Upcoming Allied Market Research
Cosmetic Serum Market

Cosmetic Serum Market by Type (Anti-aging Serum, Skin Whitening Serum, Anti-acne Serum, Glowing Skin Serum, Anti-blemish Serum, and Others), Skin Types (Dry Skin, Sensitive Skin, and Oily Skin), Gender (Men and Women), and Distribution Channel (Hospitals, Dermatology Clinics, Drug Stores, Retail Stores, Supermarket, and Online Pharmacies): Global Opportunity Analysis and Industry Forecast, 2021–2030

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Sep 2022 | 1794 Views
Author(s) : Roshan Deshmukh
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Cosmetic serum is a concentrated product based on water or oil. Serums contain 10 times more biologically active ingredients than cream making it more effective and quicker in reaction time. Cosmetic serum is in high demand due to health & facial consciousness among people, unhealthy diet, and increased pollution. In addition, cosmetic serums moisturize, rejuvenate, nourish and soothe skin making them an essential cosmetic bag product. Innovation in skin serum segment has made age-defying products which target dark spots, wrinkles, and reduces pores. The global cosmetic serum market has experienced a significant growth, and is expected to grow considerably in next few years.

Market Scope and Structure Analysis

Report Metric


 Market Size Available for Years


 Base Year Considered


 Forecast Period


Forecast Units

 Value (USD)

 Segments Covered

 Type, Application, Industry Vertical, and Region

 Regions Covered

North America (U.S. and Canada), Europe (Germany, UK, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and the rest of Asia-Pacific), LAMEA (Middle East, Brazil, Mexico, and the rest of LAMEA)

 Companies Covered

IT Cosmetics LLC, Philosophy Inc, Philosophy Inc, Loral Group, Olehenriksen, Ester Lauder Companies, Amway, First Aid Beauty Ltd, Proctor and Gamble, EMK Products LLC, Crop Infrastructure Corpand Hindustan Unilever.


COVID-19 Scenario Analysis

Many MNC’s halted their production and worked with minimal factory efficiency due to which the production of cosmetic serums decreased. Salons and SPA centers, the most frequent customers, were closed amid lockdown, which impacted the sale of cosmetic serum.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

Surge in use of serums for skin, hair, and face has been seen and manufacturers have extended their product from premium segment to middle-class segment. The introduction of serum-based products for the middle-class segment and increase in awareness for healthy skin and hairs has created a new customer base for the serum manufacturers. In addition, the aging population throughout world entering the age of 60 years or more have more demand for face serums.

The Global Cosmetic Serum Market Trends

New Product Launches to Flourish the Market

New products launched by market leaders with improved ingredients and benefits have targeted every segment and made an overall impact that helped the global serum market to rise. Artistry by Amway has launched serums which has a base ingredient and 4 more amplifiers like hydration (for 233% more hydration), anti-wrinkle (for improved fine lines and wrinkles), anti-spot (for reducing dark spots), brightening (for improved brightness). This series by Artistry works with one base serum for different skin problems.

Surge in Usage by Middle-class and Aging Groups

Manufacturers are focused on producing new range of serums serving the aging group and the problems of the face. Key market players have launched products which are specifically for people above 60 years and want anti-aging properties. Olehenriksen has introduced age-defying serums which instantly targets wrinkles, dark spots, fine lines, and reduces aging. The product Glow Cycle Retin-ALT Power Serum contains edelweiss stem cell, bakuchiol, red algae, and tara extracts which makes the skin look firm, promote firmness, gives even tone, and removes spots. In addition, the product doesn’t contain parabens, sulfates, or phthalates and are applicable to all skin types.

The use of this serum brightens the skin, reduces the pores, and makes the fine lines and wrinkles less visible within the first day of application. This product is the best seller from Olehenriksen and has popularity among the aging group people due to the promise it delivers.

Key Segments Covered




  • Anti-aging Serum
  • Skin Whitening Serum
  • Anti-acne Serum
  • Glowing Skin Serum
  • Anti-blemish Serum
  • Others

 Skin Types

  • Dry Skin
  • Sensitive Skin
  • Oily Skin



  • Men
  • Women

 Distribution Channel

  • Hospitals
  • Dermatology Clinics
  • Drug Stores
  • Retail Stores
  • Supermarket
  • Online Pharmacies

Key Benefits of the Report

  • This study presents the analytical depiction of the global cosmetic serum industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global cosmetic serum market share.
  • The current market is quantitatively analyzed from 2020 to 2030 to highlight the growth scenario of the global cosmetic serum Market.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
  • The report provides a detailed global cosmetic serum Market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions Answered in the Cosmetic Serum Market Research Report

  • Which are the leading players active in the cosmetic serum Market?
  • What are the current trends that will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Key Market Segments & Key Market Players

Segments Sub-segments
By Type
  • Anti-aging Serum
  • Skin Whitening Serum
  • Anti-acne Serum
  • Others

By Gender
  • Men
  • Women

By Distribution Channel
  • Hospitals
  • Supermarket
  • Dermatology Clinics
  • Drug Stores
  • Retail Stores
  • Online Pharmacies

By Region
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Italy
    • Spain
    • UK
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Thailand
    • Rest of Asia-Pacific
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE
    • Argentina
    • Rest of LAMEA

Key Market Players
  • IT Cosmetics LLC
  • Philosophy Inc
  • Loral Group
  • Olehenriksen
  • Ester Lauder Companies
  • Amway
  • First Aid Beauty Ltd
  • Proctor and Gamble
  • EMK Products LLC
  • Crop Infrastructure Corp
  • Hindustan Unilever.

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