Cosmetics are items used to enhance the appearance and look of skin. Foundation is a sort of cosmetics applied to the face, which creates a consistent hue, covers faults, and changes the natural skin tone. Foundation cream is designed to provide a special touch to the skin, regulate oil, and provides a matt finish. It also works as a hydrator, astringent, and sunscreen. Cosmetics help increase self-esteem and achieve social acceptability. The beauty idea changes from one civilization to another have generated by the increased impact of social, printed, and digital media. Social media promotion and advertisement are influencing the growth of the cosmetics foundation market as consumers are adapting to the use of foundation cream. Online retailing of personal care and beauty products are on the rise as consumers have a wide-ranging option to choose from and it is convenient to order.
COVID-19 Impact Analysis
- The advent of the global pandemic, COVID-19, has affected the cosmetics foundation market negatively. Foundation is a personal skin-care product that helps to moisturize and radiate the skin. During the ongoing pandemic, the foundation was not considered a necessary product. Therefore, the demand for cosmetics foundation has decreased during these times.
- As the COVID-19 pandemic has forced countries to enforce lockdown, the supply and distribution chain had disrupted. The shifting of activities in operations and vendor operations impacted the production. Hypermarkets/supermarkets and convenience stores were closed that creating a gap in demand and supply.
- The production process for new batches of cosmetics foundation had become a challenge for companies due to the limited availability of labor, disrupted supply of raw material, and logistic issue.
Top Impacting Factors
- Changes in lifestyle, rapid urbanization, and daily grooming habits have increased the demand for cosmetics foundation over the past few years. Personal grooming has majorly influenced the increased usage of foundation, forcing the companies to level up their production.
- The growing population and the urge of consumers to look good all day has further fueled the demand for cosmetics foundation. The population in the rural area is also adapting the usage of foundation, forcing the companies to shift their focus from metros to exploring the rural market.
- In developing economies, consumers of rural area are price-sensitive and opt for a low price product. On the other hand, the metropolitan population is interested in the high-priced product to satisfy their esteem needs. The demand for both types of products is forcing the companies to increase their production to meet the market demand and ensure there is no gap between demand and supply.
Market Trends
Consumer preferring for organic variant foundation over a chemical variant
The importance of organic products is rising due to their long-term benefit. Chemical infused foundation leads to acne and increases the chances of developing rashes. The advancement of technology and the better utilization of herbs and medicinal plants are giving a new scope for developing products to repair skin damage. Though, 100% organic foundation comes with a hefty price tag, which is higher than conventional chemically processed cosmetics foundation. Infusing the essential vitamins in the foundation is helping to nourish and improve skin condition. Due to the introduction of innovative product variants, there is a surge in demand for the products.
The introduction of small bottle packs is improving the sales
The rural population of a developing country does not encourage buying a foundation that comes in large quantity as the requirement for the product is not so high daily. The manufacturing companies recognized the consumer behavior of the rural market and introduced a small bottle pack of product that comes for a low price with single or multiple uses. The small bottle pack has improved the sales of cosmetics foundation and has reached remote parts of the country.
Social media plays a vital role in the advertisement of face toner
The companies approach renowned social media creators to endorse their brand as they have a high social media following; the advertisement expected to reach a large group of people. Promotion is creating awareness in the customer to have better-radiating skin and control the oil secretion. By advertising, the companies are conveying a message that by using their foundation the consumer is expected to achieve a glow in their face.
Key Benefits of the Report
- This study presents the analytical depiction of the cosmetics foundation industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the cosmetics foundation market share.
- The current market is quantitatively analyzed to highlight the cosmetics foundation market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed cosmetics foundation market analysis on the basis of competitive intensity and how the competition will take shape in coming years
Questions Answered in the Report
- Who are the leading market players active in the cosmetics foundation market?
- What current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Cosmetics Foundation Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Application |
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 By End User |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | L’Oreal S.A., The Unilever Plc, Proctor & Gamble Pvt. Ltd., The Estee Lauder Companies, Inc, Sheseido Co, Ltd., Kao Corporation, Avon Products ,Inc., Revlon Inc., Johnson & Johnson Limited, Lotus Herbals Pvt Ltd. |
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