Crowd Analytics Market Overview:
Crowd analytics is an optimized business solution that delivers insightful analysis of crowd mobility at mass gathering places, such as metro & airport terminals, retail malls, city stores, community centers, sports stadium, and others. Crowd analytics solutions include various statistical and modelling capabilities, such as microscopic model, behavioral model, value engineering, conflict estimation, and complex network analysis. Crowd analytics enhances business operations by leveraging crowd tracking and customer behavioral analysis. In addition, cloud deployment model enables analytics solutions at minimal cost as compared to on-premise installation.
The global crowd analytics market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Technological advancements and extensive use of cloud analytics platform have contributed to the adoption of crowd analytics in North America. Moreover, several urban development plans in Asia-Pacific has increased the need for smart public management solutions at mass gathering places including railway stations, metro terminals, and other community places.
Global Crowd Analytics Market Segmentation
The global crowd analytics market is segmented based on solution, deployment model, application, industry vertical, and geography. On the basis of solution, it is bifurcated into software and services. Considering deployment model, it is divided into on-premise and cloud models. The applications areas of the industry are safety & security, crowd flow management, mobility & tracking, and others (campaign planning and customer engagement). Based on the end user, it is categorized into transportation, retail, hospitality & tourism, and others (government, marketing agency, and finance). The market is analyzed based on four regions, namely, North America, Europe, Asia-Pacific, and LAMEA.
The global market for crowd analytics was valued at $331 million in 2015, and is estimated to grow at a CAGR of 24.9% to reach at $1,531 million by 2022. The global crowd analytics market is expected to witness a high growth rate during the forecast period, due to increase in demand for better crowd distribution planning in smart cities, upsurge in the number of airlines & train passengers, and increased concerns of security & surveillance across several geographic regions including North America, Europe, and Asia-Pacific
Asia-Pacific is expected to grow at a highest CAGR in the near future. Industry participants have realized the importance of strengthening the overall crowd analytics market due to growth in need for public and crowd control management at large retail malls and airport gateways. Expansion of global brands and increase in expenditures by citizens of the several emerging countries, such as China, India, Australia, and others have led to growth in the number of visitors at commercial malls. However, the LAMEA crowd analytics market has the least share in the global market, as it is in its progressive stage of growth. Lack of awareness and low information and communication technologies (ICT) expenditure in several underdeveloped countries including Kenya, Chile, Egypt, and others hamper the market growth.
Key players profiled in the report are AGT International GmbH, Crowd Dynamics International, Crowd Vision Limited, Geodan Next, Mira, NEC Corporation, Nokia Corporation, Savannah Simulations AG, Spigit, Inc., Walkbase, and others. These players have adopted strategies, such as geographical expansion, mergers & acquisitions, product portfolio expansion, and collaborations, to enhance their crowd analytics market penetration.
Top impacting Factors
Increase in demand for better crowd distribution planning in smart cities
Crowd management and public monitoring are considered as primary factors in city planning to ensure smooth flow of public transport, commercial events, retail malls, stadiums, and other mass gathering places. Several North American, European, and Asia-Pacific countries including Canada, U.S., UK, Germany, the Netherlands, Spain, Sweden, India, China, Japan, and others have been inclined toward development of smart cities.
Upsurge in number of airlines and train passengers
Increase in the number of passengers travelling by air and rail modes of transport has augmented the need for infrastructure and gateway planning to cater to mass crowd flow from common junctions and ticket counters in regions, such as North America, Europe, and Asia-Pacific.
Growth in concerns of security and surveillance
Several countries globally have spent heavily on improving safety & security at public places, such as transport terminals, event venues, retail malls, and others to detect suspicious activities and prevent untoward incidents, which have increased the need for video and crowd analytic solutions and expected to fuel the crowd analytics market growth.
Lack of IT infrastructure in the underdeveloped nations
Low IT infrastructure availability, slow adoption of ICT, and procurement of IT projects across countries, such as Mexico, Chile, Egypt, Thailand, and others are expected to hamper the crowd analytics market growth.
Increase in ICT spending by the developed nations
The several developed and the developing countries including UK, U.S., Germany, Australia, India, China, UAE, and others in North America, Europe, and Asia-Pacific have increased their ICT expenditure on crowd analytics and monitoring solutions, owing to the increased need for optimal resource utilization and public management system.
- The report provides in-depth market analysis of the global crowd analytics market, outlining the current trends, key driving factors, and potential areas for investments.
- The key players have been analyzed with respect to their primary offerings, recent investments, and future development strategies.
- Holistic approach of segmentation is carried out through our in-depth market study and discussions with the several industry expertise globally.
- The report provides highlights of the top investment pockets, key impacting factors, and wining strategies for the crowd analytics industry.
- The key players positioning is derived with thorough consideration of their industry penetration, product expansion, and strategic developments in the recent years.
Crowd Analytics Market Key Segments
By Deployment Model
- Safety & Security
- Crowd Flow Management
- Mobility & Tracking
- Others (Campaign Planning and Customer Engagement)
By End User
- Hospitality & Tourism
- Others (Government, Marketing Agency, and Finance)
- North America
- Rest of Europe
- Rest of Asia-Pacific
- Latin America
- Middle East
Key Players Profiled in the Report
- AGT International GmbH
- Crowd Dynamics International
- Crowd Vision Limited
- Geodan Next
- NEC Corporation
- Nokia Corporation
- Savannah Simulations AG
- Spigit, Inc.