The global cosplay costumes market size was valued at $4,625.0 million in 2020, and is projected to reach $23,008.3 million by 2030, registering a CAGR of 17.4% from 2021 to 2030.
Cosplay means wearing a specific costume and to represent or play as a specific character. Cosplay has gained immense traction in the past and is becoming very much popular across the globe. Cosplay is most popular in Japan, China, South Korea, the U.S., and UK. Cosplay originated in Japan as it is an important part of the Japanese culture, also called Otaku culture. From Japan, it spread to China, South Korea, and other parts of Asia. Halloween is a major reason for the popularity of cosplay costumes in North America, where people disguise themselves as ghosts to frighten supernatural beings.
The rising popularity of cosplay events, conventions, and competitions, such as World Cosplay Summit, Anime Expo, Comic Con International, and Gamescon, is boosting the growth of the global cosplay costumes market. Major nations, such as the U.S., Japan, China, the UK, and Saudi Arabia, host the aforementioned popular cosplay conventions that are responsible for the growth of the cosplay costume market.
The rising popularity of TV shows, comic books, movies, animations, and video games significantly popularizes the fictional characters such as Superman, Ironman, Naruto, and many others. People tend to disguise themselves as their favorite character and participate in different cosplay events and conventions. This is a key factor fostering the cosplay costumes market growth across the globe.
Further, the growing participation of people in plays and dramas at theatres, schools, and colleges is perfectly supplementing the growth of the market. The adoption of cosplay costumes has witnessed an upsurge during photography and fashion events. Moreover, rising adoption of cosplay costumes in theme parties and dancing events is fueling the demand for cosplay costumes.
The increasing importance of technological advancements has influenced the cosplay costumes market in the recent years. The use of blockchain technology and production of smart/intelligent costumes are expected to significantly boost the growth of the cosplay costumes market in the forthcoming years. Use of 3D printing, fiber optics, laser-cutting technology, and robotics technology in the production of cosplay costumes is the latest cosplay costumes market trends. Powered by Intel Edison, the Smart Spider Dress in installed with computer and sensor technologies that assists and adapts to the wearer’s desires and emotions.
Moreover, increased availability and ease of access of cosplay costumes have also helped to boost the global sales of such costumes. Cosplay costumes come in a variety of styles, such as shirts, cosplay hoodies, and cosplay accessories, which attract potential customers to buy the costumes of their favorite characters.
The impact of COVID-19 on the cosplay costumes industry was quite negative due to the fact that all the events were halted during the coronavirus outbreak. Thus, the demand for cosplay costumes decreased tremendously at the time of pandemic. As per the cosplay costumes market forecast, the market is expected to grow at a rapid pace in the post-COVID period.
According to the cosplay costumes market analysis, the cosplay costumes market segmented on the basis of end user, application, distribution channel, and region. On the basis of end user, the market is categorized into men, women, kids, and unisex. As per application, the cosplay costumes market is divided into video game costumes, movie costumes, individuals, and others. Based on distribution channel, the cosplay costumes market is fragmented into supermarket/hypermarket, specialty stores, and online sales channel. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Spain, Germany, the Netherlands, Italy, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and the rest of LAMEA).
Based on the end-user, the unisex segment is expected to show the highest growth rate during the forecast period due to the growing trend of gender equality. The fashion industry has been erasing the lines between the male and female when it comes to fashion.
By End User
Women segment helds the major share of 57.3% in 2020
Based on the application, the movie segment garnered 43.1% of the cosplay costumes market share, due to higher adoption of cosplay costumes in the industry, growing popularity of fictional and mythological characters, and growing production of movies related to historical characters.
Movie segment helds the major share of 43.1% in 2020
On the basis of distribution channel, the online sales channel is expected to grow rapidly due to the growing penetration of internet and growing popularity of e-commerce platforms in the recent years.
By Distribution Channel
Specialty Store segment helds the major share of 63.2% in 2020
Players operating in the global cosplay costumes market have adopted various developmental strategies to expand their cosplay costumes market share, exploit the market opportunities, and increase profitability in the market. The major players operating in the global cosplay costumes market are Rubie’s Costume Company, Xcoser, RoleCosplay, Cossky UK, Spreepicky, Elope, Yaya Han, Uwowo Cosplay, Dtaku Plan, Mascot Super, Suzhou SQY, DokiDoki, and 77ACG.
North America region helds the higest market share of 33.8% in 2020
Key Benefits For Stakeholders
- This report provides a quantitative analysis of current trends, estimations, and dynamics of the global cosplay costumes market from 2021 to 2030 to identify the prevailing market opportunities.
- Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry. The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
- The report includes analysis of the regional as well as global market, key players, market segments, application areas, and growth strategies.
Key Market Segments
By End User
- Video Game Costumes
- Movie Costumes
By Distribution Channel
- Specialty Stores
- Online Sales Channel
- North America
- Rest of Europe
- South Korea
- Rest of Asia-Pacific
- South Africa
- Saudi Arabia
- Rest of LAMEA
Cosplay Costumes Market Report Highlights
By End User
By Distribution Channel
Key Market Players
Spreepicky, Cossky UK, RoleCosplay, Otaku Plan, Yaya Han, Xcoser, Rubie’s Costume Company, .Elope, Inc., DokiDoki, Uwowo Cosplay
Cosplay is a form of performance art in which participants dress up as characters from anime, video games, television, and film. Cosplayers not only create authentic costumes but also act in character and are usually subject matter experts on the characters they are portraying.
The market for cosplay costumes is expected to grow as a result of the growing fan base of famous characters from movies, television shows, animations, and video games. These cosplay costumes are also available in a variety of styles, including cosplay hoodies, shirts, and cosplay accessories. Consumers' increasing use of these costumes for modeling and group photography drives the market for cosplay costumes. Furthermore, one of the major factors driving the growth of the cosplay costumes market is the global expansion of the entertainment industry, particularly animation.
Additionally, rising cosplay events, such as anime Midwest, anime USA, anime North, otakon, and taste of animethon in Canada, are accelerating the growth of the cosplay costumes market. Furthermore, rising disposable income among consumers around the world is one of the major factors influencing the growth of the cosplay costumes market. Moreover, increased use of social media platforms has allowed them to follow their favorite cartoon and superhero characters. As a result, the growing popularity of social media platforms, such as Instagram, Facebook, and Snapchat, is expected to boost the demand for cosplay costumes.