Cotton Personal-Care Product Market Type (Cotton Swabs, Cotton Balls, Cotton Balls/Gauze, Cotton Wet Wipes, Bed Bath Wipes, Baby Wipes, Household Cleaning Wipes, Cotton Cosmetic Pads, Sterile and Non-sterile Surgical Cotton, Cotton Handkerchiefs, Others) Demographic (Adults, Kids) Distribution (Convenience Stores, E-commerce Platform, Hyper markets/Supermarkets, Retailers, Specialty Stores, Others) : Global Opportunity Analysis and Industry Forecast, 2020-2027

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cotton industry comprises the manufacturers of personal care and beauty products made up of cotton. Cotton personal care product includes cotton swabs, cotton balls, cotton tissues, facial wipes, baby wipes, cotton gauze, and pads. Both sterile and non-sterile surgical cotton are also included in this market. These are disposable products commonly used for beauty purpose, medical purpose, personal hygiene, and household cleaning. These are the alternatives for cloth handkerchiefs and synthetic and rayon products. The wipes and beauty/cosmetic pads made up of cotton are preferred over synthetic because of its softness.


Market Scope and Structure Analysis:

Report Metric


Market size available for years


Base year considered


Forecast period


Forecast units

Value ($US)

Segments covered

Type, Application, Demographics, and Region

Regions covered

North America (U.S. and Canada), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)

Companies covered

Groupe Lemoine, Ginni Filaments Ltd., Sisma, Himalayan Skincare Pvt. Ltd., Rauscher, Hindustan Unilever Ltd., Septona, Johnson & Johnson Pvt. Ltd., Unicharm, Kimberly Clark Lever Pvt. Ltd., Ontex, Pamwi Tissues Ltd., Watsons, Puritan, Biosigma, Cotton Babies Inc.

COVID-19 Scenario Analysis:

Restrictions on the movements of people across the countries have created disruption in the supply side of the personal care products. The supply chain, demand, and the production have been impacted by COVID-19 outbreak.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

Surge in the demand for portable cleansing wipes has created a path for cotton personal care product market. The increase in the adoption of use-and-throw hygiene products becomes a trend and has created demand for cotton personal care products such as cotton buds. Moreover, cotton is disposable in nature, which makes it an eco-friendly product. And due to this reason eco-conscious customer buys cotton cosmetics pads and wipes over synthetic ones for their personal care. Spur in the awareness of maintaining personal hygiene has increased the sale of hand sanitizing wipes, intimate hygiene wipes & feminine wipes, and household cleaning wipes such as kitchen cotton wipes and glass surface cleaning wipes. The rise in the usage of beauty and cosmetics related products also boosts the growth of beauty cotton pads, wet moisturizing cotton masks, and cotton balls market.

The global cotton personal care product market trends are as follows:

New innovative product launches to flourish the market

The launch of new products with celebrity endorsements and heavy advertisements has been adopted by the leading market players to penetrate in the market. Companies are investing in R&D to come out with innovative cotton products, which can be reusable by users. For instance, in April 2020 Amouve Bedding Pvt. Ltd. has donated to Agni foundation for the manufacturing of 3000 three layered reusable mask made of organic cotton fabric and are non-woven or poly, toxin free, and safe to breathe. It is not only an innovative air ionizing cotton mask, which increases the immune system of the user but is also becoming a fashion accessory due to its unique design.

Toxicity associated with cotton production- challenge for the industry

The farming of cotton involves a huge amount of pesticides and toxic chemicals, which severely impacts the river, wildlife, and eco-system. It is one of the most pesticide-doused crops on the planet. Pesticides used in the farming of varieties of cotton are super toxic and extremely long lasting which cannot be washed away from cotton balls making it unfavorable for use by end users for skincare. Moreover, personal care cotton products are not always 100% cotton due to its high cost of production. They are usually mixed with synthetic fibers.

Key Segments Covered:




  • Cotton Swabs
  • Cotton Balls
  • Cotton Balls/Gauze
  • Cotton Wet Wipes
  • Bed Bath Wipes
  • Baby Wipes
  • Household Cleaning Wipes
  • Cotton Cosmetic Pads
  • Sterile and Non-sterile Surgical Cotton
  • Cotton Handkerchiefs
  • Others



  • Adults
  • Kids




  •  Convenience Stores
  • E-commerce Platform
  • Hyper markets/Supermarkets
  • Retailers
  • Specialty Stores 
  • Others

Key Benefits of the Report:

  • This study presents the analytical depiction of the global cotton personal care product industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global cotton personal care product market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global cotton personal care product market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed global cotton personal care product market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions Answered in the Cotton Personal Care Product Market Research Report:

  • What are the leading market players active in the cotton personal care product market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
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