The global cotton personal-care product market size was valued at $ 12,535.6 million in 2020, and is estimated to reach $ 19,157.6 million by 2028, registering a CAGR of 4.6% from 2021 to 2028.
Cotton personal-care products is defined as a product usually made from cotton such as cotton swabs, cotton cosmetic pads, cotton wet wipes and others. In addition, it is becoming an increasingly important part of consumer lifestyles. Consumers are becoming more concerned about their health, particularly in terms of hygiene and appearance. This is due to increased sanitation awareness, increased income, and celebrity as well as social media influence on fashion and health. Also, rising awareness among people in developed countries about the importance of improving their health and quality of life is expected to drive the demand for cotton personal-care products.
The rise in popularity of portable cleansing wipes has paved the way for the cotton personal-care product market. Cotton personal-care products, such as cotton buds, are in high demand due to the growing popularity of use-and-throw hygiene products. These are cotton personal-care product market trends.
Furthermore, cotton farming uses a large number of pesticides and toxic chemicals, which has a negative impact on the river, wildlife, and eco-system. It is one of the pesticide-heaviest crops on the planet. Pesticides used in cotton farming are extremely toxic and long-lasting, and they cannot be washed away from cotton balls, making them unsuitable for use in skincare by end users. Furthermore, due to the high cost of production, personal-care cotton products are not always 100% cotton. In addition, cotton prices, which are the primary raw material for cotton personal-care products, are rising, which has pushed up the prices of finished goods. Also, manufacturers have to invest a significant amount of money in packaging. All these factors hamper the growth of the cotton personal-care product market.
In order to penetrate the cotton personal-care product market, the market's leading players have used celebrity endorsements and heavy advertising to launch new products. Companies are investing in R&D to develop innovative cotton products that users can reuse.
Urbanization has resulted in a shift in consumer lifestyles in developing countries, increasing demand for innovative products. This allows manufacturers to launch new and innovative products while expanding cotton personal-care product market share.For example, in developing countries like India, urbanization is accelerating, influencing consumers' lifestyles and purchasing habits. The rise in the number of working people in India has boosted the sale of cotton personal-care products.
COVID-19 impact on cotton personal-care product
The recent COVID-19 outbreak impacted the cotton personal-care product market growth. The increase in reported cases has caused a global lockdown and restricted supply chains. Consumer discretionary spending has decreased, and businesses have noticed a behavioral shift toward safer and more durable products. Furthermore, through engagement campaigns, personal- care brands are strengthening their e-commerce channel and increasing consumer engagement on their websites.
Cotton demand has decreased by 11% as a result of COVID -19. This had an immediate impact on the cotton personal-care product market. Due to cancellation and suspension of orders by many western clothing brands, global restrictions have resulted in the closure of ginning mills. Cotton and textile plantations in Bangladesh and India have also suffered as a result of this. Cotton's global trade has slowed as a result of economic and logistical factors. It has impacted every link in the global supply chain.
Consumer demand has dropped sharply in the short term. The geographical distribution of demand has shifted rapidly as a result of social distancing and quarantine. The majority of the demand has shifted to online platforms. Companies must produce more with fewer resources during a crisis, which can be accomplished by optimizing production and having up-to-date demand planning. In addition, use of a highly flexible and data-driven supply chain tool that can efficiently and quickly simplify a lot of data. This allows the manufacturer to produce what is currently in high demand.
The cotton personal-care product market analysis is done on the basis of product type, cotton swabs, cotton cosmetic pads, cotton wet wipes, sterile cotton balls, cotton rolls and others.
By Product Type
Cotton cosmetic pads segment is expected to grow at highest CAGR of 6.7% during the forecast period
According to distribution channel, the cotton personal-care product market is fragmented into supermarkets & hypermarkets, convenience store, specialty stores and online sales channel. Region-wise, the cotton personal-care product market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, Italy, France, Spain, Netherlands and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, New Zealand and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia and the rest of LAMEA).
By Distribution Channel
E-commerce segment is expected to grow at highest CAGR of 5.9% during the forecast period.
The cotton personal-care product market opportunity analysis and cotton personal-care product market forecast is done for the period of 2021-2028.
The major players operating in the global cotton personal-care product industry are Degasa, Ecowipes, Harper Hygiene, Marusan, Pelz Group, Precot, Sanitars, The Hartmann Group, Tiras Cotton and U.S. Cotton.
Asia-Pacific dominates the market and is expected to grow at highest CAGR of 6.2% during the forecast period.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of current trends, estimations, and dynamics of the global cotton personal-care productmarket from 2021 to 2028 to identify the prevailing market opportunities.
- Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry. The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
- The report includes analyses of the regional as well as global market, key players, market segments, application areas, and growth strategies.
Key Market Segments
By Product Type
- Cotton swabs
- Cotton cosmetic pads
- Cotton wet wipes
- Sterile cotton balls
- Cotton rolls
By Distribution channel
- Convenience stores
- Specialty Stores
- North America
- Rest of Europe
- South Korea
- Rest of Asia-Pacific
- South Africa
- Rest of LAMEA
Cotton Personal-Care Product Market Report Highlights
By PRODUCT TYPE
By DISTRIBUTION CHANNEL
Key Market Players
.ECOWIPES, PELZ GROUP, .U.S. COTTON, TIRAS COTTON, DEGASA, .PRECOT, SANITARS, THE HARTMANN GROUP, HARPER HYGIENE, MARUSAN
According to the insights of CXOs of leading companies, cotton industry includes manufacturers of cotton-based personal-care and beauty products. Cotton swabs, cotton balls, cotton tissues, facial wipes, baby wipes, cotton gauze, and pads are examples of cotton personal-care products. This market includes both sterile and non-sterile surgical cotton. These are disposable products that are commonly used for beauty, medical purposes, personal hygiene, and household cleaning. These are the alternatives to cloth handkerchiefs and synthetic and rayon products. Cotton wipes and beauty/cosmetic pads are preferred over synthetic because of their softness.
Increased demand for portable cleansing wipes has paved the way for the cotton personal-care product market. The growing popularity of use-and-throw hygiene products has created a demand for cotton personal-care products such as cotton buds. Cotton is also a biodegradable material, making it an environmentally friendly product. As a result, environmentally conscious customers prefer cotton cosmetics pads and wipes to synthetic ones for personal-care. The increased awareness about the importance of personal hygiene has increased the sales of hand sanitizing wipes, intimate hygiene wipes and feminine wipes, and household cleaning wipes such as kitchen cotton wipes and glass surface cleaning wipes. The enhanced use of beauty and cosmetics products drives the growth of the market for beauty cotton pads, wet moisturizing cotton masks, and cotton balls.