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CRM Analytics Market by Deployment Model (On -premise and On cloud), Type (Customer Analytics, Sales Analytics and Marketing Analytics) - Global Opportunity Analysis and Industry Forecast, 2019-2026

High Tech, Enterprise & Consumer IT	IC_18821	Pages: NA	Dec 2019 \| 2870 Views
Author(s) : NA	Tables: NA	Charts: NA	Formats*:

Customer relationship management analytics (CRM analytics) includes different applications that evaluate data about the customers of a company and present it in a way that smarter decisions can be made. Emergence of CRM analytics has enabled enterprises to communicate with their customers faster and convert data accumulated about the consumers into valuable information. As a result, many software enterprises have built products that can analyse customer data intelligently.

There are several drivers, restraints and opportunities influencing the market growth worldwide. In the present scenario, customers preferences have become extremely dynamic. CRM helps understand buyers behaviour, interpret attitudes, identify patterns, and further analyse the data insights & structure personalized campaigns for products. This works as a major market driver for CRM analytics. However, concerns over data management, quality & integration has hindered the progress of the market to some extent. Nonetheless, the growing need of an enterprises marketing team to design a plan, execute and evaluate campaigns across different platforms and make smarter decision is likely to create greater opportunities for the market.

The CRM analytics market is segmented by types, end-customer, industry, deployment model and geography. Based on types, the market segments discussed in the market research report consist of sales analytics, marketing analytics, customer analytics and others. The end-customers covered in the report includes small and medium business enterprises and large enterprises. Industries served by CRM Analytics market are BFSI, retail, manufacturing, IT & telecom among others. On the basis of deployment model, the market is bifurcated in terms of on premise deployment and on-cloud deployment. Regions explored in the report include North America, Europe, Asia -Pacific and LAMEA. Key market leaders are also covered in the market research report. List of companies discussed in the report includes IBM, Oracle, Accenture, SAS Institute Inc., Infosys and many others.

KEY BENEFITS FOR STAKEHOLDERS

The report provides a comprehensive analysis of current & future market trends and emerging avenues for the growth of the market across the globe
The report offers insights on competitive landscape, new technological developments, untapped segments
Value chain analysis of technology suppliers, original equipment manufacturers, system integrators, and key operators is offered in the report
This report entails the detailed quantitative analysis of the current market and estimations through 20152020, which assists in identifying the prevailing market opportunities
The report offers strategic analysis of financial status of key market players, and highlights market share of key vendors

CRM ANALYTICS MARKET KEY SEGMENTS

CRM Analytics Market By Deployment Model

On -premise
On cloud

CRM Analytics Market By Type

Customer Analytics
Sales Analytics
Marketing Analytics
Others

CRM Analytics Market By End-Customer

Small & Medium Enterprises
Large Enterprises

CRM Analytics Market By Industry

BFSI
Retail
IT and Telecom
Hospitality
Manufacturing
Others

CRM Analytics Market By Geography

North America
Europe
Asia -Pacific
LAMEA

KEY MARKET PLAYERS

IBM Corporation
Oracle, Inc.
SAS Institute Inc.
Accenture PLC
Infosys Ltd.
Microsoft Corporation
SAP SE
Infor, Inc.
Teradata Corporation
Angoss Software Corporation

1 INTRODUCTION

1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models

2 EXECUTIVE SUMMARY

2.1 CXO perspective

3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 Key findings
3.2.1 Top impacting factors
3.2.2 Top winning strategies
3.2.3 Top investment pockets
3.3 Porter’s five forces analysis
3.3.1 Bargaining power of suppliers
3.3.2 Bargaining power of buyers
3.3.3 Threat of substitutes
3.3.4 Threat of new entrants
3.3.5 Degree of competition
3.4 Market player positioning
3.5 Market dynamics
3.5.1 Drivers
3.5.2 Restraints
3.5.3 Opportunities

4 GLOBAL CRM ANALYTICS MARKET BY DEPLOYMENT MODEL, 2017-2023 ($MILLION)

4.1 On-Premise
4.1.1 Key Market Trends
4.1.2 Key Growth Factors and Opportunities
4.1.3 Market Size and Forecast
4.2 Cloud
4.2.1 Key Market Trends
4.2.2 Key Growth Factors and Opportunities
4.2.3 Market Size and Forecast

5 GLOBAL CRM ANALYTICS MARKET BY TYPE, 2017-2023 ($MILLION)

5.1 Customer Analytics
5.1.1 Key market trends
5.1.2 Key growth factors and opportunities
5.1.3 Market size and forecast
5.2 Sales Analytics
5.2.1 Key market trends
5.2.2 Key growth factors and opportunities
5.2.3 Market size and forecast
5.3 Marketing Analytics
5.3.1 Key market trends
5.3.2 Key growth factors and opportunities
5.3.3 Market size and forecast

6 GLOBAL CRM ANALYTICS MARKET BY GEOGRAPHY, 2017-2023 ($MILLION)

6.1 North America
6.1.1 Key market trends
6.1.2 Key growth factors and opportunities
6.1.3 Market size and forecast, by
6.1.3.1 Deployment Model
6.1.3.2 Type
6.1.3.3 Country
6.1.3.3.1.1 U.S.
6.1.3.3.1.1.1 Market size and forecast, by Deployment Model
6.1.3.3.1.1.2 Market size and forecast, by Type
6.1.3.3.1.2 Canada
6.1.3.3.1.2.1 Market size and forecast, by Deployment Model
6.1.3.3.1.2.2 Market size and forecast, by Type
6.1.3.3.1.3 Mexico
6.1.3.3.1.3.1 Market size and forecast, by Deployment Model
6.1.3.3.1.3.2 Market size and forecast, by Type
6.2 Europe
6.2.1 Key market trends
6.2.2 Key growth factors and opportunities
6.2.3 Market size and forecast, by
6.2.3.1 Deployment Model
6.2.3.2 Type
6.2.3.3 Country
6.2.3.3.1.1 UK
6.2.3.3.1.1.1 Market size and forecast, by Deployment Model
6.2.3.3.1.1.2 Market size and forecast, by Type
6.2.3.3.1.2 Germany
6.2.3.3.1.2.1 Market size and forecast, by Deployment Model
6.2.3.3.1.2.2 Market size and forecast, by Type
6.2.3.3.1.3 France
6.2.3.3.1.3.1 Market size and forecast, by Deployment Model
6.2.3.3.1.3.2 Market size and forecast, by Type
6.2.3.3.1.4 Russia
6.2.3.3.1.4.1 Market size and forecast, by Deployment Model
6.2.3.3.1.4.2 Market size and forecast, by Type
6.2.3.3.1.5 Rest of Europe
6.2.3.3.1.5.1 Market size and forecast, by Deployment Model
6.2.3.3.1.5.2 Market size and forecast, by Type
6.3 Asia-Pacific
6.3.1 Key market trends
6.3.2 Key growth factors and opportunities
6.3.3 Market size and forecast, by
6.3.3.1 Deployment Model
6.3.3.2 Type
6.3.3.3 Country
6.3.3.3.1.1 Australia
6.3.3.3.1.1.1 Market size and forecast, by Deployment Model
6.3.3.3.1.1.2 Market size and forecast, by Type
6.3.3.3.1.2 China
6.3.3.3.1.2.1 Market size and forecast, by Deployment Model
6.3.3.3.1.2.2 Market size and forecast, by Type
6.3.3.3.1.3 India
6.3.3.3.1.3.1 Market size and forecast, by Deployment Model
6.3.3.3.1.3.2 Market size and forecast, by Type
6.3.3.3.1.4 Japan
6.3.3.3.1.4.1 Market size and forecast, by Deployment Model
6.3.3.3.1.4.2 Market size and forecast, by Type
6.3.3.3.1.5 Rest of Asia-Pacific
6.3.3.3.1.5.1 Market size and forecast, by Deployment Model
6.3.3.3.1.5.2 Market size and forecast, by Type
6.4 LAMEA
6.4.1 Key market trends
6.4.2 Key growth factors and opportunities
6.4.3 Market size and forecast, by
6.4.3.1 Deployment Model
6.4.3.2 Type
6.4.3.3 Country
6.4.3.3.1.1 Latin America
6.4.3.3.1.1.1 Market size and forecast, by Deployment Model
6.4.3.3.1.1.2 Market size and forecast, by Type
6.4.3.3.1.2 Middle East
6.4.3.3.1.2.1 Market size and forecast, by Deployment Model
6.4.3.3.1.2.2 Market size and forecast, by Type
6.4.3.3.1.3 Africa
6.4.3.3.1.3.1 Market size and forecast, by Deployment Model
6.4.3.3.1.3.2 Market size and forecast, by Type

7 COMPANY PROFILES

7.1 IBM Corporation
7.1.1 Company overview
7.1.2 Company snapshot
7.1.3 Business performance
7.1.4 Key moves and developments
7.2 Oracle, Inc.
7.2.1 Company overview
7.2.2 Company snapshot
7.2.3 Business performance
7.2.4 Key moves and developments
7.3 SAS Institute Inc.
7.3.1 Company overview
7.3.2 Company snapshot
7.3.3 Business performance
7.3.4 Key moves and developments
7.4 Accenture PLC
7.4.1 Company overview
7.4.2 Company snapshot
7.4.3 Business performance
7.4.4 Key moves and developments
7.5 Infosys Ltd.
7.5.1 Company overview
7.5.2 Company snapshot
7.5.3 Business performance
7.5.4 Key moves and developments
7.6 Microsoft Corporation
7.6.1 Company overview
7.6.2 Company snapshot
7.6.3 Business performance
7.6.4 Key moves and developments
7.7 SAP SE
7.7.1 Company overview
7.7.2 Company snapshot
7.7.3 Business performance
7.7.4 Key moves and developments
7.8 Infor, Inc.
7.8.1 Company overview
7.8.2 Company snapshot
7.8.3 Business performance
7.8.4 Key moves and developments
7.9 Teradata Corporation
7.9.1 Company overview
7.9.2 Company snapshot
7.9.3 Business performance
7.9.4 Key moves and developments
7.10 Angoss Software Corporation
7.10.1 Company overview
7.10.2 Company snapshot
7.10.3 Business performance
7.10.4 Key moves and developments

With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
Technologically sophisticated and reliable insights through well audited and veracious research methodology
Sovereign research proceeds that present a tangible depiction of marketplace

With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

Patent and regulatory databases for understanding of technical & legal developments
Scientific and technical writings for product information and related preemptions
Regional government and statistical databases for macro analysis
Authentic new articles, web-casts and other related releases for market evaluation
Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast

Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

Validates and improves the data quality and strengthens research proceeds
Further develops analyst team’s market understanding and expertise
Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

Chief executives and VPs of leading corporations specific to industry
Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)

Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.

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