Cosmetics face serum is a skincare treatment based on oil and water that helps to treat the skin.  The face serum's moisturizing properties are significantly higher than most cosmetics used for humidifying the face. The high moisturizing property of the face serum is attracting customers to opt for it instead of using any other cosmetic product. In response to increase in demand for effective solutions, the cosmetics face serums market has taken considerable steps to address particular skincare issues such as acne, skin lightening, ageing, and wrinkle. Cosmetics face serum has grown popular among worldwide population, particularly among middle-aged people who wish to maintain their youthful appearance who opt for the usage of cosmetics face serum. Face serum is usually suitable for sensitive and oily skin types. Anti-ageing serum, skin whitening serum, anti-acne serum, and skin-shining serum are the most important products in the cosmetics face serum market.

Market Scope and Structure Analysis

COVID-19 Impact Analysis

• The advent of the global pandemic, COVID-19, has affected the cosmetics face serum market negatively. Cosmetics face serum is a skin care product that helps to clean and repair facial skin. During the ongoing pandemic, the face serum was not considered a necessary product. Therefore, the demand for cosmetics face serum has decreased during these times.
• As the COVID-19 pandemic has forced countries to enforce lockdown, the supply and distribution chains were disrupted.The shifting of activities in procuring the raw materials and vendor operations has impacted the production process of the cosmetics face serum. Hypermarkets/Supermarkets and convenience stores were closed, creating a gap in demand and supply.
• The production process for new batches of cosmetics face serum had become a challenge for companies due to the limited availability of labor, disruption in the supply chain of raw materials, and logistic issues.

Top Impacting Factors

• Changes in lifestyle, rapid urbanization, and daily skincare habits have increased the demand for face serum over the past few years. Personal skincare habit has majorly influenced the increased usage of face serum, forcing the companies to level up their production.
• The growing population and the urge among consumers to feel fresh all day has further fueled the demand for cosmetics face serum. The population in the urban area is adapting to the usage of face serum as they are well aware of the skincare benefits they can achieve from using face serum.
• Customers nowadays have grown more aware of the use of cosmetics in their everyday lives to increase their overall individuality and their quotient of style.  Skin lightening serums, acne preventative serums, anti-ageing face serum and others are available for the young and medium-aged population who face skincare issues. Increased demand for middle-aged women's skincare face serum is one of the main drivers of sales for the cosmetics face serum.

Market Trends

Introduction of New Product to Flourish the Market

Several cosmetic companies have released face serums approved by dermatologists that are intended to strengthen their position in the cosmetics face serum market. Most companies are appearing to shape their promotional strategies that could attract the interest of women cosmetics users. Many players on the market have incorporated Vitamin C as a key component in their regular face serums. Exotic substances such as hempseed and white pine extracts are even used in making cosmetics face serum to attract prospective consumers. The introduction of small bottle packs is improving the sales

The rural population in a developing country does not opt for the purchase of large quantity packs of face serum since the product demands are not high every day. Manufacturing firms understood the volume required by rural consumers and create tiny bottle pack of face serum. The bottle of face serum comes in a modest quantity and at a reasonable price for single or many applications. This tiny bottle pack has improved the sales of facial care products and has reached remote parts of the country.

Social media plays a vital role in the advertisement of face serum

Companies ask well-known social media influencers to endorse their brands since they have a huge social media following, and the product promotion is likely to reach a wide audience. The cosmetics face serum companies send out a message through their promotion that by using their product, consumers may expect to have healthy and glowing skin. 

Key Segments Covered

Product Type

• Eye Serum
• Blemish Treatment Serum
• Acne Treatment Serum
• Face Sunscreen Serum
• Face Moisturizer Serum
• Face Self Tanning Serum
• Others

Price Point

• Premium
• Medium
• Economy

Gender

• Men
• Women
• Unisex
• Others

Application

• Households
• Salons
• Entertainment Industry
• Others

Distribution Channel

• Hypermarkets/supermarkets
• Specialty Stores
• Online Retail
• Others

Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Rest of Europe
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia-Pacific
• LAMEA
  • Latin America
  • Middle East
  • Africa

Key Benefits of the Report

• This study presents the analytical depiction of the cosmetics face serum industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the cosmetics face serum market share.
• The current market is quantitatively analyzed from 2020 to 2030 to highlight the growth scenario of the cosmetics face serum market.
• Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
• The report provides a detailed cosmetics face serum market analysis on the basis of competitive intensity and how the competition will take shape in coming years

Questions Answered in the Cosmetics Face Serum Market Research Report

• Which are the leading players active in the cosmetics face serum market?
• What are the current trends that will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?