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Crowd Analytics Market

Crowd Analytics Market Size, Share, Competitive Landscape and Trend Analysis Report by Solutions, by Deployment Mode, by Application, by End User : Global Opportunity Analysis and Industry Forecast, 2020-2030

IC : Software and Services

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Author's: Aarti Goswami | Onkar Sumant
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Crowd Analytics Market Research, 2030

The global crowd analytics market was valued at $912.68 million in 2020, and is projected to reach $5.7 billion by 2030, growing at a CAGR of 20.4% from 2021 to 2030.


Crowd analytics is a commercial solution that provides in-depth analysis of crowd movement at large gathering locations, such as airports, train stations, city malls, retail stores, conference centers, and stadiums. Data from a variety of sources, including closed circuit television cameras (CCTV), commercial off-the-shelf cameras, and first & third-party consumer data is processed using powerful artificial intelligence approaches to offer prediction crowd flow models and customer preference patterns. It assists in the delivery of information on crowd movement, public lineups, wait time, asset utilization, and occupancies, which enables retail & transportation terminal authorities to increase operational efficiency by regulating and monitoring huge number of people.

Significant drivers for the growth of the crowd analytics market are rise in popularity for proficient group conveyance arranging in vibrant urban communities, increase in the number of carriers & train travelers, rise in concerns about safety & observation, and development in IoT appropriation across a few industry verticals. However, lack of IT infrastructure in developing nations restrains the growth of the global crowd analytics industry. On the contrary, the growth in market appeal of business intelligence solutions that examine behavioral patterns of any product or service helps organizations to plan for long-term success is expected to boost the crowd analytics market growth in future.

The report focuses on growth prospects, restraints, and trends of the global crowd analytics market analysis. The study provides Porter’s five forces analysis to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the global crowd analytics market outlook.

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Segment review

The crowd analytics market is segmented on the basis of solution, deployment model, application, end user, and region. By solution, the market is differentiated into software and service. Depending on deployment model, it is fragmented into on-premise and cloud. According to application, it is classified into safety & security, crowd flow management, mobility & tracking, and others. As per end-user segment it is categorized into transportation, retail, hospitality & tourism, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Crowd Analytics Market by Deployment Mode

On-premise segment acquired the major share of crowd analytics market. The on-premises deployment mode is used by large enterprises, as it involves significant investment to implement and purchase interconnected hardware, servers, and software to manage the system.

Crowd Analytics Market by End User

Hospitality and tourism segment is expected to exhibit fastest growth rate. Increase in national and multicultural tourists has led to need for smooth hospitality and people management in the tourism industry.

The global crowd analytics includes top companies operating in the market such as AGT International GmbH, Crowd Dynamics, Crowd Vision Limited, GEODAN, MIRA, NEC Corporation, Nokia Corporation, Savannah Simulations, Spigit, Inc. (Planview), and Walkbase (STRATACACHE). These players have adopted various strategies to increase their market penetration and strengthen their position in the global crowd analytics industry.

COVID-19 Impact Analysis

Market trends in crowd analytics software from a few business verticals resulted in significant financial losses as a result of the global lockdown imposed by governments to prevent the spread of the disease. Presently, crowd analytics industry innovation has aided medical treatment and several organizations. Swarm examination arrangements help establishments comply with COVID-19 guidelines by enabling them to screen the live inhabitancy of regions, distinguish human internal heat levels in swarms, identify face covers, perceive faces, and dissect crowds in real-time using a combination of human-made reasoning, big data, and investigation apparatuses. This factor boosted the growth of global crowd analytics market during the pandemic.

Top impacting factors

Upsurge in number of airlines and train passengers

Increase in the number of passengers travelling by air and rail modes of transport augmented the need for infrastructure and gateway planning to cater to mass crowd flowing from common junctions and ticket counters in regions ,such as North America, Europe, and Asia-Pacific. According to the International Air Transport Association (IATA) it announced full-year global passenger traffic results for 2021 depicting that demand (revenue passenger kilometers or RPKs) declined by 58.4% compared to the full year of 2019. This represented an improvement compared to 2020, when full year RPKs were dropped to 65.8% compared to 2019. .

Increase in ICT spending by developed nations

Several developed and developing countries, including the UK, the U.S., Germany, Australia, India, China, UAE, and others in North America, Europe, and Asia-Pacific regions have increased their ICT spending on crowd analytics software and monitoring solutions, owing to the increase in need for optimal resource utilization and public management system.  

Increase in demand for better crowd distribution planning in smart cities

Crowd management and public monitoring are considered as primary factors in city planning to ensure smooth flow of public transport, commercial events, retail malls, stadiums, and other mass gathering places. Several North American, European, and Asian countries, including Canada, the U.S., the UK, Germany, the Netherlands, Spain, Sweden, India, China, and Japan are inclined toward development of smart cities.


  • The study provides in-depth analysis of the global crowd analytics market share along with current trends and future estimations to illustrate the imminent investment pockets.
  • Information about key drivers, restrains, and opportunities and their impact analysis on the global crowd analytics market size are provided in the report.
  • The Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the global crowd analytics market.
  • An extensive analysis of the key segments of the industry helps to understand the global crowd analytics market trends.
  • The quantitative analysis of the global crowd analytics market forecast from 2021 to 2030 is provided to determine the market potential.

Crowd Analytics Market Report Highlights

Aspects Details
By Solutions
  • Software
  • Service
By Deployment Mode
  • On-premise
  • Cloud
By Application
  • Mobility and Tracking
  • Crowd Flow Management
  • Safety and Security
  • Others
By End User
  • Retail
  • Transportation
  • Hospitality and Tourism
  • Others
By Region
  • North America  (U.S., Canada)
  • Europe  (United Kingdom, Germany, France, Italy, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, Australia, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players


Analyst Review

Increase in use of crowd analytics across several industries, such as transportation, retail, hospitality & tourism, and government drives  market growth in technology centric regions, including North America, Europe, and Asia-Pacific. In addition, the market is expected to rise in the future as more people utilize cloud analytics platforms, due to the low cost of operation and maintenance. In addition, the growth in preference for hybrid cloud as a primary deployment model, increase in demand for low-cost data storage & faster data access, surge in cloud adoption across several industry verticals, rise in security concerns over crowd analytics, and increase in cloud adoption among small & medium enterprises are all significant factors influencing the  growth of the market.

Major players operating in this market experience significant adoption of strategies that include business expansion and partnership to reduce supply and demand gap. Major players collaborate their product portfolio to provide differentiated and innovative products with increase in awareness & demand for global crowd analytics across the globe.

Author Name(s) : Aarti Goswami | Onkar Sumant
Frequently Asked Questions?

increase in international and domestic travelers spurred the demand for crowd analytics to help manage passengers at various travel gateways, such as airports, train stations, and metro stations.

Mobility and tracking segment accounted for the highest revenue in crowd analytics market. Random mobility pattern of crowd at mass gathering places has fueled the need for advanced pattern recognition models to track and monitor crowd movement across various industry verticals such as transportation, retail, hospitality & tourism, government, and others.

North America dominated the market in 2020, and is expected to maintain this trend during the forecast period. The market is driven by factors, such as market developments, strong economic growth, ongoing commercialization, and increased in ICT spending by government on various projects including, home land security, tourism, and other people management programs.

The global crowd analytics market size was valued at $912.68 million in 2020, and is projected to reach $5,703.48 million by 2030, growing at a CAGR of 20.4% from 2021 to 2030.

AGT International GmbH, Crowd Dynamics, and NEC Corporation hold the market share in crowd analytics market.

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Crowd Analytics Market

Global Opportunity Analysis and Industry Forecast, 2020-2030