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Cricket Equipment Market

Cricket Equipment Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Price Point, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Sports, Fitness and Leisure

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Author's: Indranil Chakraborty | Roshan Deshmukh
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Cricket Equipment Market Research, 2032

The global cricket equipment market size was valued at $680.2 million in 2022, and is projected to reach $1.3 billion by 2032, growing at a CAGR of 6.7% from 2023 to 2032.

Cricket Equipment Market

Cricket equipment refers to a variety of specialized gear and accessories that cricket players utilize. Cricket is a bat-and-ball game played by two teams of eleven players. A cricket bat, cricket ball, and stumps are all vital pieces of cricket equipment. Players also wear protective gear, such as helmets, pads, gloves, and thigh guards, to defend themselves from the opposition's high-speed deliveries. Fielders also use gloves to catch the ball, and the wicketkeeper wears extra protection when standing behind the stumps.

Cricket's global appeal is a key factor driving the spectacular rise of the cricket equipment market. Cricket, a sport firmly embedded in the cultural fabric of many nations, has grown in worldwide popularity, beyond traditional cricket-playing countries. This worldwide popularity has been fostered by international competitions including the ICC Cricket World Cup and the emergence of high-profile T20 leagues, most notably the Indian Premier League (IPL). As cricket captivates the minds of fans across continents, consumer interest in cricket equipment has skyrocketed. Fans hoping to mimic their cricket superstars, as well as enthusiasts eager to participate in the sport, are increasingly purchasing high-quality cricket equipment. This rise in demand affects a wide range of equipment, including cricket bats, balls, protective gloves, safety gear, and apparel. Additionally, the sport's popularity in new areas, combined with the emergence of grassroots cricket programs, fuels the worldwide need for cricket equipment. In essence, cricket's global resonance, fueled by international tournaments and the rise of lucrative leagues, drives the developing cricket equipment business, providing a dynamic field for producers, merchants, and consumers combined.

The growing fan base for cricket teams, as well as players, is critical to driving the expansion of the cricket equipment market. Cricket, with its extremely passionate and loyal fans, has seen an exponential surge in fan interaction, owing to international events, regional leagues, and the rise of social media. As fans form deep bonds with their favorite clubs and players, they have a natural desire to mimic the cricketers they adore. This emulation goes beyond simply supporting the team to actively seeking out the items endorsed and worn by their favorite players. Cricketers' power as brand ambassadors, along with substantial marketing efforts by equipment makers, capitalizes on this phenomenon, resulting in a symbiotic connection between the fan base and the market. The demand for cricket equipment, such as bats, gloves, pads, and apparel, skyrockets as fans strive to own the same gear as their cricketing heroes. This dynamic contact between the rising fan base and the cricket equipment business not only drives sales but also helps to shape the development and creativity of cricket gear, aligning it with the desires and goals of the enthusiastic global cricket community.

The high cost of top-notch cricket equipment remains a significant constraint to the expansion of the cricket equipment market. Cricket, with its vast array of equipment, including bats, helmets, gloves, and pads, sometimes necessitates significant financial commitment from both enthusiasts and players. The modern materials, cutting-edge technology, and complicated designs used in high-quality cricket equipment all contribute to higher production costs. As a result, these luxury items are often priced at a level that is too expensive for a large number of potential customers, particularly those in emerging nations or with low discretionary income. The price barrier can limit access to high-quality cricket equipment, restricting the market's potential for growth. Efforts aimed at making quality cricket equipment more affordable, such as exploring cost-effective manufacturing methods and introducing entry-level products without sacrificing performance, might assist in addressing this challenge and opening up the market to a broader audience, thereby encouraging greater engagement and development in the cricket equipment market.

The poor knowledge of cricket in non-cricket-playing countries is a significant impediment to the expansion of the cricket equipment industry. Cricket is extremely popular in certain countries, including South Asia, Australia, England, and the Caribbean, but it may not be as well-known or followed in other parts of the world. Due to a lack of awareness of the sport, there is a limited understanding of the accompanying cricket equipment, resulting in a decline in demand among these non-traditional cricket-playing nations. Other sports may dominate in such locations, making it difficult for the cricket equipment business to penetrate owing to socioeconomic differences and a lack of grassroots cricket growth. To overcome this barrier, focused marketing efforts, promotional events, and activities intended for introducing and popularizing the sport in these areas are essential. Collaborations with regional sports organizations and educational institutions may also assist promote knowledge about cricket and its equipment, eventually expanding the market into previously untouched countries and cultivating a larger worldwide consumer base for cricket gear.

The focus that is placed on youth and grassroots development within the cricketing ecosystem presents a compelling the cricket equipment market growth. Manufacturers and stakeholders may foster a new generation of cricket fans by investing in grassroots programs that promote the sport and encourage young engagement. As more prospective players and young avid fans participate in the sport, there will be a natural need for cricket equipment. Manufacturers may capitalize on this potential by creating entry-level and youth-specific gear that meets the developmental needs of young cricketers. Youth-specific cricket equipment, such as lightweight bats, protective clothing, and training accessories, is becoming increasingly important in developing skills and cultivating a lifetime love of the sport. School cricket programs, local leagues, and coaching institutes all help to drive the cricket equipment market forward by building a strong demand pipeline. This strategy not only strengthens the industry's future by developing a larger and more diversified consumer base, but it also plays a critical part in expanding cricket's worldwide reach and appeal, positioning it as a sport that is popular for the younger generation.

Segmental Overview

The cricket equipment market is segmented into product type, price point, distribution channel, and region. Depending on product type, the market is segregated into bats, balls, protective gear, and others. On the basis of price point, it is fragmented into economical, medium, and high. By distribution channel, it is categorized into hypermarkets/supermarkets, sports retail stores, branded outlets, and others. On the basis of region, the market is divided into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.

By Type

According to the cricket equipment market, on the basis of type, the bats segment dominated the market in 2022 and is expected to dominate the market during the forecast period. The bat is an essential instrument in a cricketer's playing kit, and the requirement for high-quality bats is continuously strong among players all over the world. The bat market is driven by technological improvements, with manufacturers always innovating to improve efficiency, reliability, and player comfort. Furthermore, professional players' choices and endorsements influence customer choices, increasing the popularity of certain bat types.

Cricket Equipment Market by Type

By Price Point

According to the cricket equipment market statistics, on the basis of the price point, the medium segment dominated the market in 2022 and is expected to maintain its dominance during the cricket equipment market forecast period. The medium category appeals to a diverse spectrum of cricket fans, including amateur players searching for excellent gear without breaking the budget and semi-professionals seeking dependable equipment. The medium category is popular because it provides an appealing combination of sophisticated features, durability, and fair cost.

Cricket Equipment Market by Price Point

By Distribution Channel

According to the cricket equipment market demand, on the basis of the distribution channel, the sports retail stores segment dominated the market in 2022 and is expected to dominate the market during the forecast period. Sports retail stores serve as important hubs for players and enthusiasts to physically engage with and evaluate a wide selection of cricket equipment. The success and domination of sports stores in the cricket equipment market stems from their ability to provide a hands-on experience, allowing buyers to feel the size, grip, and balance of cricket equipment before purchasing. Furthermore, knowledgeable staff members at these establishments frequently give significant insights and recommendations, which influence purchasing decisions.

Cricket Equipment Market by Distribution Channel

By Region

According to the cricket equipment market, on the basis of the region, the Asia-Pacific region dominated the market in 2022 and is expected to dominate the market during the forecast period. Cricket enjoys a high cultural significance in nations such as India, Australia, Pakistan, and Sri Lanka, resulting in a large and dedicated cricket fan base. The sport's enthusiastic fan base supports a significant market for high-quality cricket equipment, which ranges from bats and balls to protective gear. As cricket grows in popularity throughout the area, the market enjoys a huge increase, with both professional and amateur players boosting purchases.

Cricket Equipment Market by Region

Competition Analysis

Players operating in the cricket equipment market have adopted various developmental strategies to expand their cricket equipment market share, increase profitability, and remain competitive in the market. Key players profiled in this report include Gray-Nicolls, Kookaburra Sport Pty Ltd, Gunn & Moore (GM), Sareen Sports Industries, Adidas AG, New Balance Athletics, Inc, SG (Sanspareils Greenlands), British Cricket Balls Limited, Spartan Sports, Delux Sports Company, and Sommers Sports.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the cricket equipment market analysis from 2022 to 2032 to identify the prevailing cricket equipment market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the cricket equipment market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global cricket equipment market trends, key players, market segments, application areas, and market growth strategies.

Cricket Equipment Market Report Highlights

Aspects Details
Market Size By 2032

USD 1.3 billion

Growth Rate

CAGR of 6.7%

Forecast period

2022 - 2032

Report Pages


By Type
  • Bats
  • Balls
  • Protective Gears
  • Others
By Price Point
  • High
  • Economical
  • Medium
By Distribution Channel
  • Hypermarkets/Supermarkets
  • Sports Retail Stores
  • Branded Outlets
  • Online Stores
  • Others
By Region
  • North America  (U.S., Canada, Rest Of North America)
  • Europe  (UK, Ireland, Netherlands, Germany, Rest of Europe)
  • Asia-Pacific  (India, Australia, Pakistan, New Zealand, Sri Lanka, Rest of Asia-Pacific)
  • Latin America  (Brazil, Argentina, Rest of Latin America)
  • Middle East and Africa  (South Africa, Zimbabwe, United Arab Emirates, Rest of Middle East And Africa)
Key Market Players

Gunn & Moore (GM), Puma, Beat All Sports (BAS), Spartan Sports, Kookaburra, Slazenger, Adidas, Sareen Sports Industries (SS), Gray-Nicolls, Sanspareils Greenlands (SG)

Analyst Review

According to the CXOs, the increasing global popularity of cricket acts as a major trend in the growth of the cricket equipment market. The sport's growing fan base and participation rates, particularly in emerging markets, were expected to drive the demand for high-quality cricket equipment. Technological advancements in cricket gear, such as innovative materials and designs for bats, gloves, and protective equipment, were also considered important factors contributing to market growth.

Expansion prospects are expected in places where cricket is gaining popularity outside the traditional cricket-playing nations. Furthermore, the advent of franchise based T20 tournaments, such as the Indian Premier League (IPL), created an opportunity for cricket equipment makers to exhibit their wares and broaden their reach. Collaborations among cricket players and equipment makers, as well as sponsorships, have a significant impact on customer decisions.

Furthermore, the market was probably affected by the increased emphasis on environmental sustainability and eco-friendly items, with customers becoming interested in equipment built from ecologically friendly materials. This tendency is expected to promote innovation in manufacturing techniques in the cricket equipment business.

Author Name(s) : Indranil Chakraborty | Roshan Deshmukh
Frequently Asked Questions?

The cricket equipment market size was valued at $680.2 million in 2022 and is projected to reach $1,285.1 million by 2032, registering a CAGR of 6.7% from 2023 to 2032.

The cricket equipment market registered a CAGR of 6.7% from 2023 to 2032.

Raise the query and paste the link of the specific report and our sales executive will revert with the sample.

The forecast period in the cricket equipment market report is from 2023 to 2032.

The top companies that hold the market share in the cricket equipment market include Gray-Nicolls, Kookaburra Sport Pty Ltd, Gunn & Moore (GM), and Sareen Sports Industries.

The cricket equipment market report has 3 segments. The segments are product type, price point, and distribution channel.

By region, North America segment in the cricket equipment market has the highest growth rate at a CAGR of 8.6% from 2023 to 2032.

Post-COVID-19, the cricket equipment market is witnessing new heights of growth and is recovering from its losses. Moreover, the introduction and growth of different cricket leagues and formats have increased the demand for cricket equipment.

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Cricket Equipment Market

Global Opportunity Analysis and Industry Forecast, 2023-2032