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Cosmetics are items used to enhance the appearance and look of skin. Foundation is a sort of cosmetics applied to the face, which creates a consistent hue, covers faults, and changes the natural skin tone. Foundation cream is designed to provide a special touch to the skin, regulate oil, and provides a matt finish. It also works as a hydrator, astringent, and sunscreen. Cosmetics help increase self-esteem and achieve social acceptability. The beauty idea changes from one civilization to another have generated by the increased impact of social, printed, and digital media. Social media promotion and advertisement are influencing the growth of the cosmetics foundation market as consumers are adapting to the use of foundation cream. Online retailing of personal care and beauty products are on the rise as consumers have a wide-ranging option to choose from and it is convenient to order.                       Â
COVID-19 Impact Analysis
Top Impacting Factors
Market Trends
Consumer preferring for organic variant foundation over a chemical variant
The importance of organic products is rising due to their long-term benefit. Chemical infused foundation leads to acne and increases the chances of developing rashes. The advancement of technology and the better utilization of herbs and medicinal plants are giving a new scope for developing products to repair skin damage. Though, 100% organic foundation comes with a hefty price tag, which is higher than conventional chemically processed cosmetics foundation. Infusing the essential vitamins in the foundation is helping to nourish and improve skin condition. Due to the introduction of innovative product variants, there is a surge in demand for the products.
The introduction of small bottle packs is improving the sales
The rural population of a developing country does not encourage buying a foundation that comes in large quantity as the requirement for the product is not so high daily. The manufacturing companies recognized the consumer behavior of the rural market and introduced a small bottle pack of product that comes for a low price with single or multiple uses. The small bottle pack has improved the sales of cosmetics foundation and has reached remote parts of the country.
Social media plays a vital role in the advertisement of face toner
The companies approach renowned social media creators to endorse their brand as they have a high social media following; the advertisement expected to reach a large group of people. Promotion is creating awareness in the customer to have better-radiating skin and control the oil secretion. By advertising, the companies are conveying a message that by using their foundation the consumer is expected to achieve a glow in their face.
Key Benefits of the Report
Questions Answered in the Report
Cosmetics Foundation Market Report Highlights
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Key Market Players | Johnson & Johnson Limited, Revlon Inc., Sheseido Co, Ltd., Kao Corporation, Avon Products ,Inc., Proctor & Gamble Pvt. Ltd., The Unilever Plc, The Estee Lauder Companies, Inc, Lotus Herbals Pvt Ltd., L’Oreal S.A. |
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