network Security

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Author's: Supriya Bhosale | Surya Sanka
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Control Towers Market Research, 2030

The global control towers market was valued at $5.6 billion in 2021, and is projected to reach $26.3 billion by 2030, growing at a CAGR of 18.7% from 2022 to 2030. The control tower is a central hub that has the necessary organization, processes, and technology to collect and utilize supply chain data to give decision-makers better insight for both immediate and long-term actions that are in line with strategic goals. A control tower aids the client in aligning and achieving strategic objectives by monitoring, measuring, and reporting, efficiency and service data in real-time. An IT system, processes, and human organization make up the control tower system. The staff can undertake analysis to improve judgments, spot a process failure, and better manage orders based on cycle durations with a control tower. Based on the feedback from this system, teams that watch over control towers can make better decisions. It offers improved visibility for both short- and long-term decisions that are in line with strategic goals.

Control Towers Market

Control tower solutions are in high demand from businesses in various industry sectors and are increasing speed of decision making in supply chain. Numerous advantages provided by these technologies, such as precise forecasting and business intelligence aid in supply chain optimization, reduce waste, and boost organizational revenues. In addition to visibility, monitoring, and alerting, supply chain control towers can leverage Machine Learning (ML) and Artificial Intelligence (AI) to produce insights. Professionals spend less time searching through large amounts of data, and doing analyses. Professionals may interact with solutions using natural language with AI-powered supply chain control towers. As a result, professionals are being assisted in producing insightful and helpful recommendations by the rising integration of artificial intelligence and machine learning with supply chain control towers. However, organizations struggle to evaluate and guarantee the high quality of the data that the supply chain control tower can access. The output quality of visibility and insights is influenced by the quality of the data sources. Poor data quality can consequently result in low visibility. As a result, poor data quality is expected to hinder the control towers market growth.

The supply chain players are investing a lot of effort on the research and development of smart and unique strategies to sustain their growth in the market. These strategies include refurbishing of existing technology with modern technology such as supply chain control tower which are equipped with artificial intelligence and machine learning with the help these intelligent control tower organizations can improve their visibility and improve decision making process. In May 2021, BluJay Solutions, a top logistics execution platform based on cloud, will be acquired by e2open, Inc., a leading network-based supplier of a mission-critical, end-to-end supply chain management platform that is 100% cloud-based. The acquisition is done to provide broadest and most data rich supply chain platforms.

The key players profiled in this report Blue Yonder Group, E2open, INFOR, KINAXIS, SAP SE, DiLX, o9 solutions, ORTEC, Viewlocity Technologies Pty Ltd, and One Network Enterprises.

The global control towers market is segmented on the basis of type, application, end-use, and region. By type, the market is sub-segmented into operational and analytical. By application, the market is sub-segmented into supply chain and transportation. By end-use, the market is classified into aerospace & defense, healthcare, retail & consumer goods, automotive & manufacturing, information & technology, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The control towers market is segmented into Type, Application and End Use.

Control Towers Market by Type

By type, the operational sub-segment dominated the market in 2021. This form of control tower is utilized for both analysis and action. Operational control towers are bigger systems with analytical capability. All supply chain trade partners conduct their daily supply chain execution operations through the control tower system. It aids in problem-solving, offers solutions in accordance with the nature of the issue, and offers visibility and control throughout the entire supply chain. As a result, the platform is enhanced with rich data that enables insightful analysis inside the supply chain control tower. These are predicted to be the major factors affecting the control towers market size during the forecast period too.

The analytics sub-segment is anticipated show fastest growth in forecast period. Analytical control tower is used for analysis purpose only. To optimize the overall network, it can help organize and track choices and implementation across functions and businesses. The growing amount of data across supply chains is anticipated to fuel demand for analytical control tower solutions across industry verticals, along with the continuous need for a unified cost-saving solution.

Control Towers Market by Application

By application industry, the supply chain sub-segment dominated the global control towers market share in 2021. A control tower is used in supply chain to collect necessary organization, processes, and technology and utilize supply chain data to provide better visibility for immediate and long-term decisions that are in line with strategic goals. The time between exceptions and resolutions is reduced due to control towers' visibility, which allows for exception detection in real time. The supply chain performance is improved and operational costs are decreased when exceptions are identified and resolved more quickly.

Control Towers Market by End Use

By end-use, the automotive & manufacturing sub-segment dominated the global control towers market share in 2021. Due to the increasing demand fluctuation, rising customer expectations, new supply chain risks, and increasing complexity of their products, manufacturers in the automotive and industrial sectors face a special set of supply chain issues. Manufacturers are working to overcome these obstacles by intelligently assessing business circumstances, coordinating revised plans across all relevant stakeholders in real-time, and achieving end-to-end visibility of their supply chain from customers to tier-based suppliers.

Control Towers Market by Region

By region, North America dominated the global market in 2021. The control tower demand in countries, mainly in the U.S. and Canada, is growing rapidly as companies in this region are now focusing on increasing their supply chain efficiency. The North American companies now focusing more on using the value chain and data to generate business insights. Many manufacturers and retailers have noticed a rising need for a system that can track and analyze business-critical issues during the COVID-19 pandemic as a result of the trade conflict between China and the U.S. With this help, they can make quick decisions to improve their business insights, and to lessen their reliance on China, the companies in the region are concentrating more on strengthening their supply chain systems with the aid of supply chain control towers. These factors are anticipated to boost control towers market share in North America region.

Impact of COVID-19 on the Global Control Towers Industry

  • The COVID-19 impact on control towers industry has a negative effect that has increased pressure on delivery companies by creating a huge ripple effect in global supply chains
  • During the pandemic, due to government rules and regulations such as social distancing norms, lockdown, and labour shortage forced the manufacturers to suspend their operations
  • China is the leading producer and exporter of raw materials such as electronic component, semiconductor chips, and others required for manufacturing of various medical equipment and other electronic equipment. However, China being the epicentre of the coronavirus pandemic, its export was affected, leading to a decline in production.
  • Supply chain is important part of end-use industries such as automotive, chemicals, appliances, packaging, and others. However, during the pandemic supply chain industry was greatly affected owing to import-export restrictions, closed borders, and supply chain disruptions

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the control towers market analysis from 2021 to 2030 to identify the prevailing control towers market opportunities.
  • The market research is offered along with information related to control towers market forecast, key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the control towers market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global control towers market trends, key players, market segments, application areas, and market growth strategies.

Control Towers Market Report Highlights

Aspects Details
Market Size By 2030

USD 26.3 billion

Growth Rate

CAGR of 18.7%

Forecast period

2021 - 2030

Report Pages


By Type
  • Analytical
  • Operational
By Application
  • Supply Chain
  • Transportation
By End Use
  • Aerospace and Defense
  • Chemicals
  • Retail and Consumer Goods
  • Healthcare and Pharmaceutical
  • Automotive and Manufacturing
  • Information and Technology
  • Others
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (United Kingdom, Germany, France, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, United Arab Emirates, South Africa, Rest of LAMEA)
Key Market Players

INFOR, o9 solutions, One Network Enterprises, Viewlocity Technologies Pty Ltd, Blue Yonder Group, ORTEC, DiLX, KINAXIS, E2open, SAP SE

Analyst Review

Increase in demand for using modern technology in supply chain industry to increase efficiency after the COVID-19 pandemic is the key factor that is projected to drive the growth of the global control towers market during the forecast period. In addition, factors including lack of visibility, allocation, and inefficiency are making it necessary to create an ecosystem that focuses on transparency, allowing businesses to get better visibility, reduce the risk of potential issues, and manage orders more professionally in the context of real-time order status. As a result, end users install more control towers, which is expected to fuel control towers market growth during the forecast period. However, concerns about data security are going to hamper control towers market growth. Along with the increasing adoption of the newest technologies, such as cloud computing, Artificial Intelligence (AI), and Internet of Things (IoT) in various verticals, these solutions also assist organizations in identifying opportunities for business growth, which is anticipated to provide remunerative opportunities for key players to maintain the pace of the pace of the control towers market in the years to come.

Among the analyzed regions, North America is expected to account for the highest revenue in the market by the end of 2031, followed by Asia-Pacific, Europe, and LAMEA. Rapid industrialization and urbanization are the key factors responsible for leading position of North America and Asia-Pacific in the global control towers market.

Author Name(s) : Supriya Bhosale | Surya Sanka
Frequently Asked Questions?

A supply chain control tower enables companies to more effectively identify, prioritize, and address urgent problems in real time. End-to-end supply chain visibility should be offered by a more intelligent control tower, especially in the case of unplanned external events.

The use of control tower in supply chain logistics and transportation to provide the better efficiency and visibility by using the big data analytics are expected to drive the market growth.

Automotive & manufacturing sub-segment of the end-use acquired the maximum share of the global control towers market in 2021.

Asia-Pacific will provide more business opportunities for the global control towers in future.

Increasing application of Internet of Things, artificial intelligence, and machine learning in the control towers is anticipated to boost the control towers market in the upcoming years.

Blue Yonder Group, E2open, INFOR, KINAXIS, SAP SE, DiLX, o9 solutions, ORTEC, Viewlocity Technologies Pty Ltd, and One Network Enterprises are the major players in the control towers market.

The major growth strategies adopted by control towers players are investment and agreement.

Supply chain industry leaders and product manufacturers are the major the major customers in the global control towers industry.

The report provides an extensive qualitative and quantitative analysis of the current trends and future estimations of the global control towers from 2021 to 2030 to determine the prevailing opportunities.

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Control Towers Market

Global Opportunity Analysis and Industry Forecast, 2021-2030